That is a beautiful bike! The welds looked jewel like. It doesn’t look anything out there, quite unique the lines. I like the Union Jack on the rear. Quite possibly the most beautiful flag on the planet. It makes my heart warm to see Norton resurrected and coming back. I can’t wait to see what they come up with next. Well done Norton. Best!

I don’t care about the tech specs compared to the competition, for me motorcycles are something you buy because of how they look and make you feel and this is a beautiful machine! My biggest problem is I’ll never be able to afford one 😂.

Its already a bad omen when half of the video is excuses to why the Norton does not perform as good as the direct competition. 44 thousand.. for a bike that is on the technological level of 2014, even with all the romantic TT legend heritage, I couldn’t justify this over a Panigale at half the price

As a big Triumph fan, I would love to see Norton be relevant again. Same with BSA. BUT, they need to follow more what Triumph has done. Start off with really really good mid-range bikes that are over engineered and very dependable (Hinckley Triumph T300 line from the 90's) and build from there. For a street bike, ultimate performance is not the key. A fun bike with loads of mid-range torque and a ton of character is what is needed.

O M G !! RAYMUNDO! great to see Ray is still with Norton, absolutely top bloke, if he is involved with the project its bound to succeed, still missing you darn sarf bud, great vid guys, well done

Norton's tubular frame design, it looks so beautiful in engine and aerofayring.

Looks fantastic, different but still right. Nice to see an Arrows exhaust instead of an Akra, too. I very much liked it in black 🤘

Glad to see Norton Back in the Game.

If it's a road bike, then why not get it to produce more torque over a wider range than the 200hp engines ? I used to think that more power equals more fun, but on UK roads and Euro roads (and trackdays), that simply isn't true - so if you're not trying to match the most powerful, give it the most useful delivery. It's well outside my price range, so it doesn't affect me anyway !

I'm just happy to know Norton aint dead. Their bikes are always stunning.

Looks fantastic, I just don't see many buying it over the competition.

At £44000 it's a stupid price and it's the wrong segment to aim for too I'd have thought a naked semi-retro style will appeal much more and with sensible prices Norton could build on their immense heritage Then wheel out the expensive stuff in a few years once confidence in the brand is back on track Gimmicks like rear view cameras ain't going to cut it It's not a premuim brand, despite what the marketing people think, it has a reputation for poor customer service and poor management. And it's that which needs to be addressed and the only way is with solid, affordable products and reliable, solid service. This is going to fail, again.

Love to see Chris doing a mega wheelie on this machine.

Good honest review. It looks quite nice and really wish that rear camera could be an option on other bike brands.

I am Indian 🇮🇳 and I proud to be.... it's a very beautiful motorcycle ❤️ Good Job Indian Very Big company TVS🐎 🇮🇳🇮🇳🇮🇳🇮🇳🇮🇳🇮🇳

Honda put out a very impressive V4 back in the late 80's with the VFR 750, it had gear driven camshafts which sounded like a whistling blower on a race car, it was an awesome machine

I ❤️Norton and I expect it's performance as old days

Nice bike just depends on the price, i wouldnt spend a dime over 15k on this. At 44k i dont think we gonna see any on the road anytime soon

What a bike...😍 Norton should also tap into middle weight and sub 600cc motorcycle market too, rather than playing MV Agusta game.

I think some posters may be missing the point of this bike. It was already in production, although with some 40 or so serious performance/ safety faults. TVS has corrected these faults so production can continue, allowing TVS to bring a bike to market quickly, giving them breathing space to develop more up to date (ie. better) Norton bikes. There will be people out there that will pay £44K for an exclusive bike and hopefully TVS/ Norton start producing more affordable bikes we all want.

As a relatively young rider and Norton noob (never owned one), having owned bikes for 15 years, I was going to say they're heading for a new bankruptcy, but I see others have already made the same comments. It's a shame one of the more prestigious british brands focusses on high end expensive superbikes. A game at which they fail, ending up with an outdated product at a very high price only aimed at customers looking for exclusivity, who will however notice the second age electronics and small niggles. Even MV Agusta had to turn down its range at some point and I believe they're still not out of the woods. I'm not saying Norton had to grow into a high end expensive "main brand" like Ducati, but they had the tools, fame and brand to hit much harder with a differently aimed motorcycle

Always loved the Norton

Who can forget that video of the pillock dropping the old one pulling out of that turn :D

Thank you Norton! Thank you for not coming from India or China like BMW or KTM. It is cultural helpful when european Bikes coming from Europe! And thank you for the V4 :)

Cracking vid!

Welcome to "TVS Norton V4SV"

This bike looks absolutely stunning.

You can get a Ducati Panigale V4 for $20k. End of story. The price is absurd

That thing is wicked looking..wow

beautiful bike

Thanks TVS India for saving Norton, I hope there are no scams in the Norton Management anymore !

Thanks to TVS for alive the legend Norton.

its a good looking bike especially with single sided swing arm.

That is a beautiful bike

Gran bella moto fatta molto bene! 💪

I love it, if I ever get one the only thing I'd do is rip out the ABS, that's it. I really want to get the chance to ride one someday

Good to see them back but if I ever had that type of money 💵💵 I'd a have Ducati Street fighter SP. And a 2nd hand gold wing or something like that with the change ☘️☘️☘️☘️☘️ from northern Ireland great video and honest to

I remember seeing this bike at a bike show a few years ago and yes it looked awesome, but as said elsewhere it looks dated and the technology has moved on. At 40 grand plus you have to question who would want one when the market is full of fantastic exotic bikes for far less money.

I've always loved Norton bikes. One day I'll own one of the legendary rotary Norton bikes.

This is not good looking... its breathtakingly beautiful!!! ❤❤❤This is motorcycle that rolls off the production floor and kept on a mantle piece for everyone to be in awe of what a magnificent beauty this is; Like having the most beautifully crafted chandelier but only better because you can ride it as well.

Sweet 👌🏻

These are very special Motorcycles and like most, very special Motorcycles they tend to do very little road or track mileage, it’s all about owning a very special Motorcycle

I hope BSA will also make couple of Awesssssome bikes too..😍🥰

Triumph also say they've made a 'Sportsbike for the road' in the Speed Triple 1200 RR. Similar power; same torque; less weight and semi-active suspension for the £18k asking price (although even then, an S1000RR Sport undercuts the Triumph with 20bhp more and with heated grips and tyre pressure monitoring as standard). If the Norton is priced the way the previous attempt was (£28k-£40k), I can't see anyone other than collectors buying it but if they can undercut the Triumph then maybe it would be interesting. Perhaps we need to wait until we see future models, developed after the investment from TVS and judge the company on their efforts then? After all, it's all very well saying it's an unfair comparison between Norton and Ducati etc. but TVS have apparently invested $124m in the company so this isn't exactly a plucky shed build operation. Hopefully the investment will allow them to bring in the resources and people necessary to compete with the likes of Triumph (if not ultimately companies like Ducati and BMW) without needing excuses made for them.

Great to see that bike rolling. So many complaints here in the comments?! It is a new european player in the market! They managed to engineer a well performing bike going down a long hard road with a lot of obstacles. What a great achievement that is! Most of the actual brands did not start with the eruptive best in class bike. Give them some time. Here in Germany we do have HOREX. Also a great bike. Also more of a roadster than a race bike. Also changed owner. Of course at this price point it's a motorcycle made for (patriotic) rich petrolheads. From an engineering and cultural point of view this is a making our world a little bit more colorfull. Thanks Norton

Nice !

I want it!!!!!!!!!! it's wonderful

Sweet little scooter.

Those headlights are eerie. Looks alive

😍 Love to See 👀 All These Legendary Brands Making A Comeback ✊🏼🔥

My dream bike 😍😍😍 #Norton

Great video! Will you ever make a comparison between the ktm smcr 690 and the Ducati hypermotard 950?

That thing looks handsome 😍

Still sounds like a Norton! 👍👍😁

Love it! Better buy a lottery ticket!

He forgot to mention the large gaps in Nortons history....Nice to see it come back though (again)....and the bike looks great...

The storyline reminds me of EBR in the states. I believe these two David's could be what is really needed. Like Beuell, and KTM where riding a bike you love is what matters, not how much you paid!!

What happened to the Atlas 650?

Beautiful bike if only I could afford one and the new v4cr

Nice

You making me want to buy one because nobody else wants too.

Carry on with the car analogies, I can't help feeling its more like Aston Martin against latest Ferrari / Lamborghini, just using what was in the store cupboard. Good for the road, well don't go near a track then. I am sure the price reflects the bespoke build and the fact they don't want to keep selling it, rather launch a whole new model in due course in the retro market no doubt. We will see, at least there are bikes being produced.

NORTON 🇬🇧 TVS 🇮🇳 🤝✊❤️

I think they should offer it in two packages, a Sports Tourer like the Super Sport with midrange cams and the racer version with the lower bars and lower screen. In the end you need to compete. Cover both segments so you win by bettering in one of the segments. What kills motorcycle brands is the lack of vision to compete. As a sports tourer 180 hp puts it at the top. It will sell there. Add the racer version at lower volume.

hopefully they'll make it proper, I should be careful they are in my town and I'd like a job.

Price ? Weight (fully fuelled) ?

Ok 👌👍 super

Interesting bike and comments. Very straight forward and honest. I do think though that Hickman, Harrison and Dunlop used a treaded rear and were doing 130+ around the Isle of Man. So, would slicks made such a difference? (Front maybe - as they did). Also, will the Norton be (old school) Caterham prices in comparison? My guess is it'll be Ducati prices.

It sounds a bit tinny on a fly by. Pity they could have a 4 into 2 exhaust system, as there is plenty of space on the left hand side for another can.

So, is it still an Aprillia engine or have they developed their own?

Para mí, lo más importante es que la Norton Comando siga viva siempre.

2:23 ultimate protection by SHOEI 👌🏼😅

Nice Aprilia.

Featherbed..not featherbread. Though not sure which would be the softest.

Have Norton still got the same tool as the head of design?

Are there any discount codes or links for your sponsors? Would much rather support them if I knew you all got a piece.

the big problem is the price. its like 2010 bike, ok the 185 hp may sounds less than V4R's 214hp etc, but for the road is ok. the problem is like for 44K, 3 maps ? 3 maps used to be a thing in 2010 gsxr600cc (rain,road,race) or R6 2017...ok we dont need all these stuff like anti wheelie, anti spin , anti gravity anti rocket but dont price it for 44K....

Good looking bike 👍 Indian brand 🔥💪🇮🇳🇮🇳

Great video and bike. And the Chris comment was gold :))

Make a sport tourer out of it, add sizable paniers, ad some comfort adjustments and I'd buy it.

Brake calliper bracket off a 916 , a bit parts bin build with a hand made frame , did Delboy do the body work? Looks like a clutching at straws attempt.

The 1970s called it wants it's bike back.

@Bike World - Please get this message to the engineers at Norton - Take one of the bikes to Chris Moore @Moore Mafia in South Carolina. Let him mod the bike. He and his team will tune it to be the best it can be.

V4??? What happened to the rotary bikes? What happened to the 951/962 Commando?

That or two S1000RRs?

Like the gsxr, doesn't have all the big numbers but makes a cracking road bike. Plus this looks and sounds far better. Ignore the numptys who say it hasn't enough power, they can't use what they've got already otherwise we'd see them in bsb.

When Next drag race between Bike world vs Car wow???

Nice to see Norton back and hopefully no more entrepreneurs aka con artist at least it's a start upgrades will likely come

Why did this come up when I'm after the electric Norton?!?

As an Indian I hope tvs does fund Norton to develop a good line up for the global market.

15k bike.

10:05............. norton started a new BAKERY for the featherbread ??

Chad is just eroding his reputation with this review. I like Chads reviews a LOT, but I feel he is trying to convince himself as much as convincing us. Reliability and manufacturers support over outright performance and cache any day for me.

scratch that last reference about the price just found out.

Noton is acquired by Indian company TVS motors

Where is Chris?

Not sure how many they will actually sell ? Perhaps 35 in total

Fiabilité et réseau ??

245like 👍hadir😎

Isn't that the Aprilia engine?