UTM parameters are not working in Google Analytics 4? Reasons and solutions

Рет қаралды 5,605

Analytics Mania - Google Analytics & Tag Manager

Күн бұрын

If you are tagging your marketing campaigns with UTM parameters (e.g., ) but you can't see their data in Google Analytics 4, there are several potential reasons.
In this video, I explain the most popular issues:
* Server redirects
* JavaScript redirects
* Invalid UTM parameters
* UTMs are removed/overwritten on tag/tracking code level
* Link with UTM parameters was clicked in the middle of a session
* Missing tracking code on a landing page
* Consent-related issues
=== TIMESTAMPS ===
00:00 - Intro
00:09 - Reason #1
01:12 - Reason #2
01:59 - Reason #3
03:06 - Reason #4
05:27 - Reason #5
06:14 - Reason #6
07:14 - Reason #7
08:40 - Final words
=== LINKS ===
Subscribe to our KZfaq channel / @analyticsmania
⭐⭐ Google Analytics 4 course ⭐⭐
www.analyticsmania.com/course...
✭ Chrome extension: Redirect Path
chromewebstore.google.com/det...
✭ Exclude URL query parameters in Google Analytics 4
www.analyticsmania.com/post/e...
=== CONNECT WITH JULIUS & ANALYTICS MANIA ===
✭ Facebook / analyticsmania
✭ Twitter / fedorovicius
✭ Linkedin / fedorovicius
Subscribe to our KZfaq channel / @analyticsmania
#googleanalytics #googleanalytics4

Пікірлер: 12

@odds87 Ай бұрын

Thanks Julius, consent one was super helpful and i think super relevant at the moment with the increasing uptake of cookie banners/consent mode/opt in analytics

@Monirul_IslamBD Ай бұрын

This is useful. Thanks Julius. 👍

@GabrieleMaffoni 10 күн бұрын

Thanks Julius! It was super useful! A couple of questions related to reason #5: 1. What happens to events that come after the "change" of utm mid session (so if I purchase something where my session started with an utm but it changed mid session)? Are they attributed to the last utm, if I were to use in my report "Campaign" dimension with "Key events" metric? 2. Is it the same as the "direct" session (e.g. if I start from a direct source and then I attribute it an )?

@CherylMarland Ай бұрын

I have a question, please. Since we open the pages from a QRCode (with UTM parameters) on our phones, does that information translate to Chrome on my laptop so when I use Redirect Path, it will show me what I just did on the phone? I hope that makes sense. Thanks!

@leonardoaquino4138 Ай бұрын

Hello, how are you? You mentioned in the video that I cannot create my own UTM parameters. But I would like to use more parameters in addition to the standard GA4 parameters. Since I want more information about the customers, I imagine I should register new dimensions in GA4, but I am a bit confused about how to do it. Can you explain it to me, or do you have a video that talks about this?

@AnalyticsMania Ай бұрын

Yoi can't do that because GA4 does not support session scoped custom dimensions. Use UTMs that are supported by ga4

@Resooma 26 күн бұрын

Does it matter if and and the other way round? I used the GA dev tool that you showed in one of your other videos, and it creates the UTM link with the source first but you show the medium first. Is this a reason it wont show in google analytics?

@AnalyticsMania 24 күн бұрын

The order of parameters does not matter

@hey_you_123 Ай бұрын

Hi man you are the best, maybe you will never read this but can you do a video on how to handle staging and production environments, I want to be able to have different Google tag measurements ids for testing and production, and to be honest Environments in GTM doesnt help or maybe I'm using it wrong

@PavelTimoshek Ай бұрын

Speaking about reason #5, won't it work properly if i set attribution model at last click?

@AnalyticsMania Ай бұрын

No, it won't

@PavelTimoshek Ай бұрын

@@AnalyticsMania hmm, this is a surprise. I thought it happens only in user-/session- attribution reports, but not event-. So can you refer to some article with potential solutions please?