Google UTM Tracking: How to Use UTM Parameters to Track Campaigns in Google Analytics (Tutorial)

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If you're trying to figure out how to use Google UTM tracking codes to monitor and track campaigns in Google Analytics, this is the video for you. Get this exact walkthrough and ALL the resources mentioned in the video. Click here: bit.ly/2Vt3HPm
Creating UTM parameters (also known as UTM tags, UTM tracking codes, or Urchin Tracking Module parameters ) is a very important part of digital marketing - mostly because it allows you to measure everything you do and optimize along the way, at a very granular level.
If you do it the right way, every single action you take for your online marketing efforts can be quantified.
Creating UTM codes to track your campaigns on Google Analytics takes only two minutes, and the high-level overview behind it is the following:
The goal: to easily create and keep a database of all the UTM URLs for the different campaigns you are executing and which drive traffic back to your website.
The ideal outcome: consistent usage of UTM parameters across your team, across platforms, and across campaigns, which makes it very easy to understand the actual impact of the campaigns you are executing in a third-party tool like Google Analytics.
The importance of this action: this will allow you to assess how effective your marketing is. It’s often very difficult to find consistent usage for UTM URLs, but if you do it the right way, it makes measurement super-easy.
Where this is done: in your UTM Campaign Builder spreadsheet-available for download in this post. This is a freebie we’re offering for you to fill out with your own information.
When this is done: a UTM link is needed any time you plan to link to your site as part of an individual campaign.
Who does this: Whoever is responsible for the execution of the campaign.
Ready to go? Then watch today's video!
Want more? Get this exact walkthrough and ALL the resources mentioned in the video for free. Click here: bit.ly/2Vt3HPm Connect with us on social media platforms:
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Пікірлер: 73

@clickminded 6 жыл бұрын

Let us know what you think!

@BrandMasterAcademy 3 жыл бұрын

Thank you for this useful tool 🙏

@clickminded 3 жыл бұрын

You bet!

@PerfecfInArt 4 жыл бұрын

So valuable! Straight to the point and concise. Thank you!

@clickminded 4 жыл бұрын

thanks!

@TomSpudicCoaching 5 жыл бұрын

Great video and resource - thanks for sharing!

@clickminded 5 жыл бұрын

Thank you good sir!

@AnthonySantiago 4 жыл бұрын

Thank you. This was awesome. Made it super easy.

@clickminded 4 жыл бұрын

Aye, thanks!

@lexlambrou8118 5 жыл бұрын

fantastic - many thanks!

@clickminded 5 жыл бұрын

Thanks!

@karlenex1 4 жыл бұрын

Very helpful, thank you.

@clickminded 4 жыл бұрын

No probs

@tamazgomiashvili9973 3 жыл бұрын

Very helpful! thanks a lot

@clickminded 3 жыл бұрын

Glad it was helpful!

@nurudeentijani4855 4 жыл бұрын

thanks for the tutorial!

@clickminded 4 жыл бұрын

no probs

@leslievasquez1164 4 жыл бұрын

thank you! super helpful

@clickminded 4 жыл бұрын

@SanjeevBeekeeper 4 жыл бұрын

Thank you!

@clickminded 4 жыл бұрын

yep

@ghdotxyz 5 жыл бұрын

Awesome sauce.

@clickminded 5 жыл бұрын

Thanks!

@lelandbrandt5252 3 жыл бұрын

Hi, this is a very helpful overview, detailed, and clear. With the update to the Google Analytics interface, where would I be able to see the results of the UTM tracking URLs I've created? Everything seems to have moved from the older version of Analytics. Thanks again!

@clickminded 3 жыл бұрын

You should see it in the corresponding sections based on what your UTM parameters are, campaign, channel etc.

@StephenCDayton 5 жыл бұрын

Hey Tommy, where can I download the UTM builder worksheet? I signed up to the webinar and watched it and even got an email or two sent to me after the webinar promoting your course, but I was never presented with a download link to the spreadsheet you're using in this particular video.

@clickminded 5 жыл бұрын

You shoud see it on the link above!

@Tendenciasjoyeria 5 жыл бұрын

Hello, I have a question. Do the UTM tracking stays only for one session? Or If the visitors delays the purchase for next day, will it be reflected in the campaign results via Google analtytics on that UTM parameters? What is clicks other link later with different UTM parameters?

@clickminded 5 жыл бұрын

It's only if those params are visible in the user's address bar, so usually only one session, correct. If a user clicks a link with a different UTM parameter, that parameter will receive credit. Your question is related to first-click and last-click attribution, you should look both of those up :) good luck!

@davidbotha8390 5 жыл бұрын

Fantastic, very helpful. Quick one and probably a stupid question. Can I just use a link I create for google adwords in the builder and place in final URL in adwords without setting up tracking template

@clickminded 5 жыл бұрын

What do you mean? You'll probably want to use the tracking template for your own sanity

@fraserpaterson6863 4 жыл бұрын

Worksheet is incredible! Probably my first ever comment but after the trolls thought I had to give a thumbs up and reply. Thanks!

@clickminded 4 жыл бұрын

Thanks!

@amrindersingh8925 4 жыл бұрын

But where is the link of the "editable" link of the spreadsheet? Can you provide it please?

@fraserpaterson6863 4 жыл бұрын

@@amrindersingh8925 you need to click on the link in their profile and subscribe to their newsletter.

@amrindersingh8925 4 жыл бұрын

Awesome Tutorial Video... Thanks a lot. But where I can find the spreadsheet link?

@clickminded 4 жыл бұрын

Open up the link to ClickMinded.com!

@naveedmustafa1344 4 жыл бұрын

Sorry its not a related question, but please can you guide me which software you used to record your tutorial (Your cam+ Screen share simultaneously), as i want to record the video for my student, and its help them alot... Thank you for your cooperation

@clickminded 4 жыл бұрын

Screenflow

@8300allan 4 жыл бұрын

Hi Clickminded! I've been trying to get your spreadsheet, but I can only get the docs document. Can you send me a link to it?

@clickminded 4 жыл бұрын

Yep, click the link in the description

@marketingforlawyers 2 жыл бұрын

@@clickminded The link takes you to the website, which has no link to the Sheet. If you enter an email for the resources from the webpage it actually sends a Google Doc about GA and GTM setup, not a spreadsheet about UTM parameters....

@MrAkmalG 4 жыл бұрын

Amazing video, thanks for the help. But mine spreadsheet does not generate any link?

@clickminded 4 жыл бұрын

What do you mean?

@nezee72 5 жыл бұрын

I don't find the UTM builder worksheet. Can you give me an url to download it?

@clickminded 5 жыл бұрын

Yep, it's in the description above

@marketingforlawyers 2 жыл бұрын

@@clickmindedthe link above does not lead to any link for the UTM spreadsheet. I think the 1 Feb 22 update removed the link...

@10xstress-freeprogram14 4 жыл бұрын

Hi. I got the spreadsheet but it says I can only view it? I requested access. Any help would be appreciated. Awesome Video btw!

@clickminded 4 жыл бұрын

Thanks! You should be able to make a copy? Let me know if you're not

@Keenan_Allison 3 жыл бұрын

Great video, Really informative and easy to understand. I am however struggling to get the templates please assist?

@clickminded 3 жыл бұрын

In the description!

@Keenan_Allison 3 жыл бұрын

@@clickminded I've already visited the website and supplied my email and it said, "Your submission was successful! Check your email :)" Haven't received anything yet.

@clickminded 3 жыл бұрын

@@Keenan_Allison Would you mind checking your spam folder, or entering your email again? It should be there :)

@kelleyhutchinson5315 4 жыл бұрын

I receive the SOP but no templet, could you please send that to me, thank you.

@clickminded 4 жыл бұрын

Just replied to your Kelley. Link is in your inbox.

@3000Voltage 4 жыл бұрын

Hi I submitted my e-mail, but I have not received the template?

@3000Voltage 4 жыл бұрын

nvm, I got it

@clickminded 4 жыл бұрын

Check your inbox!

@GoodVibes-cx2xj 5 жыл бұрын

This may be a really stupid question but does the link stay like that for the public to see the utm parameters as well? If I'm trying to track traffic from social media accounts and an email using lots of utm parameters but it looks really long and unprofessional..so curious to know whether this link you have created is just for your google analytics and then if you would need to embed the code onto the website so that the link remains clickminded.com for people clicking on your ad/banner/email etc Great video btw!!

@clickminded 5 жыл бұрын

Thanks! Yes, it needs to be public. But you can use a URL shortening service that redirects users if you'd like. Bitly.com is a good example of a tool you can use

@GoodVibes-cx2xj 5 жыл бұрын

@@clickminded thanks for your response. What is your opinion of changing urls that contain utm parameters into vanity urls? Does this effect campaign tracking/analytics do you think as I was really excited that my long list of parameters could look so much cleaner if transformed into a vanity url But just a little confused whether a vanity url is the same as putting my url through a url shortening service?

@clickminded 5 жыл бұрын

Yep, so this would be the same thing. A vanity URL would be more work on your end - you need to manage all your redirects on your own and you need a spreadsheet at the minimum to do it - but if you're cool with managing that, go nuts! We do this all the time :)