Meta FINALLY Brings Back Important Data Lost Since iOS 14.5

  Рет қаралды 1,918

Andrew Hubbard

Andrew Hubbard

Жыл бұрын

Meta have just brought back a feature that disappeared years ago when iOS 14.5 was first released. This feature is really useful to help you better understand your conversions and user behaviour, so you can make better decisions with your Facebook ads.
It allows you to compare your attribution windows, which allows you to see when your conversions occurred relative to when the user clicked your ads.
There are several attribution windows - 1 day click attribution, 7 day click attribution, and 28 day click attribution. We also have a 1 day view through attribution window as well.
This video will help you understand the 'compare attribution settings' option and also show you how you can use it to make better decisions with your Facebook and Instagram ads.
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Пікірлер: 6
@EmbeddedMarket
@EmbeddedMarket Жыл бұрын
Hi Andrew, even the platform wise conversion inside breakdown is back. I missed it for over a year now. Thanks for the heads up. I am your regular follower.
@AndrewHubbard1
@AndrewHubbard1 Жыл бұрын
It sure is! Glad you’re enjoying the content :)
@frankieship8872
@frankieship8872 Жыл бұрын
Hi Andrew, great video! Just wondering if have you experienced the discrepancy between meta and Shopify conversion numbers and revenue? In the company I work with, we see Meta overreport almost twice the revenue as in Shopify. I have started to install URL parameters in every new campaign we run. What are your insights on that?
@Antikythera-gy3fb
@Antikythera-gy3fb Жыл бұрын
I don't see this feature in my BM.
@Nick_Dara_Alex_Barry_uglyAds
@Nick_Dara_Alex_Barry_uglyAds Жыл бұрын
Great Video Andrew, regarding to optimization this is what Meta says: with a 1-day click and view setting, our system would learn from conversions that happened within a day and show ads to people likely to convert within a day. does this means if you choose 7-day click Meta will shows ads to people likely to convert within 7 days too?
@AndrewHubbard1
@AndrewHubbard1 Жыл бұрын
Exactly right 🙂
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