Go-to-Marketing Strategies for Startups [HubSpot]

Рет қаралды 84,984

Күн бұрын

To attend one of our AWS Loft events, visit us at one of our many locations - amzn.to/2G4xYQc
Kim Walsh, Global VP at HubSpot for Startups, unpacks the key components to a winning GTM strategy for startups. From defining your market and customer to building your product roadmap, she outlines the steps every founder should consider. Kim also uncovers the frameworks needed to enter the market and answer questions on how to evolve your GTM as your startup grows and products evolve.
You'll learn:
- How to create and measure a go-to-market operating model
- A better understanding of value propositions and how to discover unrealized sales opportunities
- How to test your concepts as you search for a repeatable and scalable sales model
- Insights on pricing and sales model strategies for startups

Пікірлер: 33

@JetSoftProHQ 10 ай бұрын

The advice on testing concepts aligns perfectly with the lean approach startups should adopt. Kim's perspective on pricing and sales model strategies for startups is spot on - flexibility and adaptability are key.

@rickharold69 5 жыл бұрын

Thx for the tips !!

@drallennazericonsultingadv185 3 жыл бұрын

Natural educator.👏👏

@daniellebee9 3 жыл бұрын

Great talk! I enjoyed the tidbits on hiring for coachability and growth mindset.

@The_Superbillionaire 5 жыл бұрын

Thanks a billion KIM WALSH...truly enlightening...and impactful

@Jing-oe2rs Жыл бұрын

This is actually a great training. It’s probably designed for more beginner start-up owners, but it’s actually quite good for scale-ups and SMBs to watch as well.

@rp2312 4 жыл бұрын

Absolutely brilliant and I resonated at multiple levels! Thank you Kim.

@voltairepabustan 3 жыл бұрын

Great content!

@osamaa.h.altameemi5592 4 жыл бұрын

man, she nailed it. fantastic talk.

@andrewamo-korankye2708 2 жыл бұрын

Man, she's blowing me away

@thomas-sinkala 3 жыл бұрын

Show the presentation when she refers to them.

@minabenjamin3660 3 жыл бұрын

she deserves to be VP!

@meghanvaze2528 2 жыл бұрын

Really great insight, Awesome!!!

@aryanarora9390 2 жыл бұрын

She’s telling everything except the go to market plan

@devangamin5783 3 жыл бұрын

Great session. Just let the slides stay on the screen for more while. Nobody wants to see how bored the audience is.

@joseandresruiz4360 2 жыл бұрын

this could've been 5 min and not 1h.

@akhilsebastian3804 3 жыл бұрын

When a guy left with his bag and beer bottle I noticed people playing online games

@moaru98 Жыл бұрын

Her info is all over the place it's hard to keep track

@gregiolo Жыл бұрын

why everyone assumes that on MVP level i am using friends and family. it’s always friends and family. family who I can borrow the money from or friends who validate. I don’t have a family and friends won’t even understand why should they use my service as they don’t need it, they’re not my target! Hiring a sales person or marketing person sounds like I need to be able to afford 20k£ per month. Yeah, I know that’s life but seriously there is nothing in between that stage??

@tomjohnson6860 3 жыл бұрын

'docters'

@faizanalikhan2393 4 жыл бұрын

At 3 mins - *doctors not docters

@oxglowinc.1614 4 жыл бұрын

Also, its not 3mins but 2mins 30secs

@circleofattention6021 3 жыл бұрын

As soon as a presenter shows some phoney stats to try to establish their credibility they lose me. It's not only a very bad marketing strategy, but it shouts "I read a marketing book from 2005". Sad indeed.

@fayezfamfa 8 ай бұрын

Good presentation BUT scattered information and sometimes going to too much details that " not needed " iwas searching for Go-To-Market strategy well explained one but !!! this presentations with all due respect was not serving my purpose and even the title of this session was missleading actually ! if you repeat watching this vedio again ...i doubt you will be able to have a good understanding on how to make a right FRAMEWORK for go to market strategy !

@awssupport 8 ай бұрын

Hi Fayez! 👋 We appreciate your thoughts on this & have shared your feedback internally to be reviewed. ^AK

@danieljobs9598 2 жыл бұрын

Imma vomit 🤢🤮

@rinkysingla4425 3 жыл бұрын

Just wasted 40 minutes.

@emmanueloshaddai3259 3 жыл бұрын

And I wasted 20 odd years of my life not watching this.

@Wael.h 2 жыл бұрын

bad director keep the f*** camera on the presentation not on the speaker

@mike2010143 4 жыл бұрын

Nothing new wasted time 🕒⏰⌚

@michaelmichael1957 3 жыл бұрын

Great talk, very informative and sensible; distractingly bad jacket she's wearing. I could not get over how badly it looked and fit. While the talk was great, that's the last thing anyone should be focusing on.