Learn brand strategy in 25 minutes
Рет қаралды 10,081
Ай бұрынIn this video I walk through the basics of quick, effective, modern brand strategy. If you're a creative or marketer who want to know how to integrate strategy in a way that actually makes sense for modern workflow and isn't overcomplicated or esoteric, I break it down exactly.
One of the biggest things creative and marketing teams are tackling right now is speed
We need more content and more strategy, not just a little, a constant stream of great ideas, hit videos, and new approaches
Every existing playbook moves too slow. The existing process for customer avatars, campaign concept development, and brand strategy shifts is antiquated.
Luckily, social media is telling us the answers. We can see every consumpotion and creation habit of targeat customers by the hundreds online, and the algorithms will bring them right to us.
This video covers how to learn and implement brand strategy techniques built for speed and modern content.
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@venjemen4444 Ай бұрын
BROS, Pros, and amateurs!... Listen to this fkn dude and take fkn notes!! I'm older with 20+ years in branding/graphic/cpg/ad agency experience (most of which in NYC). He's serving yall some high-level shit. I'm blown away by how much value and "industry secrets" hes giving out for free on his channel(s) PROPS to you Oren 🔥💣💪
@orenmeetsworld Ай бұрын
Appreciate it - tryna make everything I wish I had someone telling me at 25
@mattbrownbrands Ай бұрын
Dude you’ve quickly become my favourite branding content creator. Your videos are all packed to the brim with value. Thank you
@orenmeetsworld Ай бұрын
Glad you like them!
@carlosaldana7817 9 күн бұрын
Man , thanks . You have been making easy all the overthinking that we creatives have been struggling from a long time on simple steps . Appreciate
@orenmeetsworld 9 күн бұрын
Glad it hits
@DavidHindin Ай бұрын
Learn so much from you man. Pure gold every time. Just joined the cut30 waitlist for July!
@orenmeetsworld Ай бұрын
Sick! Opening it up Monday
@DavidHindin Ай бұрын
@@orenmeetsworld quickest money I’ve ever spent 🚀
@dwfpouqweojhfhoqwef Ай бұрын
great stuff. as a fairly non-creative small business owner, this is super helpful for ideas on how to create content to develop a new brand. appreciate all that you put out there.
@orenmeetsworld Ай бұрын
thank you!
@iderechs Ай бұрын
Always dropping the best alpha, proud to follow you Oren
@orenmeetsworld Ай бұрын
Thank you!
@johnswanlive Ай бұрын
Love the actionable content and tactics. Thx for sharing!
@orenmeetsworld Ай бұрын
My pleasure!
@ayandamnguni4952 Ай бұрын
Glad the Algos sent this to me! Subbed! Appreciate the insights and no bs content style!
@orenmeetsworld Ай бұрын
🫡
@Itskevingraham Ай бұрын
insane value as always - took notes + loving this
@orenmeetsworld Ай бұрын
Glad it’s hitting
@TheRecipeWorldwide Ай бұрын
This is amazing. Thank you for the effort you put into delivering these gems!
@orenmeetsworld Ай бұрын
Appreciate it!
@TamarBenashviliDesign 2 күн бұрын
Super! thank you!
@leadgenjay Ай бұрын
Absolutely spot on about the need for speed in modern brand strategy.
@orenmeetsworld Ай бұрын
🫡
@KyleMcKitrick-oc9bm Ай бұрын
Love all your videos. I've shifted all my algorithms away from mindless content into content that teaches me how to advance my career; you are in the center of all that. I would love a video or perspective on how to brand you own agency. I'm going through the process now in hopes to sell branding/web dev/seo/ads to small companies. I worry that too much art/design in my agency brand may be too meta for my general customer but it better expresses my personality/style.
@orenmeetsworld Ай бұрын
Love to hear it! I think the art/design element can help you stand out
@rust1n Ай бұрын
Super insightful, this is very deep industry stuff guys
@orenmeetsworld Ай бұрын
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@MoorishExperience 10 күн бұрын
Thank you so much
@orenmeetsworld 9 күн бұрын
You're most welcome
@itsKarissto Ай бұрын
Clase Azul Looking fire in the BG
@orenmeetsworld Ай бұрын
Lil Father’s Day pickup
@OfficialHudsonHawk Ай бұрын
Sick content! I’ve been enjoying it and recently got into Notion. I see you’re using it for campaign ideas. Would love a video on how you use it when putting together campaign ideas. Thanks.
@orenmeetsworld Ай бұрын
Yep, I use it for a lot, will get that in queue
@OfficialHudsonHawk Ай бұрын
@@orenmeetsworld I watched your Brand Brothers Marketing Livestream today! I enjoy following each of you, so it was cool to see you guys all come together to create it!
@layvond Ай бұрын
I love love love love love you Oren
@orenmeetsworld Ай бұрын
🙏
@andrestole9116 Ай бұрын
This is incredibleeeee
@orenmeetsworld Ай бұрын
🫡
@fryderykchopin1381 Ай бұрын
Youre dropping all the sauce🥵
@orenmeetsworld Ай бұрын
This is the plan!
@Gergo-pv7to Ай бұрын
once my brand blows im taking this man on a holiday
@Gergo-pv7to Ай бұрын
nohom
@orenmeetsworld Ай бұрын
Brahs trip
@roshansajnani4835 Ай бұрын
Hi Oren! Thanks for providing so much value. Could you possibly talk about home goods (furniture/decor) sometime. I know you work with fashion a lot but would love to hear your perspective on DTC furniture, perhaps a video or with the brand brothers. Thanks!
@orenmeetsworld Ай бұрын
Definitely
@dawnndusk722 Ай бұрын
thx man!
@orenmeetsworld Ай бұрын
No problem!
@Aes0n Ай бұрын
Great content
@orenmeetsworld Ай бұрын
🫡
@Hayden-Bunn Ай бұрын
golden
@orenmeetsworld Ай бұрын
🫡
@millssmith3727 Ай бұрын
Thanks, for your job. I cannot locate all the articles you have made in the past. Looking for the article around the kitchenware brand. Have you removed stuff from your product world site I believe the name was
@orenmeetsworld Ай бұрын
Yeah I’m consolidating it all to the HYPER site mail.hyperstudios.us and updating everything - other site going away
@eusebiophoto Ай бұрын
taking copious notes
@orenmeetsworld Ай бұрын
Let’s go
@77Lenabeana Ай бұрын
The value you give out is amazing! I’m guessing you only work with big brands but any way you’d work with an upcoming one with a big budget? 😅
@orenmeetsworld Ай бұрын
DM me on IG or X - depends on the niche/angle!
@candicepoynter4802 Ай бұрын
Oren bringing the goods once again.. fuckin legend .. greatly appreciate it mate . Keep it up.
@orenmeetsworld Ай бұрын
🫡
@clementsunny1170 11 күн бұрын
Oren, I am 1% more tactical, brand strategically wise...thank you
@orenmeetsworld 11 күн бұрын
🫡
@imdadhtalukdar Ай бұрын
The OG
@orenmeetsworld Ай бұрын
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@SmithEricL Ай бұрын
Enjoying your content. I like the burner account strategy. Any tips on making burner accounts. For example, can you use same phone number or need to use different phone numbers…?
@orenmeetsworld Ай бұрын
TikTok lets you signup with email now and IG limits by device (10) but you can signup on desktop
@SmithEricL Ай бұрын
Thanks. Appreciate you!
@yusenasri5688 Ай бұрын
yo Oren great content, How I know I'm doing well the brand strategy? How I know I'm implementing good the strategy?
@orenmeetsworld Ай бұрын
Results - more shares, more eyeballs, more sales
@juansuarez5477 Ай бұрын
Intention, everything you do do it with intention
@orenmeetsworld Ай бұрын
Yes
@nickvanderkolk8592 Ай бұрын
During the video I was wondering which program you're using while clicking through the moodboard and finding influencers by the type of content you like?
@orenmeetsworld Ай бұрын
I save it all to Notion
@mdowney14 Ай бұрын
Awesome info but I missed everything you said in your intro while that warbling bass track was playing. Perhaps consider audio tracks that enhance what you’re saying instead of distracting from it?
@orenmeetsworld Ай бұрын
yeah ive had it on all of em but this time was louder for some reason my b
@SmithEricL Ай бұрын
Off topic- are you using OBS studio to stream your video and create split screen (content on left | you on right)?
@orenmeetsworld Ай бұрын
Nah - tela. Easier (all I care about it speed I don’t have a lot of time) but OBS my video would prob look better
@SmithEricL Ай бұрын
@@orenmeetsworld tela? what's that? all i care about is speed too!
@gabrielsaas Ай бұрын
Is there a way to contact you when it comes to applying to work with you or something oren? Love the content man, keep up!
@orenmeetsworld Ай бұрын
Not really but comment questions I’ll try to hit in videos I do brand work but really focused on big brands for that right now
@gabrielsaas Ай бұрын
@@orenmeetsworld Got it, when it comes to integrating your team as a graphic or web designer is there a selective process to go through or not in the moment? thanks answering!
@StercusStudios Ай бұрын
got it
@orenmeetsworld Ай бұрын
🫡
@luisescobedo6207 Ай бұрын
🔥 how would you do this on a real estate boring and rigid industry ?
@orenmeetsworld Ай бұрын
I mean- those are the best to stand out. How do you theme your catalogs, make sick mailers, do something out of the box with the signs, theme it as a real estate team that also has a stranglehold on estate sale vintage in the area - feel options are endless
@ConcietedMuchXD Ай бұрын
do you have mentorships?
@orenmeetsworld Ай бұрын
No just dropping on KZfaq for free as much as I can
@yusenasri5688 Ай бұрын
And also I know you have a clothing brand, but let say you do FOMO with your clothing brand like Corteiz does or many brand more. And you release drops and every drop that you release you have to do a brief with your brand strategy?
@orenmeetsworld Ай бұрын
Yes all those drops have a strategy for their content, who they’re seeding, new themes and ideas
@Dominyck_Bullard Ай бұрын
Favorite thought-leader of 2024
@orenmeetsworld Ай бұрын
🫡
@joshwingett2496 Ай бұрын
great stuff. please let me help you make your videos better. look and sound
@orenmeetsworld Ай бұрын
One day!
@trishaandrada2133 Ай бұрын
As a fellow brand designer offering brand strategy, I often feel there's a constant battle between marketing and creative. Have you ever had to battle with clients' marketing directors due to differing opinions, and how do you handle that situation when implementing brand strategy?
@orenmeetsworld Ай бұрын
That’s a good one to hit in a future video - it’s all about putting frameworks in place to determine where and when you can test. Requires a lot of positioning and sometimes people just suck either way
@marksudell421 6 күн бұрын
Ok... just a little confused. You were talking about Brand Strategy to start but quickly started talking about marketing campaigns. How do you transition? Which part is the brand strategy and which is marketing? Are themes marketing strategy?
@orenmeetsworld 6 күн бұрын
The Venn diagram of brand and marketing strategy should be extremely close to a circle. The brand is the themes and overarching values that form how you want the identity to be perceived, and marketing is putting the brand into action
@mieadmahdavi4826 Ай бұрын
I love you and what you do, but I get a classroom feeling with your videos and this is just about the lighting. it is too bright and cold light. if you add warm light in your video it would be great.
@orenmeetsworld Ай бұрын
Yeah I’m spending zero time on production - will get there as it grows for now just getting it done - appreciate the suggestion!
@mieadmahdavi4826 Ай бұрын
@@orenmeetsworld 🤍
@theleapsandbounds Ай бұрын
Hey Oren, really appreciate the value that you're providing in these videos. I'm currently working on building a community/brand to support artists and athletes through providing valuable video content. Do you think there is a particular platform worth focusing on in order to build an audience? Or should I spread my focus across KZfaq, TikTok, Instagram? Cheers!
@orenmeetsworld Ай бұрын
Really depends on your personal strength but I would likely focus on Instagram while also cross posting to the other platforms to see where you catch attention
@theleapsandbounds Ай бұрын
@@orenmeetsworld Appreciate it!
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