“The Startup Advantage” Some great insight from Mark Lieberman explaining that face-to-face interviews with customers are more effective because it allows for the body language of the customer to be seen. If someone were to be interviewed over the phone it is less likely his or her answers can be interpreted to the fullest. In addition, it is also important to ask the right questions. Asking “how can something be improved” yields a better answer, than “What do you think is wrong with this product?” Having two people conduct the interview is also more efficient. This allows one person to ask the questions, and the other to write down notes regarding the answers. Avoiding questions that require a yes/no answer is the key to getting the best information out of the consumer. Also be prepared to hear the answers that you don’t expect. This constructive criticism is what is going to allow you to make future improvements for your product

I'm just now learning about the unfair advantage now. I feel that I have a knack for mentoring due to my experiences and unique outlook on life. Appreciate the value in the video!

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