Book 7: The Rise of XG
Рет қаралды 4,003
Күн бұрынWelcome to the seventh meeting of the Atypical Book Club! Today, ABC presents the extraordinary success of XG. XG rejects the traditional definitions of the music industry, proudly aligning themselves with innovation and unconventionality. However, XG's global music genre is deja-vu --where have we seen this before? Why did Jackson Wang say "XG is the future"? What is waiting for XG in store? Let's investigate the rise of the 21st century sensation.
Timestamps:
00:00 Intro + Turn On Captions!
02:08 Chapter 1: The Flop of Z-Pop
03:57 Chapter 2: Why Isn’t XG K-Pop?
06:55 Chapter 3: XG’s Brilliant Brand Identity
09:00 Chapter 4: XG’s Lucky Timing
10:28 Chapter 5: How Can XG Do Better?
Stay tuned for more exciting content to come! In the meantime, check out Atypical Book Club's TikTok and Instagram:
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Credits:
• XG - PUPPET SHOW | Ins...
@ChipMonk_in_space 2 ай бұрын
The last part of what XG should do is not what they should do. You want them to stray away from the core Hip Hop/R&B/Pop and do reggaeton? That's asking them to make music that is unauthentic to their soul. The reason why I like XG is they have the factor of what music they want to make and it is natural for them.
@AtypicalBookClub 2 ай бұрын
I may have not been super clear in my last point, but I’m encouraging XG to branch out even more and be slightly more experimental. It won’t hurt their brand identity to try producing a few songs in eclectic genres, staying true to the “X-Pop” genre. I don’t necessarily think that hip-hop and RnB is their soul, because “X-Pop” (global music genres) is their soul. Thanks for commenting!
@indigo_neo 2 ай бұрын
@@AtypicalBookClubbut they’re marketed as an R&B and hip-hop group, so that doesn’t really make sense.
@AtypicalBookClub 2 ай бұрын
Again, just because they’re marketed as a hip-hop and RnB group now does not mean their strategy is not subject to change for the future. X-Pop is about representing global music genres and being experimental -I’m sure XG can do better in this regard. Thanks for replying! 💗
@ChipMonk_in_space 2 ай бұрын
@@AtypicalBookClub look closely and see all of what they have been doing. Obviously it is going over so many people's heads including yours. Everything they do has important meaning to the XG craft. They pay respect to real hip hop and R&B in a way that only true fans of the genre knows. For example. Maya has an eye patch in the cypher= look up Slick Rick. They way Left Right music video is directed. Look up no scrubs mv. There is no need for them to do reggaeton. I'm pretty sure XG would want to do music they are comfortable with than going with what most KPOP groups are doing. XG is breaking stereotypes. And you want them to do what?
@Yessycakes 2 ай бұрын
@@ChipMonk_in_space hey I get what you mean but as a latina myself I wouldn't mind hearing xg's version of reggaeton! Them being girl crush too I know they would add a fun twist to it. OP didn't mean it in a negative way by saying that, they simply suggested it because they know they have what it takes to make very diverse music. I've even seen people say they want them to make a rock song just for the one time! Like it's not that deep and I'm sure xg them selves would have fun diving into new genres because they genuinely love music!
@delphium 2 ай бұрын
Thanks for the content. There were some errors though. “Mascara” was not their debut single, it was “Tippy Toes” which would make “Shooting Star” their 2nd comeback (3rd single overall)
@AtypicalBookClub 2 ай бұрын
Thanks for pointing it out! I mistook Tippy Toes as their pre-debut single lmao
@ayuzawamisaki1875 2 ай бұрын
Good video! I agree with some of your points about XG being Xpop. XG breaks boundaries and strives to be unconventional yet authentic. IMO, XG is kpop in ways they can be considered kpop(training, promotion, dance) and NOT kpop in ways they can be considered as not kpop(trained in japan as well, sings in English, japanese members, unpredictable yet authentic to their dna music). That's why I agree that xpop would be a good classification. It's not that they are denying kpop origins, it's just that they are different and has other qualities that makes them not be tied to kpop alone. What makes them shine and for me is what's relevant is their insane talent, skill, ethic, XGALX team, creativity, chemistry, music, etc.
@AtypicalBookClub 2 ай бұрын
EXACTLY!! Thanks so much for your input 💗
@ThePinkyVoid 2 ай бұрын
Very good video ! I totally agree with everything you say ! As an Alphaz(XG fandom name), XG came at the perfect time in kpop. I mean, ever since 2020 , kpop compagnies have been trying really hard to enter the western market with the kpop formula so it is not suprising that people are starting to get less agressive toward the idea of an asian group inspiring themselve from kpop. For me, I don't think they have yet come to the goal of their sound being XPOP because they still rely a lot on the kpop system and , if we take their nationality out the equation, they are just a pop group in my eyes. Howerver, I do think XPOP and XG as a lot of potentiel and all they need to do is to continue being consistent and keep innovating their concept and sound.
@AtypicalBookClub 2 ай бұрын
Amazing points -to further expand on my point on timing, I do think many companies saw how profitable BTS (and now Jungkook) became in the Western market from 2020-2021, so XG’s label saw this as a perfect opportunity to offer “global pop” to the world, as the world was already familiar with what BTS did. The world wasn’t as shocked with XG as they were with Z-Girls back in 2019. I think people observed Z-Pop as a marketing gimmick or fad -but BTS and XG made it clear that “global pop” is totally here to stay. I totally agree with you that consistency to their X-Pop concept is key for XG because they are still relatively new, but, yes, they do need to experiment!! 👏
@ariusbudiman7105 2 ай бұрын
XG is global girl group with their own genre with originally R&B and HipHop but exploring with other genre, their music is something special and it's about being (X)traordinary in their way to create unknown music genre which is called X-Pop. And this year XG have first World Tour in Asia, North America, Europe and other regions.👽🛸🐺
@AtypicalBookClub 2 ай бұрын
Yessss!
@jaedo6180 2 ай бұрын
They're not K-pop because they aren't Korean! As a half Japanese, half Korean American, I found it odd that people were calling them Korean-pop. Even XG themselves never described themselves as K-pop. Which was completely on purpose. I wouldn't describe them as J-pop either since they sung in English and are more influenced by western R&B and Hip'hop than anything Japanese. Since XG stands for Xtraordinary Girls, X-pop would stand for Xtraordinary-pop. It just made sense! After many, many arguments, it nice to see people using the term with XG actually using it in one of their interviews.
@AtypicalBookClub 2 ай бұрын
Yupppp!! Couldn’t have explained it better 😄 Thanks for commenting!
@insynthesiswithinfiniteis2318 Ай бұрын
It doesn't matter to me what people call it, they are such an amazing group, and I can't wait for the world tour!
@P0ch1ta 2 ай бұрын
just enjoy their group/music ....that simple. 👊🐺
@Vmeen08 2 ай бұрын
I wanna add that one of the co-writers for XG, Theron Thomas won a grammy award.
@knkweb Ай бұрын
For those unfamiliar, XPOP has already gained traction in Japan since 2017 and has been promoted both in Korea and worldwide. XGALX operates under the parent company AVEX, a Japanese entertainment conglomerate. XG maintains a headquarters in Japan, providing facilities for private rehearsals, rest areas, and catering. Simon Jakops and AVEX CEO Katsumi Kuroiwa have expressed their desire to classify XG as part of the XPOP genre
@g-buddy8622 2 ай бұрын
Great video
@indigo_neo 2 ай бұрын
And XG is doing this with only 11 songs in their discography. They’re awesome!! Also, k-pop’s roots aren’t just in South Korea. It mainly has roots in R&B, hip-hop, and EDM.
@knkweb Ай бұрын
XG doesn't fall under the category of KPop or JPop. Despite some individuals and a Rolling Stone article in February labeling them as a stylish JPop girl group, Simon Jakops and AVEX CEO Katsumi Kuroiwa have expressed their desire for XG to be categorized as XPOP. XPOP represents a fusion of JPop and KPop vibes with western styles. AVEX offers support for most aspects of XG's production, accessories, and even provides staff members.
@spearheadxx 2 ай бұрын
xg is the future of asian music industry. i hope i can hear/saw those asian music artists tho. as well as, u will see a lot of groups/artists like xg moving forward. i think this is the new standard of asian idol groups like xg. it would be fire if japan will have a boy group version of xg in the future. japan will really become #1 in all aspects.
@AtypicalBookClub 2 ай бұрын
Awesome!! Thanks for sharing your thoughts! 💗
@cassandre2355 Ай бұрын
Maybe the japanese boy group XY will join XG in the future cause there are under the same label (Avex), and also very talented. And one of the member of XY was in Z-boys before so he is good at composing global pop music.
@doraemon8975 2 ай бұрын
reggaeton, thanks, but no thanks, it would make me immensely sad if the girls found out that this Pseudo genre originated largely here in LATAM, their marketing strategy is working at a dime, they are bringing back genres that didn't sound a while ago in the correct way, if you can tell, I would dare to say that about 80% of the group's fandom is in the range of 28/45 years old and a little more, they are appealing to the nostalgia of those who missed an RnB well done and old school hip hop, in turn they are making a bridge between old heads like me and younger generations who are rediscovering the genres
@ChipMonk_in_space 2 ай бұрын
True. I would be sad wasting XG rap line on a reggaeton song. They did not grow up liking Hip Hop and R&B/pop just to make a reggaeton song.
@AtypicalBookClub 2 ай бұрын
I wouldn’t be so sure to say that the majority of XG’s enjoyers are 28-45 years old -if anything, I think they appeal to a younger audience because of their unpredictable, unconventional, and futuristic sound. I should have done better in clarifying this lmao, but I was suggesting some genres XG could think of branching in to. Whether they decide to stick to hip-hop and RnB in their title tracks is not up to listeners, but it would be amazing to see them adhere to the real definition of X-Pop, which is global pop, and produce a couple experimental songs. (No music genre would waste the talents of the XG members!) Thanks for your thoughts and feedback! 💗
@Allen_Alphaz_XG 2 ай бұрын
XG❤❤❤
@TaiFei 2 ай бұрын
A big problem for the Z-Girls wasn't even discussed here - COVID! Z-Girls were far too little established, the label wasn't very powerful and the entire promotion was a lot gone. I see the topic differently. 1. K-Pop isn't a genre - it's more the infrastructure and ecosystem of the music industry there 2. There are a number of K-pop groups that also release many songs in English, and now even groups from smaller labels. XG used the Korean system of the music industry, their infrastructure, their marketing, even their training was based on the local standards. In my opinion, XG represents more of the NEXT LEVEL, i.e. a new export level of the K-pop entertainment industry which can be expanded to other ethnicities, nations and languages. The X-Pop label is more of a marketing strategy to differentiate yourself.
@rj_lab 2 ай бұрын
XG is not Kpop coz they don't need to do USELESS AEGYO less talent. XG is loaded with talents and less aegyo. Thanks to the alien gods!
@alexandragabitto2573 Ай бұрын
XG’s musical niche is Y2K hip-hop and RnB, just wanted to point that out as it suits the “timing” portion of this video perfectly as the Y2K trend is currently being milked for all its money. XG is the only girl group other than Kiss of Life who are treading water in this particular musical genre. New Jeans, ILLIT, etc are sticking to Y2K Bubblegum POP. I would also like to point out that Jurin’s CXPHER sampled “Saoko” by Rosalía so I wouldn’t be surprised if they did do a little Reggaeton in the future.
@user-maghiro 2 ай бұрын
👍🔥🔥🔥🐺
@overthinkingkpop 2 ай бұрын
I am in the camp of people who firmly disagree with you as to whether they count as Kpop. To me, their participation in the Korean music show scene is sufficient to me for them to qualify as Kpop. Jpop groups don't participate on Music Bank and all-English singles happen all the time in Kpop with other artists. Like, is Jungkook's "Seven" not Kpop? Or Lisa's "Money?" I see where you are coming from, but I personally think they qualify, albeit loosely. Either way, really enjoyed the video. I actually made a video for their 2nd anniversary as well. I hope more people check them out because I think they have a lot to offer as up-and-coming groups from indie labels go.
@AtypicalBookClub 2 ай бұрын
Honestly, really valid points. XG is still quite early in their career, so their business model is very close to that of K-Pop. Hopefully, in the future, they can take X-Pop to the next level and make it really “global.”
@Vmeen08 2 ай бұрын
Their participation in Korean music show is the same when K-pop participates in Japanese Music show.. K-pop idols needs exposure to the Japanese market while XG needs exposure to the world since Korean entertainment is more accessible compared to the latter. If Western Music shows still exist today, they might go there while staying in Korea or just have a base in Japan.
@Vmeen08 2 ай бұрын
@@AtypicalBookClub To clarify, "X" in X-pop is interchangeable.. It's an unknown value in Math. You can call them K, J, A-pop.. They just want to share their music to the world hence being Global. I commented this in Simon's instagram while defending the girls after their Debut and he liked the logic behind it
@knkweb Ай бұрын
In fact, JPop artists do participate in English songs, and not all KPop groups exclusively sing in English. Take, for instance, Travis Japan-they sing in English yet are still considered JPop. Many JPop artists perform English songs and take part in various music events and shows. Groups like Moonchild, Psychic Fever, Utada Hikaru and others are examples of this trend.
@havensohn3821 Ай бұрын
XG themselves say they are not kpop but take every opportunity to associate themselves with the genre such as promoting in korea and cherry pick aspects we love from kpop as their marketing strategy. They enter a lot of kpop festivals and most of their stans are kpop fans. But they differentiate themselves because they sing in english and are japanese so they market themselves as very not like other groups. Its working but idk how long they are gonna associate themselves with the kpop genre when their music is heavily based on black music.
@knkweb Ай бұрын
That's the nature of business. AVEX serves as the primary supporter of XG, with AVEX being the parent company of XGALX. Additionally, YG established a subsidiary with AVEX named YGEX to leverage AVEX's distribution rights in Japan. That's just how business operates!
@GoodOldCinema Ай бұрын
The girls did not grow up idolizing RnB and hiphop only to abruptly (for no reason whatsoever) become reggaeton artists. I respect your opinion but I strongly disagree.
@AtypicalBookClub Ай бұрын
Alright, thanks for commenting and sharing your thoughts! 💗
@davidunderwood8341 Ай бұрын
Don't. You're not educated on XG.
@riffgroove 2 ай бұрын
The producer of the group freely admitted that he copied ebery single thing about the Kpop template whem he created XG. Even though he also admitted that he hates Kpop. An all Japanese group singing entirely in English? No, they're not Kpop. They just spend a lot of their time promoting in Korea.
@jonathanwatson5818 2 ай бұрын
Simon Jakops (XGALX CEO) never said that he hates K-POP. In fact he said he respects KPOP and he was also in a KPOP group. You need to watch this video to be better informed. XG Documentary Series ‘XTRA XTRA’ EP XX
@riffgroove 2 ай бұрын
@jonathanwatson5818 You really are easily manipulated, aren't you? OF COURSE their company is going to release material saying how much he "respects Kpop" after the fact. It's called "damage control."
@jonathanwatson5818 2 ай бұрын
@@riffgroove Not as easily as somebody that is so easily manipulated to think that a half Korean producer that is fully fluent in Korean, lived in Korea, and was in a KPOP Group hates KPOP...that doesn't really scream I hate KPOP.
@riffgroove 2 ай бұрын
@@jonathanwatson5818 When he stated in his own words that he hated Kpop....
@alexmaknz 2 ай бұрын
@riffgroove out of interest, when did Simon state this? Is there a video or article on this?
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