I love joa because he challenges what being skate even means

can always count on you to make sure i don’t do my job

“Berrics shoes” is what I will be calling cariuma from here on. Thanks for that.

Great analysis on all this. Was hoping you'd touch on Nike's disposable sponsorship strategy, too. They've been one of the first brands to aggressively drop skaters as soon as they're not hot commodities. I understand the business model, but it's harsh compared to how most companies let riders stick around in perpetuity, eventually being quietly shifted to the "legends" roster. It's always sad seeing a skater slightly past their prime losing their Nike contract, and it might even accelerate the end of their professional skate careers compared to riding for a more forgiving brand. Maybe with these harsher strategies from the big shoe corps, skate careers are gonna burn brighter and faster.

‘Next thing you know you’ve got 17 tabs open and you’re watching a video of 7 dudes pissing on somebody’ - can’t breath dude, that was hilarious

Louie is like an anti-Berle. Berle completely transforms every time he changes companies, but Louie essentially always looks like he dresses using target clothes.

this brendon guy is the type of dude to ask you if your tattoos have meaning and lecture you when the answer is no

Nice to see Joa take a break from being what skate really means to bring us this juicy content

that still of John Hill holding up the two cariuma shoes was full on jump scare vibes

Luan's skating IRL is unreal. He's very impressive to watch. I feel like this is the first time I've ever heard someone say something bad about him.

Man, I feel for Luan. When I was younger I was a sucker for certain skate brands like Flip, Es', Emerica, Girl, i still am to a degree. So naturally I was a huge supporter of the riders of those brands. I couldn't count on both hands how many of Luans Flip boards I've bought.

she is back with content. our favorite influencer 🥰🥰🥰

Nah the Luan hate is absurd. Luan is a legend and he stopped getting paid from Nike so he looked for another check. That's being an adult lol

in luan's defense : i am brazilian and here people have a diferent mindset, a looot of young skaters dont have money to eat, imagine to buy skate shoes, and Luan was one of this kids, so now that he's become a OG, nothing more fair for him to jump on a company where people are offering more money than on nike, its simple as that, and complementing, luan's skate style continue relevant to this day because he still can impress skaters that are starting now, he skates fast, got pop, do every flatground trick u can imagine, and in a very stylish way, so i think he know his style and went to a better oportunity to make more money to him and his family here in brazil. Not everybody wants to be as cool as max palmer with the bald hair (and luan actually are really fit, one of the feel skateboarders who really take care of his body, and probably gonna be skating as long as u might think)

I thought Tom Knox was like a construction company or something

"sci fi only has one pro on the roster" *Ryan and Jerry are the same person confirmed

Omg thank you for bringing this to my attention 😭

That Noah paragraph was written by ChatGPT 100%%

"He's 50. That explains it." As a 51 year old who still skates I totally agree with this comment. Love what you're doing, Gifted Hater!

How long before this one gets deleted

it’s wild because extremely sorry was my first real skatevid, like a hard copy dvd i bought and watches on repeat. luan and louie on completely different sides of their careers now

This one is hornier than what we usually get

Noah’s collab with Lavenham is the most skate thing I’ve ever seen. A Lavenham 200 quid countryside chic gilet will have all the homies jealous of your horse girl drip.

I don't know if you have already commented on this. But the fact that the Berrics logo is the exact same as the UN logo because it does not have a trademark perfectly summarises their lack of creativity.

Marks art will always be the most hardcore pron

My toilet break just got extended! #praisejoa

😂 Luan’s outdoor robotic BANGIN’ part

Idk if you read the comments but Kader said in a thrasher interview that those times he was skating an antihero board with the supreme stickers, he was just in between boxes and even though it looked like he just switched from baker to violet out of nowhere he and Reynolds had a conversation about it behind the scenes

As much as I do enjoy watching what is relevant in skating now, watching luan do a perfect, high hard flip is still entertaining to me. Maybe that’s the smooth side of my brain talking.

the only thing I really have to say about Violet is that it almost seems like it's 3 years too late

I feel like loyalty is key if you’re flip flopping between brands eventually no one will want you.

Louie should have gone to stussy

You can’t even lie Troy and seven and them are sick..violet is gnarly

luan blocked me for commenting "damn bruh" on his cariuma post

Noah is skate vineyard vines

As soon as he said "he challenged what being skate even means" I went straight to the comments to see if it had already become the new saying

just as i was about to view that violet video then it was down but awesome analysis!

Any company that calls their employees "family" is a major red flag... Hopefully Louie knows what he's doing but I'm sure he's getting the bag.

Kader = new Forest Edwards.

thanks for the explanation regarding the violet video, totally understand Joa!

watching this shit before work lmao geeeenius already made my day with this!!!!!!!!!!

Bruh these John hill stills got me cracking up for no fucking reason 😭

ya know i didnt think the Knox sex jokes were funny at first, but after the 4th time I loled. so epic thank you

brandon’s memoir sounds like he can’t believe that out of all brands louie chose to ride for was his company lmao

Welp, I got the day off.... It's nice out. Can hardly skate anymore so I'll watch this.

Babe wake up Joa uploaded clips

I think since we lost Jake phelps and Jeff Grosso the level of wack shit that has happened in skateboarding has completely taken off.

Brendon is a supreme og designer and current jcrew designer

I can’t lie tho. No matter the content, this man gifted will always have me laughing

i just want kader to fulfill his dream of becoming an actor after skating

Violet are like the “Rawr xD” of board companies

Reality truly only exists in GH's head.

"We'll call it 'Zucking'"

Gifted Hater continuing to let us know the hot goss going on in skating as well as letting us know what being a skate means

Hey with inflation these days all of our fits have quadrupled

Aw man not the war against Jim Beam 😂😂😂

He never had the makings to be a varsity athlete...

id be so hyped if louie ran for al-qaeda, my country would finally be on the skateboarding map

When somebody says “ I don’t mean to be disrespectful”, you’re about to be disrespected 😂

Got to skate with kader at NHS. Dude is a legend he will land on his feet no matter what. Defo gotta put the bong down tho.

Ville Wester and Tom Knox should trade board sponsors (Palace and Krooked), much better fits for both of them while still riding for big brands

Brendon is the english teacher in those "the curtain is blue" memes

Hahahahah, this dude fresh back from the ayahuasca mexico retreat and fully enlightened to make this company.

I think violet is the new FA ngl their roster is reallly good 🔥🔥🔥

Kader for Foundation Skateboards 2029

I think Kader will eventually get back on Baker. Might not be for another 10 years but he'll be back

15:20 no push line was so rad

This may be wrong but what if kader is just skating violet boards? Like that one video of him in the nhs video he called up Andrew and said if he can skate a Santa Cruz board and he said yes so like what if that’s happening but I feel like if kader wants to start his own brand he might or probably will hit up Andrew to help him out

Noah Clothing? Violet skateboards? Never heard of it this is the first time hearing this

watching this video was the most skate thing i did today🎉🎉

GH point on Cariuma is SPOT on!

The Noah dude always does this with everything.

A skate park? Naa g them spots rough af in Brazil

as always great content :D tyou are some skatetradamus

Later Kader, it’s been in the works since the beginning. Tinfoil hat. Lol

Its actually really unbelievable Louie left Volcom. He is probably leaving a lot of money on the table to help out a brand new company. I think Louie actually has a lot of heart for leaving what was probably a lucrative contract with Volcom. Sci-Fi Joa didn't think about that.

This one had me rolling. Also...14.38 is the best wheelbase.

Train meter and training to reaching confidence on the sidewalk of skating in the game while leaving the company.

Joa you are so skate because you challenge what being skate even means

Ralph killed Pie-O-My

You’re right, they should have just left what Louie said in the bio of that Noah vid hahaha

“We’ll call it ‘zucking’” 💀

he took the violet video down because it challenges what being skate even means

I skate, therefore I am

feel like chatgpt wrote that video description

yea tom said in an interview that jacob harris got long covid and couldn't work on the project as a full time thing

The phrase you are looking for Joa is called “stealth wealth” but I think “Zucking” may be better haha

13:32 prophetic take because the only person I've ever seen who wears Cariumas, doesn't skate and bought two more pairs for his parents who also don't skate. They like the "eco friendly" materials and that they had a coupon deal for them. I find it equally sad and hilarious.

That Noah blurb is clearly ChatGPT generated!

Just got a cariuma ad on this video 😂 and seeing bastien now on the team i feel they are hatching a plan to attempt some kind of infiltration of the core scene... luan and then bastien...whos next we have to have some kind of guessing game Joa

leticia needs to hook him up with Trojan sponsorship

LOOL I did not expect that take on Knox kkkkkkk

Hey does anyone else think it's weird that the nine club hasn't talked about the whole enjoi/dwindle thing? Their whole thing is skaters supporting skaters, yet they haven't said anything.🤔

Been thinking Cariuma like that too recently. The only people I see wearing Cariumas are the random kids at my college that don't skate

When you took back your censorship 😂😂😂

I want to hear joa’s opinion on jack black

"He's 50. That explains it." Some of the best hate...

Not mad @ Luan on Cariuma, he definitely deserves his Cariuma Janoski pro model.😹

19:08 I can’t even tell you how much this cracked me up 😭

Not sure what goes harder, the krux racism trucks or the racist friend bad shirt