How LinkedIn's Sales Navigator is Changing the Game
Super excited to have Mandy McEwen, Founder & CEO of Mod Girl Marketing join us recently to share all things LinkedIn Sales Navigator and all things LinkedIn.
In the world of digital sales, being efficient and hitting the right targets is super important. Sales Navigator, LinkedIn’s premium tool for prospecting, has changed the game for sales teams everywhere.
Here's an exceprt from her conversation with Jon Russo and Megan Heuer:
"So, Sales Navigator is, in my opinion, the best prospecting tool out there.
It's LinkedIn’s premium version of, you know, sales prospecting. So what most people are using it for is research.
So they use something like Zoom Info, and they're going and they’re getting the information from that data.
They're finding the person on LinkedIn, and they're just kind of like pairing up information to get their email address, their phone number, etc.
They're not really taking it to the next level.
So what works great is if you can build out your buyer personas and Sales Nav, you know who you're targeting.
You have all of these strategic lists, and then you have people and listen, you're paying attention to what's going on.
So I'm sure you both know, Meg and Jon, like when you log into LinkedIn.com, are there some days when you log in and you're like, good lord, my feed is a dumpster fire. What is happening? I mean, you guys noticed that right?
Like on Sundays, you're like, none of this content is relevant to me like, what is happening on LinkedIn?
The difference with Sales Nav is you control everything."
Watch the full episode here: kzfaq.info...
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