Klaviyo email marketing strategies to add $100,000... (in 16 minutes)
If you’re running a DTC eCommerce brand and want to add $50k to $200k to your revenue, or we send you a refund - hit the link below:
zhs-ecom.com/
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Timestamps
0:00 Intro
0:30 Best strategies right now for our DTC Ecommerce clients?
5:24 What should brands focus on with email marketing?
8:29 Most common mistakes we see in email audits
13:46 Can email marketing be an acquisition channel?
Here's what we talk about:
In this video, Zach Schieffer and Adam Rehm, both experts in email marketing, discuss various strategies to enhance e-commerce success, particularly through platforms like Klaviyo and Shopify. Zach explains that one effective method for their DTC clients involves addressing potential objections within email flows, using an example of a client with Red Light Therapy devices. By focusing on educating customers and addressing concerns beyond just offering discounts, they have seen significant improvements in customer engagement and conversions. Zach also highlights the importance of collecting Google reviews to build credibility and integrating different types of social proof, such as KZfaq video reviews, into email campaigns to make them more engaging and informative.
Zach talks about how they also experiment with opt-in forms to optimize email marketing strategies. By testing various offers and copy, they aim to feed their email flows more effectively, ensuring that they capture and retain customer interest from the initial interaction. He emphasizes the need to continuously refine these elements to keep up with changing customer behaviors and preferences, ensuring that the email marketing efforts remain effective and relevant. The conversation highlights the importance of strategic planning and detailed analysis in creating successful email marketing campaigns for e-commerce brands using platforms like Klaviyo.
Adam adds to the discussion by agreeing with Zach's points and elaborating on the significance of opt-in forms and the careful testing of offers and copy. He discusses how these elements are crucial for feeding email flows and maintaining customer interest. Adam also shares insights on creating content that is not just promotional but also educational and shareable, enhancing the overall customer experience. Together, they provide a comprehensive overview of how to leverage email marketing, Klaviyo, and Shopify to boost e-commerce strategy, making the content rich with practical advice for anyone looking to improve their email marketing efforts.