Emma one of the many reasons I love your channel is because you are able to talk about things that other people may not want to talk about:) Thank you so much for making amazing videos 👍👌

I personally think that a book sent to me for free is enough for a payment hahaha

Super informative, as always! I personally don't mind sponsored videos at all (as long as they clearly state it's sponsored). Especially hauls, because the person can't really give their opinion if they haven't read it yet so what is there to lie about? I've seen BookTubers haul a book they wouldn't normally pick up because they were paid to, and that was the first time I'd ever heard of it and I ended up LOVING it. It is nice to be exposed to things outside of everyone's normal comfort zone sometimes.

As long as booktubers say when a video is sponsored I think it's perfectly fine. They gotta get money in some way.

I really didn't care too much about why you guys received money, not to be rude, I still find you guys such a lovely part of the youtube community and I support the ones I love however I can, but I never made a big deal about it. You guys actually deserve all the deals, books, monetary compensation, etc. you get. I mean don't we all want to do what we love and love what we do? Isn't it awesome to make money off of something you simply love to do? Shouldn't we all work towards that and not tear down those who achieved it? I won't support creators if I don't like them/trust them or don't like what they stand for. I also like to make sure where my money is going, and if people are keeping me in the dark about that how can I support you? Thank you Emma for the video as it did clear up lots of things, I always thought of you as a great person for being so honest yet so nice.

I am so glad you decided to post this, because I think it's important to talk about these things since people often have misconceptions about money on YT in general. I love this community and I watch videos from people I trust and enjoy their content and if they can benefit from that in some way, I am all for it.

I already do trust the BookTubers I'm subscribed to, so it's not a problem in my opinion, if they are sponsored by a publisher or not. BookTubers put so much effort into their videos, why shouldn't they get paid? Even if it's just a little bit? BookTubers painstakingly edit their video, a little reward is sometimes nice. Great video, Emma. This was really great! Thanks for the honesty.

I really love how you go in depth on topics that other booktubers may shy away from! That's what makes your channel so unique from others so keep doing what you're doing :)

I loved how open you were about this and how entlightning it was. I honestly don't care if a video is sponsored. like some booktubers taste isn't mine anymore so I don't follow their recs anymore because I don't think their opinion is for me anymore but then I still enjoy their videos. haha still trust your recs thou C: hope anybody who reads this had a nice day

Thank you so much for talking about this! I've always been curious as to how it works

I love this video so much. It is so nice to see someone being so honest and open about this topic. The fact that you would even make this video (despite the fact that so many other people don't) is why I love your channel so much ❤️ Tbh I don't care if someone is doing a sponsored video, some booktubers put so much work into their videos and if they make money through sponsorships from it, then cool. The only time it kind of bothers me is when I see a specific sponsorship/ book being shown in (what feel like) everyones book hauls or pictures on their instagram, but then I don't see one of them actually read the book. Thats when the sponsorships feels a little wrong to me.

Thanks for making this video. I think its a very important thing to talk about. As a new booktuber myself, this video was very helpful, and even as a viewer, I like to know the things that happen behind the scenes. Great video!

I work monthly with two editorials. They usually send me two or three books per month and after I finish reading and upload reviews they send more. I've never been payed for a review and it's hilarious to me how people believe we're getting rich with only reviews. Amazing video, Emma!

Thanks for being so open and honest. I had always wondered just out of curiosity. I only watch videos, I don't make them and don't think I ever will.

I truly appreciate the information you shared! I appreciate your clarity on how all of this works. I've been watching your videos all day and wish I had found you months ago. Thanks for taking the time - and keeping up the passion - to share your thoughts with so many!

So happy that you posted this!

This deserves so much respect! The way you choose to talk about things and the way you explain everything is hones, respectful and easy to understand.

This is one of the reasons why you're my favorite BookTuber. You're honest and real to us and I love that, thank you for making this video. And as always, you look incredible!

This is such an interesting topic. As soon as I saw the title, my curiosity was piqued. Thank you for having the courage to talk about a topic that might not be comfortable for some 😊

Thanks for making this video Emma. I've been watching booktube for years and have never really understood the whole thing with money. Personally I don't really care if booktubers make money from their videos I just care if they are honest in their videos.

I've only watched a couple of videos of yours and I am already obsessed. You're SO down to earth and transparent in the best sense of the word. Your personality is so refreshing. 💕 Also your makeup gives me so much inspiration, so that's a plus. Haha.

thank you so much for clearing this up, I feel like there are way too many misconceptions on sponsored videos on booktube. love your content endlessly emma!

I just love you! you approach topics that a lot of people neglect and that is so considerate of you. I personally think that Booktubers should actually get paid. They are the best part of youtube and the most influential. I hate when people complain about them getting paid it's like they just want to recieve and they don't want them to get anything in return! Getting paid is the least thing that Booktubers deserve after they take precious time of their day to share everything about books with us. And it's not like that's gonna affect anyone badly! .. Ok that was way too long LOL. I just wanted to express my opinion.

I am a newer subscriber to your channel but you're already one of my favorites :) I was curious about what BookTubers get for sponsoring videos and promoting companies/publishers. Thank you for answering those questions and helping us viewers understand what goes into the videos we love :)

I read you first line in the description box and hit thumbs up. I think it's awesome that you are tackling this topic so to keep booktube an open and true place to talk about books.

This video is so awesome! I am thinking about starting a book tube channel and I have pretty much no idea where to start! Thanks for this!!

thank you so much for being so honest with us all. i have found it so nice to see someone talk about it considering that not vey many people do. i enjoy your vides and the fact that you can tell the thruth that is so eye opening its just so good to see someone doing it. so thanks again! love ya

Making videos, entertaining us? Takes so much more effort than people are ever aware off. A lot KZfaqrs in general have been very honest about who's sponsoring them & I don't think it takes away from the experience. As you said, It's an all round Win-Win.

I love the fact that you actually answer to the people that comment on your videos! On another topic, I really want to start a channel but the editing just looks so intimidating. Anyways your video was really informative, it's so cool that you take the time to inform yourself. You go girl :))

Thank you so much for making this, i have been on booktube for less than a year, its so nice that you just put it into just plane english so many sites and people just don't lay it out like this. you have helped me out big time

liked before watching because it's your video and i know i'm going to love it x

this is why i love your channel so much, you're just honest, genuine and transparent. thanks so much for this video

Thank you so much for being super open and honest about these topics! They've really opened up my eyes in regards to how booktube works! I think booktubers (wait I just realized that lowkey sounds like the name of a worm) work really hard to make high quality videos and thus deserve to get paid/even more recognition - it honestly astounds me how many people don't like reading like wth??

Such a useful video! I'm a new BookTuber and I have been BINGEING your BookTube 101 series!

I've always never cared how much KZfaqrs make. I really appreciate your work and making videos is HARD. The time that it takes to film, edit, post, and do everything else for the video takes forever and you should be compensated. We don't pay for these videos but we still consume them regularly and expect them every week. I appreciate everything booktubers and other youtubers do and I personally try to watch ads all the way through and like up every video in hope that I may give you something for all your hard work. Keep up the awesomeness!

Thank you for making this video. I saw it when it came out, but now that I am a booktuber I came back to get tips and advice. I appreciate your honesty!! 🤓

Emma, This was incredibly informative and helpful. Having done some research on how to make money on any kind of KZfaq channel (not just booktube) I was familiar with some of the terminology and money-making avenues, but certainly not everything you discussed. A particularly helpful clarification was the word "sent" vs. "sponsored" as a clue to whether a publisher is monetarily compensating the booktuber, and it's good to know that publishers are clear in their contracts about their level of input---it seems like the truly see booktube as an asset and have no interest in exploiting reviewers in this still very new medium of videos, they care about cultivating a relationship with the booktube community and that's heartening. Best, Joe

You rock at making this clear and transparent. And y'all deserve as much as you can get. Reading books takes a lot of time. Making videos takes time. And most importantly, encouraging literacy is a public service, so right on Emmma.

This is such a good, comprehensive video. I've been blogging and BookTubing for over 2 years, and people always wonder how I can say that it's my job (it's really my side hustle) -- and wonder if I only do it for the money/free books. It has nothing to do with the money -- I'd be doing it either way! Thanks, as always, for clearing this up to viewers and sharing the truth. You are an inspiration, Emma!

4 years later, and this is so useful! Thank you for the transparency :) Booktube definitely does not seem like the niche to go into for the money haha but it's so much fun

Thanks so much for making this Emma! It's not so much that I am bothered by booktubers making money (a lot of them spend so much time making great videos-editing, adding music, inserting texts/pictures-that it's great that they are able to make money) but the whole behind the scenes stuff with sponsorships and affiliate links were always confusing to me because no one really talks about it. But now that you made this video it really just clears the smoke and shows that it's not a big deal. I get that money is a personal matter and some people want to keep it private so I'm so glad that that you decided to make this video because I'm sure it wasn't easy for you.

Emma we really appreciate your realness and your eloquence on this topic. You are shedding light on a subject that a lot of people wonder about and it's really appreciated. I'm one of the types that is curious but doesn't make any assumptions and just enjoys watching booktube for the content and some of the awesome personalities of booktubers so it never bothered me not knowing EXACTLY how everyone was making money but I will admit that I was starting to wonder about all the sponsored videos I would see going up around the same time, so I'm glad you addressed it lol. Anyways thanks again, I really enjoyed listening to you talk- you organized this video beautifully.

I'm so glad you made this video! I have been wondering how you guys make money on KZfaq for a while and you have explained really clearly. Honestly, I think you guys really do deserve to get paid for all the work you do promoting these books. I mean, I wouldn't have heard of or read MANY books that I have absolutely LOVED if it weren't for booktube so I have no problem with sponsored videos at all, as long as the booktuber is honest in their review.

This video has been so helpful, I've always been curious about this topic and now I understand way better how it works from the ads to the sponsorships and I think that youtubers should get something from making vids as you spend time and put effort into making them so it's your right to be paid for that!! Btw Your videos ideas are always the 🔝💗💗💗

Thanks for making this video Emma!! It was so informative and helped me out a ton =) I'm so thankful that someone was willing to talk about it. Like you said, it's so taboo nowadays to talk about making money on booktube. So thanks again! :P

This was such a helpful video! You explained it perfectly. I honestly don't see an issue with booktubers or youtubers in general making sponsored videos. It's great for them!

This is one of the most informative video I have ever seen! I was looking for these and didn't find it anywhere, I am glad you made a video about it! Thank you!

this is truly the first time I've heard a bookstore talk about it. It was really informative and she'd some light to facts. I love the fact that you took the time to talk and record and tell.

Seriously thank you so much for creating such an informative video. It's something that I didn't think too much about because I didn't know any details. By providing this information, even if it's only from your perspective, allows for such a good start to creating a greater understanding and open discussion to move forward about those who may have an issue with youtubers who get paid to make videos.

Thank you so so much for this video! I have been so curious about everything that you talked about, but like you said, it's sorta a taboo topic in the community. It's also a lot harder to not make assumptions when you are not informed about any of the details, so this video helped a lot! Thanks (:

Thank you for making this video Emma! I've always been curious about this process and I appreciate your input on it!!

Thank you for not being afraid to tackle the tough topics, Emma! You're always so professional, and you put so much effort into your videos, your research really shows through, I don't understand why people would give you backlash. But please know that I really really appreciate you letting viewers and smaller BookTubers behind the scenes and shedding light on topics that most people don't want to talk about! Personally, I think that there's no reason BookTubers shouldn't be making money. Other KZfaqrs do, and, though it may just be my personal bias, I think that BookTubers put an extraordinary amount of effort and care into their videos. Thanks again for making this video! This has been something that I was curious about, and I really appreciate you braving the backlash and doing the research to help people like me get informed!

I wanted to thank you for taking the time to make this video. I found it extremely helpful.

Great video. Similar to classic youtube ways to make money. I am loving your channel.

This video was perfect! I really appreciate you taking the time to explain the "behind the scenes" of booktubing.

Thank you Emma! I think having a taboo about discussing things like this makes it easier for people to be taken advantage of because they won't know any better. Talking about it helps the community have a united idea of how things work, and helps viewers get rid of any incorrect assumptions.

You are so amazing. Thank you for posting this video. I love that you are not afraid to talk about controversial topics, and inform us little people about things that only the popular channels really know about.

this is a great video! I love when youtubers make videos like this because a lot of people misunderstand how youtube works and they just assume that youtubers gain A LOT of money just by posting videos

Thank you for this video! I was wondering about this subject and as you said it's kinda a taboo subject so I appreciate you taking the bull by the horns and talking about it. Very informative and helpful! (Also your makeup was on point!!)

I really appreciate that you made this video, and put so much thought into it. It helps both viewers and other creators to understand how booktube works. I understand when you say that not receiving commission from affiliate codes or links means that you get nothing back, but this does still help your channel in other ways. You say that you're not getting anything out of it other than what they send you, but you have to think about it from a business point of view. Even if you don't get that commission, the company sees the kind of traffic you can bring to them, and responds accordingly. If you bring a lot of traffic, they're more likely to work with you in the future. If it's a larger/more popular company, and they give you products to use/review/show on your channel, this has the potential (if you do use them) to bring more people to your channel because views are interested in those products, giving you higher visibility for even larger companies that may want to initiate a sponsorship with you. Of course, this depends on the product/source and their appeal, as well as the people who would subscribe because of seeing said content-- which could be more or less. I also think it's fine that booktubers take on sponsorships. If a publisher reaches out to them, that's awesome! It helps me as a viewer because I get to know all the pertinent information, and I get to hear what that booktuber has to say about it. It's perfectly fine to me, as long as it's specified when it's a sponsorship. The only thing that bothers me is when publishers send out ARCs to a ton or people (booktubers and others) without asking whether the booktuber intends to read it or not. Many times I see booktubers haul ARCs and then never actually read them, or have no interest in reading them, or only read them long after the release (negating the purpose of the ARC). Now, I do think giving ARCs to booktubers is a good idea, and should continue, but I think it should be something more along the lines of the publisher giving an ARC if the booktuber wants it, with the stipulation that it should (not necessarily has to) be read before the release date, or perhaps if they don't want to read it, if they'll host a giveaway for the ARC. If that makes sense. There's probably some behind the scenes stuff that I don't know that makes all this null...

Really enjoyed your honesty in this video and how in dept you went with the detailes trully well done. As usual Emma :)

Wow, this was definitely an eyeopener for newbies to the BookTube community like me. I never realised how complicated the economic sphere for this community can be. I appreciate the genuineness and how informative you were in this video. Thank you so much, Emma! 👍❤️

Great video! I can usually tell by the tone of other videos if the person is honest with a book review( especially if it is a paid review) I have favorite authors so I ONLY go to KZfaq when I am unsure about a title and then I check a few reviews out

I just had a dejavu with a section of your video! O.o it was strange. Anyway, I can't believe this is an issue? I mean, if a company wants to pay a booktuber for promoting a book than that's there decision and I mean... that's how these things work. Not only for booktubers but all big channels about anything get paid by companies to have their products promoted. It's something so normal that until your video I had no idea booktubers were frowned upon for it. Still, super informative. I loved this vid (and I love your shelf). I do think that if you promote something that a company asked you to, you should get paid for it. (again, that''s how it works!) Awesome channel! =)

I've been waiting for this video for 2 years. Thank you so much for sharing this with us and debunking those myths. This video is extremely appreciated!

Thanks so much for letting us in on this information. No one does talk about this, and I've always been interested on how sponsorships actually work in the community. I personally think it's great for booktubers to receive books and sponsorships from companies.

I really appreciate you making this video, Emma! I had no idea that people thought or speculated about how much money booktubers make. I personally don't mind sponsored videos at all, I just think it's great that people are able to make money out of something they love, especially reviewing books! :)

Thank you for giving your thoughts and experiences with this, its so interesting to see how it all works

I think its great that you did this video. Im very much the same when it comes to discussing topics on my channel because its important we see this. That way it gets any confusion out of the way. And honestly i dont see an issue with bigger booktubers getting sponsored. Its how the community grows because that in turn helps the booktuber buy books and to discuss them and continue to put out content. But your awesome and i love it when you talk about things along this line because you help booktubers like myself who are still small and dont understand how it fully works! Love your videos 🤗🤗🤗

I'm so excited to watch this!

This actually clears up so much air about booktubing. Thanks a ton❤

Thank you for making this video Emmma! This was very helpful for people who just started BookTube or are like me and want to start a channel. I really want to start up my own KZfaq channel soon not only talking about books but also talking and reviewing movies and tv shows. I'm not going to start up a channel because I want money or anything but it would be nice to be able to get paid to talk about or do things I love who doesn't want that. I have always wondered how BookTubers and KZfaqrs in general get paid so thanks for breaking it down. :)

That was pretty good, very informative, and everything a new booktuber should know going in. You're a credit to the community, real talk. Thank you.

this is why you're the best and so brave to talk about all these things that answers a lot of peoples questions! you should make a video on moderating events and movie premiers, panels etc! i swear no one else does this! like what all goes into that and how do you or someone get the opportunity to get to do those things.

Thanks for the all the info! I just started my booktube channel today so it's good know all these things! Very informative!

I know this is an old video but, for some reason a lot of your videos are showing up in my recs today so why not comment! Very informative and for me when it comes to making any kind of money I always say...'never quit your day job' I have managed to bring home a small chunk of change from Google on an annual basis but, I believe that getting this adds to the motivation of video making because let's be realistic. You invest money into making your content and I feel there is nothing wrong with getting a little something back for your work is a positive thing.

This is really interesting! KZfaqrs should definitely make money on their videos if possible. I've never made a video, but I know there is a ton a work done to plan, execute, and edit a video. You should definitely have the option and ability to receive compensation in exchange. Thank you for all the information.

I just subscribed the other day and I was still "trying this girl out" until I saw this. I love the honesty and integrity this shows, and the information is actually really important for everyone who cares about booktube. Thank you dear for not being scared of the TABOO topic

And thank you for being so open and honest in your videos! :)

Thank you for this video, Emma! I feel like I knew a lot of this already (except for details about sponsorships) and it was SO informative for the rest of the community and people who watch booktube! I also don't think many understand how hard it is to meet quotas for affiliate links to even get paid in the first place (for example, Book Depository payment)

Great video Emma! This is really informative and also thank you for being so honest disclosing your own experiences and how much you have previously been paid. I have a blog myself but in-case I ever venture onto booktube (i'd have to seriously kick my anxiety's butt first) this will be useful to know. I've always wanted to know the differences with what each meant too :)

I’m running a KZfaq channel(not related to books) but I’m wanting to incorporate these reviews into the mix in the future. Solid points made.

I have seen the first booktuber really talk about money. I am so thankful to you for that. I have been planning to film a similar kind of video but I had always been curious to see how it works in other countries. You did a great job :)

This is a SUPER helpful video. I'm not actually a Booktuber (or KZfaqr at all) but I got a camera for a Christmas and I have a book blog, and I just think it would be fun to try. I'm not fishing for money, but I saw the title of this video and it was just very intriguing, and I feel like it applies to book blogging (sort of) too. ;-) Thanks! -Amy

I've always been curious on this topic, so I really appreciate you addressing it!

I'm a new booktuber, so now having this knowledge is beyond helpful! Thanks for making this video!

i know i already said this before but omg emma, your videos are getting better and better, plus the quality!! im amazed with the quality of this video. please keep on going ♥

Very informative :) and a great way to support our favorite booktubers. PS. I want to know what color eyeshadow you have on, wowza! Your entire look is gorgeous, but that eye shadow calls to meeeeeee

THANK YOU SO MUCH FOR THIS!!!!!! I've been pretty curious about this topic as a booktuber myself, not that it's a big deal to me. I think if booktubers are passionate about what they're doing then they definitely should be making money. But that also shouldn't be the sole motivator for them, like you said. That's not what I'm motivated by, I just like listening to cool people talk about books and talking about them myself. lol. I love your pure honesty and the fact that you called out these people with ridiculous theories. Like come on people, we're not in an episode of Pretty Little Liars here, there's no conspiracies. lol. Thank you so much for posting this video, I really appreciate watching and learning from you.

So glad you discussed this Emma. Stay true, stay you.

I like how honest you are. I am defiantly going to suscribe to your amazing channel.

Very good, Emma. I'm very impressed. I'm a subscriber (and fan) now.

I really do not mind when booktubers get compensated. What I care is the books they recommend.

I literally had no idea about any of this. Very informative 😌 Thanks for taking the incentive.

This is a super helpful video, thank you for making it despite possible backlash!

this was so informative! so proud of you emma - i love how you always make controversial videos AND I LEARNED SO MUCH

Really thoughtful of you to post this video! I was generally curious about this so thank you for clearing it all up :) Also, your eyes are so pretty

I love that you talk about controversial topics and you're very real about it.

Great, informative video! Awesome. :) thanks, Emma.

Thank you! This video is really informative and has removed most of my doubts!