Wait wait, this is a fan-made ad??? Really? What a Masterpiece. I wish that adidas buy this commercial.

“We tried sending it to [Adidas’] communications department but they didn’t really react,” Merher, a 26-year-old student at the Filmakademie Baden-Württemberg, told The Huffington Post. Of course they didn't react. You showed them how shit they are compared to a student.

Hey people, thank you very much for all the love&hate, we are overwhelmed and appreciate every comment and try to read it ;) A film is something that an entire team of creatives makes, our team and cast is in the description above! Also, we created a new commercial, check it out: kzfaq.info/get/bejne/aK2kn7ups83TZ40.html

This made me cry. Both from the perspective of a videographer who loves great works by talented young filmmakers, but also someone who lost his father to dementia several years ago and understands the isolation and depression that comes from old age. This was one of the best short features I have ever watched. I hope it touches your heart too.

wow free advertisement for adidas! how kind!

I cried.

Es maravilloso lo que puede transmitir un corto. Un grito de ayuda no por qué nos hagamos mayores, o por qué perdamos memoria. No significa que somos personas poco útiles, nuestros recuerdos siempre están allí. Que unos puedan ser capaces de interactuar con este entorno vulnerable es maravilloso. A sido maravilloso este video. Y espero ver más cortos así, sencillos pero con un poder inmenso de empatía y sabiduría. Bravo por Eugen.😊

Magnificent work. I don't know what happened but I suspect that it was either Adidas PR or their ad agency that rejected it. Over and over again, I have seen “outsider” creative work suggested to and done for companies rejected because it threatens the ad agency's efforts. Who knows, if they had accepted your commercial you might have gotten more work and the agencies don't like that. David Hoffman-filmmaker

Is it true Adidas ignored this commercial?

Wait a second... that guy at 0:24 is watering a TV!

I'm not crying, I was just dropping onion juices in my eyes...

I remember watching this back when it only had a thousand views and instantly fell in love with it. I showed my family and friends immediately and man you could see that it touched every single one of them. It's amazing to see you now have over 11 million views and I really hope you guys continue creating such masterful and powerful videos!

This is like the best fucking ad i have seen moved me to tears great job on this

Runs off the cliff... Nurses, told you guys it was a bad idea....

I actually teared up by the end of this. I get why Adidas ignored it, but less than two minutes it is an amazing story of community and triumph. Huge props, man. Really, really good.

I'm 68 years old and I love this video. I still have my white Adidas 9.9's with black stripes and every time that I run into them while looking thru old boxes in storage brings back a flood of memories from 50 years ago! Just the sight of them warms my heart! Great commercial! Thanks for the memories!

I'm a grown man sitting here in the United States with tears in my eyes. Beautiful and thoughtful. Thank you! : *)

Ads like these always touches the heart. Not some superstar promoting the brand

love this commercial. Beautiful.

SENCILLAMEMTE MARAVILLOSO! BRILLANTE, ESPECTACULAR! La historia, el guión, la puesta en escena, la fotografía, la comunicación, MARAVILLOSO. ENHORABUENA A TODO EL EQUIPO QUE HA SIDO CAPAZ DE REGALARNOS UNA HISTORIA TAN MARAVILLOSA Y CONTEMPORANEA. SIMPLY WONDERFUL! BRILLIANT, SPECTACULAR! The story, the script, the staging, the photography, the communication, WONDERFUL. CONGRATULATIONS TO THE ENTIRE TEAM WHO HAS BEEN ABLE TO GIVE US SUCH A WONDERFUL AND CONTEMPORARY STORY. TOUT SIMPLEMENT MERVEILLEUX ! BRILLANT, SPECTACULAIRE ! L'histoire, le scénario, la mise en scène, la photographie, la communication, MERVEILLEUX. FÉLICITATIONS À TOUTE L'ÉQUIPE QUI A PU NOUS RACONTER UNE HISTOIRE AUSSI MERVEILLEUSE ET CONTEMPORAINE.

It's about time someone made a video about the physical and emotional abuse that goes on at some of these senior retirement homes. Good work!

What do you people mean, ignore? Adidas is playing it smart. Free advertisement while they sit back and smoke a cigar. No one asked this guy to make a video for them.

This is the most emotional Ad i ever seen...i hope it becomes a Award!!!

Adidas perdió un buen comercial, me alegro que el joven que lo realizo se haya convertido en director❤ en 1.40 pudo hacer sentir muchas emociones y eso no lo logra cualquiera…

Ooh is this a ad I thought it was a song video and the artists name is Adidas

I just brought a new pair of Nikes.

Un regard 9 vous êtes la !!!!!

Thank you so much for making this! This is what advertising should be--something that touches the heart and inspires. I wish you and your team the best of luck!

Super Bowl worthy

I love these types of advertisements

I've never seen a spot better than this one. It makes me cry all the times that i see it, and the message he wants to express is wonderful. Great job.

This actually made me tear up.

Plot Twist, He has Alzheimer, and has been missing for 3 days.

Чуть слезу не выпустил. Молодцы, постарались!

Thank you, Eugen, for this wonderful piece of creativity. My first branded athletic shoe was Adidas, some 50+ years ago. The message in this is what I now tell to the basketball team I coach - never stop doing what you love. Believe in yourself and your purpose. And never give up. I would feel more inspired to seek out the product from a commercial like yours, then watching some semi-retired, multi-millionaire, ex-professional athlete extoll the virtues of a shoe they get a kickback from every sale. Keep on the creative and evocative path - you'll have a very loyal following, indeed.

I've shared this video over 50 times to all my clients that think you need a texted novel on screen to envove a reaction. Film is about showing, not telling. This vid is a fine example of that. Bravo!

This advertisement is one of the best I've ever seen. Eugen, you did an amazing job!

free advertisement for adidas #1 trending video on youtube at the moment and adidas doesn't have to do shit.

Amazing work Eugen! I was in tears watching the whole thing. Regardless of Adidas' response, or lack thereof, you should be immensely proud of this video...and I'm sure you are!

Bien fait pour Adidas et maintenant sa fait le buzze cette pub et vraiment magnifique elle donne les larmes au yeux et Adidas aller vous faire voir 😇😇😇

Plot twist: adidas ignored this video because they knew it'd go viral and they don't have to spend a dime on it.

Finally a GOOD video worth being in the trending tab!

Qui a vue sa grâce à Un regard 9 ?

No es solo un comercial, es un Gran comercial con tremenda enseñanza😢

This inspired me to go out, and buy a nike shoe. Thank you adidas! Just do it!

If I'll see this ad on YT, I won't skip it. I PROMISE

Bravo! As someone who works in commercials, I can be pretty sure the creatives at Adidas didn't want the brand to be associated with "old people", as they perceive themselves to be the purveyors of cutting edge and hip. Sad thing is that they don't know that the kids are very much into the retro style and that they might possibly have feelings. Please continue to break the advertising mold, I hope that you have a long and successful career.

me hizo llorar. :( me sentí tan identificada y fue un choque emocional ver los cuadros de lo que el personaje fue y me vi yo en esas fotos con nostalgia inmediata, porque deje de entrenar hace muchos meses. mis crisis emocionales por la pandemia se han acentuado y eso me ha tenido muy desmotivada al punto de haber dejado el deporte a un lado. pero una fuerza insospechada dentro de mi quiere emerger!! geacias adidas, gracias porque como marca has llegado a mi corazon por aquello que crees y vales, y en la que yo también creo y valgo!

I almost cried

Who the heck is the spawn of Satan who did not like this commercial????

I know someone who will absolutely love this. So heart-wrenching, so real.

This hit me right in the pathos, Im actually crying. Well done, well done. :)

Adidas should buy this! It gives shivers! It's genius and finally something for the elder people... Respect for the brilliant idea! It's much more than an Ad, it's art... It's moving!

Absolutely beautiful and so well done! Also, I have guilt for laughing @ 0:24, where the gentleman is watering his television.

Me arrepio toda vez que assisto esse vídeo, é incrível.

Outstanding. So touching. Thank you for making and posting. Truly outstanding work

This is very different from the other secret link.

the part where he steps out of the building gives me chills

I just love this! It totally captures the sheer joy of running!

прослезилась.......очень душевный ролик! Спасибо, Eugen Merher!

Why i cant stop my tears WTF WAS THAT

That would have been just a little more perfect and commercial like if his friends got him brand new adidas. Symbolizing his "new" determination to break free.

This is brillilant!!! I am an athlete who is turning 50 this year, and know that this will be me when I am in my 80's. Made me cry happy tears!

Gorgeous, heartbreaking, and so bitter-sweet. Lovely! Thank you for sharing.

That guy is the wheelchair is a legendary wing man 😂 he knows what you want and he's got what you need. Every guy needs a brother like that

Why is this trending #1 in the Netherlands

Одна из лучших реклам, что я когда-либо видел! Прослезился.

Team un regard 9 !

Bravo!! Best commercial I have seen in a long time.

Got a BTS of this? That was marvellous.

1st Adidas commercial to ever make me smile, and cry a little, It speaks to us who have parents in nursing homes and makes us hope something will spark such a passion in them as those old pair of shoes did for him.

Как так получилось, что рекламе четыре года и я её никогда не видела. Надеюсь, в этом мире столько ещё всего прекрасного, чего я ещё не посмотрела, хоть и через экран телефона.

0:24 hmmm my TV is so dry....let's watering it!

damn this is fucking amazing.. whoever created this clip should get awarded for this. Short but so touching at the same time. Good use of soundtrack too !

Most of us find ourselves being "confined" by something, and few of us have the determination to "break free" of that confinement. Good friends who encourage us are a great help. Outstanding commercial! Well done!

Just came across this 7 years too late. What a beautiful piece of work. Id genuinely watch a series if it was as heart felt as this letting people have little victories!

If Adidas ignored this masterpiece, then I'd never buy you good.

I can relate to this one, I am not locked up in a mental hospital where nurses would block my way out. Yet life commitments made it extremely hard to go out for a run, and when I do, I feel like I am breaking free from a prison. Much respect to the person who created this video, I admire your talent and the message you delivered.

Beautiful! I generally hate commercials. They're vapid and sometimes it's hard to even tell what the commercial is for. They're often obnoxious and loud, and play on the worst of humanity. This commercial is better than any commercial I've seen in recent memory. You all did an amazing job. Keep it up. People are taking note, and I really feel like you'll reap the rewards if you stay true to this kind of vision.

Bravo! Bravo! I am SO moved by your tribute. May we all be there for one another the way this runner's friends were.

Goodbye Adidas. Now we are buing Abibas.

I can't help but be reminded of all the ways some humans insist on treating other humans like property, and that one day.....we all might be free of that.

Eugen, thank you so much for such an empowering video. Very emotional, very inspiring. keep up with the amazing work. I hope we all push for that one last race withing us every time we can.

Dieser Werbespot ist einmalig. Er zeigt wie wichtig es ist, für seine Träume zu kämpfen. Klasse.👍❤️😘

I am literally in my office crying and it's an open office.

Это замечательный фильм, я назвал бы именно это фильмом а не рекламой. Спасибо за это прекрасное творение.

This work you created sums up our human spirit and what it means to be valued. Thank you for creating this!

This brought tears to my eyes a very moving piece of work. Beautiful and inspiring!

Just awesome! No more to say.

Good Job ? No, not good. PERFECT job !

Love it. Nothing like conflict to make a story work. My life's passion.

It does everything I read it would do: I felt sad, I cried, I became hopeful, then grateful, and finally happy. I cried from sadness, I cried in joy. Wonderful film! Thank you!

weeping. much weeping. Yes! Yes! Freedom!!! more tears. the very best ad Ever.

Do you study advertising in school? I do and this was amazing!

You have no idea how much this commercial inspire me through the hardest part of my life... I finally broke free.....

still watching and rewatching, love this video forever

Plot twist: after ten minutes without his insulin injection he collapsed and died just over that hill.

corre per andare a vedere i cantieri?

This touched every emotion. Beautifully done.

This was so beautiful. Sad, yet uplifting.