Ford's return to India - New Everest could be the start | Deep Drive Podcast Ep.4

Ford's return to India - New Everest could be the start | Deep Drive Podcast Ep.4 | Autocar India

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Күн бұрын

On this episode of Autocar Deep Drive, Hormazd Sorabjee and Sergius Barretto discuss what's fuelling the buzz about Ford's return to India, why Ford stopped sales in the first place and what to expect in the future.
Editor: Deven Bhalla
0:00 - Introduction
0:29 - Ford's return to India
1:29 - Ford and Mahindra JV
3:54 - Ford didn't entirely leave
4:43 - Chasing Maruti
5:55 - Signs of a return
6:13 - Sanand plant: A wrong move
7:55 - Keeping the Chennai plant going
10:30 - Ford Endeavour could return
13:37 - Ford electric cars for India
15:49 - No new ICE models for India
16:45 - Imported cars an option
17:40 - Ford could come in with a measured approach
18:00 - Ford's DNA in an electric era
Deep Drive Podcast | Autocar India
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Пікірлер: 197

@autocarindia1 Ай бұрын

Read the inside story on why the Ford and Mahindra joint venture fell through - www.autocarpro.in/analysis/mahindra-ford-second-time-unlucky-80287

@autocarindia1 Ай бұрын

Chapters: 0:00 - Introduction 0:29 - Ford's return to India 1:29 - Ford and Mahindra JV 3:54 - Ford didn't entirely leave 4:43 - Chasing Maruti 5:55 - Signs of a return 6:13 - Sanand plant: A wrong move 7:55 - Keeping the Chennai plant 10:30 - Ford Endeavour could return 13:37 - Ford electric cars for India 15:49 - No new ICE models for India 16:45 - Imported cars an option 17:40 - Ford could come in with a measured approach 18:00 - Ford's DNA

@user-xx4gm6zv6v Ай бұрын

Ford now should understand how much Ecosport was loved and is being loved. They should prioritise ecosport in their 2.0 game

@pranayshahare738 Ай бұрын

keeping my classic TDCI alive till new models arrive!

@binoysankar2281 Ай бұрын

Just holding my purchase plan for a few months if Everest is coming. Almost finalised Jeep Merdian and dropped the plan for now and eagerly waiting for Everest's comeback. Hope I won't be disappointed in every aspects 😊

@mafazrahman1900 Ай бұрын

Meridian has great discounts all the time but Everest will be for sure 2x in price so keep that in mind

@90zkid Ай бұрын

You will be disappointed by the price as it is an import only product. Will cost upward of 65 L for sure.

@eswaran6453 Ай бұрын

60 to 70 lakhs ex showroom but few insiders are saying 90 lakh on road prices

@saurabhaloriya3950 Ай бұрын

Go for Gloster

@kr63 Ай бұрын

Consider the Tiguan or Kodiaq also. You won’t be disappointed.

@MohitArya Ай бұрын

Have been deiving Ecosport 2015 with Ecoboost 1.0 engine. Love it. Can't beat this engine. ❤

@TabonMac Ай бұрын

My EcoSport can't go above 130 km/h. I have the same model as you mentioned. How is your car performing?

@vikaskumarpatel9270 Ай бұрын

Mine is also same.i love it ❤ Excellent performance 😊

@AutoKay Ай бұрын

My 2020 Figo P costs about 6k to maintain. Thats still cheaper and the service is always on point.

@arunabhsin1 Ай бұрын

16:20 A small thing to not forget is Ford still operates an ENGINE plant in Sanand! While they gave away the rest of the plant to TATA, they have held on to the Engine plant. I wouldn't discount a few more ICE vehicles from Ford if they're really serious about coming back to India. Despite all the hype, EV infrastructure as well as EV costs still have miles to go to come close to the realm of middle class India. EVs haven't been the blockbuster everyone thought they would be even in US. So yeah I'd say Ford is likely to keep its options open in India as dar as ICE is concerned

@sanjubaba7877 Ай бұрын

India is buying SUVs. Ford knows how to build SUVs. Ford should come back and make kick as$ SUVs in India. It will sell.

@kostinarain7373 Ай бұрын

😂😂😂😂

@90zkid Ай бұрын

SUVs are not the same everywhere. In America SUV means a car with a big engine & 4x4 capability, whereas in India it means a jacked up 4x2 hatchback with puny engine & large ground clearance. Ford knows how to make real SUVs, not the pseudo SUVs that we people like.

@navneet4938 Ай бұрын

Honestly it would only sell if it is priced equivalent to fortuner. But it does look like it would be priced much higher like the Skoda Superb

@ChandranPrema123 Ай бұрын

But the ones in America are all Buses😂

@sajushtiwari Ай бұрын

Agreed, just don't built the bullshit hatches like Figo and sedans like fiesta, just build compact to large suv's.

@anandsharma7371 Ай бұрын

I have a ford & the service is delight They have honoured their warranty commitment Ford should be back

@robo1989 Ай бұрын

Lol 😂

@JJR1476 Ай бұрын

Loving these podcasts , please keep'em coming...❤

@kaushalendraraomannava4578 Ай бұрын

Dear Mr.Hormazd Sorabjee, I am an admirer of yours. I have read both the articles. They are very informative and have rather overly tried to be balanced. Actually I am a Ford Ecosport owner myself (my brother owns an Aspire) and can tell you that a Ford car in India is perhaps the most Honest Deal. I had owned three other brands earlier but his was entirely different. In fact I blame the pathetic craving of Indian buyers for substandard cheap unsafe cars for missing out on the real cars that could have been here. Ford was too honest with their offerings - but our buyers would go for cheap and Ugly Maruti cars - they are horrendous and should be avoided. Korean cars are all of shine and jingbang but very unsafe and ridiculously pricey. SO IT IS OUR IGNORANT BUYERS WHO ARE TO BE BLAMED FOR KILLING A GREAT CAR. As regards JVs - Tata killed Fiat - I bore the brunt as a Fiat car owner - and Mahindra did Ford in. Too bad. The mindset behind looking for everything that is "cheap" actually destroyed the car market. Maruti/Korean brands are NOT leaders as you have called them. They make cheap/ ugly/highly unsafe cars and constitute a great fraud perpetrated on our ignorant buyers. The only silver lining is TATA - even Mahindra has demonstrated a fundamental lack of Grace in their design Elegance. Tractors and earthmovers look better perhaps. It is the responsibility of the society to differentiate between the "good" and the "bad" in any field for that matter.

@shilratna1993 Ай бұрын

Superb Insights ! Please bring more podcasts like these ❤

@ashishtyagi-tl9di Ай бұрын

Autocar podcast is the best among all automotive podcast well researched, precise and fun to watch

@gautam__j Ай бұрын

Ford vehicles has been great, and it’s really tough to find replacement for my Stage 2+ EcoSport.

@darpanbhuyan1909 Ай бұрын

what's stage 2+? turbo or ECU or kit?

@mohanuk841 Ай бұрын

correct.. its been 1.2L kms ive been driving my Stage 2 tuned aspire Tdci and finding an upgrade in my budget has become a dresm

@darpanbhuyan1909 Ай бұрын

I've still held on to my "new" Fiesta 10 years hence (12th year running). Still not a single body rattle and to top it off, no new mid-size sedan or hatchback handles as good. Truly a hoot to drive!

@srinuredshiftpoliouterusut4008 Ай бұрын

We welcome ford come back to India n I am using ford ecosport it's super love it.

@mafazrahman1900 Ай бұрын

podcast series is really good!

@adityakambli6495 Ай бұрын

hey autocar, its good to hear podcasts from industry experts. great podcasts, keep doing more

@jubingoel Ай бұрын

Was in Gandhidham a few days back and saw the local dealership getting renovated and new Ford logos and signage outside :)

@techikumar3407 Ай бұрын

I have my 3.2 litre endeavour for 6 years now and no complaints still. Thought of purchasing fortuner but changed my mind. Will wait for the new version. And still won’t sell the older 3.2

@nikhilmathew8698 Ай бұрын

i hope they bring back hothatchs , focus is an excellent car and would be feasible in india with polo being small, coming back next year maybe and golf and civic type r not available it may work. i would definitely buy one if they introduce rs or st line

@tanmaygupta9605 Ай бұрын

You guys should do more such podcasts

@manjappamahadevappa5439 6 күн бұрын

I'm a proud owner of ecosport. It's an amazing vehicle. Low maintenance, it ticks every box, and fun to drive! I think Ford should come back and reintroduce the ecosport in the facelift version 😊

@vigneshwaransridharan5802 Ай бұрын

Very happy to hear that Ford is back to India.

@paulm.k.8740 Ай бұрын

Ford is the common man’s BMW.

@riddler7871 Ай бұрын

If no ICE vehicle other than Everest than what about the "Territory" trademark they registered few days back? Territory is an ICE MPV sold in other markets.

@babluguptha1179 Ай бұрын

I think by the time of recording it’s not in the news

@mark_u Ай бұрын

Just a slight correction about the Territory. It's actually a compact crossover that served as the successor of the Escape in certain markets. While the first gen was just a rebadged Yusheng crossover, the second generation is now more of a Ford even if it's still made under the same JV in China.

@ameykanitkar9536 Ай бұрын

Hope Territory is coming to India and I sincerely hope they are bringing their diesel engines here. One of the best engines in the market. Buying diesel Ecosport in 2020 was the best decision I took and I am glad I chose it over Kia Sonet.

@Rajesh_Singh301 27 күн бұрын

I got to drive the new Ford Endeavour today. Very impressive, but will wait for Pajero Sport to arrive before making a decision.

@wasimM118 28 күн бұрын

We used Ford Figo for more than 10 years…… it’s a great car….. we thoroughly enjoyed the car…… Happy that it’s coming back….. Everest( upcoming Endeavour) will be a great car

@saurabhdagr8 Ай бұрын

Still own my 2013 TDCi and no regrets or worthy replacements to date 💪

@prateeksharma2360 Ай бұрын

Please come back..🙏

@hruaitearalte Ай бұрын

what about the patents they're filing in India of what looks like Creta rival and karens rival?

@adityapathak6172 Ай бұрын

Come man what to do ? I think they will receart history for all the sectors as it was the first company that created assembly lines and India cannot be ignored Missing you Ford plz come soon Team Autocar Thank you for the highlights and rase the information 🙏 Let's see when the show gets a come back

@KushalTripathi Ай бұрын

I am also happy Ford is returning. I own Ford fiesta 2011 UK model

@sudirsankr3361 Ай бұрын

How many CBU cars are allowed to import now ? What will be the sales channel for Ford as old dealers are gone .

@RaviPuthooraan Ай бұрын

If they re-launch the Diesel *Ecosport* the first booking would be mine ❤

@abhishekpatil01 Ай бұрын

What happened to Ford in India is a tragedy. As one of the first major auto OEMs to take India seriously and launch class-leading products, it's truly disappointing if they're going to ignore their affordable lineup. People will miss successors to the Ecosport, Aspire, and Figo.

@John-ip7qo Ай бұрын

Whoever partners with Mahindra seems to lose more than they gain.

@trideep220280 Ай бұрын

Our wallets didn't match the "fandom". My figo still feels relevant 7 years after I purchased it with tech like speed governance and audio tuning matched to speed. 6 Airbags were unheard of and also built like a tank. I wonder why would they build a "good car" . Check how the journos reviewed the figo then.

@manuacharya1507 Ай бұрын

Waiting for Everest, booked harrier now waiting for an update from Ford. Please come back to India.

@Vasudhiva_kutumbakam 7 күн бұрын

Waiting eagerly for Ford Everest... I will be one among the first to buy...

@Nishant_Salam Ай бұрын

Woow😱 Beast come back ❤❤❤Ford endeavour ❤❤❤

@chiragagravat4539 Ай бұрын

What to do with Ford DPF problem ? is ford come out with solution ?

@gautham231989 Ай бұрын

Love Ford cars and Suvs , glad it's coming back

@unnikrishnanpg5307 Ай бұрын

Expecting launching soon

@shahrukhsulthan5677 Ай бұрын

Waiting for ford to return to India ❤

@yuvi_ator7780 Ай бұрын

I had booked Scorpio n waiting period of 9 month's 😂 Nd *Ford* filed a trademark of *territory* 😅 and after hearing this we ( father & son ) are confused Because we own ecosport nd now we would love ho buy *FORD* again ❤

@mandarvthakur Ай бұрын

Please make podcast on problems indian consumers facing in India. From build quality to right to repair and spare parts availability.

@Moheb06 Ай бұрын

U said No ICE vehicle can come except Everest than how they patented the suv like car in India which is similar to Equator or territory in some markets... I don't think so its an ev model

@geetarthneo Ай бұрын

Which ever brand Mahindra partners up goes through the bottom.

@mayurnayudu3376 Ай бұрын

The Tamil Nadu plant is lucky 🍀 for Ford. All the best Ford..ecosport owner ..future Everest owner.

@sudhirbhagat7000 Ай бұрын

Ford should seriously focus on suv's and nothing below that they will be the leader in coming year's

@neerajkarunanidhi6804 27 күн бұрын

The problem Ford had in India was that the people who knew Ford was affordable to own and maintain was Ford owners. Everyone else saw them as “premium and too expensive”. That ended any momentum they had. For a long time, their ultimate pitch to consumers were “hey, look, we are affordable!!” and in that chase they cooked their balance of quality and quantity. Also, chasing Maruti Suzuki customers was another fault. If Ford has to succeed today, now, in India, they need to get marketing, dealer network and quality control right. This is attempt 2. Hope it goes well for them. Sincerely, a Gen 1 Figo owner.

@zubaazu8814 9 күн бұрын

Am really not able to find replacement for my Ecosport 2014 diesel even now the interiors are on par or better with latest cars and everyone who came in my car still say this is very nice car! Mileage 17, service cost 7k to 8k max. Very heavy car! Will continue as long as it breathes!

@RandomGuy2421 Ай бұрын

Will Bronco ever come to India?

@Thekrisnah Ай бұрын

There are lot of information going in an around about Everest and Eco sports but I am curious to know about there under dog car of Ford "freestyle". Is there any chance if Ford returns there are chances that new freestyle will come to road!

@SuperMayankdogra Ай бұрын

Better buy a used top end titanium plus bs4 freestyle

@jaskiratsingh1957 Ай бұрын

Ford has called off hatchbacks internationally

@harshithpatte7169 Ай бұрын

Good car. I own one. Won’t run in Indian market with that design

@AutoKay Ай бұрын

They should really look at the maverick platform and build a 25L Rupee Hybrid

@chandan4156 Ай бұрын

Toyota can still beat Ford by adding hybrid technology to increase mileage! How about a Diesel fortuner which gives 25kmpl

@AsimanPanda Ай бұрын

When you say, they wouldn't want to go through the process of updating their engines to BS6.2 specifications, and homologation, can they just not enter a JV with the likes of Tata or Mahindra, and just use their IC Engines?

@sharathatchandra Ай бұрын

Will Ford Territory too be coming as an EV?

@pkscorpion1433 Ай бұрын

I am still keeping my 2012 Ford Figo TDCi till it go for scrap ❤. Currently Ford service is very good, really pocket friendly and trouble free.

@rishabhkatiyar2 Ай бұрын

I being a Ford TDCI owner can confirm that it's cheaper to own than the Tata for sure. Maruti are cheaper though but the whole quality of service & Spares is way better.

@sandyguru2384 Ай бұрын

Reallyfordfamilywalifillings🎉❤❤❤

@rengithbn Ай бұрын

We are expecting more international model's of Ford in India..

@kanishkarora9708 Ай бұрын

As a ford Fan I really want Ecosport to comeback with same diesel engine😪

@sudarsan.n_youtuber Ай бұрын

But diesel variants cars will be banned in India on 2027.

@kanishkarora9708 Ай бұрын

@@sudarsan.n_youtuber bhai mere kehne se konsa aajaygi ecosport 🥲 i am just telling my feelings

@mananagarwal7002 Ай бұрын

10:30 What about Mustang GT?

@sudarsan.n_youtuber Ай бұрын

It will come back in India on 2025.

@ajaxjohn3723 Ай бұрын

would be great if they bring the mustang as well

@khotolohe8553 Ай бұрын

Ford and Mitsubishi should return to India. ❤

@sooryanandanans236 Ай бұрын

Next we need chevy and fiat back❤

@banuprakash5327 Ай бұрын

Along with everest one more ice car is require like ford puma,mondeo(sedan)

@vishesh007100 Ай бұрын

What about the mustang GT?

@007Thakurz Ай бұрын

Even every farmer in India would welcome FORD 3600.

@premdasyesudasan5778 28 күн бұрын

Welcome back to Bharat, Ford! 🙏

@parashborthakur Ай бұрын

Don't you think, the electrification has taken a hit worldwide..... It seems full electrification by many companies are put on hold , for the time being

@sanjubaba7877 Ай бұрын

Betting too much on EVs is also not a great strategy. I think hybrids could be the near future in India. If govt gives subsidies on hybrids then everyone will buy hybrids for at least 5-6 years before charging infrastructure comes up in India to support EVs.

@sivakumarbalasubramanian5925 Ай бұрын

Definitely EV s not going to future

@reubinthomas Ай бұрын

If they are bringing the 2.0 diesel as the only engine option, they should take the next boat home. 🚢

@4055vijay Ай бұрын

I think there will be more ICE cars. For example they just patented "Ford Territory" name.

@adityapathak6172 Ай бұрын

Tdci miss you

@alanvarte7566 Ай бұрын

Conpact SUVs are rocking Indian market way more than hatch back, sedan etc. In fact, every car maker is tending towards mini SUV. So, why not KING OF COMPACT SUV ECOSPORT in India? India is growing up slowly, now, middle class families in India are buying 8 to 12 lacs cars unlike 2000 to 2010. Ford has to come back with new/next Gen. Ecosport and regain its deserted thrown.

@shahrukhsulthan5677 Ай бұрын

🎉🎉🎉

@rcpratim Ай бұрын

EV Market 4 Wheeler market is still around 2% of overall 4 Wheeler sales. The majority of the country still lacks a charging infra. Don't know what will happen after 4 years but the global ev market has crashed for the same reason due to which We all hesitate to buy an EV. Investing in a market which sells around 15 K units that are majorly occupied by Tata. You still need a handful of ice engines running on the road to sustain the investment

@anandhr139 Ай бұрын

11:03 Everest masala 😂

@sk-dr8zu 2 күн бұрын

Ford should come back with Endeavour, a compact SUV and a 7 seater MPV, all aggressively priced. with these three segments, Ford will swipe the Indian market.

@avinashsahu338 Ай бұрын

Even today the emissions norms are high and flex fuel…. Possible end of Diesels and EV still developing they would need reimagined rework. We have seen international brands aligned with Indian brands so Ford need to get down from the high horse and work on ground to their strengths. Instead of just competing with Maruti

@sukhanjanbose7094 Ай бұрын

#Ford should bring SUV as Creta rival, a large market in India

@kakarla83 Ай бұрын

Automakers must learn to introduce new Models, like Ford never bothered about new models, they release in the World wide. Many Models available in other Countries Why not in India

@octavian2667 Ай бұрын

I think the mass Diesel mkt in India is tilting towards the Hybrids ( petrol+E). Ford will get in EVs which will lose out again. The Maruti & Toyota game plan for India will again be Fords nemesis!

@Kakarot_0029 Ай бұрын

We want the engine with 6 cylinders in the Everest

@suyogtadke7985 Ай бұрын

India needs Branco,it will be perfect for India

@sameerdeshpande6360 Ай бұрын

I have 10 year old ecosport with 56,000 km. I what to know how long can I keep it in good working condition (spares and service)

@sivakumarbalasubramanian5925 Ай бұрын

Another 10 years parts may expensive in upcoming years

@kishanprajapati5521 Ай бұрын

Ecosport is a solid car. There’s no point selling it rightnow if the mechanicals are working fine. Ford did say that their sevice centres are gonna stay for atleast 10years when they left so spares and services shouldn’t be a problem. Enjoy the car for now, you won’t get any better VFM product rightnow in the market with prices of cars going up like crazy and also selling ecosport won’t get you much money so better enjoy it as long as you can.

@sameerdeshpande6360 Ай бұрын

Thanks

@ronniedleo3907 Ай бұрын

They need atleast 1 more suv in 10L bracket.. else they will suffocate again.. Right now it's hard to pierce EV market from tata as they have the support of tata power..

@ManishVerma-jz3gg Ай бұрын

❤❤❤❤

@Karthikeyan-2066 Ай бұрын

Ford territory suv also trade marked and one mpv to compete crysta

@gokulkalloor Ай бұрын

It is a Chinese product developed by JMC

@mohammednazir4141 Ай бұрын

We really want more podcasts from Autocar India. Its very informative, knowledgeable like we come to know about real market position of automotive sectors. I would like to see a podcast of a topic related to why did Mitsubishi fail in India and are Mitsubishi coming back to India or not. Further also i would like to know company like Mazda its really known for reliability of its products which offered other than country our India why Mazda not existing in Indian Car Market? Personally i really like Mazda Cars We would be great to see your reply on our thoughts. Thank you Autocar India @autocar India