love that he repeats every response from the audience so that we can hear

My understanding: There are - 1. Cheap customers: Very demanding and buy purely on price - they do not value value itself,. 2. Difficult customers: They are just difficult, generally very negative and downers. 3. Sophisticated customers: They are educated, they know what they want and they have the money, they just sometimes need more time, more education on what they are buying and when they make a decision, they stick to it. 4. Affluent Customers: They buy based on feeling. If they can afford it, they will buy it. They do not want deals. Something is wrong to them if you offer them a deal and it cheapens it to them/makes them think something is wrong. We are all these types of customers and it really depends on the product/service that is being sold. Most entrepreneurs subconsciously set up their business to attract cheap & difficult customers because this is what they know. Got it Sifu.

This is straight up correct! I am a fine artist, and for years, I made the mistake of trying to offer discounts to buyers who are in a luxury market. Thank you for these fantastic talks, Dan!

Omg, I have been doing sales for 1 year, and this is the best sales-related video I've seen so far! So clearly and easily explained. I'm in wealth management and can easily extract those 4 groups of prospects/clients. The precise understanding of these 4 groups allowed me to take on the challenges with more confidence and get less upset when facing rejection or illogical questions. Now I understand that people are the way they are; they just belong to the specific group and are less likely to change. Thank you!

Poverty mindset vs Sophistication- an important consideration. Thanks Dan

Select the winners, work with them, and sell to them. You can only be effective by being selective

I have a sales job. I’ve learned more about how to do my job just watching these videos than I did getting my BBA.

I just started sales and I’ve been watching your videos all day long and it’s very motivating because regardless of how the customers are you’ll be blunt with them and let them know exactly what is going on, what they’re buying, who they’re buying from, how it’ll work and benefit for them. It’s amazing.

I work as a service adviser at a dealership and It is insane how relevant all this information is when your Advising and selling to the customers in the service department!

what i learn here in few days could not have a clue during my student life.great job man

Asian guys always explain easily..!!!I think I should go to study in korea

I really enjoyed this video. I have encountered all of the types not knowing the finer points of each. You really opened my eyes to who to sell to and how to sell to them. Thank you Dan.

It's so simple and makes so much sense. I'm a visual learner and this helped a lot to see this layout.

You vs Customers. Thanks Dan.

1. Cheap client: buy based on price.needd no value. 2. Difficut customer: make your life worst 3. Sopbisficated cuatomer: have money. Know what they buy. They know exactly 4. Affluent customer: bjy bassd on feeling > sell to 3 & 4

I don't usually like or comment :p but I really liked the presentation. I used to sell to the left side but about a years ago I changed it to the right and man it changed my life. Now i just send the left side to my competitors lol Thank's Dan for your great video. I just found your channel and learning alot from u man. Keep up the good work.

I just found your channel today, and I've binge-watched six of your videos already and I can't seem to get enough😅. You're where I want to be, who I want to be, a successful salesperson. Thank you for being a great teacher.

You opened my eyes to so many things in these 10minutes

It makes me feel proud,because of your perfect pronunciation!I can understand you without titles

I have sold to all of these. I love the layout and simplicity of this model and way of thinking when planning or meeting prospects.

I never knew... Until now. The whole trick is to recognize which type of a customer I am dealing with and then address that accordingly! Thank you Sifu

Through this video, I finally know why I keep on failed in doing sales... Thanks u so much Dan for sharing your thought with us!!! Highly appreciate!!! 😇😇

Perspective opens peoples horizons , explaining something simply shows good understanding ! Dan Lok definitely mastered his field ! if not , he mastered the idea and how to communicate it ! that is money right there ! Being able to retain peoples attention is money ! Thank you for sharing your knowledge !

I've been a self employed carpenter over 20 years. I sell every job. I never thought to put a customer in their "box" . I WiLL from now on ! Thanx Dan

I’m binge watching all of your videos so I can learn and then I’m cracking down on starting a business. I’m 21. Wish me luck. I want it badly and I will do work.

This is the best ever channel watched on KZfaq.. and for free. I can't believe this. I really have to promote this stuff. -- Dnt sell to Poor 'Taken' and Donate to them 'Understood' !!!

This is absolutely the truth! Finally! Dan can make it so clear!

Dan is a really good mentor he not only educates but makes you practice your thinking.

Love you bro! Second vid from you I watched, and I learned a hell crap ton of information

Dan you are like super smart, super realistic. I'm so blessed right now.

I can't beleive this is on youtube for free !!! this is gold ♥♥♥

In today's society it is vital to become a sophisticated buyer, not only researching the product you wish to buy but also sales strategies so you can decide which are the ethical salesmen and which aren't. If you find an unethical salesman it is time to become a difficult client. Sometime walking into a shop is like entering a war zone with the enemy trying to get as much money from you in exchange for something almost useless. Over the years I have found that the salesman with the most power over me is one that SEEMS like he doesn't want to sell anything but is interested in me as a person. Thanks for your video very informative.

Am a business person n am learning alot from this guy. He is one of those teachers who make you fall in love with the subject they teach so easily

Dan your description of customers is really practical and amazing really learned Alot.Thanks Dan

Man im a sophisticated customer and this is eye opening on how store owners may view me or others and also how to deal with customers based on their wants/personality etc. Thanks mr.lok

This was mentioned in other videos and to an extent in this one, but there really isn't anything that can top trust. Cheap, difficult, affluent and sophisticated customers wont buy from you if you dont trust you. Everyone trust on a variety of criteria- but mostly on listening and responding skills. If you can align responses to your customers output (even in tone, length, etc) the deal is made. I.e. (if customer gives short responses- dont read them a book- or vice versa- if they like to talk- dont just give them the straight low). Great content, thank you Dan Lok, always look forward to discovering more of your wisdom. Cheers!

Wow Dan! Epiphany moments! This is a key learning for solopreneurs. Time and resources are so limited so I need to know these 4 types and focus on the sophisticated and affluents! Right side for sure. Thanks again.

This is brilliant. Thank you so much for this the exact moment I needed it.

Dan the man!!!!! Such an inspiration!

Your question (different video) about what is your favorite Dan Lok video inspired me to create a Dan Lok Favorites playlist for my Wealth Education Center channel. It amazes me that such a great idea did not occur to me before.

Dan, please more of this. Thanks. :)

Thanks, Mr Lok. This is so true. When I think about this, most of my buyers are the sophisticated ones. And I'm gonna keep selling to the sophisticated and affluent customers.

A useful lesson to differ any costumer characteristic. Thanks a lot for the lesson Dan Lok.

this actually helped me fixed my messed up Ads! genuis.. im learning tonight boy!

Dan the man!!! Excellent information about four kinds of customers. We can be a little of all four but to market your product, we definitely need to aim towards the right side of your chart.

Great vid so far

I’m glad to watch your teaching

Just found your videos today. Really love the advice and the way you break things down

I work in retail. I can relate to this video. So true and deep analysis of customers

Spot on perfect accuracy on this topic.

Great video. Thank you. I'm a furniture salesman and work at a nightclub. This applies to both jobs. Spot on. Thanks again

This is useful and keep taking note. Thank you Dan.

DAN YOU GOT ME ON THIS ONE, YOU TOUCHED WHAT I FACE ON A DAILY BASE YOU'RE DOING REALLY GREAT JOB KING OF HTC

Dear Dan Lok you are really awesome. i love all your videos thank you soo much for making thisvideos

This Video was really helpful. Thanks a lot Dan

Thank you Dan Lok for making this videos. I’m learning a lot from you ❤️🙏🏼

Very well segregated. I never knew this before. Thanks Dan for giving a clear comparison to these types of buyers. 👍👍

I'm a client. I am a cheap customer but difficult to convince with and looking forward for a great things based on what I feel and what I need. This channel is so entertaining! I learn a lot.

This is pure gold!

Thank u I mean it was very bad at my work place today, as I work in a hospitality industry, but after I watched ur video it made me feel refreshed, relaxed, energetic really. Thanks

i really enjoy this topic.thank you.

Yes.. I encounter each and every kind of customers.. Marketing for me is very exciting!😊

I love Dan he is good at what he does

Thank you Dan for educating me for free👍😊

Your presentation is very simple and motivating.

thank you Dan

Practical advice. I have tried the things he says, they work.

Stunner and Amicable!

Awesome subtitles, thnaks

Can’t believe there are dislikes on this video. Great content Dan keep it up!

You just made me realise what kind of buyer apple attracts and how well they do it...definitely not cheap as you said they won't make you the big $$$ apple knows

This is very true, I have met several of these customers in my daily sales... I lyk d Sophisticated Buyers, all U need to do is meet their criteria and you will get their money... Majestic🎩 ~ Ghana 2020

I am into travel industry and also into sales and I really have crossed through all of these types of customers

Thanks Dan

very helpful tips!Sir.thanks for sharing knowledge.

It's very useful for me thank Dan

Wow this is amazing. So smart. I have attracted mainly the difficult people in life and business and it is very self-deprecating. This is my fault though when thinking about your system here. I tried to be too perfect and sometimes too cheap instead of just being detailed instead of perfect to attract people more like me when I'm playing the role of the customer (sophisticated) instead and better clients by bringing more value and less stress at a higher price, this way I can be more patient and passionate while attracting better clients and increasing my business sustainability. This is awesome!

Sophisticated customers are always my favorite. They are usually fairly open to options with valid education. Willing to listen.

Very impormative and very helpful videos sir Dan thank you so much 💪Keep strong and God bless.

Mind-Blowing video, fantastic explanation Dan, definitely this educational video will help me to increase my sell rate.

Because of you, Mr. Lok, I started a consulting company a week and a half ago on Monday, May 11, 2020. My wife is my first customer, signed up that very day. The previous Friday I had finally, completely severed myself from the yardwork company I started, and sold to her a year and a half ago. My initial consultation with her would have been a one day evaluation leading to systemic recommendations that would have resulted in her adopting the systems that I designed over the last 5 years building that company. That "institutional memory" actually serves better than any one day consult possibly could have, so the $17,000 fee is most reasonable. Especially with terms of her being able to pay it when my continuing council makes it easy to do. Also, for our 18th wedding anniversary, I waived the $1.5M price I charged her to buy the company. (In the husband and wife gift value ratio thing, I think that boosts me up a lot! LOL) We started offering monthly maintenance yardwork service for $50 a month back in September of 2014. Our base price point now is $259 a month. I raised my prices! (Yes, I know you love that!) Our most recent customer signed up at $325 a month, because it has her massage therapy studio, and two other buildings providing 3 rental units! Large property; great profits!

Difficult customers are cheap . cheap costumers are difficult

Thanks Dan😊

Thank you.

Thanks for this,this will really help

Thank-you Sifu Dan for this wonderful video. I am re-watching my Daily 10 Videos by playlists so I can better understand each subject and I can take better notes. Thank-you Sifu Dan. Yes! Daily Video#10 Completed 5/11/18. Thank-you Sifu Dan.

Thank you so much!! 🙏

Actually learned something valuable!

Thanks for this. You are good!

Glad I found this video 😊

Awesome video. Thanks Dan

I really like your presentations!

This has helped me so much, 😊

Woah, at last I found the right person to get my mindset tuned for making my dreams come true.😃😃

Wow right now your video just show me the way to do it. Wow! this is great and mind blowing! Thank you this step will help me in my shop. ☺

Thanks for the ideas

Thank you for sharing the knowledge :)

This is so true!

Great video, thanks!

Big help ..really .. Thanks sir