Today’s episode of Built to Sell Radio features Anne Mahlum, a fearless entrepreneur who redefined the fitness industry. After wandering into a Pilates studio in L.A. and thinking, “I can do this better,” Anne threw all her savings-$175,000-into launching her own version of the company, founding [solidcore], a fitness powerhouse that she later sold for $100 million.
Anne shares her remarkable journey, detailing the strategies she used to transition leadership, navigate fundraising efforts, and build a company with enduring value.
In this episode, you’ll learn how to:
Handpick your second-in-command.
Retain control after raising money.
Tell your employees you’re selling your company.
Avoid putting up a security deposit when you lease space.
Create a category of one.
Take some money off the table without giving up control.
Cultivate and protect a strong work culture.
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