Harley Davidson Case Study - How A Cult Brand Was Made

Harley Davidson Case Study - How A Cult Brand Was Made - A Case Study for Entrepreneurs

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Күн бұрын

In Case Study #21 Tom Ellsworth, aka: The Biz Doc, shares the story of Harley Davidson and how they don't just sell motorcycles, they sell admission to the badass club.
Harley Davidson- A Cult Brand
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Пікірлер: 186

@VALUETAINMENT 5 жыл бұрын

The First LIVE Valuetainment Conference for Entrepreneurs is here. An event you won't want to miss hosted by Patrick Bet-David. For tickets and details visit: www.valuetainment.com

@ares1647 7 жыл бұрын

These 20+ minutes went by so fast, It was a pleasure listening to this story. The presenter is amazing.

@VALUETAINMENT 7 жыл бұрын

+Nikola Maravić thank you for watching.Thanks - Tom

@rocket12guy 7 жыл бұрын

Tom is awesome I'm a 20 year old trying to start a company all thanks to valuetainment

@VALUETAINMENT 7 жыл бұрын

+rocket12guy - go for it, power your dreams! Thanks- Tom

@amy519biker 7 жыл бұрын

Worked for Harley Davidson several years. The customer loyalty and the Harley experience is hard to beat !

@VALUETAINMENT 7 жыл бұрын

+amy519biker - thank you for leaving a comment so people could hear from someone who absolutely knows the truth from the inside of the company. Thanks, Tom

@adelekamelmarcsheldon-moti3451 6 жыл бұрын

Tom is the prime example of a great teacher. Mixing humor with quality content. Thank you!

@johnbostrom9165 6 жыл бұрын

I’m sorry but it was English motorcycle manufacturers, specifically Triumph motorcycles that created the tariff issue in the mid 50’s - not the Japanese. The Japanese imports started in the mid to late 60,s and really impacted in the 70,s. Also WWII ended in 1945. .

@NachoTV 7 жыл бұрын

The Biz Doc at it again with a classic brand. Now this is History we care to learn about.

@VALUETAINMENT 7 жыл бұрын

+Nacho TV Thanks- Tom

@alvindueck8227 7 жыл бұрын

always be willing and open to to whatever ideas that may bring yourself back, as uncomfortable as it may occasionally feel

@VALUETAINMENT 7 жыл бұрын

+Alvin Al you got it! Thanks - Tom

@nihalkumar5631 4 жыл бұрын

Thank you for presenting such a huge history of Harley's in such a short and beautiful manner.

@NachoTV 7 жыл бұрын

The Biz Doc at it again with a classic brand. Tom is a Legend!

@notfahimme1854 7 жыл бұрын

Thank u for ur awesome content. :) Valuetainment is an incredibly helpful, and interesting channel.

@VALUETAINMENT 7 жыл бұрын

+Fahim Me - Thank you for watching. Thanks, Tom

@Podscent 7 жыл бұрын

Love you Pat, Tom and Valuetainment!!!!

@Jolanji 6 жыл бұрын

It was fun to watch man, thanks for the effort, its a great video!

@aharmlesszombie 7 жыл бұрын

Love these case studies. Also Tom is amazing!

@theyruinedyoutubeagain 6 жыл бұрын

These videos make me ridiculously excited. Thank you Tom for making me realise what my passion is. Also, I'm a big BMW Motorrad fan, but this made me want to own a Harley one day.

@GrilledChristian 7 жыл бұрын

Been a fan of Valuetainment for a few months now. This is the 1st case study I've watched. Man... love this! The history channel needs to hire you!!! I'd love to see one of the on FedEx! I've worked there for almost 20 years. It used to be my main job & I was able to step down to pursue my passions. My side hustle is now my main thing & my ol "j.o.b." Is now my side-hustle!

@elishawatkins4835 7 жыл бұрын

Tommy went Braveheart hahahaha. good stuff and good presentation as always

@TheGrinningSkull 7 жыл бұрын

I love your passion and enthusiasm shining through in these videos!

@VALUETAINMENT 7 жыл бұрын

+The Grinning Skull - Thanks- Tom

@libassediop4764 5 жыл бұрын

Mercedes Benz and Harley Davidson are simply GREAT

@Dixon_Cider 7 жыл бұрын

absolute gold y'all!!!

@hickoryhomes6838 6 жыл бұрын

Love it - great case study and as always entertaining. Your William Wallace impersonation was the best part. Well done. Thank you Doc.

@Being_awesomely 7 жыл бұрын

Excellent content. Wonderful presentation. Valuable learning for me in simplest way. Thanks for creating it.

@VALUETAINMENT 7 жыл бұрын

+Jayant Kelkar Thanks- Tom

@johnroy6504 7 жыл бұрын

love it tom. I love your enthusiasm !

@VALUETAINMENT 7 жыл бұрын

+John Roy Thanks - Tom

@kcgunesq 6 жыл бұрын

The one threat that HD may not be able to overcome is: demographics. Year to year sales are suffering as older bikers age out of the hobby, flooding the market with used bikes for middle age customers and US millenials showing a total lack of interest in HD (and a general lack of interest in motorcycles).

@AlbertLara 5 жыл бұрын

kcgunesq When I think of HD, I picture white retirement age males reliving their exciting hobby when they were in their 20-30 years of age. HD needs to expand its strategy because in the next 15 years or so, their main customer base will either be dead or in nursing homes.

@clientsclick 7 жыл бұрын

i lobe tom soooo much thank you for the free valuable content

@davisbocoks9683 5 жыл бұрын

I really like your case studies, keep a good work.

@sreeramv112 5 жыл бұрын

This is the channel in the whole of KZfaq.. Love it.. Can you do an episode on Royal Enfield? A motorcycle brand with a similar cult brand.

@mohammedhashim7668 6 жыл бұрын

Fascinating story.

@karttickrajan4997 7 жыл бұрын

very much like it, give us more company that survived ups and downs and has a long history, tq Tom

@VALUETAINMENT 7 жыл бұрын

+karttick rajan you are welcome Thanks - Tom

@chiautorepair 7 жыл бұрын

Thank you Tom! It's like they say if you don't have a passion for it you will fail (AMF) people with a passion for the product took over and they succeeded!

@davidajomale1519 7 жыл бұрын

This is amazing work Tom.

@VALUETAINMENT 7 жыл бұрын

+David Ajomale - Thanks- Tom

@raftika1 5 жыл бұрын

I listen to your videos while on my way to work and I finished watching Robin Hood video and I saw this in the suggestions. I clicked on it right after I saw some ambulances on the highway attending to a motorcycle accident and yes it was a Harley 😅

@omarvazquez9749 7 жыл бұрын

great video Tom thanks

@VALUETAINMENT 7 жыл бұрын

+Omar Vazquez thank you for watching. Thanks, Tom

@shevrd9978 6 жыл бұрын

the power of what passion can do

@baldeepbirak 7 жыл бұрын

Love the video Tom.

@crazybones2009 7 жыл бұрын

Great presentation Tom as always!!

@VALUETAINMENT 7 жыл бұрын

+Dantes Inferno Thanks - Tom

@BHappyLoveLead 7 жыл бұрын

You definitely left me better than you found me because now I have a wonderful idea, thanks again for the fantastic video

@VALUETAINMENT 7 жыл бұрын

+BHappyLoveOthersLeadByExample - glad to do it - Thanks- Tom

@BHappyLoveLead 7 жыл бұрын

Tom Ha ha ha we need a black pillow with chrome hahaha love you man!!

@VALUETAINMENT 7 жыл бұрын

+BHappyLoveOthersLeadByExample - I have to go figure that one out. I wonder where I could get a black pillow with chrome? Thanks, Tom

@jaykongo4062 7 жыл бұрын

Loved it!!!

@VALUETAINMENT 7 жыл бұрын

+Jay Kongo Thanks- Tom

@malekis 5 жыл бұрын

Awesome, Awesome, Awesome as always Awesome Dorood Bar Shoma!

@birdbrain6946 7 жыл бұрын

Excellent

@VALUETAINMENT 7 жыл бұрын

+Derek Thanks - Tom

@gesman5000 7 жыл бұрын

Oh my god I love Harley Davidsons.

@ibarramanuel66 7 жыл бұрын

Great ! job love business history! !!! $$$

@VALUETAINMENT 7 жыл бұрын

+Manuel Ibarra i'm glad you get value from it. Thanks- Tom

@christianchavez4660 7 жыл бұрын

Tom u do a great job on all the case study's ur amazing can you do one of gold man sacs and the Los Angeles lakers thanks man

@badmojjo 6 жыл бұрын

I have a question: how come there are not many teachers like Tom in universities and schools? If every business school would have at least one or two case studies such as this one let say each week, those four damn years spent in the amphiteatres would be worth a whole lot more!

@akashsehgal 6 жыл бұрын

So now that you have done case study of Iconic Harley-Davidson. Would you please do a case study of Royal Enfiled, the Indian Harley-kind-of-Davidson😊

@monjier 7 жыл бұрын

great stuff Tom. i definitely want to start a cult brand, i just don't know how on earth it will work for our brand haha

@JakeKelsick 7 жыл бұрын

Trance Kowhai what's your brand?

@chachingfm 4 жыл бұрын

Kind of ironic how when entrepreneurship Channel says to check out and see if you have a Harley because you may never have to work another day in your life, entrepreneurs will get bored if they’re not working

@TheKrazzyStudios 7 жыл бұрын

Great one.. You gotta do one for Apple...I love how its suckers defend each of their apple possessions..We can learn a lot about cult branding from them...

@VALUETAINMENT 7 жыл бұрын

+Go HD - Apple is definitely a cult brand. Thanks, Tom

@TheKrazzyStudios 7 жыл бұрын

Thanks. You guys are wonderful.

@johnhoo6707 6 жыл бұрын

There should be an update for this video. In 2018, HOG is in some serious muck, and are shipping production overseas.

@kailinverano3494 7 жыл бұрын

#cultbrand learned a lot tom, thanks!

@VALUETAINMENT 7 жыл бұрын

+Kailin Verano - i'm glad you did. Thank you for watching. Thanks, Tom

@johanjunius6732 7 жыл бұрын

Hi Tom and Valuetainment team, great job i watch all your videos. Can you please do a case study of what happened to Yahoo?

@VALUETAINMENT 7 жыл бұрын

+Johan Junius - That is a very good suggestion. Thanks- Tom

@paulg5835 Жыл бұрын

Great video. It’s such a shame that Harley Davidson continues to turn there back on their die hard, loyal, customer base that made them what they are today.

@gibransaliba8801 7 жыл бұрын

Moral of the story: create a brand that people will associate with fun and good stuff

@AnyaChuri 6 жыл бұрын

OMG! India was clogged in Suttee and the British in 1928 while the rest of the world went so fast!I think I am goin to cry!!

@alexp4843 7 жыл бұрын

Raider Nation Baby!

@VALUETAINMENT 7 жыл бұрын

+Alex P - raider nation right on. Thanks, Tom

@gibransaliba8801 7 жыл бұрын

If you are to build a brand, make sure customers associate your brand with something delightful

@abrahamzacarias5033 7 жыл бұрын

PLEASE DO A CASE STUDY OF DOVE AND FERRARI!

@VALUETAINMENT 7 жыл бұрын

+Abraham Zacarias - Dove soap? Soap and speed? Interesting. Thanks Tom

@abrahamzacarias5033 7 жыл бұрын

Valuetainment yes please, thanks

@srineeshsalur524 7 жыл бұрын

LeEco please it is draining cash and is on the verge of bankruptcy pls do a case study v will learn a lot...... 😊😊😊

@sydecycade6983 5 жыл бұрын

Everything that has been done post 1950s is why most people have a strong distaste for Harley Davidson. It's the motorcycle people who are too old to know they aren't considered cool anymore, wake everyone one up on the block with at 5am. Harley Davidson is the brand of overweight, wind burnt, impotent men over 40 across the US.

@AlbertLara 5 жыл бұрын

Syde Cycade Over 40? Based on where I live, the bulk of HD owners are 60+ I get annoyed when I am driving on a road and a HD biker is nearby because the noise level of the bike is unnecessary loud.

@jcintron2412 7 жыл бұрын

Good morning guys

@yvonneruvinski8065 7 жыл бұрын

What makes a cult brand? A cult brand is a brand with an extreme loyal customer-base in which the consumers visualise the brand as something more than just a product, but also as a life style where the brand becomes a piece of their everyday lives. Better stated, cult-brands sell an image as opposed to a product. People with a loyal following to these brands are drawn to such an idea through the desire of wanting to belong.

@mikeskidmore6754 3 жыл бұрын

1954 ? I don't think Japan had much International Presence in 1954. British Bikes Ruled the World in that era.. Honda did not invade the USA until like 1963 or so .. I could find it on google I am sure..

@chrisvig123 6 жыл бұрын

Harley Davidson is currently following the same path of golfers....😨

@gleverone 6 жыл бұрын

Could you do a case study on Major League Baseball

@notfahimme1854 7 жыл бұрын

By the way, how can a business start hiring people, and how should it start?

@VALUETAINMENT 7 жыл бұрын

+Fahim Me - when it can afford them. Which means it has enough sales or has some investment money. Thanks Tom

@loken7236 2 жыл бұрын

Could you please mention the books?

@shubhsoni8407 7 жыл бұрын

do a case study on microsoft , google , yahoo , whatsaap , snapchat , atari , alexander graham bell and at and t , nescafe , bournville

@alexanderrivera1938 7 жыл бұрын

"We need a black pillow with chrome" LMAO

@VALUETAINMENT 7 жыл бұрын

+alexander capeta - indeed!!! Thanks- Tom

@mikeskidmore6754 3 жыл бұрын

Indian had a V-Twin 2-3 years before HD did ..

@parth6607 7 жыл бұрын

like it!!

@SleepingElephant 7 жыл бұрын

Raidernation - another reason to go to Vegas.

@VALUETAINMENT 7 жыл бұрын

+Sleeping Elephant Raider Nation right on!

@lukahenigman8453 6 жыл бұрын

Valuetainment will become a cult brand 😉

@mikeskidmore6754 5 ай бұрын

I think that 1954 was well before the Japanese bikes invaded the USA. It must have been British and Italian bikes.

@Randall2023 2 жыл бұрын

Dauphin River First Nation Manitoba Canada 🇨🇦

@TheLordMyRock 7 жыл бұрын

Tom is just cool

@VALUETAINMENT 7 жыл бұрын

+Michipreneur 1 I appreciate that! Tom

@philozoic9491 Жыл бұрын

❤️

@JDGage Жыл бұрын

When it’s a cult brand then their products are not what they sell, YOU are their products.

@heathrogers3172 7 жыл бұрын

Will a case study on Enron ever be made?

@VALUETAINMENT 7 жыл бұрын

- That would be a good case study - Thanks, Tom

@CamiloGomezDev 7 жыл бұрын

When you say 6 billion in sales, do you mean before or after subtracting all the costs of production

@alderinerush 7 жыл бұрын

Dok Asov Total revenue

@Ferelmakina 7 жыл бұрын

Freedom!!!!!

@VALUETAINMENT 7 жыл бұрын

+Fernando Romera indeed! Thanks- Tom

@joelow63 7 жыл бұрын

work with other companies to grow great a cult brand different listens to community expressive Tribal(customers protects them)

@MrFreshomie 7 жыл бұрын

I'm going to franchise a Harley dealer.

@VALUETAINMENT 7 жыл бұрын

+MrFreshomie - go for it! Thanks- Tom

@theoutsider9368 7 жыл бұрын

do a case study on Toyota

@VALUETAINMENT 7 жыл бұрын

+The Outsider Thanks- Tom

@gibransaliba8801 7 жыл бұрын

Brands are honed when people need to function with your product.

@chavycash2518 7 жыл бұрын

Full Tilt Poker next. Was a billion dollar company but they cheated their customers.

@VALUETAINMENT 7 жыл бұрын

+Chavy Cash - A gambling Company that cheated their customers? How odd! Ha - it would be a good case study for sure. Thanks Tom

@pulkitahuja9422 7 жыл бұрын

Please do Video on apple

@VALUETAINMENT 7 жыл бұрын

+Pulkit Ahuja - You are not the only one who has asked for that. Great suggestion. Thanks, Tom

@Loxley81 7 жыл бұрын

2:30 "...following the birth of the car..." You didn't mean by that Ford has built the first car, do you ?

@VALUETAINMENT 7 жыл бұрын

+Loxley81 no Thanks - Tom

@edgardogatbunton9067 6 жыл бұрын

Bizdoc please have your own KZfaq account and I'll follow you

@samuelcaron8121 6 жыл бұрын

Shipping is still made by boat.

@15seconds3 6 жыл бұрын

You can't take a monopoly brand of American motorcycles and use it as a business case study. Harley Davidson does whatever it wants with it's only competitor Indian fading into the sunset.

@mouradbouabdallah9049 7 жыл бұрын

DAMNNNN

@davidflores9548 7 жыл бұрын

hi tom, can you make a case study for one of Elon musk companies???

@VALUETAINMENT 7 жыл бұрын

+david flores - I did Tesla several weeks ago. Were you thinking of space X or PayPal? Thanks, Tom

@ivanradan4958 7 жыл бұрын

Valuetainment is a cult brand ;)

@VALUETAINMENT 7 жыл бұрын

+Ivan Radan - looks like it - Thanks- Tom

@emilymylove5806 6 жыл бұрын

We will protect it!!

@mikeskidmore6754 3 жыл бұрын

Indian had a V-Twin three years before HD.. Ford Trucks with HD Logos was a great Idea.. You need a Truck to haul your Harley when it's broke down .. HD has gone full LBGTQ Woke ..

@joelow63 7 жыл бұрын

How about a case study about callofduty

@VALUETAINMENT 7 жыл бұрын

+Joseph Hemingway - that is a massive game franchise. It would be an interesting case study.