Рет қаралды 87,961
Why is packaging important? How can design make something look more expensive? Can design change the perception of value for a commodity good?
In episode 5 of the Young Guns 2, Chris reviews the packaging design assignment of the first batch of designers.
Here are the parameters:
• Choose an ethnic food to redesign its packaging
• Do not change the logo or colors
• Must use all type, legal, barcode from the existing package
Judging criteria:
1. Position for high-end clients
2. Appetite appeal
3. Shelf presence
4. Highlight product features
5. Appropriateness
00:13 - Anastasia Vlasenko
12:12 - Annie Yang
28:55 - Maitreyee Kalaskar
36:15 - Meghan Kreger
Thanks to our gear sponsor SONY - See the A6400 footage in later episodes:
bit.ly/futur-sony
Follow these designers' journey on Instagram:
/ anastasiavlasenko_
/ anniieyangdesigns
/ maitreyee.k
/ mindfulpursuits
/ monikapern
/ ria.hardcastle
/ tos.adeniyi
Do you like the music in this episode? Check out Epidemic and Artlist through our affiliate link:
• share.epidemicsound.com/thefutur
• bit.ly/2uWdna7
#FuturYoungGuns #GraphicDesign #Critique #Review #PackagingDesign
===
👉Subscribe: goo.gl/F2AEbk
👉See our Academy Channel: goo.gl/vB9zoP
Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:
goo.gl/bRt5qd
🎙 Futur Podcast: thefutur.com/podcast/
✍️ Futur Blog: thefutur.com/blog/
-
Love the content? Become a sustaining member for $5/mo today.
goo.gl/nwekfL
BOOKLIST -
Essential Reading for Creative Professionals: bit.ly/biz-booklist
Essential Design Books: bit.ly/futur-design-books
Kits & Proposals:
goo.gl/mSjuWQ
Visit our website:
www.thefutur.com
FREE resources:
goo.gl/Qh6gHr
Mandarin (Chinese) Subtitles on UiiUii
uiiiuiii.com/?s=the+futur
-
We love getting your letters. Send it here:
The Futur
c/o Chris Do
1702 Olympic Blvd.
Santa Monica, CA 90404
USA
-
AFFILIATE LINKS*
🙏 Support The Futur by purchasing through our affiliate links:
Amazon: bit.ly/thefuturishere
Webflow: bit.ly/2EbET9l
Retro Supply Co.: bit.ly/2GW8gzR
Creative Market: goo.gl/g4jlTE
Design Cuts: bit.ly/2GSsAR3
✍️ Sharpen your skills by taking a course, using our affiliate links:
Skillshare: goo.gl/YCo2uT
School of Motion: bit.ly/futur-som
Bring Your Own Laptop Tutorials: byol.me/thefutur
🎧 Do you like the music? Check out the music libraries we use in our affiliate links below:
Epidemic Sound: share.epidemicsound.com/thefutur
Artlist: bit.ly/2uWdna7
*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
-
Futur Podcast on iTunes: 🎙
itunes.apple.com/us/podcast/t...
Spotify: 🎙
open.spotify.com/show/5K96ryZ...
-
Host- Chris Do
Content Director- Matthew Encina
Cinematography- Aaron Szekely, Mark Contreras, Ricky Lucas
Live Editor- Jona Garcia
Editor- Ricky Lucas
Social Team: Elle Money, Alex Burlui
Futur Theme Music - Adam Sanborne www.adamsanborne.com
Typefaces: Futura, DIN, Helvetica Neue, Calibre
Futur theme song- Adam Sanborne