This woman has the best most beautiful disney villain eyebrows, and I'm here for them.

I love when you explain why whatever they did didn't work (such as: color won't lighten color, olapex cuts your developer in half, etc...) I think education about the chemistry behind color will help prevent mistakes like this. I know that I have just the most basic hair color and bleach knowledge...enough to know that I will definitely be going to a salon haha.

I'm glad that mental breakdown was ammonia-free.

Going to a salon- I explicit told them my hair was not in the best condition and had BLACK BOX DYE on my hair. The stylist convinced me that she could lighten it to start my journey back to my natural level 6/7 blond. 45 minutes later, I’m watching my hair melt off my head into the shampoo bowl and the top layer on the right side is snapped three inches from my scalp. Going from almost waist length hair to basically a pixie cut is devastating. I now have trust issues and I do my own hair. Enrolling for cosmetology school next month.

I’m always amazed at how polite your reaction vids are! You always manage to get a compliment in there and point out what they did right. Love the positive vibes!

You look like Mario if he went to Milan fashion week.

If she had all of that money to buy all of those products, then why didn't she just go to a salon? It doesn't make any sense.

Hey! Just found out i passed my state board test! Finally liscensed! Cant wait to get in the salon!

react to trimming bangs fails! There’s so many

When she stripped her hair and said “I should just stop here” man.. she should have stopped there.

Brad : "I know your getting ideas" Me :" PUT THE BOX BLEACH DYE BACK HE IS ON TO US !"

So. I checked my hair, no split ends so far. Alright, let's change that 😂🤷🏼‍♀️

You look like a train conductor 😂😂

"I winged it". _"She winged it."_ 😂

I've had professionals fry and destroy my hair twice seeing it fry off and fly away as they're blow drying it at the end. Not saying I would try it myself but a salon isn't always the answer.

i’m watching this in 2020, i love how brad wants 100k and now he’s almost at 1 million followers lol

Me: Brad says don't do your hair at home. Also me : IF SHE CAN DO IT I CAN DO IT Well...at least if i failed he could react to me, right!! xD

He should contact the people who have bleach fails and fix their hair professionally and make a video on it.

I'm 42 and I love you! You do these fails without being horrible or nasty and I love that

I can NOT deal with slow talkers so this video was really hard for me to watch lol

For how much she spent on the items she needed for this, and for how much she was freaking out in the beginning, I don't understand why she just didn't get it professionally done.

I neeeed you to react to people trying to cut their own bangs 👏I👏will👏live👏for👏it👏

Watching these videos just makes me want to dye my hair at home more.

She looks Good in dark hair!! Why go blonde!?

You need to do one where hair dressers messed up peoples hair. I saw so many the other day and would love to see your reaction! You're amazing by the way.

Brad, your channel is POPPIN!! I found you when you had less than a 100k subbies not that long ago. A big CONGRATS to you on your success, you're fabulous!!!

If youre this stressed... why not just go to a salon? Like, olaplex is expensive? Are you really saving money?

Me: *gets ideas about bleaching own hair at home* Him: Don't do this at home I know you're getting ideas

I have very dark hair and went into a salon and told them I wanted to go blonde and they said that it was too dark for full blonde but they’d do hilights. So I had to go bleach my hair on my own then go back and get it done after I showed them it could go blonde. I totally see why people do at home hair dye.

damn. i'm impressed at how healthy it stayed after all that. honestly, well done.

I love that you dont insult people...you look for the good things theyve done right or not so bad... :)

Her hair was pretty after stripping it and then it failed she should have stopped after stripping it

I love how you always find positive things to say. Even though you know she’s about to screw up her hair. I love your positivity.

“I don’t think she should go blonde”.. am I the only person that was SHOOK hearing this come from him?

She definitely has the cutest hair coloring gloves I've ever seen lol

I have always dyed my own hair, I don't think I would ever go to a salon to dye my hair, bc at the end of the day I can just blame myself and not someone else ruining my hair for more money than I would spend dying it my own! Also practice makes perfect and hair grows back :)

I’m not a stylist but I’ve been cutting/bleaching/colouring my own hair at home for yearrrrssss and I feel like so many of these bleaching fails are avoidable by doing some FREAKING RESEARCH like god damn we all have super computers in our pockets. I agree with Brad if you’re willing to spend THAT much money on products to do it at home, why not just go to a salon and be treated like a princess and get a good result? 🤔🤔🤔🤔🤔🤔🤔🤔🤔🤔

I know people don’t like when you stop the video and comment but I love it! Obvs you’re a professional hair dresser so I like hearing what they’re doing wrong from someone that knows their stuff 💁🏻‍♀️

He totally seems like someone I’d like to have as a friend... he gives off such bright and happy genuine vibes, I like that!

Of all the fails we've watched together Brad, this one takes the cake. I could feel her nervousness throughout the whole video and it was so stressful knowing that her stressing was completely valid by the end result!

I was thinking the same thing, with all the products she bought and money she must have spent why not just pay a bit more and get it done and know it will come out right? lol

Wait. Holy crap you are already passed 700,000 subscribers?! That's awesome. I remember watching you at 20K Subscribers.

I went from black to an amber red at a salon. They finished it in one day, and it only costed $150. But I was honestly living for it. I would never trust myself with box dye. 🤷‍♂️

I honestly appreciate how in these videos, you're cringing so hard but are still respectful of these people. Love this!

I don’t know if this has been requested lol but can you do a video on actual hair stylist fails? I love watching those 😂

It's crazy how your channel has grown in the last few months! When i discovered your channel you had like 100k and now you are so close to 1M! Really proud of you, Brad!

brad, make “go to a salon” your next merch saying! haha

am I the only one thats binge watching all of brads videos during quarantine

Dang, you are consistent with your uploads! I don't even know how I found your channel. I dont dye my hair anymore or use heat on it... Yet here I am enjoying ALL your content.

"I've burned off my hair before so...." Me: *pauses video* Stop it. Get some help.

yes she paid loads of money to dye her own hair but like honestly I'd do the same because it's so much fun HAHA

Dear Brad, I was searching for at-home ombre tutorials to celebrate passing the GRE with flying colors and along the way, found your page. It's like the universe led me to you because I now have an appointment with a real stylist cz... yeah. Thank you for destroying my dream!!! haha, but like, for real. I'm so excited for my hair to be for-real lit.

Can you do Bleach wins on KZfaq, I know someone has to have done it right.Brads reactions are always fun to watch,good or bad:)

why does brad look like a cute french boy who is lowkey hella kinky in this video xD i'm digging this look

3 years later... he’d always been extra but he just amplified it throughout the years haha. He is always amazing ❤️

Why oh why is this so addictive? I caught one video two days ago and cant stop coming back to this page!well..I am sat here smug with bright hair :)

I've just woke up (from UK) and this is the first thing I do... Watch your videos! Haha Love 💖

MY DAD IS ALMOST AT A MILLION I'M CRYING TEARS OF JOY

I literally love how sympathetic you are in your videos! Like I never really see you truly criticize the people you're watching, you honestly just feel really bad for them. I had my hair messed up pretty bad by a *professional* that I actually trusted, but the bleach was so brassy and uneven and the color she put in washed right out. I had to box dye it black because I'd spent all my money on the "dye job." Anyway I just wanted to say that you're like my dream hair dresser because you actually understand that when clients trust you with their hair, they're putting themselves in a really vulnerable position! You care so much about what you do and I honestly felt violated when my hair was messed up so much, and I feel like you're so sensitive to your clients' needs and passionate about what you do. Keep doin' you man

I love his reaction videos. He says what they did wrong, what they did well with, and tips to do better.

She looked very nice with black hair 😐

She is pretty and I loved the black hair on her as well as the color when she stripped the black out. She just looks great in every color, nice skin tone

Brad , you always say positive compliance . So sweet

I keep watching these videos whole day. I am having 3 psychology exams this week. Tbh I am learning a lot about human nature from these. I will learn how to comfort future clients coming to see me after frying their hair :) love your videos

Some things are better left to the pros. Thanks to these videos, I'm only sticking with professional hair stylists for all of my hair coloring needs. Thank you Brad.

her hair was the color of your hat when she first bleached it 😂😂

These reaction videos are really good- so good that I could see them as being a network TV show.

Omg I literally discovered your videos this morning and have been hooked ever since. I destroyed my hair beyond repair. I had bleach highlights and my friend who is a hair dresser permed it......well you can imagine what happened! It snapped it broke it fell out. I went from shoulder length hair to a short pixie cut xx

I never want these reaction videos to stop but GO TO A SALON 👏🏻

I love this ‘newsies’ look you have going on 😍

Brad, I'm so thankful i came across your channel, you leave me in stiches...🤣🤣🤣🤣🤣

I honestly always avoided watching your videos because i expected you to be really mean and condescending but youre actually SOOOO sweet, funny, and insanely nice!!! I can see that you're actually a good, down to earth person and now im binge watching all of your videos!! ❤️❤️❤️😊

The only thing that I could think about, is that you are dressed like a train conductor. ❤️😂

You are always so tactful and classy. Most people would just bash and make fun.

I'm totally loving your look in this video it's simple but unique and the hat is so freaking cute on you i love it so "the everyday simple" look for you 😍

I have never dyed my hair in my life, I am soo fortunate to have natural long light blonde hair, I don't even know how I found you channel, but omg I cannot stop watching your videos you are so fab!!!!! I have subscribed 😜

Is it bad that I always just skip to when he actually starts watching the video

Sophia: “I’ve checked my hair and I have no split ends” Brad: “ha ha.....🙃”

I just have to say, normally you rock your look. But your look in this vid is amazing. Beyond rocking it.

Binge watching your old videos and you haven’t changed a bit!! Love you Brad 💕💗💖

I was going to dye my own hair but after I saw all your reactions to these fail videos I ended up going to the salon and paying hella money lol

“Hair is important to people” except for Jenna marbles lol

I was actually inspired to bleach my hair at home watching your videos and it turned out lovely. I love your video's you always make me laugh and I learned so much from you✌️.

Oooo loving cute old school, like WW2 era look! Your hair looks so good longer! Especially with the hat! Love you ❤️ I am so binge watching ALL of your shit right now 😛

i'm watching this video and my boyfriend asked if i'm watching Brad, lol, i love how he knows about Brad.

i loved her hair after the first bleach when it was a dark reddish colour...she should've kept that

Throwing out some Steve Martin vibes in this video lol LOVE it 💜 LOVE you!!

My gosh. You're so sweet and funny. I love the commentary...

I am so impressed with how much she lifted- black box dye is the worst to lift out and she got a fairly consistent result with a few patches of doom and her hair doesn't look too fried.

The thought of you looking at my Instagram page, spotting my hair and scrolling just saying "oh no honey, no no, oh no" is giving me LIFE haha just followed you Julia.plus.4 :) xx

Aww baby Brad😊 only 72k!? I only started watching a 2ish years ago and now I’m deep diving because I’m sick and bored😂 love you!

You are so polite, I just love your sweet attitude💖

With everything this chick bought, she could have gone to a salon 😭

I hate seeing people with black or even dark brown hair trying to go light blonde on their own 😬 Soooo damaging and they very rarely reach the level they want. I went platinum once and when a girl at work heard I had done it myself she asked me what products I used. She was I’d say about a level 3, mine was a level 7 lifted to a 10. She came into work a couple of days later and her hair was like a burnt orange colour with patches of brown and light orange roots 🤦‍♀️ She had also lost about three inches of length, I don’t know if she cut it because it was so damaged or if it burned off

So I just came across your videos today and I’ve been on a splurge! Just went and followed you on Instagram as well!! Much love ❤️ your videos are awesome!

Crazy how a year later he is at 3.3 m on youtube and 515k on insta

Brad looks cute with his little hat and perfect blond swoop.

i love watching the bleach fails because it stops me from doing my own

I’m on the at home hair journey to platinum blonde for the millionth time.I’ve used a high lift color twice and that was over the course of 2 months and it will probably take another 3 months before I get it where I want it. Take your time, give your hair love and research everything. Past colors can easily become present problems and you will not be prepared to color correct your porous hair that may not even be able to hold color from all the damage. Ps love your videos Brad 😀

Looking fabulous as usual 😄😄keep doing what you're doing I love your videos .