What is IMAX? | Is IMAX worth it? | How does IMAX work?

What is IMAX? | Is IMAX worth it? | How does IMAX work? | What Makes IMAX so Special

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#imax #movietheaters #businessstrategy #homeentertainment #dolby #dolbycinema
Have you ever wondered if IMAX is worth paying the extra bit for? Three years ago I did a video explaining the IMAX format and I've been asked several times to update it. In this video I've got exclusive quotes from IMAX Corporate Communications to pass along to you.😎😎
Join Movie University here: / @movieuniversity
🎞 Where to find real IMAX 70mm locations: lfexaminer.com/theaters/
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Some references I used:
📊 IMSX 2019 SEC filling imaxcorporation.gcs-web.com/s...
📜2013 Harvard Business Review of how IMAX works hbr.org/2013/07/the-ceo-of-im...
🎞How Kodak film works: www.archives.gov/preservation...
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Пікірлер: 624

@jonny4509torres 4 жыл бұрын

My local movie theater is one of those “liemax” theaters and while the screen is much larger than standard, I didn’t notice a huge difference other than that and the fact that its just louder. I was, however, pretty impressed with Dolby Cinema. The sound was surprisingly impressive and HDR was great.

@manuelorozco7760 4 жыл бұрын

I never tried Dolby Cinema

@ccateni28 3 жыл бұрын

Lie max was my only IMAX. The real one is just at an aquarium, so not much there...

@RiceCubeTech 3 жыл бұрын

Dolby cinema is gorgeous. The increased contrast with the deeper blacks is especially noticeable. Black Doesn’t look gray in a fully dark room

@o-o0-043 2 жыл бұрын

I like Dolby Cinema with all the color difference, sound and seats. But I love IMAX and I still would choose the format and even go to a liemax if it means I see a film shot on the format.

@o-o0-043 2 жыл бұрын

I say watch a film in Dolby if it’s not shot on IMAX, but if it is shot on IMAX, that’s the way to see it just to see the whole film.

@alienbeingYT 4 жыл бұрын

True 15/70 IMAX Memories -The Hunger Games: Catching Fire -Interstellar -Dunkirk

@JJ-nj4zi 4 жыл бұрын

Don't forget the sequences in The Dark Knight, The Dark Knight Rises, Star Trek: Into Darkness and Batman v Superman👀

@manuelorozco7760 4 жыл бұрын

JJ 48 I didn’t see Batman V Superman in IMAX because I didn’t think it would be worth the extra money just for filming in IMAX the death of Bruce’s parents

@csjcsj2906 4 жыл бұрын

For me, also want to mention "2001: A Space Odyssey". (IMAX 70mm film at CityWalk, same 2.20:1 ratio) I was jetlagged, so it was even more surreal when it got to the stargate sequence.

@TheDylanHoang 3 жыл бұрын

@@csjcsj2906 yeah it was projected on their IMAX70MM screen but not in that format obviously. Saw it there too, super cool

@Slask7 3 жыл бұрын

@@manuelorozco7760 exactly. The fact that many filmmakers are given the resources to use IMAX cameras doesn’t mean they know how to use them for the better way and how to implement those sequences in the movies. Directors like Snyder or Abrams just used it for the “wow” effect, or for the bigger aspect ratio, like it’s just a gimmick. They don’t get the potential of its premium image quality, nor are able to use it for that purpose, shooting epic and breathtaking scenes for their movies.

@RubinRahman 2 жыл бұрын

I am an operator at a multiplex and we have a liemax auditorium. It's not funny how loud reference volumes can get with IMAX. Though in my experience, after lots of haggling, we were able to get some autonomy regarding the sound levels. I personally run Top Gun Maverick at -5 dB IMAX feature reference level. To me, anything louder is unpleasant or just plain painful.

@MovieUniversity 2 жыл бұрын

OMG. I am so glad you said this. I too have said for years on this channel that IMAX volume is too loud most of the time. Particularly during Nolen movies. Do you mind being interviewed on this channel some time in the future?

@marked4death076 2 жыл бұрын

thinking of driving few hours to see top gun in imax in vegas, you think its worth it? theater in my town sucks

@RubinRahman 2 жыл бұрын

@@marked4death076 I honestly think Top Gun Maverick is one of those movies that are a must watch in IMAX. The entire movie is in DCI full container, so depending on what your IMAX theatre's screen aspect ratio is, it will probably be completely filled throughout the movie. The image is mastered beautifully too, brilliant in every sense of the word. But if I were you, I would bring earplugs/filters just in case. If your theatre doesn't turn down the volume from IMAX ref level, you will get a headache for sure.

@RubinRahman 2 жыл бұрын

@@MovieUniversity if you have any questions for me I'm happy to answer to the best of my knowledge :)

@marked4death076 2 жыл бұрын

@@RubinRahman thanks, i have been trying to find out more info on the imax in vegas, its at a regal cinemas if that tells you anything. From some reviews i have seen people say the screen is only little bit bigger then usual but picture and sound were great.

@CooperE. 2 жыл бұрын

I saw Dune in IMAX Digital last weekend. Even though it was one of the smaller screens and less impressive audio systems, IT WAS AMAZING. I dont live anywhere near a large IMAX or Dolby Cinema even though I live in a 1 million+ people metro area. Even the slightly larger aspect ratio changed the experience so much. The super short ratio of most movies that HBO Max got for the film is not anything close to the way IMAX did I it.

@MovieUniversity 2 жыл бұрын

Glad you enjoyed it!

@MovieUniversity 2 жыл бұрын

Glad you enjoyed it!

@advianjoseph 3 жыл бұрын

Is IMAX 70mm screen worth the price? ABSOLUTELY!

@-C.S.R 2 жыл бұрын

Saw *Maverick* twice in *IMAX* Absolutely worth it! It was AMAZING!!! 🤯

@scottward7813 2 жыл бұрын

C.S.R. same here. "Maverick" in IMAX was absolutely stunning! Was also playing at two other "basic" screens at our plex in the Quad Cities. I peeked in on the way out. The difference is like your flatscreen with surround sound compared to your grandma's TV on the kitchen counter that she used to watch "Jeopardy" on!

@-C.S.R 2 жыл бұрын

@@scottward7813 I went to a big IMAX 60X80 Crazy awesome! I feel bad for anyone that didn’t see it the way they wanted you to see it!

@jasminejohnston6393 4 жыл бұрын

An IMAX screen isn’t just big. It’s also closer to the audience and is slightly curved instead of being flat so the movie fills your field of vision better

@MovieUniversity 4 жыл бұрын

The screens are closer to you because they reduce leg room which I do mention in both of my IMAX videos. They’ve done this to a) cram more seats into an auditorium, b) it give the illusion of a bigger screen all while adding discomfort to their patrons. Their curved screens are mentioned in my last IMAX video but I don’t buy the “immersion” factor they claim. Much like curved computer monitors or TVs and the companies who make them claiming immersion, this is not possible with only viewing an object in from of you. This is why PC games like Battlefield allow triple screen set ups to give a true wrap field of view offering a real sense of immersion. Movies shown in the Screen X format help in immersive feels.

@brianfretwell3886 4 жыл бұрын

@@MovieUniversity The real immersive one was Omnimax a variety of Imax no-one mentions anymore. More of a hemispherical screen, but I think only computer animations were shown.

@bighands69 Жыл бұрын

@@MovieUniversity The problem for me with that approach is that I can see the pixels on the screen. With 4k there are only 8 million pixels on screen and when the screen is large and you are close to the image I can really see the pixels standing out. Film which has a solid image presentation you do not get those effects. SO they are going to need to figure a means of increasing pixel density either though higher resolution projectors or using multiple projectors like Cinerama from the 1960s that align the multiple images into a singular image.

@Mr.Buddyguard 2 ай бұрын

The biggest IMAX in Leonberg (Germany) has an 836m² screen, thats realy big

@RudieObias 4 жыл бұрын

I live in NYC and there’s only one real IMAX movie screen and it’s HUGE! If a movie is filmed in the IMAX format, that theater is where I’ll go to watch it! Oh, in NYC, An IMAX movie ticket is $26-$27, so there’s that...

@Creddo 3 жыл бұрын

Which theater is it? And how many auditorium it has of Real IMAX?

@RudieObias 3 жыл бұрын

@@Creddo It's the AMC Lincoln SQ in NYC. It's a multiplex, but there's only one IMAX screen.

@Creddo 3 жыл бұрын

@@RudieObias Recently I took the ticket for Mortal Kombat in Amc Empire thinking it would be the real IMAX, and when I went it was LieMax and was fkin pissed off! So did some research and I came to know The Real IMAX screen is still there in NY..wasnt sure where!

@RudieObias 3 жыл бұрын

@@Creddo Yeah, AMC Lincoln SQ is on 68th and Broadway and NYC. The AMC Empire in Times SQ is a fake IMAX, but they have a pretty good Dolby Atmos screen.

@philsipad 2 жыл бұрын

Yes, that is the real deal. I live right outside NYC and not wanting to travel to Manhattan I usually go to the IMAX in New Rochelle. They used to be legit but they've gone to digital projection. My third choice would be the one in Palisade Mall, NJ.

@priyonjoni Жыл бұрын

I have found IMAX audio terrible compared to Dolby. If you sit too close to any of the surround speakers, they can overpower everything else. I honestly enjoy Atmos over IMAX for immersion.

@MacharlaSainath 3 жыл бұрын

Prasads imax located in Hyderabad was the largest 3d imax screen when it launched and was second largest till it was no longer called the imax. The transition from film to laser didn't go well in the sense that the laser projectors were creating letterboxing and my understanding is that it never converted to imax digital. The days in which it flourished it was magnificent. I've seen movies shot in imax film, iconic movies such as the dark knight, the dark knight rises and the interstellar.People travelled from far away cities just to watch the dark knight rises in the prasads imax since Nolan used imax film camera for select scenes and there was no other theatre in the entire country (India) which had imax film projectors. The experience is out of the world and i've not come close to something like it. Spider man 3, Harry potter, Baahubali 1 & 2 (though imax branding was dropped at that point) were some of the immersive cinematic worlds i've travelled into in that theatre. The bank robbery, sky hook, the dark knight, the plane crash, the rise, docking scene which filled the screen and made me experience like I was right in it.

@manoj4373 3 жыл бұрын

Sadly there's not a single theatre in India to have that experience now

@cvlogs675 2 жыл бұрын

@@manoj4373 V EPIC THEATHER

@shiladitya_biswas 2 жыл бұрын

you are so lucky my brother!! We had a smaller true IMAX(~50 ft tall screen) here in Kolkata, the screen was really huge! I remember watching Harry Potter in that theater in 3D and the sound and image was mesmerising! But, sadly IMAX left and it got converted into a regular theatre, with hard letterboxes..it is still there, PVR bought it and rebranded it as PVR [XL] and upgraded to Dolby atmos. But it is not as impressive! The digital IMAX we now have is a ver very small(i mean when compared to IMAX) but bigger than any other multiplex chain screens(PVR, INOX, etc) ..only impressive thing is that the screen is super bright, brighter than a led tv..and the sound is thunderous! (I watched Kong v godzilla there)

@AsadGameZz 2 жыл бұрын

I’m lucky to experience Harry Potter and the Half blood Prince in Prasad’s Imax

@tundraportal 4 жыл бұрын

I usually go to the Imax in Providence, Rhode Island. They have a full 1.43 screen. I saw Interstellar in 70MM Imax and it was one of the best experiences I have ever had in the movies. Given the current world situation, I really hope Tenet will be released in the same format once theaters reopen.

@manuelorozco7760 4 жыл бұрын

I am hoping the same for Tenet and Wonder Woman 1984

@davidtich Жыл бұрын

I work in post sound. IMAX's statement that the audio teams create a "special IMAX mix" is only partially true. What actually happens is that we do the mix, over weeks or months, in native Atmos or 7.1. Then once the mix is completed, we have only 1-2 days to adapt THAT mix to IMAX. This only gives us time to apply broad strokes changes to the mix, and doesn't let us get into the nitty gritty. Depending on the mixers and the nature of the content, some of these mixes do translate well, however often they translate as being very boomy/bass-heavy due to the extended low end. Perhaps if there was more time to craft the IMAX mix, I would be more of a fan myself, but I almost always prefer the native Atmos mix.

@bcj842 Жыл бұрын

Thanks for this comment.

@MovieUniversity Жыл бұрын

Thanks for the comment. You’ve clarified more in that comment that your PR team has in a while for me (after I’ve sent repeated request for clarification on stuff).

@inceptionpart2888 4 жыл бұрын

I want to experience TENET on IMAX 70mm

@MovieUniversity 4 жыл бұрын

Omg me too!! Anything Christopher Nolan touches i want to see in a real IMAX theater!

@inceptionpart2888 4 жыл бұрын

@@MovieUniversity let's hope it will play worldwide on 07/17.

@Jaydotp 3 жыл бұрын

@@rahulgohilcomposer same!

@teymourtb 3 жыл бұрын

I saw it at BFI IMAX as well, it was amazing!

@msn.muddam 2 жыл бұрын

@@rahulgohilcomposer same!! 😍🔥

@whatsappvideos9665 10 ай бұрын

man... i saw a documentary once in IMAX. dude that giant screen, and the quality the resolution.... it fucking blew my mind away. i still remember it after 10+ years. holy!!!

@bonoki3870 4 жыл бұрын

...i just pause this episode on the 47 second mark just to state my personal opinion in IMAX film format: i bloody love it! i absolutely love it more when watching a film in IMAX 3D! thank you for this 2020 update. keep up the great work to keep us informrd. i now return to your programme...

@MovieUniversity 4 жыл бұрын

Have you tried seeing anything in Dolby Cinema before?

@bonoki3870 4 жыл бұрын

yes i have,.. a few. allow be to explain why i enjoy IMAX: i saw AVATAR in 3D & hated it. then it got re-released in IMAX 3D & fell in love with it. live action 3D does nothing for me. ...in IMAX 3D,...is absolutely worth it. to me anyway...

@martinmoore2468 4 жыл бұрын

IMAX is my number #1 choice at the movies, for the movies, by the movies!

@Headhunterzify Жыл бұрын

I fell in love with IMAX when I started working at my local cinema. It has IMAX, but my father.. whom was an advocate of higher quality pictures and sounds doesn't always prefer IMAX whenever there's an option for the movie he wants to see. He likes collecting Blu-Ray discs, but not going to IMAX. When I learned what is IMAX and went through the experience myself as a staff and customer I was left with awe. It's truly amazing if properly calibrated for both screen and speakers. I can't and won't go for a different format of cinema, example Dolby or Infinity or whatever is it other than IMAX... unless necessary. My only regret? Not catching Interstellar on IMAX. If I'm rich like Bruce Wayne, I'd rent out IMAX and Interstellar once per month.

@bananian Жыл бұрын

And Dunkirk!

@jeevangopal482 Жыл бұрын

Absolutely relatable, and I share that dream with you. Though I have seen Interstellar in 70mm IMAX with perfect seating twice. It was truly jaw dropping. I think about that experience at least once a month lol

@leokimvideo Жыл бұрын

The Sydney IMAX theatre was closed for 7 years plus but has been rebuilt. It seems to focus on short features aimed at tourists. But since Covid the number of tourists to Sydney has dramatically dropped and this is going to be very risky business to have a theatre like this now. I see the opening has already been pushed back 2 years as it was slated to open in 2021

@mikes96fs 2 жыл бұрын

Saw avatar on a true imax screen. Fantastic. The screen encompassed my entire field of vision. The 3D was amazing and the sound was way better than any other theater I’ve been in.

@Mare0912 Жыл бұрын

I remember when IMAX was solely used for documentaries. I was in Berlin with my school class in the IMAX theater and we've watched an under sea documentary. It was literally awesome! I also love all the IMAX scenes in Dark Knight and I am sad, that Nolan did not shoot the whole movie in IMAX. But I guess other standards are nowadays just as impressive - if watched in the right cinema.

@MovieUniversity Жыл бұрын

Unfortunately, It’s just too expensive to do it in IMAX film.

@noisycarlos Жыл бұрын

Besides being too expensive, IMAX cameras are heavy and bulky, so interiors are tough, they're also really loud, so you can't really shoot dialog scenes with them.

@LeadsTheFallen 2 жыл бұрын

I saw Top Gun Maverick in IMAX and it was just the best!

@paulrevere1479 3 жыл бұрын

I watch 4K movies all the time at that IMAX in Sydney, Australia in VR. The exact replica, the exact huge screen and it’s awesome.

@gabbagabbaholic 10 ай бұрын

Watching in prep for Oppenheimer. Thanks for the super straight forward and informative breakdown! Looking forward to seeing it in 70mm at my theatre!

@s55m21 3 жыл бұрын

Lucky enough to have seen many Nolan films in IMAX 70mm. The "reference" volume level of Dunkirk though, drove my friend quite uncomfortable. Me personally liked the TENET soooo much, especially the opera house scene, that I saw it three times in IMAX film.

@MovieUniversity 3 жыл бұрын

Jeeeez. I have to say I agree with your friend.

@martinmoore2468 4 жыл бұрын

I saw both Frozen 2 (at 0:20) and Dark Phoenix (at 0:26) in IMAX at AMC last year. Their both amazing in the IMAX experience.

@FriedEgg101 Жыл бұрын

I went to Futuroscope in France, in 1999, on a college trip. They had an IMAX, amongst other types of cinema (3D with moving seats, a 360 cinema etc). They didn't play a movie on the IMAX, but rather some random footage taken from a heli over a mountain range. What impressed me about it was the smoothness of the motion. I imagine the footage had been shot in a higher fps, because the heli was moving very quickly over the peaks, and there was no juddering caused by fast motion and slow frame rate. The motion was perfectly smooth, and my eyes could easily follow any point across the screen. It was mesmerising.

@Lisa-qt4hh 2 жыл бұрын

Thanks a million for this super helpful video!!! I saw Dune in IMAX 3D last week. It was my first experience of viewing a film in IMAX and it was amazing in my opinion. Very impressed by the level of detail and depth. It's insane to think that others who see the film in a normal theatre see a different film in a way.

@MovieUniversity 2 жыл бұрын

Glad you enjoyed it!

@MovieUniversity 2 жыл бұрын

Glad you enjoyed it!

@RadicalEntertainment 4 жыл бұрын

Well Done!! Great video! Your hard work shows in this concrete video! Congrats on getting IMAX to talk to you! Also, thank you for explaining the difference between 𝑅𝐸𝐸𝐿 15/70 IMAX and digital imax. I understand that shooting on 70mm film is expensive, but I film has that magical feel, and 18K is not something you get see everyday. I’m kinda upset with IMAX beings so eager to get rid of 15/70 showings. I have to travel all the way to NYC because my local IMAX converted to digital ( xenon ), a huge downgrade. I hope there is enough of a pushback that IMAX will keep their 15/70 cameras around for future filmmakers, and maybe design a new, lighter and quieter 15/70 camera. 🎥🎞😎

@MovieUniversity 4 жыл бұрын

I agree with you 💯!!!

@RadicalEntertainment 4 жыл бұрын

@@MovieUniversity Awesome, Thanks!

@SP95 4 жыл бұрын

@@MovieUniversity Damn yes it is difficult to make IMAX talk, you are the chosen one 🤯

@thomaskerrigan3244 2 жыл бұрын

Quick correction: Top Gun shot in 4K inside the cockpit since they couldn't fit in the raw X-OCN recorders in according to ymcinema and one other article I couldn't find. They did shoot the rest in 6K. Also, they used both the Sony Venice and the Venice with the Rialto extension in the cockpit. The photo you showed was the Rialto configuration. That might not be as important as the first bit of info. Great video though!

@soumya_ranjan. 2 жыл бұрын

Super informative video. Got a very good understanding of what IMAX is. Thanks mate for making such content.

@michaelwilliams949 8 ай бұрын

This is really helpful. I'm looking into filmmaking so getting to know the techy side opens things up a lot more for me. I'm the type of guy that wants to work with the highest possible quality to deliver the best possible movie experience, James Cameron's Avatar the Way of Water nailed that. Truly the best film experience I've ever had, I still get choked up about it.

@Ancient_Employee 10 ай бұрын

Perfect time to be in canada, One of the very few Proper Imax is in Missisagua, Gonna watch oppenheimer.

@smileychess Жыл бұрын

I hadn't been to my local IMAX in a decade, but thought I'd give it try with Dune. The volume was so loud that fingers were in my ears for half the movie. Also the screen has aged over the years, and it's noticeably worn. So I went home and watched it on HBO Max on my own projector setup and it was a better experience in every way (except for screen size, I mean mine is 128" but it doesn't beat the proper IMAX theater in size).

@SeanFanelli 4 жыл бұрын

My theater is bringing out our 70/15 projector for some of these summer releases, I'm pretty excited to see it work!

@MovieUniversity 4 жыл бұрын

AWESOME!! What theater is this?

@SeanFanelli 4 жыл бұрын

@@MovieUniversity Regal UA King of Prussia. Our imax theater just went though a full remodel and upgrade to laser as well, it's a must go

@Spacemonkey907 4 жыл бұрын

Its been 3 months. How'd that go? 🤣

@EpicGamingLiveEGL 3 жыл бұрын

@@SeanFanelli omg I live in king of Prussia and noticed the renovations when I watched Tenet. The 70MM presentation was absolutely incredible! Can’t wait for them to reopen again

@SeanFanelli 3 жыл бұрын

@@Spacemonkey907 poorly :(

@HAMID___ 2 жыл бұрын

I’ve been to different imax theaters, they all felt different from one to the another.I thought i was overthinking it. I thought they had one universal format. My questions been answered. Great video 👍

@MovieUniversity 2 жыл бұрын

Thanks for saying this!

@SJR_Media_Group Жыл бұрын

I prefer the 1.43 aspect ratio of IMAX versus other aspect ratios, especially wide formats. More detail = more information for eyes and brain to experience. Viewer doesn't have to track images across a wide screen by moving head, or shifting eyes. It is more relaxing to see the 1.43.

@SJR_Media_Group Жыл бұрын

@@sem_skywalker Thank you for information.

@hunterpugh9905 Жыл бұрын

the imax volume problem was perfectly shown in tenet. The gun fire was so loud in theater i thought my ears were going to bleed. Couldnt hear a lot of the dialog it was so loud

@MovieUniversity Жыл бұрын

Hearing dialog in a Nolan movie is optional at this point.

@otterb 4 жыл бұрын

awesome video! Definitely seeing Tenet now

@Alniemi 2 жыл бұрын

IMAX is 100% worth the price. I just wish there was a bigger competitor then theyd be forced to improve even further. Id like to see a Very wide screen IMAX format

@davidadair1387 Жыл бұрын

IMAX is like Disneyland rides 40 years ago. If you have the chance to see it in 4DX, do it. Saw it 4 times in 4DX. Frickin incredible.

@Slask7 3 жыл бұрын

in 2007 only The Dark Knight was shot with IMAX 70mm cameras, and it was the first motion picture to be filmed - and screened - that way. Nolan’s experiment would be followed in 2009 by Michael Bay and only 3-4 years later by filmmakers like Abrams and Bird on Mission Impossible and Star Trek franchises.

@Steppenkater 2 жыл бұрын

You have to understand that "more power" for the sound system doesn't mean it's going to make your ears bleeding. The thing is that you need way more power to produce those low frequencies which will not be experienced as "too loud" but more impressive (literally). I watched Top Gun in the biggest IMAX there is and it was _not_ too loud but incredible earth shaking especially in the scenes where they show afterburners and such. To be clear, it was the best audio experience I ever had. I'm very happy that IMAX is in control of the volume. Many times (especially in smaller theaters) it was actually too loud, the sound system couldn't handle it and it was awful. But in an IMAX (and I didn't know they are in control of that) it's always perfect. The loudest parts are really on the edge of what is still pleasant but also super impressive.

@akbar_khalid Жыл бұрын

I was going to type this exact same message. You stole my words and thoughts. Good job. Perfectly put 🙂

@jobsmine 2 жыл бұрын

I watched Alita Battle Angel as my first true Multi Laser Projected IMAX 70mm film in Navy Pier AMC IMAX in Chicago just before it was completely shut down because of covid. It's the best movie experience by far in my entire life. It saddens me I will never get that experience unless I move out of state to NYC or LA/Bay Area because we do not have another true IMAX. Damn you covid-19 you took away the very best thing about Cinema.

@VictorMartinez-je1qv Жыл бұрын

I saw the first recent Star Trek movies in an IMAX theater and WOW WOW WOW!!! It was an amazing experience ! Haven’t been in a while because it cost a lot.

@robbieshand6139 10 ай бұрын

I live in Sheffield in the UK and the Cineworld here has a great IMAX screen. I think it's the 6th largest screen in the UK at around 23Mx12M and was only the 2nd to have IMAX with laser installed. Once that laser projection was added there was a noticeable improvement in visual clarity. But in terms of the audio, I agree with the video that sometimes it is just too loud. I saw John Wick 4 in the IMAX recently and the opening scene where he's punching the wooden dummy was deafening (and went on for ages lol)

@dalemediagroup7203 3 жыл бұрын

I’m going to see Tenet (socially distanced and at a safe theater) next week in IMAX and this made me so much more excited

@Whateveridksomething 3 жыл бұрын

I would kill to watch it in IMAX or just any theater, but they were all closed so I had to watch it at home, hope you liked it

@kajolakita Жыл бұрын

Just watched a movie on the largest screen ever made in the IMAX in Leonberg, that was an impressive experience.

@dankusoonyt7473 2 жыл бұрын

Seen a documentary in IMAX in Florida when I was a kid, seen Tenet in 2020, seen Eternals last year & seen Morbius, Doctor Strange 2 & Top Gun 2 this year in IMAX theaters.

@HariPavan Жыл бұрын

I was very lucky to watch few films in Imax version of 70mm in Prasadz IMAX (Hyderabad, India) and now no longer showcasing imax versions considering the cost and logistics issues. It was also once 2nd largest IMAX screen in World.

@lurkkker 2 жыл бұрын

Wow a channel that actually has all the necessary links in the description

@MovieUniversity 2 жыл бұрын

Thank you!

@IroAppe Жыл бұрын

I guess that the special thing about IMAX really is the format of the screen. The format fills your whole field of vision, both horizontally and vertically, I was amazed how close it was to my own limits of my peripheral vision. Just the whole perception is the movie itself. And then the size and distance to the screen. Because the rooms are so large, you get a better viewing experience. Especially with 3D, it's all about the distance to the screen, because it's so much better and less stressful to your eyes when the screen is farther away and also fills more of your vision, than if only a small horizontal strip is the movie and it's so close that your eyes really have to work to see the 3D movie without having blurry pictures. And also without 3D, it just feels better. So I guess, it doesn't have to be IMAX. But it needs to be a big screen that's far enough away.

@Pocketkid2 Жыл бұрын

Yeah, my experience with IMAX sound is that it is usually just a touch too loud. The screen is great but the deafening audio is not better. I also think that for IMAX to flourish they need to encourage or enforce home media production to use taller aspect ratios when displaying IMAX content at home, such as on Bluray disc. Many movies shot in IMAX crop the video display to 2.39:1 which may match the rest of the movie, or what was shown in theaters, but it doesn't allow you to really appreciate the use of IMAX at all which is incredibly stupid and lame.

@moatplay Жыл бұрын

This what I would like to see in movie reviews, what is the best format to watch the movie in. For example most comedies don't need to be seen in IMAX. Heck, most comedies don't need to be seen on a theater screen and look just as good on a HDTV set.

@luisgordillo1695 11 ай бұрын

I love Imax but I just find my self unable to get into the movie just because it's so much look at . That's why I Love Dolby Theater ! It's a great in between screen size is great and sound is awesome. dont get me wrong I still watch IMAX but only when I think it's worth it . 😉😉

@christophdittmer5331 Жыл бұрын

I think these huge screens are such a major difference when matching movies. The little times that i still go i always chose IMAX.

@johnnyboy2459 2 жыл бұрын

We have a very big IMAX screen in Manchester, England... its beautiful!

@starlight7830 4 жыл бұрын

Great Review !

@hazardpay8560 Жыл бұрын

Watched "Top Gun: Maverick" 3 times in theater First two were in IMAX with my kids, 3rd time was with the wife after IMAX showings had stopped. 1. visual clarity is noticable between the 2 formats, but actually a hindrance when looking at the 'flashback' sequences where Maverick is remembering Goose's death. I thought the older footage actually looked better on the standard screen. They looked grainy and weird on the IMAX screen. Must be something in the translation between the formats. 2. IMHO the reason to see this in IMAX has way more to do with the sound quality. The jets RUMBLE THROUGH YOUR CHEST in IMAX. On the regular screen they are simply 'loud'. While yes the visual quality is better, it's a small difference and I'm not sure this adds to the film. Yes the audio is better, but the audio doesn't require a better camera, merely better sound in the given theater. So, until they put top shelf sound in every auditorium, I still think IMAX is worth the extra money.

@MovieUniversity Жыл бұрын

Thanks for the comment! When you say regular screen did you mean like a small room showing at a Regal or AMC?

@hazardpay8560 Жыл бұрын

@@MovieUniversity yes , plain jane screen. AMC

@smwhtunknown Жыл бұрын

I received the same similar feeling of comparison in The Batman Dolby advanced screening. Watched my first showing in Dolby when the batmobile engine started up. The seats and sound effects made me get excited as hell. Two nights later. I did the standard release night in IMAX Laser, that same scene, I swear I felt the rumble of the engine on my chest, my neck, my entire body, and I could’ve sworn that the entire theatre was shaking. That was definitely my favorite IMAX moment of all time right there!

@jaredfranklin Жыл бұрын

Unfortunately the imax cinema got demolished near me, but saw top gun in xplus and was very good!

@martinmoore2468 4 жыл бұрын

James Bond in No Time to Die, will be pushed back and delayed to November. No problem, I'll wait. Hopefully, I'll get the chance to see it in IMAX Theatres on Thanksgiving Day.

@BeCoShooter 2 жыл бұрын

Personally speaking, any film I'm interested will be viewed in IMAX if available at the local 'plex. Funny side note -Saw Tenet while COVID was still pretty active, in my IMAX theater. The only other two people walked out, either from the volume or confusing plot. Afterwards, I had a 300 seat theater all to my self. Glorious.

@MovieUniversity 2 жыл бұрын

lol, nice. I think IMAX volume is way too loud myself. But to each their own.

@Samsonjukeria 10 ай бұрын

I’m from Canada and IMAX is phenomenal

@paul42scott 3 жыл бұрын

The biggest IMAX screen in the world is actually currently in Melbourne, Australia :)

@MovieUniversity 3 жыл бұрын

Paul, Actually, the largest IMAX screen in the world is in Seoul, South Korea. I've confirmed this with IMAX Corporate Communications and here is a link to a news article of its opening in 2017. The article also talks about the screens in Australia. Cheers. www.hollywoodreporter.com/news/south-korea-opens-worlds-largest-imax-cinema-1021996

@paul42scott 3 жыл бұрын

@@MovieUniversity That's really interesting because that Hollywood Reporter link says the IMAX screen in Seoul is 31m×22.4m, but if you look at this wikipedia article: en.wikipedia.org/wiki/List_of_IMAX_venues It says the IMAX screen in Melbourne Australia is 31.08m×23.19m, and also says it's currently the biggest in the world. Also the article refers to the IMAX screen in Sydney Australia being under construction, but doesn't seem to mention Melbourne's at all. Thanks for your reply and research, I'm very curious who's right haha.

@paul42scott 3 жыл бұрын

@@itsluek Thanks for the info! It's good to know that Melbourne will be able to maintain it's title for at least a little longer haha

@cyberpunk.386 Жыл бұрын

Been to the one in Sydney (175 ft tall screen). Was nice while it lasted.

@rayoflight62 Жыл бұрын

The resolution of a 70 mm film can be likened to a digital 12K. The Arri or the Sony Venice can film at 4K or 6K, but the resolution in the theater (all Disney movies certainly) will be no more than 2K; therefore the 4K resolution of an home DVD player is higher than the resolution in the movie theatre. But... The DVD image is a simply upscaled image. And the quality of the vision doesn't come from resolution, but from the colour and the postprocessing. The IMAX film cameras and projectors are a legend. Thanks for the video...

@tobiasolsson1593 2 жыл бұрын

Sweden here. 3 screens. The best one i say is the 1570 dome screen in stockholm. They have Digital as well and something extra in barco laser projectors for planitarium experiences

@MovieUniversity 2 жыл бұрын

Thank you for commenting. It's always great to here from my international audience.

@christopherquintanilla6572 8 ай бұрын

Drove two hours to see Oppenheimer 70mm, absolutely amazing and worth every cent i sweae

@ThatsJustMyBabyDaddy 2 жыл бұрын

Excellent commentary.

@ccateni28 4 жыл бұрын

The seats need renovation. We got recliners and IMAX is the only one without these seats.

@manuelorozco7760 4 жыл бұрын

I am with you on that

@csjcsj2906 4 жыл бұрын

There are some IMAX theaters with recliners, like AMC Castleton Square 14 (IMAX xenon digital) in Indianapolis.

@advianjoseph 3 жыл бұрын

IMAX is a Movie Format, and has nothing to do with reclining seats. Seating choice is decided by the Movie Theaters.

@ccateni28 3 жыл бұрын

@@advianjoseph IMAX has to ok them since they want it to be up to their standard, that's why my cinemark couldn't upgrade the IMAX seats due to IMAX rejecting them.

@gladiator_games 2 жыл бұрын

Cool info. Thanks

@guard13007 Жыл бұрын

I always figured it was a bit overhyped, but I'm glad to learn it's even more overhyped than I thought! :D

@MovieUniversity Жыл бұрын

Glad I could help!

@oqasho. Жыл бұрын

I only clicked on the video to see what it has to say about IMAX, but I already know that it's worth it to watch a movie in IMAX for me.

@richardsoos8902 3 жыл бұрын

Please don't use that looping background music. I feel like a am at a 'mind-head' convention

@nathanthesubzeromangold4615 Жыл бұрын

I love IMAX is the greatest show on Earth Entertaining and eye-popping crystal-clear sound that makes a movie Better Sound than ever before a Sweet Sweet Sound. Wonderful special effects and soundtrack to the movies

@totalplonker824 2 жыл бұрын

Thanks for the link 👍 (hence the subscription)

@MovieUniversity 2 жыл бұрын

Thanks for the sub!

@nikhil_prakash 4 жыл бұрын

Please make a video on the updates of AURO 3D FORMAT.

@officialsimonharris 2 жыл бұрын

I saw 2001 in IMAX 70mm format at The Science Museum in London

@telefluxarph 2 жыл бұрын

So an "IMAX" digital camera is an Arri Alexa 65 with an IMAX sticker on it? IMAX film print on an IMAX projector is amazing. I can't find specifications on IMAX digital, because it is just marketing. Solid video, good advice.

@MovieUniversity 2 жыл бұрын

Thank you!

@saikrishnagangavalli7861 Жыл бұрын

Watched top gun at the proper imax screen in Dallas. Cinemark 17. Watched dunkirk interstellar here and they were amazing Top gun didn’t have the same ratio had horizontal bars and for some scenes they went away but still 35% if the screen still dark during the imax sequences.

@MovieUniversity Жыл бұрын

Boom. Exactly

@saikrishnagangavalli7861 Жыл бұрын

@@MovieUniversity felt ripped off movie was great. I haven’t gone to the theaters since end game and I. Enjoy my home set up and the sound. Why they use imax logos for a mere 20% extra screen is ridiculous

@bcj842 Жыл бұрын

I’m not really a moviegoer, but I have had an interest in the machinery behind it. As far as sound goes, I don’t know much about how Dolby Atmos in a theatre setting, but Atmos is really great for gaming.

@MovieUniversity Жыл бұрын

If you go to a Dolby Cinema, Atmos can sound amazing. It also depends on the movie. If the Atmos track is trash then you’re not really going to hear anything

@L4JP Жыл бұрын

I saw Top Gun: Maverick this week at an IMAX theater in Osaka, Japan (possibly even the facility whose wall is shown at 11:18). The only reason was because they weren't showing the subtitled version (as opposed to dubbed) in normal theaters at the time of day I wanted to go. The volume wasn't as bad as Dunkirk (the only other movie I've seen in that theater, which gave me a massive headache), but it was still louder than I think it needed to be. That said, I do like the deep sub-bass - the rumble in my chest does add to the experience. The screen was probably better and a little bigger, but not dramatically so. I think the only "real" IMAX theater I've experienced was in a science museum, not a cinema multiplex. As for price, it wasn't bad. The standard price for movies in Japan is ¥1,800 (about $15), and it's lowered to ¥1,200 for me as a senior (and for everyone on certain discount days). IMAX adds ¥500 (about $4) on top of that, which is not unreasonable. At the same cinema there is an MX4D theater, and it's insane, adding ¥1,800 on top of the base price! (I've never tried it - I can't imagine it being worth over double the price!)

@MovieUniversity Жыл бұрын

I was in Osaka last year during Thanksgiving and saw the first Harry Potter movie. . . subtitled unfortunately.

@L4JP Жыл бұрын

@@MovieUniversity Cool that you were here - I hope you enjoyed your visit! First Harry Potter was in a theater in 2021? Interesting - I wonder if that theater was running through the whole series over time. Why do you consider it unfortunate that it was subtitled? In Japan, the only other choice is overdubbed (Japanese voice actors instead of the original dialogue). Even on Netflix you can't turn it off completely - subs or dubs are your choices. If you live here, you get used to ignoring subtitles, and occasionally it's even helpful if I didn't catch something that was said in English (I can read Japanese, but not full speed - once I tried to watch a Finnish movie with Japanese subtitles!).

@brendanbishop3684 10 ай бұрын

I think I watched a couple, one was the star wars 3d imax at midnight at the Trafford Centre in Manchester on its release think that was 20 quid, but don't go anymore.

@tdawg719 Жыл бұрын

I’ve seen movies at my history museum on true imax size screen and it was incredible. I’ve also seen the original top gun on imax and the experience wasn’t any better than a normal theater experience other than the fact that the sound was way to loud and didn’t sound good

@grrarg9319 Жыл бұрын

I went to watch Dune at an IMAX cinema and walked out before the film even started because it was so DAMN LOUD. I can only think that the few other people watching it were completely deaf as I had a headache after the 10 minutes of adverts I made it through.

@MovieUniversity Жыл бұрын

😂😂

@alberthjeff 2 жыл бұрын

I´m interested in open a Imax Theater in my country Perú. I know the system in Charlotte, NC and enjoy with each production. I´m back to my country and I will very glad to know more about the build a theatre for this format. You have films dubbing to Spanish. I wait for an answer.

@niluss6 Жыл бұрын

Super big screens are only good when you're seated center or far. Otherwise it's distorted.

@budgetaudiophile6048 4 жыл бұрын

Friendly, neighborhood Budget Audiophile checking in here . . .I just wanna say, 23Hz is nice, but that's not very impressive. I've build a cinema that replicates down to 10Hz at over 100dB and can clear 130dB at 23Hz. Now, my theater is only 10,000 cubic feet (probably 1/100th the size of an IMAX) but if their DSP is sloping hard at 23Hz, that could be why IMAX seems LOUD but not surreal.

@MovieUniversity 4 жыл бұрын

Great info. Thanks for sharing!

@TheRealHarrypm Жыл бұрын

6:40 When you cut down 1GB+ per second RGB film scans normally saved in CDNG/DPX to Intermediate codecs and eventually get down to final mastering TB's of footage gets condensed down to a measly 100/128GB BDXL disk the scope of data loss is amazing not only in bitrate, but going from 16-bit colour to 10-bit 4:2:0 for HDR BluRay, Film Kit costs nothing, developing & scanning that in one run correctly and consistently that's where the costs cut deep, It's a shame we live in an age where the capture mediums quality potential far exceeds the consumer's distribution medium and only those who edit the original footage will ever see the fully potential of it.

@JunkerDC 3 жыл бұрын

some IMAX theater are lower like the one at a AMC theater that I got to is lower so it the one at Regal but when I go to the other IMAX thater at a different IMAX amc it is much louder then the other 2 I like the loudest one but it had the smallest screen the last is much louder then Dolby

@TimHunold 3 жыл бұрын

I worked at IMAX for two years. I loved it but it was so up and down when I walked across the parking lot and started working at Google after my last week, I never looked back.

@MovieUniversity 3 жыл бұрын

Very interesting, what made you leave?

@TimHunold 3 жыл бұрын

@@MovieUniversityI got a layoff but I was not going to fight for my job. IMAX was one of my top three software jobs in my career, Fox and Google just top it. Who would fight for IMAX when Google calls? I loved the people and the passion for movies but I needed solid ground under my feet because from the day I started there, I realized that the money for me might run out before I was done.

@PeriodCreativeArts 3 жыл бұрын

Thanks

@TomTom-ks2ol 2 жыл бұрын

The movie Dunkirk was incredible in IMAX, wish I could see it again.

@MovieUniversity 2 жыл бұрын

OMG yes. I saw Dunkirk in real IMAX and it was incredible.

@Brandon-rc9vp 10 ай бұрын

Home viewing with a decent setup (including an OLED) easily exceeds quality of IMAX today. The color and sound of IMAX hasn't kept up with basic consumer tech. And microwave popcorn is much cheaper.

@APACHEMANE_ 3 жыл бұрын

The Darling Harbour theatre in Australia is getting remodeled its expected to re open this year

@kevinsupreme_ph36yearsago59 2 жыл бұрын

It's true that imax 70mm film has a resolution of 18k but the detail of the image is only 12k because the remaining 6k resolution of the image is film grain.

@neiltaylor6645 2 жыл бұрын

Going to see my first imax film top gun in June

@MovieUniversity 2 жыл бұрын

Nice! Be sure to Checkout the video I released a few days ago on if seeing Top Gun Maverick in IMAX is worth it.

@HermeticAscetic22 2 жыл бұрын

Informative video. I'd go watch Top Gun: Maverick in a Digital IMAX theatre, that's a 6-hour drive from my city, next month.

@MovieUniversity 2 жыл бұрын

Dang! You're going to drive 6 hours to see the movie?

@HermeticAscetic22 2 жыл бұрын

@@MovieUniversity Yes! I live in Varanasi, India and the nearest IMAX is in the State capital of Lucknow, which is a 6-hour drive from where I live.

@MovieUniversity 2 жыл бұрын

That's some true dedication right there man! Always great to see comments from my international audience.

@HermeticAscetic22 2 жыл бұрын

@@MovieUniversity Thanks, man. I'm a movie buff & an audiophile too so I crave for, & appreciate, high-quality whether it's video or audio. Had to choose between 4DX and IMAX & zeroed in on the latter. Hoping to have some fun next month!

@imwhoamike 3 жыл бұрын

I found this very interesting

@Reventon_D Жыл бұрын

For Top Gun Maverick I went to an IMAX cinema for the first time and it was definitely worth the extra price and longer drive. But I think here in Germany it’s easier to go to a real IMAX theater anyways, because we don’t have the fake ones.

@saikrishnagangavalli7861 Жыл бұрын

Top gun on imax wasn’t real Imax

@saikrishnagangavalli7861 Жыл бұрын

Relax imax screen but fake imax projection filling half the screen only

@Tokru86 Жыл бұрын

But there are so few of them, many people would have to drive several hours. And that's just not worth it.

@kiwidiesel Жыл бұрын

best part of every movie is the sound test they run before it starts, the Dolby one is cool but the the THX one takes the win for me. Even a simpsons episode where they show it in theater lol.

@MovieUniversity Жыл бұрын

I haven't heard the THX deepnote in a theater in a long long time.

@kiwidiesel Жыл бұрын

@@MovieUniversity I put on a decent set of headphones or the two 12 inch subs in trunk of my car make it an experience also🤣

@Edward135i 3 жыл бұрын

To be fair to IMAX Dolby and THX have also watered their brands down, My freaking cellphone has "Dobly Atmos" some how, and THX is owned by razor and has miraculous certified most of their crappy PC gaming headsets with RGB and "THX certified".

@MovieUniversity 3 жыл бұрын

That’s all probably true, but for this video, the focus is topic. I’m currently working to try and get an interview with THX. Fingers crossed that it happens and I can help shed light on the quality of their products for you!

@Nathan_Jay 2 жыл бұрын

Tad late here, but THX has multiple different levels of verification. THX Ultra 2 is still the flagship sound you will struggle to find outside of an audiophile's house (presuming he's got money)