There is a lot of misinformation about the NAR Settlement and many real estate agents are wondering how to answer the most commonly asked questions from homeowners and homebuyers. This video shares a few ways to answer these questions with clarity and confidence based on what we know at this time. Every real estate agent should make sure they adapt answers to their own tone and beliefs, but hopefully these examples act as a starting point for you to develop how you will answer these questions.
How to answer a prospective home seller that says, "So now I don't have to pay the buyer's agent commission."
How to answer the buyer or person that asks if you "are worried about your career going forward with the new regulations going into effect from the NAR settlement?"
Here are the three things real estate agents can do post NAR Settlement:
1) Become the most educated real estate agent in their local market.
2) Prepare a Buyer Representation Presentation that shows buyers the value of choosing you as their buyer's agent.
3) Focus on Listings!
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🕴🏻About Jimmy Burgess:
Jimmy Burgess is the CEO of Berkshire Hathaway HomeServices Beach Properties of Florida located in Northwest Florida. Over his 30-year career, with 25 years as an agent and team leader, he has more than $500M in closed sales volume. He moved into an executive position five years ago and since that time the company moved from 75 agents to over 270 agents. During that time the company's annual sales volume grew from $600M to over $2.1B. He has been recognized in the last two years by Swanepoel as one of the 200 most influential and powerful people in real estate. He has a KZfaq Channel with over 500 real estate business strategy videos, he is the Cohost of the Real Estate AI Flash Podcast, and a weekly Inman Contributor.
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00:00 Introduction
01:44 Seller Question and How to Answer It
07:11 Buyer Question and How to Answer It
13:55 What To Do: Become the Educated Agent
14:54 What To Do: Prepare a Buyer's Representation Presentation
16:20 What To Do: Focus on Listings