How Online Dating Apps Make Billions

Рет қаралды 166,298

Күн бұрын

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Dating is an activity where people around the world have enthusiastically adopted technology, embraced software over traditional face-to-face methods, and where venture capital and subsidies have played a small role in its mainstream acceptance. No longer are you constrained to the people you meet at school, on your commute, at work, at the grocery store, coffee shop, or on a night out. With dating apps, you expand your options from a handful of static possibilities to a dynamic pool that spans hundreds of miles at the tap of a button anywhere you go.
Dating apps eliminate the risky, emotionally-intensive, in-person cold approach of traditional dating in favor of a casual and detached game of swipes. Through photos and bio, you create a digital representation of yourself on dating apps. You get to showcase yourself, your personality, hobbies, interests, finest moments, and physical attributes so that potential partners are always seeing you at your best. Dating apps are more lead generators than they are matchmakers. They provide potential partners, but it’s up to you to qualify and nurture these prospects into real dates. While Tinder, Hinge, Bumble, and Grindr are the most prominent ones today, new dating apps come out every year.
Most industries are duopolies where there are 2 leaders and many small players. Markets naturally transform over time, which grants smaller players the opportunity to unseat incumbents in a constant cycle of evolution. Yet online dating is a monopoly. Modern apps like Tinder, Hinge, Meetic, The League and legacy websites like Match.com, OK Cupid, and Plenty of Fish are all actually owned by the same company. In this episode, we’ll cover not only the Tinder monopoly, but also the psychology and technology that have made online dating so popular and such a lucrative billion dollar business around the world.
0:00 Swipe for Love
5:10 Gamification of Dating
11:13 Seductive Optionality
15:20 Multi-App Journey
19:02 To the Victor Belongs the Spoils

Пікірлер: 332

@shampoable Жыл бұрын

Interesting how all those app promos show women; I guess it would not be the right message to show a fella swiping away without a single match for months haha

@jjk4891 Жыл бұрын

sad bois 🤣

@anonymousvine4105 Жыл бұрын

It would be accurate, but accurate portrayals often make terrible marketing campaigns.

@krombopulos_michael Жыл бұрын

In any dating environment, women are a substantially more valuable asset than men. Many pre-Tinder dating sites' biggest problem was a massively skewed gender imbalance with too many men and not enough women. It's even the same in nightclubs where women will often pay low or no fee at the door to get in, or in swingers clubs where single women are allowed but men have to bring at least 1 woman with them. Putting women in marketing is a way to signal to men that women use the app too, but also to signal to women that it's something normal women actually do and enjoy.

@k.5152 Жыл бұрын

just join grindr 😏

@Music4krista1 Жыл бұрын

Agreed the gender dynamics of these apps are v interesting.

@rpotter99 Жыл бұрын

We don't need more options. . We need more attention, care and patience to the people in front of us...perfect ending to this well made video

@spicy_xinger 10 ай бұрын

ya incredible quote to end on. so true. too many options too easily is the biggest trap people fall into now

@HolahkuTaigiTWFormosanDiplomat 12 күн бұрын

ｙｅｕｐ

@eddiestilll Жыл бұрын

this is the biggest problem with online dating apps that the youtuber introvertedmadness talked about as well. because dating options essentially provide an "infinite" pool of possible partners, people aren't willing to settle for anything that's less than perfect because "perfect has to exist in that infinite pool of possible partners".

@pointblanks Жыл бұрын

People? You mean women. Women who are unwilling to settle in the pursuit of the most perfect man due to their infinite options. They hold all the power on those apps as they get hundreds of matches while the average man can't even get a few.

@cryptiddy Жыл бұрын

@@pointblanks nah, men do that just as much if not more than women do. Women are proven to be more willing to settle than men.

@pointblanks Жыл бұрын

@@cryptiddy Not really, it's actually the opposite. Most men are the ones willing to settle as they don't have any options and are thirsty af. Women have an abundance of options through social media and dating apps. Doesn't work the same way for men.

@cryptiddy Жыл бұрын

Not sure what makes you think women have more options than men or aren't thirsty af as well. But you're wrong. Women use dating apps much less than men and women don't consider social media to be for dating either so that "point" is moot. I also just looked into it and there are literally studies that show women are more likely to settle in long-term relationships than men. Cope.

@pointblanks Жыл бұрын

@@cryptiddy Women use dating apps slightly less than men as they have the advantage of getting approached by men in real life. Women don't approach men and don't need to do since it's expected that the man approaches. That's a significant advantage in dating right there. Now what you take things online, women have a much crazier, absolute advantage. The average woman gets something like 50+ matches compared to the average man's 2 matches. This point is not debatable as it's fact. There's tons of articles and data online confirming this fact and lines up perfectly with what male anecdotes. If this is not common knowledge to you, I'm taken back as you're living in a privileged bubble. Also, saying women are likely to settle in long-term relationships is true, but doesn't prove how any of your points like how women are thirstier than men. Just because women are likelier to be in a long-term relationship doesn't mean they'll settle for the first decent guy. We don't know what the actual numbers for in-person encounters, but online, women do not settle whatsoever for the first decent guy as they don't have to. Why would they when they have 50 matches within 2 days? The woman's standard for men shoots up higher online where she aims for the the top 10% of men in her inbox. This is why it's recommended that men meet women in real life by getting involved in the community or approaching them as that's the only way of avoiding becoming a number in a random woman's inbox. By the way, it'd be nice that you don't delete any of your comments that I reply to.

@originaozz Жыл бұрын

This makes me think of Everything, Everywhere, All at Once and how having alternatives in life doesn't necessary make you happier. Endless options can also feel meaningless if you don't know what you need.

@martinbogadomartinesi5135 Жыл бұрын

imagine putting everything into a bagel great film tbh

@GreaterJan Жыл бұрын

The fundamental problem is that tinder and co lose business if someone goes steady, so everything is optimized for the 'match moment' with little care about what happens after it (the chat tab is for example pushed into the background when it really should be the default tab, and has been buggy for me)

@martinlucero1807 Жыл бұрын

Well its easy to be shallow when you give someone the choices to be shallow. Are we really expecting anything greater from humanity these days?!!?!?! We are fucking animals and that's a huge low blow to Animals.... Plus the Dating App algorithms are all meant to make them money and probably own the limitless supply of Bot accounts running on the online dating sites to make attempts at scamming people or keeping them on the hook in the app just so the company's metrics look good... Notice how hard their customer services are to reach, its for a reason and its not to provide good customer services... People need to hang out more with their friend circles and not be so committed to embellishing your social media world to stroke your egos and vanity.

@martinlucero1807 Жыл бұрын

Online dating companies have workers and departments dedicated to Bot Accounts so that their victimized customers stay on the app talking to fake accounts all while these companies data metrics grow essentially making them that Big Data money....

@verb0ze 7 күн бұрын

That's by design. They want you to come back, so why optimize for the things that will make you successful and not come back?

@breadman32398 Жыл бұрын

I just open tinder and it says "nobody here" but you can pay money to see 15 people who apparently liked you. It doesn't even seem free if you can't see everyone.

@Soosss Жыл бұрын

Most of them are most likely bots, its a real scam

@TommyShlong Жыл бұрын

"..Match group believes it will be able to increase penetration over time." Such an interesting synergy; I specifically use Match group apps to increase my penetration over time as well.

@tanjoy0205 Жыл бұрын

I’ve always been curious on how profitable preying on Loneliness would be !I wonder how juicy are there margins? Edit:Damn that ending was surprisingly heartwarming ! Didn’t expect that from a business channel .

@_thisconnected_ Жыл бұрын

I feel onlyfans is a more direct player in monetising loneliness. Dating apps seem more in the business off filling the gap of boredom and smoothly connecting/meeting people and become another social media almost, just more hyperlocal

@rrrr2150 Жыл бұрын

@@_thisconnected_ The whole point of dating app is to NOT meet you with your potential match. That would mean losing a customer

@258Loures 9 ай бұрын

@@rrrr2150weird enough, seems true and plausible. If you meet your match, are less 2 people or maybe 3 out of the question, and taking the lack of equal ratio of femme to homme, we can see how...

@MnecraftEpicPro Жыл бұрын

that kind sentiment at the end is just a perfect way to wrap up this deep dive and let everyone know what's really important

@jjk4891 Жыл бұрын

Agree!

@HarryWest19 Жыл бұрын

The apps have a vested interest for you to not “find the one”. If you do, you stop paying!

@merefinl6914 Жыл бұрын

I've never been able to get into dating apps, or any social app really, where the only purpose is to "meet people". At least on traditional social media there are ways to talk and express yourself naturally over time. On dating apps, the interaction feels like it ends at the match moment. It's about as effective at building relationships as it would be to approach people on the street and see if they're open to chatting with you just because you made eye contact.

@garthbartin Жыл бұрын

I feel really uncomfortable on dating apps and perform really poorly on them. But it feels so much harder than it used to to meet people in person (I'm not in college anymore, social interaction for everyone is declining before and especially after lockdowns, and dating apps are making people less receptive to meeting in person). I feel like a hostage to Hinge/Tinder, which haven't even produced success for me anyway. I suspect it's a positive feedback loop-if you're predisposed to not liking it it goes badly, and because it goes badly you dislike it more, ad infinitum.

@garthbartin Жыл бұрын

@@shaq9361 ummm lol, I am? Lots of people (including friends of mine) like dating apps and have had good experiences with them. Feel free to like them yourself, I'm miserable and hate them but that's just me.

@snorpy Жыл бұрын

The whole "Dating apps suck but there's no irl alternative" thing reminds me of cars and how they affected society. When first brought onto the market, cars were just an optional luxury, as most people lived in small, dense rural communities were walking was always an option. But as cars became more affordable and widespread, it lead to the creation of vast highways and suburbs, with urban planning gradually putting less and less focus on walkability. To the point where cars have basically became mandatory for anyone living outside of a metropolitan downtown area. Similarly dating apps used to just be an optional convenience, but as they became more and more mainstream and central to finding a partner, we're seeing the live events and institutions that were designed to bring people together socially slowly being squeezed out of existence. For this reason, I honestly see it as a moral and social obligation to not use dating apps.

@garthbartin Жыл бұрын

@@snorpy Yeah I like it, I think the metaphor works pretty well

@anthonypillarella Жыл бұрын

Counter point: There's virtually no competition in in-person dating. If you are good at introducing yourself, and can get comfortable with some women not being interested, you're a refreshing rarity. I've done okay in person, but a couple of my friends who've spent more time single have said it's easier than ever.

@commanderz Жыл бұрын

Sorry app dating isn’t going well for you. It’s a tough dating market for sure. My strongest recommendation is that you get your dating profile pics rated, probably through a photo assessment app like photofeeler. Since most apps are supremely visual these days, you have to have excellent photos to get your proverbial foot in the door. I’d start by rearranging your photos based on those assessments, and then plan some new photos as well, possibly with a local photographer you can find via social media. I took all my dating apps offline until I lose enough weight to take better photos, my research indicated this is an essential part of the process. Good luck!

@lockout125 Жыл бұрын

I got married off Tinder. Going strong 2.5 years. But glad to be out of the toxic dating pool. Goodluck kings.

@xuiotghjhat Жыл бұрын

Same. Been together 6 years, married for 3 of them. Glad to be out of the online dating nightmare!

@sam510938764 Жыл бұрын

Tinder success stories are always great, but from their standpoint people who settle into LTRs are "lost forever" as customers. Thus they rig the app in ways that prevents most people from ever finding the right long term connection in order to keep paying users on the platform for as long as possible.

@The_Engie Жыл бұрын

Thanks bro

@XError40404 Жыл бұрын

@@sam510938764 I notice that lot of these success stories are from people who got into Tinder early - people who met several years ago. Back when they needed success stories to get the word out and grow Tinder's user base.

@Ha-ue9kg Жыл бұрын

The App Store essentially rejects new and upcoming dating apps since there are "too many" of them. It is basically just helping the incumbents in the space not having to deal with trendy dating apps.

@nslouka90 Жыл бұрын

Most of them owned by Match group anyway which is a bit sad when you think about it.

@Soosss Жыл бұрын

@@nslouka90 My friend got banned because he posted a shirtless gym photo, tried to appeal, didn't work and now he can't use any apps made by Match because they automatically recognize his face and autoban his profiles across their apps. Monopolies suck.

@lewiswood1693 Жыл бұрын

@@Soosss Your friend 100% didn't get banned because of a shirtless gym photo ahah. If people got banned for that they would loose 20% of their members.

@rrrr2150 Жыл бұрын

@@lewiswood1693 They probably have automation in place that detects nudity and the likes. Of course such systems are not without flaws and those in the moderation team most likely don't care

@user-gi5wq3yd3h Жыл бұрын

@@Soosss bro is banned forever💀

@jjk4891 Жыл бұрын

Can't deny that dating apps are great because it gives you option to meet people outside your immediate pool. It made me feel less anxious that I have to find someone within my immediate group, since taking a move within the close groups can sometimes mess up good friendships. But like the video highlighted, the elusion of option definitely can take away time and effort you put in to people you truly interact with or someone next to you at the moment. Always will be a double edged sword.

@190roverk Жыл бұрын

I met my wife on Tinder years ago before these apps turned into what they are today. The thought of using these apps sounds so fatiguing.

@Praisethesunson Жыл бұрын

So Tinders model is deliberately broken for the one thing it's supposed to do for consumers. They turned the love life of users into a bunch of app micro transactions.

@johniewalker4356 Жыл бұрын

When you outsource the “chore” of looking for a partner you accept the risk of it not being done as you’d prefer. There is a price for ease. IMO using apps for dating signals a lack of self respect and also desperation..

@katydid917 Жыл бұрын

@@johniewalker4356 It's a good thing that opinions are like assholes.

@12gauge_shawtyy Жыл бұрын

under capitalism everything is commodified, even love

@onesteeltank Жыл бұрын

@@johniewalker4356 it's a sign of lack of self respect and desperation to you because the apps are purposefully made to be so shitty that a lot of people only use it as a last resort. I find it amazing how people will try and defend billion dollar companies.

@johniewalker4356 Жыл бұрын

@@onesteeltank they are tailored to the human instant gratification mechanism. Their job is to make money not to find your spouse. That’s a byproduct. And if you look closely it’s by in their interest for you to find your soulmate asap. In fact it’s best if you never find them and you stay addicted.

@muhwyndham Жыл бұрын

I'm not american and all of this dating stuff is weird for me. I'm not traditional, nor religious. But The whole artificial match never sits well with me.

@BewareTheLilyOfTheValley Жыл бұрын

I've never liked the idea of judging someone based off of looks alone, so Tinder has always been a distasteful app to me, lol. But the sites that request a bio, people are lazy and don't really put effort into them. Maybe I'm the weirdo for looking at it similar to a resumé for a job, but you put effort into a resumé to get that job. I feel if you're going to use a site that asks for a bio, it should be similar. Put your best foot forward so that you can find an equally fitting match.

@nslouka90 Жыл бұрын

Don’t worry the company that owns these have different apps all over the world.

@BewareTheLilyOfTheValley Жыл бұрын

@@muhwyndham I can understand that viewpoint to an extent. But I don't want to keep playing roulette with the things I want, lol. I have several things I refuse to budge on with a partner, such as not smoking, minimal (or no) drinking, not wanting or already having children (I do not like children), they must be non-religious as I do not want religious iconography in my home...these things make me VERY far outside of the norm of most people, especially where I live, and that's not even my complete list, lol! And no, I don't see this as being picky. I would be rich if I had a dollar for every time someone complained to me about their partner over things that could've been resolved if they'd have vetted the person better and known more about themselves and what they want in a relationship. I know what I want and am refusing to compromise, because I know I'll be very unhappy if I do. I don't like Tinder either, though. But I would much rather there be an option for people to openly say they just want casual sex than to use other dating sites where people want a long-lasting relationship but the other person doesn't. Having multiple dating sites allows for lots of people to find exactly what they're looking for. And it doesn't infringe upon those who want to just bump into their partner, so everyone can still have what they want. It's okay if dating sites aren't your thing, though.

@Kobe_Jay_Kenobii Жыл бұрын

I hate it and i don't wanna go back to it like i don't wanna go back to social media, every aspect of our lives have been commodified

@paulohsa22 Жыл бұрын

Tinder has every incentive to HIDE good matches from you. If they show you people with whom you could start a real relationship, they lose both a possible paying customer AND a product/advertisement. And yes, they definitely see women as products.

@thomasbaxter2240 Жыл бұрын

These apps make you pay to feel more lonely then you already are.

@giggen7247 Жыл бұрын

This channel is the perfect mix of financials and rational strategy analysis, love it!

@connormichelleotoole5774 Жыл бұрын

Fantastic episode! I met my wife on tinder so it was fun to listen to. As an investor though my main concern is that the entire purpose of the business model is to not use the business anymore. As soon as I met my wife I deleted tinder and never used it again.

@waynebruce24893 Жыл бұрын

You are in the minority for Tinder's target demo. Tinder's business is to keep you from settling down. MG's other brands focus on settling down. MG knows that with these brands, a successful consumer is one who never has to use it again. However, as long as new generations continue to be born, there will always be a fresh target audience for their brands.

@Omnihilo 9 ай бұрын

@@waynebruce24893 Okay, so which of their brands are for finding "the one", because since 2016 they all seem to be geared more and more towards being as unusable and ineffective as possible. And I'm saying this as a woman.

@spde Жыл бұрын

So excited for this!! Great industry to dive into, given the predatory nature of the service (even though their marketing is incredible)

@JC-ie7cu Жыл бұрын

15:51 Match Group believes it will be able to increase its penetration over time because its users believe they will be able to increase their penetration over time.

@thomasp2516 Жыл бұрын

(⁠☞ﾟ⁠ヮﾟ⁠)⁠☞

@BewareTheLilyOfTheValley Жыл бұрын

I too snorted at his choice of words there 😅

@keyboarddancers7751 Жыл бұрын

Best advice for young men in your early twenties: concentrate on your education and career, your health and fitness, your friends and family and your interests and travel. By the time you reach your early thirties, you won't need a dating app.

@lvcanvs4433 Жыл бұрын

Or just stop worrying about dating literally I don’t understand the appeal of trying so hard

@lostmybadger Жыл бұрын

best advice for young men in your early twenties: just be silly and nice

@spicy_xinger 10 ай бұрын

ehhh thats not really true. if you don't put work into it, you can't really guarantee results. know plenty of people who followed this philosophy and now they're scrambling bc they arent married yet in their 30s

@keyboarddancers7751 9 ай бұрын

@@spicy_xingerIf you're a decent man in your 30s, the very process of having focused all of your boundless youthful energies on your education and career, your health and fitness, your friends and family and your interests and travel during your 20s will inevitably result in you developing and sustaining a very strong social network from which you will benefit in all sorts of ways for the rest of your life and will make you a very attractive proposition as a potential partner. You will become a "Very Interesting Man" who people will want to know. Alternatively you could spend huge amounts of time on dating apps with exploitative algorithms.

@Omnihilo 9 ай бұрын

@@spicy_xinger Exactly. Like everyone from every walk of life has an equal opportunity for a relationship to just fall from the ceiling into their lap. 🙄 This is terrible advice.

@cttommy73 Жыл бұрын

I played with Tinder because I got bored and had nothing to do and met 1 scammer and got ghosted by another(could also be scammer or just not interested). Either way, eh, dating apps are basically just the digital version of matchmakers agency. Which is more interested in not helping you find a partner until they can rake in the max amount of money from you.

@AsianFoodNerd Жыл бұрын

📲Undivided attention is what we all long for.

@Boredblacksheep 6 ай бұрын

Usually Modern MBA is quite unemotional and impersonal, but the ending to this clip showed a bit of his personality. :) I think you are right, sir.

@accoviser Жыл бұрын

I think everything will be gamified eventually. Even KZfaq on its app will become a kind of ranking game.

@michellesedigo6031 Жыл бұрын

Hello how are you

@michellesedigo6031 Жыл бұрын

Im from the philippines

@devinward461 Жыл бұрын

In some ways it already is

@patrickpaterson8785 Жыл бұрын

20:30 Unironically, my overall compatibility and match *quality* on Bumble was always way ahead of Tinder. Tinder is great for a quick lay and a night out, but for long-term partners Bumble really takes the cake.

@michellesedigo6031 Жыл бұрын

Hello how are you

@michellesedigo6031 Жыл бұрын

Im from the philippines

@patrickpaterson8785 Жыл бұрын

@@michellesedigo6031 Please try harder with the spam accounts, Pajeet

@michellesedigo6031 Жыл бұрын

@@patrickpaterson8785 how

@Omnihilo 9 ай бұрын

@@patrickpaterson8785 Mfer said "how". 😂

@Jeff-tt7wj 8 ай бұрын

Absolutely disgusting business practices and monopoly that should be regulated if not entirely broken up by governments. They are actively capitalizing on, profiting from, and furthering the loneliness epidemic and are a net negative for a healthy society.

@cfcswift Жыл бұрын

15:54 "match group believes it can increase its penetration over time" so they're just like an average user on their platforms

@dbsk06 Жыл бұрын

Elo rating system 10:25 Gamification and optionality

@samuelmiriello2414 Жыл бұрын

I’m so glad this channel exists, another great video topic

@SashaMarzan Жыл бұрын

One of the best channels on KZfaq. Thank you for another informative video!

@shedshow1439 Жыл бұрын

I bought a year of tinder platinum and then got banned like a week later. No explanation. No appeals process. No refunds.

@amirmoradi9595 Жыл бұрын

They tried buying the Muslim marriage/dating app Muzmatch, and when they refused to sell to them they sued Muzmatch for "copying" their app.

@MaryamMaqdisi Жыл бұрын

This is so dystopian lol

@potatosticker Жыл бұрын

Your content is excellent. I really hope to see those sub numbers rapidly growing for you. Thank you for your hard work

@rafidfayaz2007 Жыл бұрын

Love how your videos do such a nice deep dive

@Alex-uz7ff Жыл бұрын

Phenomenal as always, keep it up!

@nslouka90 Жыл бұрын

I’ve used these apps on and off for several years and I think they are the type of thing that works for you or it doesn’t because in my experience most of them just suck, they are great for the first few months or year then the steam dies, no matches and ghosting. I’ve asked friends who use them and they’ve had mixed results as well.

@TommyShlong Жыл бұрын

I wonder if deleting your account and creating a new one would make a difference, at least for a while.

@CannabisTechLife Жыл бұрын

Very great breakdown. Thanks for always putting out quality content.

@RabbitEarsCh Жыл бұрын

The real shocker to me is how much IAC still makes from Ask Media Group. That's a lot of money for a product I thought they killed off over a decade ago!

@EngineerDJ_Julius Жыл бұрын

"dating" apps have nearly destroyed modern dating

@if1389 Жыл бұрын

why destroyed? it´s just a new way of dating

@Kobe_Jay_Kenobii Жыл бұрын

Completely destroyed

@ramiayoub8975 Жыл бұрын

that last sentence was gold.👌

@robert__ Жыл бұрын

my dating app filter: if they're subscribed to modern MBA

@JoshLikely 4 ай бұрын

Thank you!! Super interesting... well made : )

@apolodelsol Жыл бұрын

Online dating is pathetic.

@jmmbuthia Жыл бұрын

One of the biggest consequences of Tinder and similar apps that focus on optionality is the rise of vain people who are obsessed with vain metrics like the number of matches instead of the quality of matches. Optionality will lead to the rise of narcissism and all kinds of disorders

@ChocolateMilkCultLeader Жыл бұрын

Was not expecting that ending. Damnnn.

@Balo657 Жыл бұрын

The goat has uploaded once again, great video!!

@drchtct 5 ай бұрын

This is missing the crucial info that dating apps intentionally discriminate men by matching the bottom 20% of women with the bottom 80% of men, and vice versa. This creates the need for men to purchase premium, otherwise none of the real matches (e.g. the 55% man matching the 52% woman) are even options to them. The top 80% women get the top 20% of men, thus making them even pickier, again reinforcing the bottom 80% of men to desperately go for premium features to increase their chances.

@anantsharma7955 Жыл бұрын

Lovely video with a touching end.

@GoooObama08 Жыл бұрын

The closing statement was truly Words of Wisdom we should all reflect upon. Bravo

@zeydtc 9 ай бұрын

Very insightful. Thanks for sharing!

@AcesizOfficial Жыл бұрын

Great video

@ChefBuck Жыл бұрын

Favorite channel at the moment

@Ohsey Жыл бұрын

Actually, I don't apply for multiple jobs at once. I apply for fewer jobs that I believe I would do well in. Money is secondary for me.

@cch928 6 ай бұрын

Fantastic video! I think everyone can sense that this is wrong, just from hearing you list the facts. Thanks for spreading the knowledge that we need

@kev9617 Жыл бұрын

21:00 this is the result of neoliberalism and the deregulation that followed suit: removal of labor rights, stagnant rate of pay as COL has sharply increased even though we are working more than ever, etc. This has been in the main focus of making the rich richer and “trickle down economics” which is still going on and has massively failed the working class - see the wealth gap between the rich and everyone else. This is why people become hyper obsessed with things they do not have much control over even as a collective: stocks, crypto, real estate, and more. This is due to amount of journalism and media focus in hyper individualism and making your own path to become rich after all the average American thinks of themselves as a “temporarily embarrassed millionaire”. This is further compounded by the average job and even college educated ones not giving one an affordable and desirable career, that’s why they turn their heads to things like tech which has shown to be high paying and remote - people look at that first before considering what’s behind the actual job itself, see coding bootcamp burnouts. What’s worse is all these things we want to be obsessed with is fueled by monopoly and cheap borrowing power which manipulates everything so people think it actually is that highly valued when it isn’t at all, see VC-pumped and stock market pumped tech layoffs going on in 2022 once interest rates went up. At the end, this is a structural problem caused by neoliberalism aka free market capitalism and one that won’t be solved by it. Dating apps is a great indicator to see how things have changed for the worst along with the things mentioned at this minute mark, at the end of the day we are in a much worse position than our counterparts from 40-50 years ago were during the golden economic era that was due to regulations and not rewarding bad companies and fraudulent bubbles (dot com, 2008, tech).

@dbsk06 Жыл бұрын

Most underrated comment on here

@rockysage7760 Жыл бұрын

This was a really interesting video. I love your channel.

@nerd26373 Жыл бұрын

Dating apps are pretty much on demand by consumers on a regular basis. It isn’t always the case that people who signed up for these dating apps are seeking for long-term commitments. It can only just be for a ‘hook up’ and that’s it. Keep up the good work on your future videos to come. We will just be here to support you.

@williambaldwin9346 Жыл бұрын

Where is there a club with the cover and drinks for only $20? :0

@dreforeman1707 Жыл бұрын

good work

@jjjj6170 Жыл бұрын

Can you do more videos on modern business hidden in plain sights?

@JavaT3700 Жыл бұрын

Love your ideological take at the end, the truest truism of our current society

@ziruisu5990 Жыл бұрын

GOOD CONTENT, a suggestion, use some background music will make the lengthy video less dry

@steven-el3sw Жыл бұрын

Dating apps would have to be one of the most utterly depressing manifestations of modernity.

@33Jenesis Жыл бұрын

Eating ice cream and watching Netflix alone on the coach at home sounds fantastic to me ;)

@Kavser Жыл бұрын

great videos, really

@Chris-ng8du Жыл бұрын

i think that people are still figuring out how much algorithms and design have an impact on them

@MrCruelStreak 4 ай бұрын

amazing video

@samgold9151 Жыл бұрын

Thank you

@ha2kon539 Жыл бұрын

Stop taking sponsorships from masterworks pls :(

@KPZivot Жыл бұрын

Love from India excited

@vishalbhanushali4900 Жыл бұрын

Can I get access to the Slides you are using in this Video ?

@shedshow1439 Жыл бұрын

That ad was grossly embedded in this video.

@m4d_al3x Жыл бұрын

Me (m21) tried tinder for a week or so. Tbh I found it super boring. Why should I swipe all .day when I can literally just go to the next coffee shop and have a nice conversation with someone I got a few matches but most women were not my type at all anyway, plus it seemed like it was either me texting them or them ignoring the match. Dating Apps feel like a waste of time tbh …

@Sagefrakrobatik Жыл бұрын

according to Google there are 1500 dating apps. Let that sink in.

@TommyShlong Жыл бұрын

I think most have very few members and were just slapped together to make some money

@shedshow1439 Жыл бұрын

I’m letting it sink in. Very underwhelming

@hyenahallstrom7034 Жыл бұрын

Tinder has very odd ban practices, you can be permanently banned and never once told why you're banned. If you're banned from one you're banned from all, yet you're never once told why. It's very easy for people to just get someone banned out of spite with 0 evidence of anything even happening.

@Schemilix Жыл бұрын

This is very common for transgender users apparently.

@shedshow1439 Жыл бұрын

I’m gonna make a video about this

@if1389 Жыл бұрын

does anybody know the equity capital ratio of match group and of bumble inc.?

@arthurzhu795 Жыл бұрын

i love this guy..

@catinthepeng2686 Жыл бұрын

I got off apps long time ago. Waste of my time and attention.

@lil.chickn Жыл бұрын

Man I am really disappointed that you make ads for Masterworks when their business is not nearly as clear as they pretend, and its a really risky thing to invest into art.

@shedshow1439 Жыл бұрын

I was offended by how the ad was portrayed like it’s just part of the video

@swagatochatterjee7104 Жыл бұрын

10:00 Sedgewick's Princeton Course on Algorithms

@jamesr2622 Жыл бұрын

@5:38. There was no internet in the 80's.

@DingoAteMeBaby Жыл бұрын

I have philosophical issues with Taleb's optionality

@lilia_spn 8 ай бұрын

i LITERALLY BURST out LAUGHING when he mentioned that TINDER HAD ELO 😭😭😭🤚 hoool UP

@AE-nf8nz Жыл бұрын

idk how but i when i had tinder gold i got banned from tinder and then subsequently ALL their other apps owned by match group so i cant online date or find new friends anymore in new cities lmfao

@aldrenencina4206 Жыл бұрын

Me watching this video at home while eating ice cream. Ouch...maybe 😅

@Hollowdude15 6 ай бұрын

Not gonna lie I feel like these dating apps are not really trying to get you a date and great video man :]

@b-41subject57 6 ай бұрын

I just joined grinder and recently started dating a femboy. Hes always bottom too 😊 guess im bisexual lol. Never had luck with women on meet me or tinder.

@feedmewifi_477 3 ай бұрын

I enjoyed my time on tinder. I’m still friends with some girls I met there, but I met my long time girlfriend in person.

@lilbroomstick7914 Жыл бұрын

I hope this video is transparent about how these corporate dating app algorithms prey upon lonely men particularly for their market

@woah99 Жыл бұрын

Hopefully

@Nohandleentered Жыл бұрын

I don’t think they do that. That sounds sinister. Why do you think that?

@muhwyndham Жыл бұрын

@@Nohandleentered why do you think they won't? the concept of match dating itself is super weird for me. It's artificial, and stupid.

@percsie3072 Жыл бұрын

Watch the whole video before commenting you embarrassing /b/tards

@mirandalipscombe2201 Жыл бұрын

Lol

@DeltaAlfaRomeo Жыл бұрын

An addiction “?” controls. Do yourself a favor and pick the sweaty club.

@BeefIngot Жыл бұрын

Its disgusting because I can only imagine the irreparable damage they have done to both the psyches of young men as well as dating.

@_thisconnected_ Жыл бұрын

it's ruined the psyches of both genders for the worst honestly. Now both are unhappier than ever

@bellphorusnknight Жыл бұрын

@@_thisconnected_ how did affected the girls? Seems that they are the ones who benefit the most. The guys make the first move and girls have all the choices

@Schemilix Жыл бұрын

@@bellphorusnknight And 90% of the risk if they agree to a match. Obviously women can harm men but typically on heterosexual dates it's the women who is in actual, physical danger. Sorry your fee fees got hurt though I guess.

@antoniac1234 Жыл бұрын

@@bellphorusnknight You make that assumption because you believe all women have the same experience. Not all women are pretty. Some women have pasts. The older you are, and the less attractive you are, the fewer options you have as a woman.

@lvcanvs4433 Жыл бұрын

Won’t someone thing of the straight men lol

@jamesr2622 Жыл бұрын

@5:38 Do you kids really think there was internet in the 80's?

@kev9617 Жыл бұрын

17:40 again another wrong point - what’s good about a >3:1 male to female gender ratio? That’s not strong whatsoever

@vivianoosthuizen8990 9 күн бұрын

The problem with this is only the nobody loves me’s are on these apps. Yikes what can be worse place to look for love? It’s no wonder everyone is complete narcissistic now because it’s perfect market for those with narcissistic tendencies. Lies, self love and me me me place

@Xerdoz Жыл бұрын

Tinder doesn't even work except for the first day you install it. You get 1-2 matches the first day then after that absolutely nothing. Reset, same thing. 1-3 matches the first day, then nothing.