Facebook Ads in 2023: Brand NEW Secrets, Strategies & Pro-Tips

Рет қаралды 152,988

Жыл бұрын

Facebook ads in 2023 have changed again. The good news is, in many ways they’ve actually changed for the better - as long as you know what you’re doing.
So to show you what’s going to work as we head into 2023, I asked a few of my Facebook ad expert friends to join me this week to help me put together the ONLY Facebook ads playbook video you’ll need this year.
We’ve got 8 incredibly powerful secrets, strategies, and pro-tips from the trenches that these guys have battle-tested, and have proven to be the most up-to-date, and profitable Facebook ad “hacks” for 2023.
Even if you apply just one of these tricks, you’ll be miles ahead of where you are now in terms of Facebook ads performance and profitability.
Thanks to my guests this week! You can find out more about them below.
Amanda Bond's channel: / @theadstrategist
Adam Erhart's channel: / adamerhartvideo
Salome Schillack's podcast "The Shine Show": podcasts.apple.com/us/podcast...
🎬 Register for the FREE On-demand video masterclass training, "The Automated Clients-on-Demand Website Blueprint for Service Businesses" Just go to: wesmcdowell.com/training
🤑 Need website hosting? Grab my exclusive affiliate discount and save up to 80% off normal hosting price: wesmcdowell.com/hosting

Пікірлер: 250

@nicksakkis Жыл бұрын

Dude I feel like I just watched a documentary. Well done man obviously the content would have been good enough alone but taking the time to create a video like this is remarkable.

@WesMcDowellInc Жыл бұрын

Thanks so much Nick, that's totally what I'm going for with my newest videos. Glad you appreciate!

@dailytalkingtom4985 Жыл бұрын

Bro, Read Sell Like Crazy by Subri Suby......You'll be blown out.!!! 🤯🤯

@gregorydharveng2018 Жыл бұрын

Great content! Thanks for sharing Wes. Quick question: what do you think about Dynamic Creative Ads (with up to 5 headlines, desc, creatives, etc) ? Now audiences need to be broader within adsets & talking about ad copy targeting, they feel like a great fit for the future. I also like to bet on platforms' automation's & AI initiatives, but would love to hear your take on this :) ?

@ollien18 Жыл бұрын

Amazing content as always Wes! Just wanted to ask you if the use of CDP services (Such as CustomerLabs) that collect your first party customer data on your website to be used on facebook allows us to completely close the reporting gap that opened up as a result of post IOS 14.5 regulations ?

@mattwareham Жыл бұрын

Wes and Adam in one video was always going to be a winner! Thanks so much for this, when everyone else is saying FB ads are dead there is so much to take from this video

@WesMcDowellInc Жыл бұрын

Thx Matt for watching and I was def excited to speak with Adam 👍 FB ads are sticking around

@Adamerhartvideo Жыл бұрын

Thanks Matt, yeah it was great to chat with Wes!

@savvastdietitian Жыл бұрын

Thank you, Wes! Always bringing excellent content.

@WesMcDowellInc Жыл бұрын

Thanks Savvas, appreciate that!

@rizvannaim Жыл бұрын

Absolutely wonderful. Also, I have been working in digital marketing on Facebook for 5 years, and I have never seen polite and explained videos like this about Facebook. I am a regular scroller and always looking for new content or ideas to put value for my clients, I love this video

@WesMcDowellInc Жыл бұрын

Thanks for watching! I appreciate the kind words 😊👍

@SatyamSharma-sx5bu Жыл бұрын

This is the best and most important Facebook ads video ever We keep making things so complicated and the result is opposite of what we want, but this video simplified everything 💕

@WesMcDowellInc Жыл бұрын

Always my goal to simplify and help out others! 🙌 Thx for watching Satyam

@simonschwarz6919 Жыл бұрын

Really upped the quality of the videos Wes - cool to see you going all in on KZfaq!

@ThomasMouritzen Жыл бұрын

You can very well be proud of this video! Amazing structure and sources you chose. A lot of youtubers can make these eye candy graphics. But very few can be as clear and well structured as you managed to be in this video. Thank you!

@WesMcDowellInc Жыл бұрын

Wow, thank you Thomas for those nice words! 👏😎

@mohibquadri4053 Жыл бұрын

Fruitful Conversation ! Bro i am a Hvac design engineer (construction industry) trying to start my own service based business working from home as beginner so what needs to be done to attract clients initially without getting caught up in experienced market of people & stand out from crowd ? What's ur favourite books on this subject to position ourselves as the best in the business ?

@LogicalLove Жыл бұрын

This was a very well put together video. Thank you.

@WesMcDowellInc Жыл бұрын

Glad you enjoyed it, Lita!

@paigemaria_ Жыл бұрын

Amazing content, Wes!!! thank you so much

@WesMcDowellInc Жыл бұрын

My pleasure Paige - glad you enjoyed it! 😊

@paulprincewill Жыл бұрын

This is the best video I have ever watched on digital/social media marketing 🤗 I can't believe I just sat down for 23minutes to see this. The last video I saw before this was 9 minutes long, but the guy spent 5minutes trying to keep me hooked but not getting to the point. But this, this is gold. Please do more videos with this kind of format. Welldone.

@WesMcDowellInc Жыл бұрын

Wow, thank you Paul! 🙌😊 Love to hear that. I will be sure to keep it up!

@jp.gaviria Жыл бұрын

This

@marc149 Жыл бұрын

Always good! Thanks Wes 🙏

@WesMcDowellInc Жыл бұрын

Thanks for watching Marc!

@josefrausto6442 Жыл бұрын

Great content! It was so well put and easy to digest! Especially the presentation of everything!

@WesMcDowellInc Жыл бұрын

Thanks Jose for those nice words 👏!

@thelastbrobo7826 Жыл бұрын

Hey Wes, amazing video! Just wondering if you have a video on how to set up the surround sound ads? What kind of frequency, spend per day etc.

@jakewilkes7725 Жыл бұрын

I run an agency and this was actually one of the most helpful videos I’ve seen in a while! Really nice work and very informative. It would be wrong if I also didn’t mention the production quality too ❤ Thank you for sharing! I’ve just subscribed to all three of you after this

@WesMcDowellInc Жыл бұрын

Awesome! Thank you Jake for the nice words! 👏😃

@jerbear7952 7 ай бұрын

Do you actually run an agency or are you pretending to run an agency? Shouldn't an agency owner know this stuff? Fake it till ya make it?

@adlyads Жыл бұрын

This was not only super helpful & reinforced my current strategies ... but it was fun to watch! You're brilliant! Thank you for bringing the value!

@WesMcDowellInc Жыл бұрын

Glad you enjoyed it Amber! 😀 🙌 Thx!

@rosangelaarnold7574 Жыл бұрын

This video has so much valuable info. I can't wait to start implementing them. Thanks a lot.

@WesMcDowellInc Жыл бұрын

Glad it was helpful Rosangela! 😊👍

@montsergirl Жыл бұрын

Thank you so much for this! I just started doing ads at my work and i’m slightly terrified and excited. I will be using your strategies!!!

@WesMcDowellInc Жыл бұрын

You got this! If nothing else I'd get on running those engagement ads sooner than later to get things started right on your account :)

@theadstrategist Жыл бұрын

Fun! You'll be awesome at it. We all start at the same place so dive in with both feet. You got this! 💪

@montsergirl Жыл бұрын

@@WesMcDowellInc I can’t wait!! I know my work is stuck in the one mind set of ways so it’s a bit scary to spend money if I do it wrong. Fingers crossed! And thank you so much again!

@montsergirl Жыл бұрын

@@theadstrategist I am super excited! Thank you so much for your incredible information! I’m soooo curious to give this a try!!!! 😊 they want me to run a messenger ad tomorrow which usually never works well for us 🤨

@yshaool Жыл бұрын

Hello, Thank you for the great video!!! Question - regarding Amanda Bond Surround-Sound retargeting. How do you actually do it? The only way I could find was through using sequencing in the reach and frequency campaigns, but it seems to me you need a very big retarget audience to do so. Can you refer to any content about this?

@jaredjolivette5048 Жыл бұрын

This is great information, am I able to use the information they gave as testimonials to my clients?

@fazeelimtiaz5375 Жыл бұрын

Hi Sir I Really like your Videos kindly can you make some Videos for Running facebook ads and Strategies for the SAAS business (Software Development) !

@JulesDan Жыл бұрын

swiping these ideas. This is GOLD. Thanks Wes

@WesMcDowellInc Жыл бұрын

Do it!!

@DaretoSituations Жыл бұрын

The best part of this video is, to invent totally new strategies through proven marketer duly engaging them in the Video. Amazing content to grasp the knowledge about Facebook Ads for 2023.

@WesMcDowellInc Жыл бұрын

video is def reigning supreme these days - thanks for watching!

@animefreakhd4600 Жыл бұрын

Hey, very nice Video man. Thank you very much for sharing this knowledge with us!

@WesMcDowellInc Жыл бұрын

Glad it was helpful! 😎

@Michael-sc7yt Жыл бұрын

You are right. FB ads are different now. They are becoming worse.

@piyushprakash Жыл бұрын

that's what we should to know before starting something through fb ads ! thanks for this video this is very helpful for me. valuable content. 🙌🏻

@WesMcDowellInc Жыл бұрын

You're so welcome Piyush! 😊👍

@itsvin101 Жыл бұрын

Love this video. Thank you so much! It helps a lot. :) Best wishes from germany.

@WesMcDowellInc Жыл бұрын

Glad it helped you Marvin! Cheers :)

@Fares-Ahmed Жыл бұрын

the best most valuable video on fb ads i have seen since a long time, thank you sir

@WesMcDowellInc Жыл бұрын

You are most welcome Fares! 🙌👏

@JamesPGreen Жыл бұрын

Awesome!

@WesMcDowellInc Жыл бұрын

Thank you James! 😎

@RGB.UNIT.AGENCY Жыл бұрын

🤯🤯🤯 excelente contenido, gracias.

@WesMcDowellInc Жыл бұрын

Thanks for watching! 👏

@Zshakira Жыл бұрын

This was great... can ya'll just run my ads FOR me... Haha!

@WesMcDowellInc Жыл бұрын

😆 thx for watching Zshakira! 👍

@JenniferOwens Жыл бұрын

This is brilliant, and covers so much - thanks Wes and the other experts 🙂

@WesMcDowellInc Жыл бұрын

Our pleasure Jennifer - love being able to share this info! 😀 🙌

@theadstrategist Жыл бұрын

Wes, this video is so fun and informative! Loved seeing Adam and Salome on the screen with their hot tips for 2023 too.

@theadstrategist Жыл бұрын

Thanks for inviting me to the show.

@WesMcDowellInc Жыл бұрын

No, thank YOU for joining me! You 3 are quite the FB ads dream team!

@Adamerhartvideo Жыл бұрын

BOND!!!!

@kevinb6239 Жыл бұрын

Awsome ideas. Thanks

@WesMcDowellInc Жыл бұрын

You are most welcome Kevin 👍

@jomiahgauthier Жыл бұрын

Facebook ads seem intimidating at first but you manage to make it seem very straight-forward and simple! Thank you so much for this video!

@WesMcDowellInc Жыл бұрын

That is always my goal - to keep it simple and easy to implement. 😊 Glad it was helpful for you Jomiah!

@dapartyat Жыл бұрын

@@WesMcDowellInc can you recommend someone that does this for people as a service? way too much tech for me lol

@WesMcDowellInc Жыл бұрын

@@dapartyat Pretty sure all 3 experts featured in this video do that :)

@dyannibarguen Жыл бұрын

Omg!! ❤❤❤❤ This is awesome

@WesMcDowellInc Жыл бұрын

Thanks Dyann for watching!! 🙌👏

@giftydankwah3784 Жыл бұрын

Hello. Thanks for this. What about if you have a blog and want to use FB advertising?

@Mexicotravelltd. Жыл бұрын

man you deserve number one top presenters , it felt like im watching a movie , props to your editor as well

@WesMcDowellInc Жыл бұрын

Love to hear that - thank you!! 🙌 I'll let me editor know too 😊

@sujitg31 Жыл бұрын

Killer content. Thanks!

@WesMcDowellInc Жыл бұрын

Thx Sujit 🙌👏

@petermar Жыл бұрын

great video for Facebook Ads, thank you Wes

@WesMcDowellInc Жыл бұрын

Glad you liked it Peter! Thx 👍

@Deestroyer82 Жыл бұрын

This was great thank you, sub.

@WesMcDowellInc Жыл бұрын

Thanks for the sub!

@SocialwithRocki Жыл бұрын

I had so much success for reels ads the beauty is even when you stop the reel it keeps growing bc if exposure and Shares 🎉🎉🎉

@WesMcDowellInc Жыл бұрын

Thats great to hear Rocki!

@williamwrenner 6 ай бұрын

This was surprisingly helpful. Most of the stuff on YT is just general fluff, not really tactical. Nice work.

@WesMcDowellInc 6 ай бұрын

thanks William 😀👍

@Ari-zp4dd Жыл бұрын

man. great content, great video, i see you put a lot of effort into those videos. Amazing. you deserves the views likes and subscribers.

@WesMcDowellInc Жыл бұрын

I appreciate that Ari! 👏🙌

@antoniodubuc1216 Жыл бұрын

I love you man

@LifesFactbookYT Жыл бұрын

Nice high-end content, and very interesting strategies.

@WesMcDowellInc Жыл бұрын

Much appreciated, Anthony!

@benjicabezavangilse5784 Жыл бұрын

this video is real GOLD

@WesMcDowellInc Жыл бұрын

Thanks Benji!

@venangot6877 Жыл бұрын

Man you're literally the best content creator on this platform! Excellent Job!

@WesMcDowellInc Жыл бұрын

Wow, thanks Ven! 😊 🙌

@sakibchowdhury7064 Жыл бұрын

Well, it feels illegal to have this knowledge for free. Carry on, dude.

@WesMcDowellInc Жыл бұрын

Thanks Sakib 😎

@sanjayyellar5845 Жыл бұрын

Amazing content. Please do more videos on conversion ad.

@WesMcDowellInc Жыл бұрын

Thanks Sanjay 😀 and I will def look into doing more ad videos.

@itzalex10 Жыл бұрын

Wow, great content. Subbed cause this one video 👍🏽

@WesMcDowellInc Жыл бұрын

Welcome aboard Alex! 😀 🙌

@laureentodd Жыл бұрын

Hello. What are the best actual social media marketing books? Thanks for your video.

@wingsluxe Жыл бұрын

Phenomenal

@WesMcDowellInc Жыл бұрын

Thanks! 🙌

@sherrypearls Жыл бұрын

Thanks man...

@WesMcDowellInc Жыл бұрын

Happy to help Sherry! 👍

@paayelagarwaal8766 Жыл бұрын

V informative. I have a question about engagement ads. Since I do not have a website or a landing page, my pixels are not set. So how will I get the full benefit of the engagement ads?

@smz1311 Жыл бұрын

superb content

@WesMcDowellInc Жыл бұрын

Thx 👏!!

@IsaacGilson-xr9gy Жыл бұрын

can you tell me where to study the sales funnel for an online store in more detail?

@VanessaMiller-uv9kv Жыл бұрын

how to calculate profitable advertising correctly? or is it possible to judge only by the CTR indicator?

@user-xg3tl8sk7h Жыл бұрын

I would like to know from you, and on the basis of what the forecast of the advertising budget and the result is made?

@ashleeford4959 Жыл бұрын

Can you advise me please? How is the budget for 1 social network calculated? In total, I run 3 social networks of the same brand.

@IkennaVisuals Жыл бұрын

Wow, I think this is the most valuable FB ads video. Thank you so much!

@WesMcDowellInc Жыл бұрын

Thanks so much Ikenna, that's awesome praise for sure!

@IkennaVisuals Жыл бұрын

@@WesMcDowellInc You are most welcome Wes, you deserve it!

@KordTaylor Жыл бұрын

EXCELLENT video. Thank you. Subscribe! 😂 But yes, some obvious-ish stuff but nicely laid out. Also bringing in multiple influencers as a collab is ALSO a great technique. Just as in the music biz, you get everyone’s fan base. Well done! 🎉❤👏🏻

@WesMcDowellInc Жыл бұрын

Thx for the kind words and sub Kord! 👏

@KarenJackson-rg7xz Жыл бұрын

is contextual advertising enough? Or is it better to add a cms?

@AskLampros Жыл бұрын

First of all, great great content overall and in this particular video too! I have one question only, if someone can help me I would be forever grateful! I run generally very effective ads (around 3$/lead), BUT I’m working with United States for first time and people NEVER ANSWER THEIR PHONE! What can I do to solve that?

@DanielCarey-rf5iw Жыл бұрын

can you suggest free services for advertising analytics? indicators of efficiency, costs and other things ... or just count them yourself?

@vbdth739 Жыл бұрын

Nice video

@WesMcDowellInc Жыл бұрын

Thanks!

@CharleneGilson Жыл бұрын

is it worth using broad keyword matching at all?

@helentucker3265 Жыл бұрын

Can you recommend schools or online courses where I can learn CMM?

@kennethnichols-wv3ty Жыл бұрын

Which social media is best for business and marketing?

@lowbarmike Жыл бұрын

and now I'm more confused about what ad to chose for an online coaching business :P

@petermccormick-nn3hj Жыл бұрын

Hi. How to determine that an advertising campaign is set up effectively?

@JohannaBrown-we8lz Жыл бұрын

what is the relationship between my advertising budget and the cost per click?

@arlenestephens Жыл бұрын

Hey. Do you use IG Lead Ads? What experience can you share?

@dashboardliving6693 Жыл бұрын

I've had very discouraging calls with "Meta pros" (directly from Meta) over the past few weeks who've told me that without an ad budget of 5K/month for conversion ads, we aren't likely to see success - would love your thoughts on that. It's outrageous for small businesses and I was shocked that they told me that!

@WesMcDowellInc Жыл бұрын

That's honestly gonna be different for every business, and every offer/audience, etc. If you were running list building ads (which work better longterm anyway,) you wouldnt be seeing that. Goes to show why the advice in this video is so important.

@user-gx5sd9yd6k Жыл бұрын

And can you answer, is it possible to somehow set the bid adjustment so that the conversion keys receive a large bid?

@akmalulazmi5317 Жыл бұрын

Can we do retargeting, if we run engagment ads that leads to Whatapp?

@AsherKelley-yl2vi 5 ай бұрын

Can you help me figure out how to choose the right keyword extension?

@user-jq6xs8tt4u Жыл бұрын

Can you help me figure out what the forecast of the advertising budget and the result is based on?

@CurTroStudiosVideos Жыл бұрын

This was great information but how did you create successful Facebook ads to sell products not services?

@MichaelEllisYT Жыл бұрын

Great video. A bit confusing about the pixel though. I though the pixel was s bit of code you pasted on your website to track conversions. It sounds like something different now. I currently run ads for about 10 different facebook pages, with different audiences for each, through my one ads account. Am I confusing my pixel by doing this? Should I be setting up different ad accounts for each page?

@JoePAcalaughs Жыл бұрын

Following

@danielleramsey-sn9jm Жыл бұрын

How difficult is it to understand the content of different customers? Or is it more expedient to work with companies from a certain field in which I understand?

@RealSethLong Жыл бұрын

❤❤❤

@WesMcDowellInc Жыл бұрын

😊😆

@luisbalmaceda5556 Жыл бұрын

Wow... this is a paradigm shift for me. Specifically what Salome said about targeting 60+M. For the last 7 months I've been working hard on my avatar and trying to figure out how to micro niche. So don't micro niche and go for the masses? 🤔

@WesMcDowellInc Жыл бұрын

Luis, you'd want to test this for sure, but in the most general sense, Facebook's algorithm will figure out pretty quickly who will respond to your ad. It works better/faster if you've already been running ads and they already have some sense of who your people are... which is why those $5/day engagement ads are so key.

@luisbalmaceda5556 Жыл бұрын

@@WesMcDowellInc Testing first is definitely great advice. Thanks brother! Love the content.

@max1bert567 Жыл бұрын

I started " NO TARGETING" 3 years ago ( 50M+ audience) and it has always been my best results.

@pamelaelmers Жыл бұрын

Should the company be present in all social networks at once?

@RyanBrooks-cz9hq Жыл бұрын

Hello, how do I see where my ads were shown?

@giganticnoiserecords2006 Жыл бұрын

Do you think age has an effect on reels? I surveyed my users and found most of my customers are over 65. This is because my market is sewing. I always feel 65+ doesn’t watch reels or Instagram as much. Any thoughts?

@BrendaJohnson-rl9cu Жыл бұрын

is it possible to see where customers' preferences are? What are they buying now?

@user-mi3zi6ql3b Жыл бұрын

A question of this kind, can I order an ad setup from you?

@MargaretThomas-pz6cj Жыл бұрын

is it possible to somehow highlight the text so that it is not blocked?

@LiLi-il6px Жыл бұрын

What about 1 day click vs 7 day click attribution? I’m not seeing many conversion with 7 day attribution

@SpideySB Жыл бұрын

What is an advert account why does a promoter need to link my fb with one? Can I trust them to link their promotion advert account to mine? I am cautious when granting access. Please help thank you!