Learn how you can utilize the LinkedIn Ads audience insights to review the quality of your Google Ads and all website visitor traffic.
The LinkedIn Ads audience insights section can show you the different LinkedIn member attributes like seniority, job function, job titles, employer, of the users' who are visiting your website. Along with performance metrics, this can be helpful in assessing the quality of your traffic.
Additionally, learn about exclusions you should make in Google Ads if you are running ads for B2B search keywords like "agency", "services", and "consulting".
Need help with your marketing? Email me at info@mitchellgould.com
Follow me on LinkedIn: / mitchell-gould
Website: mitchellgould.com/
00:00 Introduction
00:10 Situaiton overview
01:10 Visual example of LinkedIn insights
02:00 Google Ads audience exclusions
03:09 LinkedIn website audience
03:30 LinkedIn audience insights (see member attributes of your visitors)
06:07 Conclusion