Google Ads URL Tracking

Рет қаралды 26,423

Күн бұрын

Google Ads provides a lot of ways for you to track your landing page URLs, so many that sometimes people can get confused. In this video, we talk through setting up tracking templates, using custom parameters, and more to ensure your campaigns are being tracked in all of your analytics and CRM platforms appropriately.
0:22 - Quick Note on Pixels & Links
0:48 - High Level Account Settings for Google Ads Tracking
1:20 - Google Ads Autotagging: What It Is & What It Isn’t
3:55 - Overview of Final URL Suffixes
5:11 - Parallel Tracking & Who Needs to Use It
6:21 - Understanding the Tracking Template Formatting
8:03 - Understanding How Parameters Work in URL Tracking
9:54 - Manual vs Dynamic Parameters
10:55 - Google Ads ValueTrack Parameters
12:33 - Using Custom Parameters to Tag Your Landing Pages
14:41 - How the Google Ads Account Hierarchy Works for Tracking Templates
#googleadsurltracking #googleadsutmparameters #googleadsurlparameters
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Пікірлер: 75

@CNW21 Ай бұрын

finally a clear answer to the difference between the tracking template and the suffix for UTMs

@LOUEARLshoes Ай бұрын

Finally, clear explanation of some things I've been baffled about. Thanks, great job!

@PaidMediaPros Ай бұрын

Glad it helped!

@AkshaySood1 Жыл бұрын

Guys, can't thank you enough for all the value you are providing in your videos. Clear, crisp, concise, to the point! 👍

@PaidMediaPros Жыл бұрын

Our pleasure!

@mukesh-googleads-specialist 3 ай бұрын

really great video, thanks for making it. watched so many videos but non had this great explanation and clarity

@AlexLunnar 11 ай бұрын

Thanks so much for this video, It's incredilble. Much love from Brazil!

@PaidMediaPros 9 ай бұрын

Much love back!

@carlamattioli6905 Жыл бұрын

Thank you for explaining this in a way that even a beginner like me could understand!I agree with many of the other comments--this is the best video I've found on clarifying URL tracking.

@MrDadek14 Жыл бұрын

This is probably the best video covering the tracking topic I've found on YT. Awesome job! You just got another loyaly subscriber. 🙂

@PaidMediaPros Жыл бұрын

Awesome, thank you!

@chandanmittal5184 7 ай бұрын

Hey humble Thank You to you for this detailed video explanation, even non coders can understand this very easily You deserve my subscription

@PaidMediaPros 7 ай бұрын

We appreciate it!

@alexisnafrentie Жыл бұрын

Thanks for video! It's really help me!

@PaidMediaPros Жыл бұрын

Glad it was helpful!

@daniel-xi4yh Жыл бұрын

Thank you very much for your explanation! i followed your guide and i build a very easy structure to manage multiple campaigns. The one thing that i'm still missing: most of my campaigns don't pass the utm-tags through to google analytics. i still find the campaign-names i use in google ads instead of the i defined via a dynamic parameter. do you have an idea what i am still missing?

@DigitalMarketingwithZaman 5 ай бұрын

I watched many videos and I have not found this type of detailed video on whole youtube...I appreciated👓

@ngasintse6580 Жыл бұрын

Thank you so much for your videossss!! They help a lot. I would like to ask if I have sitelinks on my ad, do I need to set up tracking template for them or they will have the ad level glicds on them?

@hctan9925 Жыл бұрын

Great video!

@PaidMediaPros Жыл бұрын

Thanks!

@simonorth2727 Жыл бұрын

You mentioned, adding final url suffixes can cause the account to go into review, but the docs you showed were specifically for Search Ads 360 - Engine Accounts. I've found nothing in the normal docs for making those adjustments, that would indicate the same result if done outside 360. Can you explain why you believe it would trigger a review outside of a 360 Engine account?

@DrasticJason 11 ай бұрын

Great video - a simple and concise explanation of a reasonably complex subject. (+1 Subscribers)

@PaidMediaPros 11 ай бұрын

Welcome aboard!

@XdragonxalliX 11 ай бұрын

Im still a little confused about what specifically goes into each of the boxes. For the tracking template, do i need to include my actual url before the "{lpurl} ect" and what is the "final URL suffix" box used for? thanks in advance

@chloetam446 Жыл бұрын

Thank you for all the hard work! ❤ Is it possible to track specific ad name instead of campaign name using the tracking template at the account level? If some custom parameter inserted under ad level, Will it override the tracking template at the account level immediately?

@fredmorales5094 Жыл бұрын

I understand how to track custom URLs to an address on my own website but how could I track custom URLs that point to other websites such as my company's Linkedin page?

@adishilo1918 Жыл бұрын

Thank you so much for the clear video! Can you please elaborate on the difference between final url suffix and url template? I saw that the two acts pretty much the same the the end of the day

@thathsaravidanapathirana9997 Жыл бұрын

Thank you..

@PaidMediaPros Жыл бұрын

Thanks for watching!

@152M1 Жыл бұрын

Great video! I have a question, is there a way to track what headline from the RSA that was clicked?

@PaidMediaPros Жыл бұрын

Hi Isamuddin, unfortunately no. Google doesn't make any way for us to track which headline was clicked. RSAs have up to 3 headlines possible in any given impression, but if you try and track the headline with the URL, it will only populate the portion of ad copy that you wrote in Headline 1 in the ad builder, regardless of which of your headlines was shown.

@anthonykol 3 ай бұрын

Can I use a dynamic campaign name in the custom parameter?

@DigitalMarketingwithZaman 5 ай бұрын

lovely

@gonzalorojas8501 Жыл бұрын

Hey, is there a way we can get search query ?

@earlytoriseab 2 ай бұрын

Great video as always. What happens if I set a {_campaign} at the account level, but don't specify _campaign anywhere, will the nema of the campaign then be used as a "fallback" utm parameter?

@Question.Authority 2 ай бұрын

Great Video, but I have one question. You say that auto tagging will not apply the UTM parameters that you would need for tracking in Google Analytics. So it sounds like I could do complete Google Ads URL tracking in analytics when using the tracking template or the final suffix url, but shortly after that you say that you need the UTM parameters for everything that you track outside of Google Analytics. So where exactly is the data that is tracked with tracking template or final suffix ID sent? (1:37 - 2.42)

@yootesa1515 2 ай бұрын

for the creative={creative}&keyword={keyword}&matchtype={matchtype}&network={network}&device={device} suffix, are you supposed to have a pardot form field HTML for each thing?

@a.h.9162 7 ай бұрын

Thank you for the good and clear video! However, I do have a question with regard to fetching the campaign name with help of custom variable on the campaign level & adding the {_campaign} to the tracking template on the account level. What I do not fully understand is how the value needs to get inserted under the custom parameter we named {_campaign)= to fetch the campaign name dynamically. In the video (13:57) you inserted the value Search+-+Brand...this is not fetching the campaign name, or? Another ossue I do have, is, I cannot find the tracking template on campaign level, only on account level. How to get there in order to set the custom parameter on the campaign level? Thanks alot for your reply!

@PaidMediaPros 7 ай бұрын

Hello! These are great questions. Unfortunately, Google doesn't support dynamically pulling the campaign name into URL tracking. Only campaignid. This is why we have to use a manual setup to get the name. I've always found the custom parameter path easier because you only have to create the variable at the campaign level while the tracking template still lives at the account level. You'll still have to manually make those parameters for each campaign. To find that control, you need to navigate to the Campaign settings tab for the campaign you want to create the variable for. Depending on which view you see in Google Ads, you may need to click on "Additional" or "Advanced" settings at the bottom to have Campaign URL Options show up. Hope that helps!

@trinurageekz Жыл бұрын

If we use google ads parameter tracking template will it be tracked on google analytics 4 such campaign name ?

@PaidMediaPros Жыл бұрын

Hello! There are a couple different ways you can track campaigns from Google Ads to Google Analytics. If you link the accounts directly and enable auto-tagging in Google Ads, then GA4 will use the Google Click ID to track performance. If you don't enable auto-tagging, then GA4 will track the campaigns by whatever parameters you add to the URL.

@dreamitcurso 9 ай бұрын

Greatttt

@PaidMediaPros 9 ай бұрын

Glad you liked it!

@yeshnadogra 3 ай бұрын

hello mam can you please tell where we can check the final url change after the auto tagging on''????

@user-mz1uw6ni2f Жыл бұрын

We have used the following tracking template at account level: {lpurl}?campaign={campaignid}&adgroup={adgroupid}&term={keyword} but we can't get the 'keyword' to auto fill on the test, it just registers as blank everytime. we have also tried adding custom values on the keywords to attribute them as {_keywordterm} and then used this in the template instead and it still pulls through as blank - can anyone help :(

@tuananh1354 Жыл бұрын

Hi, I want to ask ''How to traking template through another domain? Example: Main URL -> domain -> Final URL

@Hawaiirealestatetips 4 ай бұрын

I cant even find the settings to do this! lol. must have all been updated since this post

@Badmetal305 Жыл бұрын

Hello guys you are doing amazing work 😍 it would be great if you could make a video on Google ads scripts for email alerts regarding bidding/budgets Thank you

@PaidMediaPros Жыл бұрын

Hi there, thanks for the suggestion! We'll add it to the list!

@Badmetal305 Жыл бұрын

@@PaidMediaPros Thank you😊

@becentral9719 Жыл бұрын

Hey guys, I'm totally lost here. The ads I create keep on turning out non eligible ... Maybe its because I use a utm tracking link ? I dunno, but I dont really understand why I cant just paste it

@beautifulanimalworld6209 4 ай бұрын

How to create tracking URL for affiliate link

@user-ec1gw2th3f Жыл бұрын

so is it good to use both? auto tagging and manual tagging template?

@PaidMediaPros Жыл бұрын

Yes! We usually use both together since Auto-Tagging refers to the Google Click ID (gclid) which allows Google Analytics to track performance and manual tagging is mostly used for your CRM. There are options in the platforms to tell Google Analytics to overwrite manual UTM tags or not, so be sure you choose the right one for your goals. Thanks!

@urg454 11 ай бұрын

@@PaidMediaPros What will happen if you dont choose GA4 to overwrite manual utms? Also, if glcid is in use, do we still need manual utm parameters/tracking template (if no extra CRM is being used)?

@rayolesoftware Жыл бұрын

Do this work for app install campaigns too?

@PaidMediaPros Жыл бұрын

App install campaigns focus on downloading the app from the app stores instead of sending users to the site so this tracking will be different.

@ForgePPC 11 ай бұрын

Does it need to change any code in the website ?? Please answer

@mathieud4770 8 ай бұрын

Hi, no it doesn't affect the website code in any way, it is only used to pas information from Google Ads to other tracking apps like Google Analytics, your CRM or else.

@DemandCapture 2 ай бұрын

GDPR compliance?

@mingli7997 Жыл бұрын

love u

@PaidMediaPros Жыл бұрын

Thanks?

@mingli7997 Жыл бұрын

@@PaidMediaPros you’re welcome?🥲

@HarisRehman 7 ай бұрын

Where can we see the report after adding the tracking template.

@PaidMediaPros 7 ай бұрын

Hi there, you can find data for these URL parameters in your website analytics platforms, which is most likely GA4.

@HarisRehman 7 ай бұрын

@@PaidMediaPros where i. Ga4. I have looked everywhere.

@itsraobilal 10 ай бұрын

I have watched your video again and again but i am still unable to understan, could you help me?

@PaidMediaPros 9 ай бұрын

What do you still need?

@itsraobilal 9 ай бұрын

I need your email address so that i can send you screenshots of issues which i am facing

@user-ec1gw2th3f Жыл бұрын

i have one question, like if i in running gdn which is not for cpc camapaign but for display campaign in my company, should i write the template as {lpiurl}? , manually? (cause google ads consider gdn as cpc campagin not a display banner)

@SJS-ed1yw Жыл бұрын

This confuses the sh!t out of me. Can I just setup a campaign without the tracking element? I dont care about the tracking. All i want to do is pay google to drive traffic to my website. Will that work on its own and get me potential sales without this tracking thing being set up????

@adeltibani4 Жыл бұрын

our sales are on Whatsapp, can the utm link be per-typed when a new client send me a message on whatsapp so i can know that this client who sent me the messages from where he does come from ?

@takemymonay6660 Жыл бұрын

I'm currenlty using the tracking url "{lpurl}?{adgroupid}&{keyword}&device={device}", but nothing is getting passed through, especially the search term on both GA as well as my 3rd party tracking.

@PaidMediaPros Жыл бұрын

Hi there, unfortunately, Google does not allow the Search Term to be added to tracking parameters to be passed through. The only option you have there is keyword, which you already have in place. Additionally, your third party tracking will likely need to be set up in addition to the tracking URL you have in place. My guess is you'll have to add another "&" and then apply whatever tracking you need, but there are likely also help articles that discuss tracking set up on your specific third party platform, i.e. Marketo will have documentation to tell you how to tag your URLs so the Marketo platform can track it. Hope that helps!

@takemymonay6660 Жыл бұрын

@@PaidMediaPros Yeah found out about no tracking for search queries a few days after I posted this from a Google Ads Specialist. What a crock of sh*t. Can't believe in this day and age, Google won't allow us to track paid search terms within their own tracking platform. Makes no sense.