How to Price Lawn Care Services (2020 Update)

  Рет қаралды 36,022

Lawn Care Millionaire

Lawn Care Millionaire

Күн бұрын

Watch this video to find out how to properly price your services! In this video, I focus on the concept of selling time, and I teach you how to use this as a primary factor in setting your prices correctly.
I also explain why copying your competitors is a dangerously BAD IDEA. Find out how to properly price your lawn care services to maximize your profits.

Пікірлер: 66
@CASG93
@CASG93 4 жыл бұрын
Such a great video!!! It took me 3 years to learn everything you’re explaining. Feels so good to have someone with knowledge confirm everything I’ve learn. You’re the man 👍🏽
@thewhiteknight02
@thewhiteknight02 4 жыл бұрын
We bid in in the $66 dollar range, we end up grossing in the $80 dollar range because the guys, density, and equipment are so efficient. 55% gross/25% net. SE WI.
@abclawnworks9127
@abclawnworks9127 4 жыл бұрын
Even after SAA and other coaching I continue to enjoy videos from Johnathan!
@ajmerk997
@ajmerk997 4 жыл бұрын
the clarity of this video really allowed some of these points to sink in with me, very good
@delbertsmith5865
@delbertsmith5865 4 жыл бұрын
I have found 3 man crews to be the most efficient for the type of yards I do. Some of them are water front mansions that require lots of edging, picking up of sticks, pulling weeds from older mulch beds, raking and tarping leaves. That 3rd man is the man for the job while one cuts, and another weed eats. Then the latter jump off the mower and weedeater and trim hedges and/or spray "roundup". It also gives me the ability to step back and try to look at the yard from the customers perspective while work is still being done. Having a decent 3 man crew has been my most profitable days net income wise.
@martinsalinas7869
@martinsalinas7869 4 жыл бұрын
This blew my mind, I'm glad I found your channel just now. Thanks
@PapaByrd07
@PapaByrd07 4 жыл бұрын
Great revisit from past videos. Always enjoy your videos. God Bless.
@SolutionVitresQuebec
@SolutionVitresQuebec Жыл бұрын
Hey Jonathan, super great content. We need new videos for 2023. Your videos are so valuables
@ericwaltrip6184
@ericwaltrip6184 2 жыл бұрын
This is exactly the kind of content I need, perfect for headphones while mowing too
@sammyjo8109
@sammyjo8109 2 жыл бұрын
Top Notch Lawn Care video brought me here. The advice you so kindly share is relevant to many different types of business.
@lawncaremillionaire
@lawncaremillionaire 2 жыл бұрын
Hi Sammy. I am glad you found the video helpful. Thanks for watching!
@JuanVH82
@JuanVH82 2 жыл бұрын
Great explanation got me on the right path to start charging in a better way thanks for this great video!👍🏼
@lawncaremillionaire
@lawncaremillionaire 2 жыл бұрын
My pleasure. Best of luck on your journey.
@skylerstewart
@skylerstewart 3 жыл бұрын
I want that video to price the rates including all the components of the business. I’m a numbers guy. Would love to start off on the right foot
@surecutlandscapinginc626
@surecutlandscapinginc626 3 жыл бұрын
Great information can you make a video on that topic I will watch that episode thanks
@JuanPimentell
@JuanPimentell 4 жыл бұрын
Can you do the more complex way to price from the bottom up!
@jhq9064
@jhq9064 Жыл бұрын
The second man makes lawn care more efficient when a wide zero turn is used as the other guy on the weedtrimmer can be done when the quick mowing is done to be on the next lawn
@kylelessick8968
@kylelessick8968 3 жыл бұрын
Can you please make the video you talked about making toward the end of the video? That would be awesome
@AlbertoGonzalez-yu3pe
@AlbertoGonzalez-yu3pe 3 жыл бұрын
So you saying don't go cut lawns for $25 did you hear that American NO MORE $25 lawn services is 2020
@AlbertoGonzalez-yu3pe
@AlbertoGonzalez-yu3pe 3 жыл бұрын
!!!
@MilitaryLawnCutsLandscaping
@MilitaryLawnCutsLandscaping 4 жыл бұрын
What is the average range for fertilizing weed control in your area Johnathan? I am located in Aubrey TX so just north of you in the Dallas Metroplex area.
@timbohouston
@timbohouston 4 жыл бұрын
Man, you're on fire again. 🔥
@SomethingMobile
@SomethingMobile Жыл бұрын
Hey Jonathan, I totally hear what you’re saying. More than two guys in a crew leads to a sharp decline in efficiency. What if the two-man crew are super good workers, but it seems that their moral is down due to the amount of work they have to do in the middle of the summer in California. Simply, adding a third employee to that crew might bring up the moral. Do you think this is a good scenario to add that third guy to the crew? Thanks, Jonathan.
@ck17va
@ck17va 10 ай бұрын
If you pay him $$$ for his coaching, maybe he'll consider answering you? haha
@swimbait1
@swimbait1 4 жыл бұрын
This is a Very good video, enjoyed it. The problem I run into is I do understand my financials but so many competitors in my area that setting a price based on my financials isn’t possible in many cases. The weekly accounts have to be consistent with the market and even then I’m constantly getting undercut by guys with a mower in the back of the truck willing to mow for $20.
@techevar
@techevar 4 жыл бұрын
Swim, I used to think that way as well. That 20.00 dollar per cut guy will not be in business for long! And the reason why is that we all have maintenance, breakage, gas etc. The expenses are the same regardless if your a small company or large. The first time his 20.00 per cut mower goes down or he breaks something on the property he will be gone! What most guys don't realize is that this is an easy business to get into. But it's very expensive to continue. Between mowers, maintenance, insurance, etc it's impossible to cut a lawn for 20.00.
@hawkvalleyllc1931
@hawkvalleyllc1931 3 жыл бұрын
@@techevar The problem is the $20 guy doesn't last long but he does a sufficient job for the customer. The customer in turn goes to look for another $20 guy and there is ALWAYS one around. It is not just the 1 $20 cut guy, it is the HUNDREDS of $20 cut guys. They need to be educated that it is not 2004 anymore. Prices need to raise across the board, but the $20 guy knows better than you.......and like everyone ALWAYS says, you have to start somewhere....and most guys start out charging $20.
@echinoslanddesign8763
@echinoslanddesign8763 4 жыл бұрын
Thanks jon!
@reinaldojimenez3184
@reinaldojimenez3184 3 жыл бұрын
Thank you you're great
@kendavisbiz
@kendavisbiz 3 жыл бұрын
Set your hourly rate. Say 80 to 120 per man hour plus cost like dump fees or chemicals. Sell time blocks
@staxxlawnlandscape8423
@staxxlawnlandscape8423 4 жыл бұрын
Good Info!
@tonyslawncare
@tonyslawncare 4 жыл бұрын
Golden as normal
@DanielPerez-zi1eb
@DanielPerez-zi1eb 10 ай бұрын
$60 per man hour is good in fort wayne indiana?
@laxanty9391
@laxanty9391 3 жыл бұрын
Why are captions unavailable!!!
@jmflandscapinginc
@jmflandscapinginc 2 жыл бұрын
Well done
@masonleto3435
@masonleto3435 3 жыл бұрын
If you charge with an hourly rate, wouldn't you lose money when you start using bigger equipment? Because it now doesn't take you as long to do the job?
@joshslawnmaintenancellc1012
@joshslawnmaintenancellc1012 3 жыл бұрын
Increase your hourly rate when on a zero turn vs a push mower. Your getting a lot more work done so your worth more per hour once you start using bigger equipment
@Technotranceism
@Technotranceism 2 жыл бұрын
It depends. You could technically still charge the same rate as before. Say 1 hour with a push vs 35 minutes with a rider = 1 hour charge, or charge the 35 minutes, and increase the amount of accounts in a given day to balance out the difference. An example I guess would be if each account takes let's say 1 hour each = roughly 8 accounts per day with a push mower, you can now theoretically accomplish 13 to 14 accounts within the same 8 hours. Ideally I would prefer to charge the 1 hour cost of service no matter the time saved by the larger equipment for increased profits, but sometimes that's not always a reality, and can only charge for the time actually spent. If you can get away with the full hour charge per account while shaving time, than by all means do so, but we aware it can lead some accounts being considered overcharged and them going with a cheaper rate from another company, or you having to quote exact price for the time actually spent.
@robertkiell
@robertkiell 4 жыл бұрын
might want add cc to videos
@abfjunkremovalandlawncare6256
@abfjunkremovalandlawncare6256 11 ай бұрын
🎉
@kendavisbiz
@kendavisbiz 2 жыл бұрын
How's 500k with a six man team
@calbertkensill8435
@calbertkensill8435 3 жыл бұрын
My biggest problem with employees is you don't know if they are going to do a good job and leave the yards looking like crap and your customers hire someone else to mow their lawn
@lawncaremillionaire
@lawncaremillionaire 3 жыл бұрын
That's a valid concern, Calbert! This is where communication, training, and trust come into play. What has worked for you in the past?
@calbertkensill8435
@calbertkensill8435 3 жыл бұрын
@@lawncaremillionaire doing it myself seems to be the best bet I had one employee who decided instead of mowing my customers lawn he would get drunk throw up and pass out on her lawn I'm like that's not what I'm paying you for
@cowboysnation1
@cowboysnation1 3 жыл бұрын
@@lawncaremillionaire Hello sir iam here in TX I've been watching you for a while and really would like to meet with you for just a Hr iknow your time is valuable so I won't take up to much time I just hope you can find time for the poor small guy Iam very blessed to be working a full time job and I have a very small Lawn Service company but want so bad to grow it so I can leave my full time I just really need guidance I have all the equipment I need to start doing commercial jobs but don't know how to get the work please if you have a little time I would really appreciate your time and I'll buy you lunch please sir and thank you.
@steveviau1182
@steveviau1182 2 жыл бұрын
New mowers cost 10-16k
@glenroberts8699
@glenroberts8699 3 жыл бұрын
1 pound a minute 20 mins 20 quid 45 mins 45 quid guess how long you'll be then convert minutes into pounds ! Simples
@joseherrera5426
@joseherrera5426 10 ай бұрын
It’s not that easy to get $45 per hour
@el_txserpico4501
@el_txserpico4501 4 жыл бұрын
The elephant in the room is , us hispanic lawn care owners are expected to do the work for half the price. Regardless if your english speaking , have new equipment etc.... I was in lawn care on and off before and after 9/11 and 2008 crash. I came in within a dollar of other bids and the customer still argued to cut the bid in half. Hispanics are always expected to do the work for free smh
@javiers2791
@javiers2791 4 жыл бұрын
Definitely feels like that sometimes.
@christopherliotta5008
@christopherliotta5008 4 жыл бұрын
There might be other variables that have nothing to do with race. How professional do your quotes/ invoices look? How does your website look? Is your team uniformed? Are you covered in tatoos? Are you overweight? How knowledgeable are you about your industry? If you're professional and a customer is a cheapskate asshole, don't take them on as a client. The business owners determine the rules of engagement, not the customer.
@simple-steve
@simple-steve 4 жыл бұрын
You're not "expected" to do it cheaper, you all just set yourselves up for it by charging less in the first place.
@joannamonique707
@joannamonique707 2 жыл бұрын
@@simple-steve there are always variables to how people conduct themselves with you but hispanic people can and are treated differently in a lot of work situations. I worked for BrightVeiw this past summer. Major commercial company located in almost all 50 states. We had a hispanic guy who was dumb experienced, one of the best most competent and fastest workers we had. He'd been with the company for about 13 years. LEGAL immigrant and after all these years they're still only paying him $13 an hour. I came in with zero experience and was immediately given $15. Just because YOU wouldn't do it doesnt mean nobody else would. My boss wouldnt dare offer an Amerocan born person a lawn care job for $13 an hour. Ain't no American doing lawn care for $13 an hour unless youre in the south and even in the south there are plenty of higher paying options. If our boss cut us down to $13 an hour he'd lose 95% of the company and he knows it.
@Technotranceism
@Technotranceism 2 жыл бұрын
Typical stereotypes, I would simply laugh at them and say, "Good luck with your lawn service needs at that price" and walk away.
@calbertkensill8435
@calbertkensill8435 3 жыл бұрын
Shouldn't you price lower than the competitors so you can get the business
@mitchellcollins7370
@mitchellcollins7370 3 жыл бұрын
No
@Technotranceism
@Technotranceism 2 жыл бұрын
Yes and no, Yes if it is still profitable, and no if you are breaking even or losing money.
@ctlandscapemaintenancesolu494
@ctlandscapemaintenancesolu494 2 жыл бұрын
you just add up all your monthly expences then seee if your making enough money to make a pofit the answer is your not making enough money haha
@JoseJimenez-qw6xz
@JoseJimenez-qw6xz 2 жыл бұрын
Renting slaves cool I like that
@simple-steve
@simple-steve 4 жыл бұрын
Lol, Just charge $100 bucks an hour and you know you'll cover your overhead and make a profit. Too many people doing lawn maintenance.
@jessegarcia744
@jessegarcia744 4 жыл бұрын
Who’s going to pay $100 to cut a 4K lot?
@simple-steve
@simple-steve 4 жыл бұрын
@@jessegarcia744 100 per hour not per lawn.
@kylesmiles3714
@kylesmiles3714 3 жыл бұрын
Agreed
@jimbodacious66
@jimbodacious66 3 жыл бұрын
@@simple-steve $100 per hour sounds reasonable. Do you have a minimum? Say like $35 hour
@simple-steve
@simple-steve 3 жыл бұрын
@@jimbodacious66 yes a minimum for a job or per hour is smart. $100 per hour is a goal but hard to get solo at least around my area. More like $60 hour solo and depends on how much equipment is being used. No equipment = shovels, rakes etc. can charge less per hour.
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