Facebook Custom Audiences - The Complete Guide to Unlocking Facebook's Most Powerful Targeting Tool

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Күн бұрын

Facebook Custom Audiences enable the most powerful retargeting strategies available to us as Facebook and Instagram advertisers.
If you're running Facebook ads and/or instagram ads, you need to understand how custom audiences work so you can use those custom audiences in your ad strategy.
Facebook custom audiences go beyond just retargeting. They're crucial for excluding people from your ads, as well as enabling Facebook lookalike audiences. Lookalike audiences are a great way to scale to cold traffic.
In this video you'll learn what Facebook custom audiences are, the different types of custom audiences available to us, how to create the different types of custom audience, and how to use those custom audiences with you Facebook ads and Instagram ads.
This is the complete guide to Facebook Custom Audiences and hopefully the only one you need!
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00:00-00:51 - Intro
00:52-02:22 - What are Facebook Custom Audiences?
02:23-08:31 - Types of Custom Audiences
08:32 - 18:42 - How to Set up Facebook Custom Audiences
18:43 - Ad Strategies to Leverage Custom Audiences

Пікірлер: 18

@eljouhariyoussef3741 Жыл бұрын

Thank you so much Mr Andrew, your videos are very helpful

@wikibi500 Жыл бұрын

Hard to beat this quality of content.

@shivanimuller Жыл бұрын

Thanks, Andrew... Your explanation was very easy to understand and helped me improve how I can target my clients.

@danialkhan302 Жыл бұрын

Finally find good explanation of custom audience 🙂

@ammonialime 4 ай бұрын

Hey Andrew, great video. Is there a way to see custom audience performance besides creating 2 campaigns, one with the audience and one without?

@Nathalou1000 Жыл бұрын

Thank you Andrew for the very interesting video! I was wondering whether you can create a video engagement custom audience based on a video, which has not been posted on your page, but which has been used in a previous ad (and in that way, creating sequential ads)?

@AndrewHubbard1 Жыл бұрын

You sure can!

@imresebok2157 Жыл бұрын

Hi! In my Business Manager, Customer list option is not yet available. What do I need to do to unlock this feature? Btw your video was very informative

@donh.8689 Жыл бұрын

Incredible Video For Sure. However, I am trying to understand a couple of details ... 1. If I have a custom audience of 100,000 and I am reaching 1,000 a day based on my budget, if the frequency cap is reached for a given customer, does Facebook automatically stop serving the ad to that customer and move on to other customers in my custom customer list until all customers in the custom list is reaches the frequency cap? And, what happens if I pause the ad and restart? Is the frequency cap reset for my custom list, which causes the ad to be shown again to the same customers in the list?

@AndrewHubbard1 Жыл бұрын

Hi Don, 1. Yes, it will stop serving to that person once they hit the frequency cap if you’ve set one. In terms of reaching the whole 100k audience though, it likely won’t reach every person. It will try to get as many as possible, but you’ll most likely never see it reach every single person. If you pause and restart it won’t reset the frequency counter. Meaning it wouldn’t show the ads more than the number of times you’ve selected as the frequency cap. But if you create a new ad set, or clone the existing ad set it will.

@donh.8689 Жыл бұрын

@@AndrewHubbard1 You answer was so helpful. I could not find this answer anywhere. You are a life saver!

@inspiratex Жыл бұрын

after ios uppdate will all these work?

@AndrewHubbard1 Жыл бұрын

Yep

@inspiratex Жыл бұрын

@@AndrewHubbard1 Can you explain how? If pixel can not track iphone users then how will custom audiences be effective?

@AndrewHubbard1 Жыл бұрын

@Inspiratex I explain in the video

@wheelie642 Жыл бұрын

HELP 😫 I don’t want to track conversions I want to track how many times the “Learn More” button that’s in my Facebook ad is being used. I think Facebook focuses on how widespread my ads are. They don’t count how many times the action button used and they mislead people with the term “ link clicks” because the link clicks is actually the ad link, it’s not the website link. I think we are being scammed and deceived. Your comment is very much important to me. Thx. Last note, to repeat myself, I want proof from reports telling me how many ‘clicks’ the ‘Learn More’ link to my website is performing.

@AndrewHubbard1 Жыл бұрын

I’m not sure what you mean when you say “I think Facebook focuses on how widespread my ads are”. If you can clarify that I may be able to give a better response to that part. Re. Clicks on the Learn More button - I’m curious, why do you want to know this number excluding other link clicks? Facebook don’t give you that metric specifically because to be honest it’s generally not really relevant. You can do it using separate UTM parameters for the learn more button link and links in the copy. And you can verify traffic using Google Analytics (though the numbers will never match Facebook’s 100% they’ll be close).

@AndrewHubbard1 Жыл бұрын

One other thing - link clicks is only clicks on links to your website. Whether that’s the learn more button or links in your ad copy. It is not clicks on the ad.