It's possible, based on the cue cards and the lack of follow up questions, that Microsoft only agreed to the interview if Bloomberg was willing to send them the questions beforehand and not go off script. This has the same vibe as a corporate video conference where the interviewer who works at the company "interviews" their own boss.

The problem with corporations (not just Xbox) these days is very simple and as much as people want to consider these are just conspiracy theories, we have many examples including this one...