How to Build an Email List From Scratch [FOR FREE]
If you’re running a DTC eCommerce brand and want to add $50k to $200k to your revenue, or we send you a refund - hit the link below:
zhs-ecom.com/
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Timestamps
0:00 Intro
1:03 Issue #1 - Getting Traffic
3:53 Issue #2 - Converting Traffic
8:02 Issue #3 - Retaining subscribers
In this video, Zach Schieffer discusses the immense potential of building an email list, highlighting that it can generate more monthly cashflow than a Miami penthouse and can be built from scratch starting with $0. He emphasizes that unlike social media, email marketing doesn’t rely on algorithms, shadow banning, or ad spend. Zach, an expert in Klaviyo and Shopify email marketing, primarily works with DTC e-commerce brands but assures that these strategies apply to any business type as long as they focus on building an email list. He underscores the power of email marketing in creating a sustainable asset for businesses.
Zach elaborates on three major challenges in growing an email list: driving traffic to your website, converting that traffic into email subscribers, and retaining subscribers. For driving traffic, he suggests using social media platforms like TikTok, Instagram Reels, and KZfaq Shorts, especially for those starting with no budget. For B2B businesses, he recommends outreach methods like cold emails and DMs. He explains how, with more resources, businesses can leverage paid ads to attract newsletter subscribers. Converting traffic involves using site popups, footer forms, and dedicated opt-in pages, with Zach advising on experimentation and customization to maximize conversions.
Finally, Zach addresses the importance of retaining subscribers through effective email campaigns and automations. He details the types of emails to send, such as newsletters and triggered automations like welcome series and abandoned site flows. Zach stresses the need to monitor email marketing metrics to find the optimal frequency of emails and to focus on engaged segments to maintain high open and click rates while minimizing unsubscribe rates. He concludes by inviting viewers to visit his website for more help in boosting their e-commerce revenue through Klaviyo and Shopify email marketing strategies, and encourages them to subscribe for more content on email and SMS marketing.