How To Use Type - Typography Posters Review & Critique Part 1

Рет қаралды 133,007

5 жыл бұрын

How do you improve type layouts? What should you look for? How close is “too close” and how far is “too far”, along with everything in-between? This is Part 1 of Chris’ in-depth critique of The Futur’s Typography Posters with Emily Xie.
Sit down and enjoy this classic episode from The Futur.
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00:38 Q: What program did you use to design these posters?
00:46 Q: Why did you choose illustrator for these designs?
00:59 Emily Xie Introduction
01:23 Poster Critique #1 "Run your business like a boss"
02:20 Q: Why did you decide to invert the diagonal?
03:58 Poster Critique #2 "Getting started in graphic design"
04:55 Create more grid cohesion and anchor/lineup elements
06:30 A little bit of structure allows the expressive nature of the typography to work
06:44 Poster Critique #3 "What is UX design?"
06:50 Q: What was the keyboard shortcut that you used to fill the background?
10:00 Poster Critique #4 "Typography design and art direction"
12:30 Poster Critique #5 "Welcome To The Futur"
15:50 Poster Critique #6 "FB Live Critique"
17:48 Poster Critique #7 "Stylescapes"
19:31 Q: How long did you work on these typography posters?
20:13 Poster Critique #8 "Identity Design & Branding"
21:45 Poster Critique #9 "Getting out of your comfort zone"
22:25 It's important that you break the title by syllables.
See the posters here:
www.behance.net/gallery/53737...
#Typography #GraphicDesign #Type
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Пікірлер: 84

@169ester 4 жыл бұрын

"is this centered" "I hope so" lmao my life. loved the video and the critiques, very englightening and helpful! Her posters are amazing and she is so talentend and lucky to be working with great professionals like you!

@bhushanpurohit8449 5 жыл бұрын

Chris, firstly I’d like to thank you for the immense attention to detail you bring in with anything and everything you critique. I have recently started to follow your videos and cannot express, how connected I feel with your views. It’s like parallel thinking, the points you were mentioning, were running in my mind as I was looking at the posters. I too have a very measured and mathematical approach and these tiny details bother me if not placed perfectly . It saddens me when bright young designers slack on those details. Thanks for all the beautiful content you put together and would love to collaborate/have you critique my work some day! Good luck for the futur!

@Asanfilms Жыл бұрын

The way that you pay attention to those small details opens up our minds, subconsciously telling how farther deep typography is than what we imagine. Thank you Chris.

@sam.brunner 4 жыл бұрын

20:17 by far my favourite quote of this video

@zaidchairi3863 4 жыл бұрын

Saaaaaame

@Beren_Yildirim 4 жыл бұрын

Hahahha i came down to comments to see if someone mentioned this

@toddbrous_untwist 5 жыл бұрын

These videos are so incredibly helpful and inspirational! You are teaching Why and How the elements of design work, and it is hard to express how valuable this is. Thank you for producing this content!

@zachamato3947 5 жыл бұрын

Loving this video format! Brings so much value and inspiration.

@balazssimon-tajdina546 5 жыл бұрын

Great work from Emily and again, super useful thoughts from Chris. Thank you!

@fotismallinakis7267 4 жыл бұрын

Fantastic critique, so much value! Well done to both of you!

@manpreetkansla1007 5 жыл бұрын

Amazing .. I learn so many thing from this video. Font, Space n Short-cuts too. keep doing this.. We need more video like that... Thanks

@estherliang691 Жыл бұрын

I really live this kind of videos cause they let me learn about the thinking of a designer when he/she design a product.Your talks and critiques are also interesting and inspiring.Thank you a lot for doing this!!!

@antoniostojceski944 5 жыл бұрын

Love these series, typography critique!

@wemake5319 4 жыл бұрын

Real wisdom here. Really appreciated!

@ForesterGaming 5 жыл бұрын

Very cool! I would looove to see more of these

@NilabhUmredkar 5 жыл бұрын

Awesome work and such minimal and constructive feedback! Love it.

@TheFuturAcademy 5 жыл бұрын

Thank you 🙏

@VisualTimmy 5 жыл бұрын

at 15 minutes when he zooms in like 4000% i was laughing so hard

@eBlackize 5 жыл бұрын

Please note that we do not get annoyed by those little things. We watch these videos for those tips. You are awesome 👍🏼

@geckonia 5 жыл бұрын

This is gold. I design rock posters and appreciate the wisdom here.

@schmechel6888 3 жыл бұрын

20:18 “gimme a lil bit more of that ‘D’ and you’re good.” 😂😂

@vasuvallabh5220 3 жыл бұрын

I love all of them, emily is A GREAT DESIGNER

@AashishSingha 5 жыл бұрын

Please make an Episode on breakdown of The Futur Academy logo

@ZaibateI 5 жыл бұрын

what is there to breakdown ?

@nandhagopalgopalsamy1726 5 жыл бұрын

This is definitely gold mine

@emmalum266 2 жыл бұрын

6:34 this was very insightful I had no clue what 'the grid was' until you explained it!

@AnthonyMcNeil 5 жыл бұрын

Great work Emily. Chris had me laughing when he said that the default type was hurting him 😂😂🤣...

@alishasaini2993 3 жыл бұрын

can you please make more of these..i love this way of learning

@jerryayashar 3 жыл бұрын

Watching this was so insightful!!!

@MGuyette3289 5 жыл бұрын

Classic. I've seen this one at least 50 times. I'll have to make it 51!

@sizwethevoice Жыл бұрын

i feel bad for coming across this video 3 years later. but wow the information is fresh. i really enjoyed it. i really love the humility of emily but i love how her leader is a perfectionist that brings her back to the to aspects of detail and precision. im wondering how far emily is today

@briefgraphics 10 ай бұрын

I love this video and can't wait to use this knowledge in the future. Being a person who just entered it's a win-win video.

@fazalrehman7104 5 жыл бұрын

I don't know about this, but I love you guys.

@ilmkhal 5 жыл бұрын

very educational thank you.

@chergagne7430 4 жыл бұрын

Nice reel

@zerosalary Жыл бұрын

So a good designer is essentially a nitpicker... love these videos

@priscilaasalass 2 жыл бұрын

I loooveeeed this critic

@guillermobaquerizo 5 жыл бұрын

Hey guys! I love rewatching these videos! I get so much while watching them again after so many months. Regarding to the color use, do you think that it is ok for a brand to use more than their corporate colors (like blue and yellow for thefutur) in a real scenario or that it could make it harder for the design to promote the brand?

@dennissillas9559 5 жыл бұрын

I miss Emily. But this is a great video !

@markdelfranco4757 5 жыл бұрын

Good stuff. Irony alert tho: the Comfort Zone design mimics the FB Live Critique design (which is mentioned, but the irony of repeating a design on a piece that says get out of the comfort zone is overlooked!).

@blobeyeordie 2 жыл бұрын

These are extremely invaluable learning videos, I love them! I do have a question regarding the little seemingly arbitrary elements on the posters, particularly on the 2nd & 3rd posters. Are these primarily for aesthetics as opposed to function? Curious to know how one should go about determining their usage, positioning etc. Always tricky to interpret these little things and finding a correlation between them and the other elements aside from the obvious anchors & info bits n such. Unless I'm totally overthinking it. Thanks as always Chris

@satyakamsatyakam880 4 жыл бұрын

I love these videos..

@JacobHalton 3 жыл бұрын

I really love the look of these posters, but this video is more about tightening these great layouts to refine alignment, spacing etc. All really important things to know, but I've always had a hard time feeling like I have a solid understanding of how to create bold, interesting, artistic typographic layouts like these. Can you recommend something to study that gets work to the phase being critiqued here? I was just watching some of your typography critique vids, and it seems like those and other tips I've read in the past and what I got out of design school years ago were usually about either micro-level typography, or making refinements, not how to concept or start thinking about dynamic layouts from the sketch phase and how to turn that into a great poster, etc. Or maybe this is more of a talent than a skill? I feel competent coming up with compositions from imagination as it relates to cinematography for photos and illustrations, but for some reason I've never been able to translate that knowledge to typography and my layouts always end up either too boring or messy and disjointed. Not sure if you guys have a video on what I'm talking about (though you have so many, you probably do). If there's a term for what I'm talking about, that'd also help to research it and unlearn my habits so I can relearn how to do it better! As always, thanks for putting out these videos!

@farbstoff84 5 жыл бұрын

Will you delete them from the futur channel or is it just an additional upload on this channel? Those reviews/critiques/art and creative directions are really great. Great insights and a lot to take away from those. Would be awesome if there will be more content like this in the "futur"e. Thanks for sharing so much knowledge!

@MACH_SDQ 5 жыл бұрын

Very goooooood

@panjimaulanai8343 4 жыл бұрын

I want more video like this, hohoho

@kevinbation7033 5 жыл бұрын

This is Gold!, Emily needs some Adobe 2019!

@muhammadaqsathfaza9532 5 жыл бұрын

it's a reupload old video from thefutur, but still useful

@steelbs3791 5 жыл бұрын

Wow! Great...

@bygrapher 4 жыл бұрын

I was wondering guys, do you create those little background text layouts? Like at 18:00, we can see the BLIND read as number 2, but behind that there is something like programming code...

@justingolden21 3 жыл бұрын

Yall should sell these typography posters on your shop... I personally don't care for much of your shop, but I'd LOVE to have these hanging above me in my room while I work... It'd make my room very aesthetic and trendy : )

@negative42 5 жыл бұрын

Amazing video, but I have seen it before....is this a reupload from The Futur?

@nyxbozovic7503 5 жыл бұрын

Yeah, it seems so

@skilled-person 5 жыл бұрын

looks like it because in the video they are using Photoshop 2017

@gosmow 5 жыл бұрын

Yep reupload

@kayaeki 4 жыл бұрын

Damnn Chris, these videos are too high quality to be free. Learnt so mcuh stuff

@hopetrujillo1474 5 жыл бұрын

How do you draw a perfectly vertical line on the wacom tablet?

@andybuckle6418 5 жыл бұрын

Hold shift

5 жыл бұрын

Minute 1:03 how to make Ai displays all art boards as slide presentation?

@TheFuturAcademy 5 жыл бұрын

Screen capture?

5 жыл бұрын

@@TheFuturAcademy No, she press something and then the art borads start to play as slide one by one, I think that's no Ai but Ps?

@extrospect. 4 жыл бұрын

TAB

@MM-MLT 4 жыл бұрын

Jhonny Núñez I think she just opened all of them at once then one by one, they go through them with the tabs on the top.

@osamape6206 3 жыл бұрын

My dream is to get a digitizer

@sofie6484 Жыл бұрын

very helpful video, although I have to disagree with your opinion on the last poster. I feel like disregarding the syllables while breaking the word up, furthers the message of getting out of your comfort zone