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00:00 - Intro
00:21 - SWOT Analysis can be done on a personal level or to a business
- S -trenghts
- W -eaknesses
- O -pportunities
- T -hreats
02:55 - Ticket time
03:07 - Your menu offerings variety, etc.
04:00 - Your HR system
06:43 - Partnership
08:22 - Going on a national level
09:33 - New restaurant coming into town that could be a threat to your sales
10:52 - Focus on 80/20 rule
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SWOT Analysis can be done on a personal level or to a business
We need to start by analyzing where we are at then look to where we want to go and how we’re going to get there
Conducting a sweat analysis is a very strategic and simplified way to look at aspects of the business that actually matters
Strengths
Off the top of your head when you think about your restaurant in comparison to other restaurants in town that serve the same food or cuisine what are your strengths
Ticket time
Dining experience
Your service
Your reputation
Your branding
Your price point
Your menu offerings - variety etc
Your online presence
Your marketing strategy
Your training system
You’re hiring training and termination system
Your brand story and how you communicate it daily
Your finances/ books etc
Your labor percentage in relation to the sales
Your food cost
Your core management team
Your location and easy access visibility
The dining options you offer Dinan pick up delivery
Business and that working relationships
Your HR systems
You have a unique selling proposition
Your hours of operations
Your Decor and ambiance
Your diet options in your menu
think are your strengths and your weaknesses of your business
Threats
What are 20% threats out that can have 80% damage impact! And what can you do proactively to reduce this impact!
For instance with a theater coming around it is critical for me to be able to continue to be in contact directly with our customers so we can make offers we can build relationships directly with them
So I’m heavily having Facebook ads and opportunities where I am capturing peoples information whether it’s there or email or phone number or there are enrolling in our messenger bot
Opportunities
we know that people have issues with carbs
Great opportunity for me is to be thinking about how can we have for instants protein crests they were making in house
Used to purchase this item from a company where they were making these crusts out of ground chicken and Parmesan cheese
So what has been my strategy in the month of December is trying different recipes and I finally came up with this chicken protein crust that we’re gonna be making a house and heavily promote in the next few weeks in January
Again this is an opportunity to reach a new demographic people who are into keto diet which would consider pizzerias their enemies to come and make friends with us and try our toppings and sauce in the house shredded mozzarella cheese on these protein crest we are making from scratch in house
Weaknesses
some of our weaknesses in this season is that my husband and I have not been able to duplicate ourselves
We’re not involved in operations unless there is a big promotion going on in the world are short staffed
Another weakness is our app station that is ran by my mother
The app station is heavily reliant on my mom
She’s a machine and she’s phenomenal
In the future and other things you can consider is to do a swot analysis on a micro level
What are the strengths weaknesses opportunities and threats to your kitchen operations
Swot analysis of your front of the house operations
Swot analysis of your front of the house manager or your kitchen manager
Swot analysis of your marketing systems
Swot analysis of your training systems
Swat analysis of your financial systems
You could go in a lot of depth analyzing your restaurant in your business on a micro level it’s strengths weaknesses opportunities and threats
And come up with projects to systematically find new solutions to your current problems
To save you time
To get your freedom
So you reply less on people and more and systems
And obviously make more demo in 2019!
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