In this week's episode of Built to Sell Radio, we are joined by William Ury, the co-founder of the Harvard Program on Negotiation and the International Negotiation Network with former President Jimmy Carter. Drawing from his extensive experience in high-stakes diplomatic negotiations, Ury shares invaluable strategies to help you punch above your weight in a negotiation to sell your business. From understanding buyer motivations to mastering negotiation processes, you will gain actionable insights from one of the world's foremost negotiation experts.
In this episode, you’ll learn how to:
• Negotiate effectively without revealing your bottom line.
• Strengthen your position in any negotiation.
• Determine your BATNA (Best Alternative To a Negotiated Agreement) in the event negotiations do not go as planned.
• Respond to acquirers that try to use intimidation tactics.
• Prepare to negotiate with experienced professionals.
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