Companies love saying "this is our eco-concious line" but you never hear them say "and this is our permanent planet destroying collection or slave labour collection" smh

I love the comment section on the H&M add. It was so savage

I'm kinda hoping this becomes a series on the channel, this was so funny.

Another example of greenwashing: here in Finland I noticed Colgate toothpaste changing its packaging into a darker paper (brownish) as if it was enough. They still use plastic packaging for the product itself + most toothpaste brands have the exact same paper part, just white. That brown part might be recycled paper (didn't check), but even so, they are still making the minimum effort. By the way, great content as always!

I stopped buying Coca-Cola this month because of one of your posts. Thank you, Gittemary.

This is something everyone has to start paying more attention to. I agree with Gittemary when she says that we as consumers feel significantly and extremely small in front of these mega companies and makes us re think that what we as an individual can do about sustainable fashion. They make themselves as our saviors and using amazing vocabulary and talking about how they can save the day. But in reality they have done more bad than any good. Thank You soo much for bringing this into the light!! 😊😊

80% transparency is a nice example of an oximoron, unless we are talking about image editing :D

Recognising greenwashing is one of the hardest things I find, especially in fashion. I try to buy more second hand items but sometimes that is impossible for me and I turn to new clothes. As I cannot afford fair fashion alone I tend towards bigger brands but always select the suistanable option to at least try to make a difference. Sometimes it can be almost hearbreaking doing all this research as one gets the feeling, you can't buy anything anymore. Thank you for this video anyways, it was very eye opening (and funny). :)

lol I just got an ad for a cruise and I watched to see if they would green wash and of course they mention that they're working to be sustainable...a cruise...trying to be sustainable

H&M - Trying to encourage sustainable fashion whilst building an empire of fast fashion. My local H&M has one aisle of ‘conscious’ fashion amongst dozens of aisles that don’t boast that label. The turnover of the clothes is also insane, I’ll see it as new stock one week and then 4 weeks later in the clearance rack 😔

Speaking about Tetrapak: I remember how shocked I, as a swede, was when I discovered that tetrapaks aren’t recyclable in every country, not even in, for example, Denmark, a country very close to Sweden

“AND... I have some thoughts...”. I love this... sharp, witty, intelligent and informed dialogue is about to unfurl. Let us have it Gittemary... we’re here for it!!! 🥰🌿💜

That one person pressed thumbs down is probably H&M’s ceo 🥰

I like this, thank you. Please do more. I recently fell for a greenwashing ad. :(. Did I need a new mascara? No. Do I want to support cover girl? No. Did I, in a moment of weakness, purchase the new clean vegan mascara in the pretty mint packaging? ... yes, yes I did ... smh

I recently emailed a company that makes noodles and they are called Ocean's Halo. I was so excited to find noodles in a paper packaging that were plain ramen noodles. When I opened the box, all of the noodles were wrapped in plastic. I wrote to them telling them that it was weird to have their company's name be Ocean's Halo and have wheat noodles in plastic packaging. I'm pretty sure you can just have them not packaged with plastic in the paper box (it's just wheat and water). They just replied saying that they are working to make biodegradable plastic for all their products. But why plastic at all??

I saw that Urban outfitters have a recycled store. Their recycled clothes are still $60.

I LOVE these videos. They are so important to me. I used to fall for all the green washing all the time. It’s hard when you have good intentions but not the education and knowledge. Thank you for educating so many of us and helping us navigate the ridiculous (and genius) marketing of these companies. 💕

I wish everyone watched this! At this point, I don't believe in any company if they aren't clear and transparent about their sustainability goals and achievements. Amazing video Gittemary!

Time we reran the ‘ Polluter Pays’ campaign. The corporations need to be made to take back their packaging - that should concentrate their minds!

Thank you for bringing more attention to this! It always make me so angry to see these kinds of advertisements and that people actuall fall for them :/

Videos like this have really trained me in spotting green-washing and in weighing the environmental impact of different products, and I'm so thankful for it. Keep up the good work!

Adidas is advertising sustainable shoes- i would be interested in seeing a review about those

Ahh, that paper bottle reminds me of the Seed brand we have in the States... plastic bag within a cardboard container. They have other aspects that are notable, like supporting small farmers, but in a way that packaging kind of just makes them sketchy in my eyes 😭

i worked on the campaign when that “paper” bottle launched in my country and i immediately pointed out that it’s like greenwashing and i see various influencers standing behind the brand saying that they made an effort to make it partially paper, this reducing plastic. but it’s like they have the resources to make it more sustainable but they did the bare minimum to be “green”

If only most of the influencers are using their platforms to promote this same kind of content instead of unboxing and promoting clothes from Shein and Boohoo and other fast fashion companies. Not all of their massive followers may support and like it, but the message would surely get across.

"Sustainability is not taking an unsustainable project and slightly altering the shape of it" 15:53 👌 Spot on!

I feel like we need a GIF of Gittemary saying EVERY SINGLE DAY (21:08 )

the h&m "sustainability" points are so hilariously ridiculous, i got that ad the other day and found out you only get THREE points for bringing your own bag???? imagine how many days you'd have to shop there to gain some real points there!!!!!! a for effort, h&m in other news: i went shopping today and saw a line of vegan meat balls packaged in ~rustic green cardboard~ (wow much eco!) and i reached for it and.............. it's nestle.......................... s e r i o u s l y..... the calamity of gArDeN gOUrMeT has finally reached my little city in germany 🙄🙄

Great video Gittemary and it's not surprising to me that big companies greenwash claiming to be ethical and sustainable when in reality they aren't. All they are concerned about is making money 💰 and becoming rich.

I cant even imagine having to produce new styles and having to learn the patterns EVERY SINGLE DAY

I felt small too, but a person only buying ,say, Jeans second hand their entire life, would have gallons and gallons of water we need saved. These greenwashing ads and fake claims are driving a lot of consumers to buy their product instead of an actual sustainable company that needs the money, company’s like tide don’t need more money for a “sustainable” product. Loved the video!

I laughed out loud at the transparency one 🤣 were not lying to you - almost!

More more more. This content gives me life.

We can also recycle Tetra Packs in Belgium, and according to the Tetra Pak website, we recycle ~80% of these packages.

Can you talk about Ana Luisa or other jewellery brands?

I noticed some brands using like a filter over their "paper" package to make it look Like it's recycled paper, but sometimes it's even made from plastic. For example Veganz chocolate

I don’t know where else they sell these but I’ve seen cans of water in the UK instead of plastic bottles which are so much better because they can be easily recycled everywhere, let’s just sell those instead

In the netherlands there is a lot of dairy and meat industy greenwashing. Companies claiming to have ‘sustainable Eggs’ or sustainable dairy products. I just can’t believe They dare to make claimes like that!

This reminds me of the style of ancient greek or roman plays that were called "comedic tragedies" a lot of them had the theme of laughing at their own misfortune

In Germany the "paperbottle" brand would have been sued for misleading advertisement ... Does that not happen in other countries?

Ya I bought that soap, because it was on sale. Broke it open to recycle it and found the plastic bottle. And we have horrific recycling if it is not a clean 2L w/o the cap label on or a can it is going to land fill. 97% of our recycling goes straight to land fill 🤦‍♀️

Videos like this demonstrate critical thinking so well. Even if I heard about only one or two of the companies mentioned here, I don't have time all the time to go through the common sense checklist. Thank you for doing this! I'd love to see this as a recurring series. Not every day, not every week. Monthly might work because companies are started pretty frequently around the world. Maybe even quarterly depending on KZfaq metrics. Thanks Gittemary! Hope you're doing well.

I love this content so much! Thank you thank you! It is so easy to eat up the greenwashing that these companies spew.

It all started with the food misleading information like No Sugar or no fat but ingredients say 46g of carbohydrates - chocolate is good for children for breakfast etc - it is so scary in what world we live in - I’m trying to knit with leftovers yarn & reaching for more natural fibre and I create giveaways with my socks then after

Loving this series! I spent 36 years in retail & have keen sense in detecting bs from companies. Some things are just mind boggling 🙈

I find it calming to know so many other people are as angry about it all.

Gittemary: EVERY SINGLE DAYYY Captain Holt: BONEE Same energy.

I’ve been speaking on Instagram about the “I’m paper bottle” plastic bottle and it’s unbelievable how many people attacked me because “it was only a marketing strategy and they were trying to say that they use less plastic” then why they didn’t advertise it like “almost like a paper bottle” or something, they went straight ahead and wrote big on it “paper bottle” !!! I’m so disappointed in humanity now and as a jurist I swear that sometimes I feel like I should sue everyone:)

Can you talk a bit about Ikea as well? I find it hard to decern whether or not they are actually trying to be more sustainable. I doubt they do since they are basically the furniture equivalent to fast fashion. But I would find it interesting to hear your view on it!

I love all your videos!! Thank you🥰

Interesting info about the boxed water. I teach environmental science in the U.S., and the first time I saw that was when one of my students brought one to show me. Turns out our local municipality does accept tetrapak for recycling. Not sure what happens from there, but it is accepted. Perhaps that will be a question to ask on a field trip someday when COVID is over.

The thing about H&M is they’ve made it look like they’re encouraging a change in their consumers behaviour but actually it’s potential consumers and CSR consequences that’s driving them, not the desire to have more sustainable clothing. If they were that arsed all of the clothes in their shop would meet those requirements. If anything it’s an advert that they don’t.

I always say to my friends that you are not powerless, your money in your bank account are your power and when big corporation is asking you to change - you can. Don't go and buy from them and thank them for a great advice. 👍😁

Great video, really enjoyed it. About the "Paper bottle" - I follow Innisfree on Instagram and when they were launching the product last year, they showed that inside is a plastic packaging (something like we reduced the plastic content by 50% and the paper layer is to replace it). So while people who follow them on Instagram wouldn't think it is just a paper bottle, I understand why some other consumers could get confused, especially if they are in the store and don't have time to read more about the product. Korean skincare really helped my skin, but I am desperately waiting for some of the Korean skincare companies to finally start working on getting their products more sustainable.

Enjoyable and educational content, thank you

I LOVED THIS. Please do more of these videos!

Wishing this video is going viral so everyone knows and can make their own better decisions.

Nodding my head in agreement during this whole video😂

Could you do a video on Ocean plastic? I see companies saying they use it but does anyone ever check to see if it actually does

thank you for this, it was super helpful! I have definitely fallen for the h&m greenwashing stuff in the past. it helps to know what specific things to look for on companies' websites and such.

The one of the “smaller cap” made me think of the dutch dairy company Campina who took away the plastic caps on yoghurt and switched it for the old way of folding away the top of the cardboard (I think it’s the same material as the boxed water). But... 1. It’s the same as it used to be 30 years ago but now they frame it as a “sustainable” change which made me laugh when I saw the add and 2. It’s DAIRY

Thank you for this great work!

I'm thankful where I live in the US (Omaha, Nebraska) we can recycle Tetra Pak.

Love it!! So interesting!!

Thank you - I love watching, I was amused, and also I agree totally with your assessments. It's become a thing for the companies to be "green" but they are not. I try to buy things second hand.

Wish I could like this a million times. Love this exposé content!

I'd love if you could look into Climaider, in regards to what you said about carbon offset, as they offer this service directly to people/ the consumers. :) But this was a really great informational and fun video :D

Hi, Gittemary. It was very helpful, thank you for an amazing work you do for the now and future! Would be so nice if companies learn how to grow more sustainable from any out critics 🙏

HOW IS THIS LEGAL!? It just makes me sad..

Thank you! Saw ads for both h&m iniatives on KZfaq within a short time period. Made me so mad I don't even have words.

I enjoyed your video so much!

Love how the ad was from H&M

10:55 is SO IMPORTANT. "people are looking at each other & pointing fingers instead of pointing the finger at the corporation". This is the same mentality that people fail to apply to corporations when we fight for a higher minimum wage.

Just a comment for the algorithm, so hopefully your great videos reach more people!

i always lean. so much from your videos.

For my drama test this week I had to write and read out a speech with a topic of my choice. Everyone chose topics like pets or videogames but I wrote about sweatshops... only my teacher read it but I felt like educating people, even if it's just one person. I'm not sure she's actually going to make changes but at least now I've made a very small impact by telling people some of the things I know. I'm trying to make a difference. I've seen a film called "seaspiracy" and it's on Netflix. It's about fishing and whaling and the impact it has. I'd recommend watching it, it's really good. It's a little scary at some points though so you've been warned. There's a scene with whaling that made me cry but overall the film is awesome If you watch it please let me know what you think. Love your videos Gittemary! ❤❤❤

Excellent video, loved it! Gotta love the 80% transparency and the slimmer plastic cap that is still on a 100% virgin plastic bottle 😂 These were all hilarious and also sad at the same time.

Hahaha the part about Nakd killed me xD crazy

I love KZfaq! It helps keep companies honest. Thanks

You’re literally amazing.

The value of our dollar is huge. Talk with your moneyyyy! Thank you for these videos!!

Thank you for this video. It's very difficult to feel like you as a consumer can make a difference, especially since the onus seems to be more on us, rather than mega corporations that contribute more to the single-use plastics and bad practices that have taken such a huge toll on the environment. I'm going to research any product I buy in the future to ensure they're not green-washing like these brands.

Great video Gittemary! I share your frustration. Thanks for calling out these companies! We all have to boycott fast fashion companies and support sustainable ones instead. This way workers can make a living wage and we know who made our clothes#whomademyclothes. Thanks for what you do!! 💚💚

i am loving these RECEIPTS ❤🌍

Great content 👍

What makes me angry are products that have a vegan label but test on animals or by ingredients that were tested on animals. It just does not make sense! Also i love Lush and Bodyshop but they need to start looking into better ingredients than sodium laureth sulfate, essential oils and fragrences.

Hey, I saw an Instagram post yesterday about how bad colored clothes are for the environment and that buying undyed clothes will help that. How do you feel about this and could u make a video about that issue? Is it still fine to buy dyed clothing from sustainable companies?

the sci fi h and m add is referring to a machine they will have in stores where you can put your jumper in and it will re-knit it into a new design

With the h&m add, why the hell is future "eco-friendly" Maisie wearing so much glitter?! Literally one of the most common types of microplastics. Even if I didn't already know, that was the thing that made it super obvious that the whole campaign was just green washing.

thank you for pointing out that we as consumers have the right to criticize companies. it really is very important. we no longer want to be fooled by their schemes, just, no XD . great video, I laughed a lot!

😂that’s wild about the South Korean beauty product, thanks for doing the research and informing us of these

LOVE this video 💚

It's so hard to be a sustainable person when you get plastic wraps in every sing;e ite you purchase;/ and when everybody lies to you !

Whooaa this video!! I am Blown!

Sadly we can sum everything up simply by understanding that capitalism doesn't care about anything but money. As long as the end goal of any company is to just make money, every action they take will be made towards that goal and every incentive they create for consumers will ultimately be made to make money, not a difference. As long as it's a long lasting known brand and you care about going green, eco, environmental friendly etc. just avoid them or at least avoid their 'eco friendly' campaigns. Anything they push towards the consumer will just be made to profit off of what's trendy now. Either find companies that at their core / foundation care about making a change and that's their identity in the industry or as per usual hope that enough regulation get put in place over time to make companies go environmentally friendly (which will in all likely hood never happen or it will take a lot more years before something like that would happen).

good info

Another example: Grunbag! They say that their 'purpose is to make quality bags from sustainable and environmentally friendly materials'. My question is: in which universe tarpaulin is an environmentally friendly material?

Hi, thank you for this video, it was an eye-opener as to just how ruthless these companies are. Informative videos like this can help in creating the huge backlash that they deserve.

Could you please assess Ecover? 😁 Also i am really proud of my home country, Portugal, for recycling tetrapacks :)

Being plant-based according to Tide: 70% veg&grains, 30% meat. Much sustainable! 🌿 Very vegan!🌿