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A brief history of the Philips electric shaver business from the first model in 1939 up to the 80th Anniversary Heritage Edition model that revived the Philishave brand name that was phased out in 2006 in favor of the Philips brand name. Also in 2006, Philips which marketed their shavers in the USA under the Norelco name began co-branding the shavers sold in the USA Philips Norelco in preparation for the eventual phase out of the Norelco name.