Mad Magazine: Inside Look Behind the Scenes (1987)

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Manufacturing Intellect

Manufacturing Intellect

6 жыл бұрын

Morley Safer goes inside the MAD world of Alfred E. Neuman for an in-depth look at the magazine every kid's mother loves to hate.
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@ManufacturingIntellect
@ManufacturingIntellect 2 жыл бұрын
Join us on Patreon! www.patreon.com/ManufacturingIntellect Donate Crypto! commerce.coinbase.com/checkout/868d67d2-1628-44a8-b8dc-8f9616d62259 Share this video!
@thomaslong8401
@thomaslong8401 Жыл бұрын
Growing up in the 1960s, early 70s, MAD had a profound influence on me. I saved them. My daughter found them in the 90s and read them all. Now she is a MAD devotee. And we share lots of laughs.
@ApeLikeCreature
@ApeLikeCreature 2 жыл бұрын
I am a Creative Director today because of MAD Magazine. Thank you to Bill Gaines and the rest of those warped crazies that helped me to never grow up.
@postatility9703
@postatility9703 Жыл бұрын
Gaines,above all,was completely fearless. That was the key to the success of MAD.
@sublime8956
@sublime8956 3 жыл бұрын
Everytime I see a meme I think of MAD magazine. The humor in memes today are just like the humor you’d find in the the magazine
@chrismoll6862
@chrismoll6862 Жыл бұрын
Mad gave a lad a good sense of humour , matured ,broardened yr humour , and kept old folks young
@maskenwatch67
@maskenwatch67 Жыл бұрын
And it still works. 🙃
@mpatrickthomas
@mpatrickthomas 2 жыл бұрын
Wish they had THE LEGEND on here....Al Jaffee.He retired in 2020 at 95.Was with them from basically the beginning in 1955.Also Dave Berg.Usually had the Mad staff in The Lighter Side
@nowthatsjustducky
@nowthatsjustducky Жыл бұрын
Jaffee, Martin, Berg, Aragones, Prohias, and Gaines. Those are the names I associate with the Usual Gang of Idiots. Going to add Nick Meglin to that now too.
@mcgannahanskyjellyfetti6854
@mcgannahanskyjellyfetti6854 Жыл бұрын
I think sadly Don Martin left them around this time... 😔
@cuda426hemi
@cuda426hemi 4 күн бұрын
@@nowthatsjustducky Mort Drucker was my singular hero. His caricatures from Bond to Star Wars, Godfather, epic. 👀
@nowthatsjustducky
@nowthatsjustducky 3 күн бұрын
@@cuda426hemi Adding him to the list now too. His was just a name that didn't really click with me at the time, so kinda got forgotten.
@davidsheppard1133
@davidsheppard1133 Жыл бұрын
I have always loved MAD magazine!!!!!😂😂😂😂
@robertmac7833
@robertmac7833 Жыл бұрын
Gosh, here’s a huge chunk of my childhood!!
@slazper
@slazper 2 жыл бұрын
So many punch lines in that interview :D:D
@ManInTheBigHat
@ManInTheBigHat Жыл бұрын
I visited these offices in 1970. That was fun. I was ten. I remember Bill behind his desk.
@donr2176
@donr2176 Жыл бұрын
I was 14 back in 1957 when given a copy of the Ballantine Books paperback "Inside Mad" It was the beginning of decades of collecting both the pocket- books and the monthly Mad Magazines! I still have them all- 66 years later! My favorite artists were Wally Wood, Don Martin, Bill Elder and Jack Davis.. Although I have never lived in the USA- just visiting for vacations, Mad magazine kept me very well informed of American TV shows, Films, and many aspects of US culture , including advertising; all the Mad parodies had me in stiches! Sadly the current issues no longer seem to me to be half as funny- however I still can open an old 1960's issue and start laughing once more! Those were indeed "The good old days"..
@donr2176
@donr2176 Жыл бұрын
I am getting old- I forgot to add the superb artist who did the movie parodies- Mort Drucker! Such talent Mad had back in the day. I loved the covers also by Frank Kelly Freas!
@MrUndersolo
@MrUndersolo Жыл бұрын
I saw this just as I started to read MAD. Never thought 60 Minutes would cover them like this! Still a fantastic intro to the magazine...and I still have that Rambo one! #UsualGangofIdiots
@CanuckFluter
@CanuckFluter 3 жыл бұрын
I like this piece.i have watched it several times.
@morenofranco9235
@morenofranco9235 2 жыл бұрын
Ahhh! The USUAL GANG OF IDIOTS! I started reading MAD in about 1964 - 65. It changed my view of the world, politics and society. "What? Me Worry?" As Alfred was fond of saying. MAD FOR EVER!
@hobonickel
@hobonickel Жыл бұрын
Same here. My aunt was seven years older than me and subscribed to MAD so I got to read them when she was finished. Lucky me!
@gooseface2690
@gooseface2690 2 жыл бұрын
Dick DeBartolo secured them this segment, apparently completely unbeknownst to Bill, and new subscriptions went through the roof after it was aired. To thank him, Bill offered Dick any gift of his own choosing. Reservedly, Dick eventually settled on the very meagre choice of a new desktop computer, which in those days wouldn't have been of much use to him as far as the magazine was concerned. Of course Bill obliged.
@LIONTAMER3D
@LIONTAMER3D Жыл бұрын
Bill Gaines had a wine cellar of legendary proportions
@paulcoffey359
@paulcoffey359 2 жыл бұрын
I found out about three mile island through MAD magazine @7:08 whislt growing up in Australia. MAD was instrumental in forming my world views around politics and commerce.
@Dr.Quarex
@Dr.Quarex Жыл бұрын
I still remember my 5th grade teacher sheepishly acknowledging the next day I had been right when I told her about Thorfinn Karlsefni, after reading about him in the History of MAD, when she said only Leif Erickson had ever made the journey to America. I was too young to realize that could have been totally made up, yet something told me they would have made a funnier name if they had.
@aaronclements2230
@aaronclements2230 Жыл бұрын
I'm reminded of what The Simpsons was like in its prime when I watch this. The Simpsons told jokes that were funny regardless of whether you knew the reference, event or famous person or not. If you didn't, it was still funny, and if you did, it's even funnier. MAD was the same. :)
@AudioPervert1
@AudioPervert1 6 жыл бұрын
one of the best things, american ... Mad and Alfred !!
@edwinharrison5992
@edwinharrison5992 Жыл бұрын
Honestly comedy is a great way to teach and convey thoughts and ideas folks of all ages will look into subject matter and form thier own opinion when they laugh about it especially from cartoons
@kierank1982
@kierank1982 Жыл бұрын
In England, we had two major sources for entertaining topical US issues: Mad and Doonesbury. Nothing else came close.
@Mallrat79
@Mallrat79 Жыл бұрын
Rest in peace, sir. 😢
@bobbyberetta4206
@bobbyberetta4206 6 жыл бұрын
I just recently purchased my old copies I once owned back in 87, can't wait!
@trinapatterson8905
@trinapatterson8905 3 жыл бұрын
I got all my brother’s old issues and added to them over the years. I now have more boxes than I can remember!
@derekroberts6654
@derekroberts6654 Жыл бұрын
My 2 Magazine publisher hero’s: Bill Gaines and Hugh Hefner..❤️❤️
@SuV33358
@SuV33358 2 жыл бұрын
I have a foot and a half stack of MAD magazines. I treasure them 💯❤️ What, me worry?
@mpatrickthomas
@mpatrickthomas 2 жыл бұрын
Someone moved from a house down the road several years ago.They left,in perfect condition about 40 Cracked and Mads from the 80s.I snatched them up so quick.😁.I noticed Cracked copied so much from Mad.
@nowthatsjustducky
@nowthatsjustducky Жыл бұрын
@@mpatrickthomas I pretty much had all the dialog from Cracked's The Empire Strikes Out again memorized (thinking it would be fun to do a school or community play of it) back around 1981 / 1982.
@paullachapelle8278
@paullachapelle8278 Жыл бұрын
Couldnt wait for it to come every month --------if you read mad magazine and watched the 3 stooges --you wouldnt be right either
@NotTheWheel
@NotTheWheel 6 ай бұрын
I would have killed to have been an artist and writer for this incarnation of Mad Magazine.
@peterbooth1525
@peterbooth1525 2 жыл бұрын
When I was an Acolyte I was best friends with the Reverends son. One disagreement we did have was which was best, Cracked or MAD. I was on the side of MAD of coarse.
@mpatrickthomas
@mpatrickthomas 2 жыл бұрын
Cracked copied so many things from MAD that it's pitiful.Someone moved from a house about 7 years ago and left stacks of 1980s MAD and CRACKED in perfect condition.About 40 total.
@_Ramen-Vac_
@_Ramen-Vac_ Жыл бұрын
Sure, until Don Martin quit mad and did some Cracked for 6 yrs.
@Newton14alan
@Newton14alan Жыл бұрын
Thank you for giving this profile the 1080p delivery that it deserves. You are awesome!
@orialon-ray7803
@orialon-ray7803 23 күн бұрын
Thank you so much for uploading it!
@roxammon5858
@roxammon5858 Жыл бұрын
i used to love Don Martin Dept, and the Mad Fold in
@leegoddard2618
@leegoddard2618 Жыл бұрын
Nice catch by Bill at the end. 😜👍
@davidzasloff8797
@davidzasloff8797 Жыл бұрын
Regarding that last question as to whether young MAD readers would be horrified to see these four old farts in charge - I was a huge fan of MAD Magazine when I was about eight years old, and the magazine showed Bill Gaines and the rest of them in caricature all through the thing. If I’d seen this story or anything like it at the time, so far from being horrified, I would have laughed myself silly. I loved that the staff and the usual gang of idiots seemed to trust the audience. RIP Bill.
@nowthatsjustducky
@nowthatsjustducky Жыл бұрын
So, was Kaputnik Berg's own personal caricature of himself? It was only a few installments of The Lighter Side that got me suspecting as much.
@danthaman03
@danthaman03 Жыл бұрын
@@nowthatsjustducky yes
@juggalomagicninjamcl5936
@juggalomagicninjamcl5936 Жыл бұрын
Its a shame, Mad died with all the old talent--modern writers and creative directors have driven the magazine into the ground.
@richsackett3423
@richsackett3423 Жыл бұрын
That's moronic to blame anyone who worked there. It died because young people have moved on from comic books.
@sentimentalbloke185
@sentimentalbloke185 Жыл бұрын
"Hopefully, they don't watch 60 Minutes." lol Good one
@BradThePitts
@BradThePitts 3 жыл бұрын
The MAD sarcasm could have only come from New York!
@sha11235
@sha11235 2 жыл бұрын
That's why moving it to Burbank was a failure.
@troofball4
@troofball4 Жыл бұрын
I can't believe how much I used to anticipate the next issue of this magazine
@joseluistrigosrodriguez9598
@joseluistrigosrodriguez9598 Жыл бұрын
R.I.P MAD Magazine...
@serigraph73
@serigraph73 Жыл бұрын
Gaines was a legend. I think he'd be turning over in his grave at what happened to the magazine pretty much right after he died. It went completely down hill almost immediately upon his death
@Mimilastar70
@Mimilastar70 6 жыл бұрын
A very good report, BUT, there are a lot of parts cut out, I have the original airing back in 1987 of this on vhs, and there are parts were Gains is in Washington talking about his horror comics, other dialogue bits cut out..and so on..!
@harrymingelickr883
@harrymingelickr883 Жыл бұрын
Remember that Half of History is Hidding the Truth, and History is Written by the Victor.
@officialARMYclan
@officialARMYclan Жыл бұрын
Please upload it
@BIGM-gg9ln
@BIGM-gg9ln 3 жыл бұрын
grew up on mad mag.
@LIONTAMER3D
@LIONTAMER3D Жыл бұрын
same
@randycunningham7318
@randycunningham7318 Жыл бұрын
My favorite was always Don Martin.
@greer8288
@greer8288 3 жыл бұрын
Mad magazine cracks me up
@benjaminrodriguez7356
@benjaminrodriguez7356 Жыл бұрын
Just curious. The "cracks" in "cracks me up ", are you referring to a "different " magazine?
@everettamador9885
@everettamador9885 3 жыл бұрын
I wish they could have kept Don Martin
@sha11235
@sha11235 2 жыл бұрын
Had to do with owning the rights to his artwork and Bill not giving him that.
@robertmac7833
@robertmac7833 Жыл бұрын
What’s the hardest part of putting together the magazine? Stapling it!!
@GoodMrDawes
@GoodMrDawes 10 ай бұрын
Legends
@thomaslong8401
@thomaslong8401 Жыл бұрын
I’ve read almost all MADs. I can remember only two movies they did that did not make fun of it, but accentuated the point. American Graffiti and One Flew Over the Cuckoos Nest.
@nowthatsjustducky
@nowthatsjustducky Жыл бұрын
I am guessing they still speak not of "Up the Academy?"
@johnnymcneal5914
@johnnymcneal5914 2 ай бұрын
You know I despite its pricey magazines I still love it today if I were to guess today they would be what 60 years old by now
@sha11235
@sha11235 3 жыл бұрын
And now sadly, it is no more.
@mpatrickthomas
@mpatrickthomas 2 жыл бұрын
I dont like the new MADs.Their best years was mid 60s thru early 90s.All the great ones are sad!y passed save Sergio and Al Jaffee.
@cha5
@cha5 Жыл бұрын
Sadly since MAD moved to Burbank from NYC it’s just not the same.
@johnfisher9639
@johnfisher9639 Жыл бұрын
Bill Gaines had integrity and class. After he died the magazine went straight down hill.
@PatrolOfficer161
@PatrolOfficer161 3 жыл бұрын
The kids in this video would be 45 now! I'm 68!
@jovanweismiller7114
@jovanweismiller7114 Жыл бұрын
I read the magazine from childhood until well into adulthood. I every issue.
@lelanddthompsonlll8560
@lelanddthompsonlll8560 Жыл бұрын
Mad magazine is the opposite of artificial intelligence.
@lubarrantes4569
@lubarrantes4569 3 жыл бұрын
Jeff bridges could play this guy
@SuV33358
@SuV33358 2 жыл бұрын
Very true!
@jimpawlak7806
@jimpawlak7806 3 ай бұрын
RIP mad magazine
@butch405
@butch405 9 ай бұрын
God, I love(d) these Guys!
@darthsatanus
@darthsatanus Жыл бұрын
everybody at MAD's offices loved "El Bosso."
@longjohn7992
@longjohn7992 2 жыл бұрын
Where is Sergio?
@LIONTAMER3D
@LIONTAMER3D Жыл бұрын
or don martin?
@jasonz7788
@jasonz7788 3 ай бұрын
Bravo
@ricardocantoral7672
@ricardocantoral7672 9 ай бұрын
They said they refused to sell advertising space or merchandise. I got news for them...😢
@mariashelly4812
@mariashelly4812 Жыл бұрын
7:00 "You really don't learn anything from it...." says the girl. Wrong. I began reading this in the 1960s as a child. My reading level went way up, I was on the Governor's Honor Roll in High School and easily went through eight years of college, earning a doctorate. I give Mad Magazine the benefit of rapidly increasing my vocabulary and my socio and political knowledge.
@keithammleter3824
@keithammleter3824 9 ай бұрын
Girls say what they think you want to hear. Not what they really think.
@hollymartins6913
@hollymartins6913 Жыл бұрын
There was a sister comedy magazine called Panic.
@mikespencer4922
@mikespencer4922 Жыл бұрын
When I got divorced I took my clothes, my fishing rod and my collection of Mad magazines. I told my ex and her lawyer their getting my Mags would be like giving strawberries to pigs.
@Steve-nb9kg
@Steve-nb9kg Жыл бұрын
Parents concerned about MAD magazine...such innocent times.
@johnkoval1898
@johnkoval1898 Жыл бұрын
Back in the 70s my parents were perpetually annoyed at my reading of both Mad Magazine and Heavy Metal magazine.
@TheGuerillapatriot
@TheGuerillapatriot Жыл бұрын
Genius.
@lelanddthompsonlll8560
@lelanddthompsonlll8560 Жыл бұрын
This MAM Is MAD
@DesiluTrek
@DesiluTrek 8 күн бұрын
Anyone else creeped out that Alfred appears to be staring down Morley?
@_Ramen-Vac_
@_Ramen-Vac_ Жыл бұрын
Don Martin MADE Mad. after he left, I did too.
@davidhayes7596
@davidhayes7596 Жыл бұрын
There's always a certain kid that buys it and passed around on the school bus eventually finding it's way to me. Irony meets sarcasm.
@MrGaryg20047
@MrGaryg20047 18 күн бұрын
MAD magazine should have created something about 60 minutes HA!
@clownnookie
@clownnookie Жыл бұрын
You can still subscribe to MAD. Help support them so they can get back to producing new material.
@johnnymcneal5914
@johnnymcneal5914 2 ай бұрын
They even drove their closest competitor Cracked magazine out of business
@angelacarville3442
@angelacarville3442 Жыл бұрын
My generation went from Mad to National Lampoon. And yes, they both died for electronic reasons...
@arthurtripp6922
@arthurtripp6922 Жыл бұрын
WE WILL MISS THIS PART OF AMERICA'S FUN .
@TheGuerillapatriot
@TheGuerillapatriot Жыл бұрын
I never thought it was for kids
@rollboy2989
@rollboy2989 Жыл бұрын
The reporter looks like the father of prince alfer e neumann :D
@richsackett3423
@richsackett3423 Жыл бұрын
Yes, Morely it was dying and is now dead. RIP Mad Magazine.
@mahmerkhan1287
@mahmerkhan1287 Жыл бұрын
6:46
@malvinderkaur541
@malvinderkaur541 Жыл бұрын
how dare they say you guys are idiots.. its such wonderfool humor including the animation drawing and quips and stories and sketches especially political ones..
@forrestunderwood3174
@forrestunderwood3174 Жыл бұрын
MAD was the only honest political commentary and pop culture critique available to a 10 year old in the 70s. And possibly Hustler.
@JohnLee-mk1tj
@JohnLee-mk1tj Жыл бұрын
Wow would love to see what they would do with todays madness and crazy's 🤣
@jasondashney
@jasondashney Жыл бұрын
They would've had to go woke unless they were on some South Park shit. They seem to be the only ones able to do and say whatever they want.
@lelanddthompsonlll8560
@lelanddthompsonlll8560 Жыл бұрын
From the dark side to the good side.
@everettamador9885
@everettamador9885 3 жыл бұрын
The best Anti-smoking Ads...
@harrymingelickr883
@harrymingelickr883 Жыл бұрын
Before there was south Park
@iansouthward7991
@iansouthward7991 3 жыл бұрын
I wondered whatever happened to the BeeGees!
@ChristophBartlett
@ChristophBartlett 6 ай бұрын
“… what’s the title?”
@jamessherosick2747
@jamessherosick2747 3 жыл бұрын
Yeah, don't believe everything you hear on 60 minutes.
@madeleinevandevelde5011
@madeleinevandevelde5011 Ай бұрын
Loved Mad. Pity american spirit has changed.
@sepultura7771
@sepultura7771 2 жыл бұрын
William Gaines was real as hell,cool guy to smoke a joint with i bet
@sha11235
@sha11235 2 жыл бұрын
He long ago at the time of this interview stopped smoking anything.
@ericpatterson4248
@ericpatterson4248 Жыл бұрын
#dentists offices, I see. . .
@bigboyanimation3799
@bigboyanimation3799 3 жыл бұрын
in 1987 i was reading Superman comic books these are more entertaining
@vladimirarellano3715
@vladimirarellano3715 2 жыл бұрын
Is that a fucking noose in the background
@lelanddthompsonlll8560
@lelanddthompsonlll8560 Жыл бұрын
What is wrong with 60 minutes don't they know it's educational????? I learned tons of stuff... Bye weight The Most"
@BOMBER_GBF_DBL_SUK_FBI
@BOMBER_GBF_DBL_SUK_FBI Жыл бұрын
From Bill Gaines to Bill Gates …
@robertmac7833
@robertmac7833 Жыл бұрын
Man, they’d be having a freakin’ field day with Biden!!
@phlsky
@phlsky Жыл бұрын
For the last decade or more Mad sucked
@jenseninterceptors
@jenseninterceptors 4 жыл бұрын
I used to like mad magazine but i didnt like their magazine cover ridiculing Donald Trump becoming president. What, me worry? 🙃
@mpatrickthomas
@mpatrickthomas 2 жыл бұрын
It's a whole new generation that runs it now.The best years was 70s thru the 90s.The new ones SUCK.None of the originals are really alive anymore except Al Jaffee.
@sepultura7771
@sepultura7771 2 жыл бұрын
@@mpatrickthomas Sergio Aragones is alive still
@cha5
@cha5 Жыл бұрын
MAD skewered presidents ranging from Kennedy to Nixon to Reagan, Whoever gave them their best material was a legitimate target.
@hewitc
@hewitc Жыл бұрын
It was a ridiculous idea
@cha5
@cha5 Жыл бұрын
@@hewitc How so? MAD is in good company when it comes to skewering the Don. What would be more ridiculous is the idea of MAD being neutral there if you know anything about it’s history, being that MAD even satirized the McCarthy hearings back in the 1950’s.
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