How to Narrow Down Your Design Ideas - Building A Brand, Ep. 4

Рет қаралды 343,847

5 жыл бұрын

How do you define the look of a brand? How do you come up with a visual aesthetic? How do you communicate those ideas to your clients? What are Stylescapes?
In episode 4 of Building A Brand, Blind's team of designers - Sang Chung, Emily Xie, and Minhye Cho, use the references they brought together in episode 3 to create Stylescapes. These visual interpretations of the brand will give the client the opportunity to see a curated collection of images, typography, and textures that will allow them to further hone the look of Hamilton's rebrand. Matthew and Ben will direct the three of them as they refine their stylescapes, and prepare for a trip over to Hamilton Family Brewery to present them to Josh and Crysten.
🎬 Episode breakdown:
00:46 - Previously On
01:15 - What Is A Stylescape?
02:09 - Designer, Emily Xie, presents her first pass
03:32 - Art Director, Sang Chung, presents his first pass
05:04 - Designer, Minhye Cho, presents her first pass
05:57 - Sang's revised Stylescape
09:05 - What we look for in a successful Stylescape
09:54 - Emily talks about her first revised Stylescape
12:11 - Emily shows an alternate version of her Stylescape
13:59 - Min presents her updated Stylescape
17:14 - Min presents a new Stylscape that goes in a different direction
19:23 - The presentation strategy after the final review
21:17 - Matthew goes to pick up the printed Stylescapes
22:07 - Chris Do, Blind's founder, decides his favorite Stylescape
25:14 - On the next episode of Building A Brand
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💪 Take our course on Stylescapes so you can shorten the time between idea and visual direction: bit.ly/2JJKhEM
🗣 Want to learn how to brief your team and manage your projects? Take our Practical Project Management Course: bit.ly/2Whe6yk
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Learn more about Hamilton Family Brewery:
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#BuildingABrandShow #BrandStrategy #Stylescapes #TheFutur
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A note on Stylescapes:
The “Stylescape” (mood board) is the digital version of the old tear sheets in a client presentation. Because we are only using the work to educate and help our client understand the style it prefers, and then creating new and original works for the client once we understand this preferences in style, we are not recreating the already published works. Fair use under copyright law promotes freedom of expression by permitting the unlicensed use of copyright-protected works in certain circumstances. In our video, we are using the sample material for reference and an educational experience, a use different from the original purpose of the samples, to sell products and services. This is the type of use that is is permitted under copyright.
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Host- Chris Do
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Cinematography- Aaron Szekely, Mark Contreras, Ricky Lucas, Stewart Schuster, Jona Garcia
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Пікірлер: 510

@mucharamdwikananda8925 5 жыл бұрын

still can't believe these contents are free..

@jerelvelarde2829 4 жыл бұрын

Me too. I'm making it my mission to like all the vids they post cause of this.

@dupasraka47 Жыл бұрын

Why not

@amanialex8235 5 жыл бұрын

This channel here is the sole reason why the internet was built. Thank you The Futur!!!

@Thought_it_up 5 ай бұрын

Crazy to see Chris come in and instantly recognize all of the tiny details they’ve been debating for days.

@arigrafica 5 жыл бұрын

I was waiting for the clients reaction when you guys said "in the next episode", haven't been this hyped for a series since GOT ended. My favorite format so far, keep it up✨

@redapple360 5 жыл бұрын

I love how Chris Do leaves the center stage/frame after his short comment to become part of the video. I love people/boss who can back-off a little and let others work lol. Great episode, cant wait next one.

@thefutur 5 жыл бұрын

Share with a friend and make it a viewing party! Matthew and some of the crew will be live in the chat tomorrow at 7am PST.

@benjaminleavitt3666 5 жыл бұрын

The Futur are these stylescapes being created with existing graphic elements they have access to, but tweaking them to tell a branding story, or are they designing it by hand?

@ElVic8514 5 жыл бұрын

Always appreciate the work everyone in the team does to produce these videos, great job ya'll. Sidenote: not sure if it's happening to others but i've recently been unsubscribed from this channel and it wasn't my doing. Not sure if it's a KZfaq bug but thought I'd let ya'll know. Anyway, keep up the great work!

@africanboyflyasabird2511 5 жыл бұрын

What's the document setup/size for a stylescape 🤔

@imZenko 5 жыл бұрын

Can't wait dudes! I've been sharing every episode with our design team 😎

@mrbenburns 5 жыл бұрын

That's awesome, thanks!

@karlispraulins7279 5 жыл бұрын

The value in these videos is insane! Not just seeing the process, but seeing the approach to each of your respective jobs. Thank you for this series!

@noahmukono 5 жыл бұрын

Man one thing I always struggled with when getting feedback from the Art Directors is how to note down the changes and feedback in real time while still paying attention to what's been said eg in Emily's situation. I could tell she was overwhelmed a bit. What helps me out in such situations is coming with my Gopro on such days. I place it on my desk facing the monitor and since it has a wide angle lens it captures the hands of the Directors when they're pointing at something specific. So I focus on what's been said rather than taking notes, then for clarity on the Art direction I just rewatch the recorded videos later when my mind is clear before making changes.

@fizzaiftikhar 2 жыл бұрын

I struggle with this a lot too. Thank you for sharing your way of tackling this issue. I also think what if all of this is being operated from home as we speak about the changes in office environment due to pandemic. In that case, you could be talking to directors or clients through online meetings. I came up with a solution in that situation as well. Screen record the call so that you can totally focus on what the other person is saying instead of getting distracted by taking notes. Then later watch the recording while you start working on the required amendments.

@noahmukono 2 жыл бұрын

@@fizzaiftikhar Awesome idea as well. It is good to be present and Connected to the person giving feedback.

@tonybarzuna 5 жыл бұрын

I think this series is what I've been looking for for a long time. I always find tips and tricks and whatever (which is super helpful and awesome) but, to see you guys share us the whooooole process you go through with the clients and with the designers is just amazing...PLUS YOU'RE GIVING THIS TO US FOR FREE????? You guys are the goats tbh jajaja

@mrbenburns 5 жыл бұрын

LOL we want you to up your game... and join us for the next Business Bootcamp!

@tonybarzuna 5 жыл бұрын

@@mrbenburns I would if I had the time but i'm in the middle of exams in college but next time for suree. Also, you all have taught me a lot of things which I appreciate because i'm constantly learning (i'm studying graphic design in college as well) so I literally go back home to watch your videos.

@alexhartan 5 жыл бұрын

I frickin love the blind feedback Chris gave. Straight to the point and productive. For me, Sang's last stylescape was the best. Minhye's was also good, but it would have really worked with better photography. For me Jessica has more of a chip on her shoulder than what she picked.

@HyberCrashDK 5 жыл бұрын

Again. Thank you for taking us behind the curtain on this project! So raw!

@markvidal8430 5 жыл бұрын

I'm a total newbie in the creative world and I've started with photography. The forward thinking on this channel has given me different angles for my perspective.

@eirjordan337 5 жыл бұрын

“Oh..you guys decided to print it out?” - lol that moment is just golden for me....😅

@mrbenburns 5 жыл бұрын

haha, yeah, we hadn't done that in a while

@fernandolozano7376 4 жыл бұрын

This is the type of content that most Design or Creative agencies don't show, this is the process that we all want to see and learn from, you guys are the best!!!

@TheGazanews 5 жыл бұрын

it's not easy to come up with great designs without going through that lengthy process of discovering and understand the brand sole. i think this series is useful for both brand owners and designer by putting an emphasis on how much work is done to get to the final piece of art. thanks for sharing this.

@jaybread22 5 жыл бұрын

Man… I'm loving these behind the scenes videos. Very helpful in refining my own process. Excellent job!

@user-cg9wl5dh1i 7 ай бұрын

For anyone watching this in 2023. I saw this as a bartender, and knew that I wanted to be a lead designer, from this very video. After 2 years of study, portfolio craft, and work, I am now a lead designer for a killer digital agency. I am the one who pulls up the chair, just like Ben, and helps designers sculpt excellence. Just wanted to say thanks to Ben and Mat. You were quite the inspiration.

@thefutur 7 ай бұрын

Congrats !

@dennissillas9559 5 жыл бұрын

Man this series is more enriching than four year in college. I love the last Minhye style scape, with the painted letters, it's so bold & bright i hope they choose it.

@Siddhant19931 4 жыл бұрын

Minhye is absolutely right when she says they don't have to choose her stylescape. They need to choose what's most appropriate and resonates with them and their customers. These are just options. It's nothing personal.

@SusheeNzeutem 5 жыл бұрын

I love these series! I am not a designer at all (nor artistic) but it is fascinating to see how designers think and how much work goes into designing a brand. I would have never thought that it was so complex. Keep up the good work. Simply awesome!

@SusheeNzeutem 5 жыл бұрын

@@MatthewEncina I am currently building on online course so I went through the process of buying a logo (on fiverr, yeah it's a shame lol) and watching lots of youtube videos on motivation, procrastination, personal branding etc. I stumble onto your channel by watching this video: Seth Godin-Make Something Everyday (Best Hour You'll Spend Today), then I watched this one: How to Stand out When you Start on KZfaq - w/ Melinda Livsey and Rahul. I enjoyed those and learned a lot so I decided to subscribe. Since then I have been watching tons of your videos and the "Building a Brand" series is my favorite! Everything is so pretty, the videos, the sounds, the graphics and b-roll. I love how the story is developing and how much you share about your working process. This is so generous and genuine of you. This is killer and precious content. And you guys are all so charismatic, just saying :) It makes me want to come work with you guys either as a client or even a junior brand strategist lol. Keep up the good work and thank you again for share your expertise and not holding anything back.

@GoryGaming 5 жыл бұрын

Wow

@uimi21 5 жыл бұрын

Is it just me that can't help but watch each episode of this series twice? This is so cool, I can't wait to see everyone starting with the design.

@Frank004 5 жыл бұрын

NOOOO!!!!! I Have to wait for a new episode. I watch this as a marathon and I need more... Great job guys. full of knowledge. Thank you.

@Hugo-rq3fi 5 жыл бұрын

It's been quite some time that I'm not as pumped for the next episode on a series as I am for this one right now. Keep up the awesome work!

@BradWhite25 5 жыл бұрын

I am LOVING this series! I’m starting a rum distillery and have been struggling with the branding, so the timing is perfect

@kimmythehun 5 жыл бұрын

I really dig the gentle way of the constructive criticisms offered. its direct, but very helpful.

@AliceFennelly 8 ай бұрын

Thank you a million times over for publishing this series! So, so helpful.

@Goughie 4 жыл бұрын

Blows my mind that this is free content, this is only episode 4 and Ive already learnt so much, and you've inspired me to adapt my processes. Thank you for this series! This series would feel so at home on Netflix!

@flocela 4 жыл бұрын

I really like the way the team came together after hours to explore a different path.

@2funkidesign 5 жыл бұрын

Excellent series to show real life branding in action, all the steps needed, the user focus, personas and then the refinement. Also great examples of Creative Direction not done in a precious/my vision way. Ben and Matthew are management goals!

@jonathanmontalvo127 5 жыл бұрын

Honestly.... BEST EPISODE SERIES YET! Great job you guys!

@emilyxie9011 5 жыл бұрын

Wow... I sounded real conceited when I said the client would choose my direction... l o l

@thefutur 5 жыл бұрын

pretty confident there Emily.

@judelyncubillas1508 5 жыл бұрын

I am seriously taking notes while watching the whole series

@joseluna2922 4 жыл бұрын

Man watching this series really has me wanting to learn so much more in the aspect of marketing aspects for conceptualizing ideas to clients! Def love the vids

@iunderstanphotography2780 4 жыл бұрын

such an excellent inside look. It brings me back to graphic design school with the brainstorming and critiques, but this is much more updated. I love hearing the opinions of the designers, and creative directors who have to present to the client

@jerryoverton7037 5 жыл бұрын

Love this series. I find myself counting down the days until the next episode. And my favorite character made a cameo. This is better than most network TV. Good stuff.

@antodeb1989 5 жыл бұрын

you guys killed me on the "tune in for the next episode" 😂😂😂i was like nooooo don't make it stop!!! #hooked

@Lmachine1 5 жыл бұрын

I just graduated with my degree in graphic design and yet I feel like I'm learning so much from this collection of videos. The Future is my favorite channel to nerd out on, thanks for existing and being such a rad source of inspiration, education, and encouragement. :D

@thefutur 5 жыл бұрын

we here for you Lynnae.

@rajdhillon3483 5 жыл бұрын

Loving this series! literally working on a stylescape whilst watching. This episode has been a huge help as i was wondering what was missing on my own work. Thank you!

@ChosenVices 5 жыл бұрын

I LOVE this series. It came at a GREAT time too, as I’ve been designing for a brewery for almost 2 years now and am ready to move on in both location and into a different management style that gives more respect to processes like these. This arms me with so much info and perspective, I feel more confident in what to look for in my new “home”.

@seamusmaher3598 5 жыл бұрын

Love this series, can't wait for the next episode!!!

@EddieMorti 5 жыл бұрын

I'm an advertiser focused on strategy. This kind of videos always come in hand when working with designers. You guys have really help me grow my visual vocabulary to provide them with better and more specific feedback. Thank you a lot. One question: what size are your landscape work spaces?

@Ja_Chale 5 жыл бұрын

This serious has given so much in site for me, and i'm enjoying every second of it. I'm patiently waiting for the finale!

@simoneblax 5 жыл бұрын

Best series ever. Please guys, make more of this content. This is so informative and really open the mind of someone who miss some steps on the go. You guys are the best

@mrbenburns 5 жыл бұрын

Thanks Simone!

@simoneblax 5 жыл бұрын

Thanks to you, @@mrbenburns 🙇

@maokido5462 4 жыл бұрын

This is amazing! I'm a designer from Panama and is really cool because makes me feel I'm like a intern learning with you how you help your clients to create a brand or even how is the work energy in your agency! Thank you a lot for this content!

@bonginkosimasondo6919 5 жыл бұрын

I really enjoy this series; because it is very practical and informative. I cannot wait for the next episode. I am using your style of approach for the branding of my business and my aunt's business. Thank you guys for taking us behind the scenes and get this rare glimpse of how it works in the real world.

@domadibo 5 жыл бұрын

Really love this series ! Can't wait for the next episode.

@mrbenburns 5 жыл бұрын

Thanks so much Saran

@domadibo 5 жыл бұрын

MrBenBurns I even go check their website but it isn’t update yet. ; (

@NothingChangesIfNothingChanges 5 жыл бұрын

I'm loving this series. This is the perfect compliment to the videos with Melinda Livsey.

@Thefrenchsearch 5 жыл бұрын

I'm more excited by the new episodes of this series than I was by the last season of GoT. It's dope guys, can't wait!

@Caeon 5 жыл бұрын

Love this series. My agency is working on literally the same project at the same time. We are rebranding a non traditional German Craft Beer Brewery in China as we speak. So helpful and great inspiration to see your process !

@Wildenfree 5 жыл бұрын

I’m really impressed with this series you all. It does so well to capture the processes & workflow of an expertly executed branding project. It’s great to see it all unfold in a collaborative effort as well, & helps to illustrate how it will feel once I expand from being a solo freelancer! I genuinely feel that every designer should watch you all’s content. Top notch. Grandstanding execution on Infotainment.

@nikolasgarcianikomanga 5 жыл бұрын

Thank you so much for this series of videos, I have always worked for small studios, REALLY small studios and I was not sure we were doing the process right. I have learned a lot about how you give your feedback to the designers and the critics to their work are clear and very precise.

@refused1 5 жыл бұрын

Appreciate yall putting this series together!

@balazssimon-tajdina546 5 жыл бұрын

This series is so stunning! I'm very excited.

@loopdropmedia 5 жыл бұрын

Another fantastic episode! Also love that Emily's stylescape featured shots of a cafe from my hometown here in the UK (the No.39 building)!

@HaniHassan1 5 жыл бұрын

This serial is the cream of your channel. I love all your processes, critique and feedback. My favourite style scapes are 2nd ver of Ben and the last collaborative ver. Less serif but bold Typography with Red, Gold, and Coldblue is an overall good combination.

@SquallDawg 3 жыл бұрын

Thank you guys for posting this! This has exposed so many holes in my creative process for my clients. I'm 100% self taught and have never had formal training in marketing and design, but have had to rely on videos and tutorials to feel my way through designing, so resources like these help me to grow and recraft my approach.

@marvy3473 2 жыл бұрын

this is the closest i've ever been to an actual design studio. this is so amazing

@RonaldCortez 5 жыл бұрын

Those Printed Stylescapes are SWEEEEET!!! Nice work TEAM!

@linmonPIE 5 жыл бұрын

I LOVE! this series. Seeing how things are done in the real world really helps.

@TheStudioBusiness 5 жыл бұрын

Really enjoying this series. Thanks for producing them guys!

@jolodesiderio 5 жыл бұрын

this is my fave series so far! cant wait to see how the clients will react 👍🏻

@joeymalope 5 жыл бұрын

This is a remarkable series and I think the client will choose Emily's designs

@Thesilverninja 5 жыл бұрын

This is an amazing series so far. Really loving everything about the process here.

@coopermoore9720 5 жыл бұрын

I love this series! I get really happy when I see the next episode pop up on my feed

@debukosmik007 5 жыл бұрын

Damn Ben's comment on 16:38 was spot on! I didnt realized that is was a bit irrelevant to the stylescape prior to that comment. Then as i look and think through, Ben was right. I really loved what Emily was came up with. Keep up the amazing work Guys!

@CREDOMALT 5 жыл бұрын

Absolutely loving this mini series of Building the Brand. Such fascinating content and an invaluable insight into your processes. Well done to all involved 👌

@albaraaabdelrhman3328 3 жыл бұрын

This series is the most valuable, yet amazing, I've watched in a while!!

@deependuajish 5 жыл бұрын

I'd love to see Ben make his feedbacks more clear. I'm not sure if it's the vocabulary or the way he's giving criticism. In contrast, Mathew's feedbacks are so well phrased and his choice of words, to the point! Makes it very easy to understand. He's like a second Chris to keep us hooked!

@deependuajish 5 жыл бұрын

@@MatthewEncina On hindsight, I might've been rude. But I didn't mean to come across that way. Will def consider the stuff u pointed out next time I make comments. Keep up the awesome work 👌

@jagodabrie411 5 жыл бұрын

It never felt so good to be INTJ, now knowing that Chris is one too. Awesome episode guys!

@llamasalamy 4 жыл бұрын

not going to lie, the retro stylescape is my absolute favorite

@joaquinlovero3471 5 жыл бұрын

JUST. CANNOT. WAIT. NEED. MORE.

@haddagart 5 жыл бұрын

This is exactly what we was expecting from The Futur. Thank you so much. With love from Algeria

@eka-gg 5 жыл бұрын

1. Notice the crunch time in a creative industry. The review always happens late in the work day. The office is empty. 2. I like the integration of futur course deliverables . Stylescapes, Project management. Generally these things rub me off the wrong way, but its a fken creative way to do it. 3. Positioning full service creative agency. Positioning is critical for businesses and everything that adds to their brand statement, is great. 4. Quality, quality, quality. I really hope you get the RoI on your investments. All packaged in a format that's enjoyable to watch. Hyped for what comes next.

@justinwilliams2919 5 жыл бұрын

I love this series! Learning some really useful tools from your whole team and I feel very motivated by the insider look to your processes. I really like the color pallet and texture(s) of Minhye's revised stylescape. It's dope how it blends modern and heritage. Looking forward to the next ep!

@Oljyttybasisti 5 жыл бұрын

This is the series I never knew I needed.

@mrbenburns 5 жыл бұрын

Now you're hooked

@zaynegoodwin 5 жыл бұрын

What a refreshing series, also very insightful and a great inspiration, Chris Do walking in was an epic moment for me. You all are awesome and thank you

@Freebyrd7 5 жыл бұрын

To viewers in the future (not Futur): Enjoy your ability to binge these. I'd be rolling directly to the next episode right this second if it was available. Alas...

@mrbenburns 5 жыл бұрын

Matthew got to binge watch Game of Thrones. smh.

@ifeoluwaojo3065 3 жыл бұрын

I'm from the future and I can confirm that I'm really lucky 😁

@rrichardson920 5 жыл бұрын

I really enjoy the structure of this series. You really nailed it with this one. Keep it up and I look forward to watching the next one.

@JoshGibbons 5 жыл бұрын

I have been absolutely loving these videos of the series so far!! I couldn't resist finding Hamilton's new Identity so I checked out their IG and my god you guys did a great job

@cobrakaiX 5 жыл бұрын

Great series. Loving it. I wish there was more video showing the designers putting their style scapes together. Other than that it’s been really educational and inspiring. You are all so damn talented.

@mrbenburns 5 жыл бұрын

Check out the Stylescape course, it's fantastic

@murano4141 5 жыл бұрын

I really love this series! I started to take a few of your courses and this gives me more practical perspectives. Thanks & can't wait to see the next episode!

@zilka1984 5 жыл бұрын

This series is really great and super helpful. Thank you for taking all this time and energy to share your process!! I'm a graphic designer of almost 10 years, but I am always wanting and needing to learn. Dope work being done!

@TiemunchoHabass 5 жыл бұрын

this version of game thrones is my favorite.i used to remember tuesday only for the champions league but now i begin to anticipate tuesday every tuesday.great job guys.

@bespokebackdropsbranding1942 5 жыл бұрын

argh I cannot wait for next week - you guys are killing me going all Old Skool with weekly episodes....reminds me of the sweet agonies of childhood TV series. Cliffhangers that last 7 days! I have become the binge generation :)

@insightdesignsolutionsinc. 5 жыл бұрын

Absolutely love this series - killing it as always. Thanks everyone at @Thefutur! Fav stylescape is Sang's with some typography from Emily's. The last zinger is strong but it feels too clean and contemporary for what I've seen of this client.

@mrbenburns 5 жыл бұрын

Nice

@vishakharuhela6270 3 жыл бұрын

This is one of the most incredible content I have across about Design Process. P.S. I love Emily’s confidence.

@halestorm22 3 жыл бұрын

I can't believe how sweet and humble Min is

@Brushcore_art 5 жыл бұрын

Duuuuudes i love this series! i was super "wow" when the retro handpainting stylescape come across, so unexpected and really bold looking. sorry abut bad english btw.

@YourCollegeBestie 5 жыл бұрын

Super excited for the final product!

@EnclaveDesigns 4 жыл бұрын

So far this series has been super helpful, I wish I was going to school for graphic design; I want to finish my degree in digital marketing tech and also focus on the creative side, so watching this doing lynda courses and some design courses in school have been really great help. Thanks for this series!

@djlive408 5 жыл бұрын

I “like” futur videos before I watch. Facts.

@bl0nd0live 5 жыл бұрын

Same same.. Theyve built that trust and confidence... Proof of action behind their words.

@SportsNews-zp9gf 5 жыл бұрын

A million thanks for letting us watch this process! Great work!

@thefutur 5 жыл бұрын

You're very welcome x 1m

@inmorann 5 жыл бұрын

Hey Matthew! I love this video series and learning lot from it. Regarding the stylescape then I like Emily's work. Her designs seems more cohesive to me and its seems like there is a flow in the design. So personally like Emily's Stylescape.

@miloe1er 5 жыл бұрын

This series is sooooo dope! Thanks for sharing your process.

@evadesignagency Жыл бұрын

I love the series on this channel, first I was hooked on the Melinda L series, now I'm hooked on this one. I'm really thankful for all the content on this account. I'm learning so much about how Brand Strategy is practically applied in a real world scenario and I'm so thankful. I don't feel like I learned proper brand strategy in college, we touched on it and always learned that concept is key, but looking back I don't see that we really learned how to create good concepts through proper research. We were more geared towards learning the programs. Thank You for this playlist!

@kitmuntham7130 5 жыл бұрын

another super insightful episode! love the style sheets! please do more of these kind of episodes!

@SarahAttig 5 жыл бұрын

I wanna see more! Can't wait for next week to watch the next episode!

@fergiemon18 4 жыл бұрын

thanks for making these videos. they give an overall view of the profession. They way you guys work and collaborate reminds me of architecture school. I'm even more motivated to become an art director! this has been super valuable!

@thefutur 4 жыл бұрын

Glad to hear