Partnership Marketing Strategy for SaaS Businesses (Go-To-Market Case Study)

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TK Kader

TK Kader

2 жыл бұрын

Channext 3X’d their MRR in the past year inside the GTM program.
There are two ways to acquire customers for your SaaS business - direct or partnerships and channels. The cool part about partnership marketing strategy for SaaS businesses is that you don’t necessarily have to build a huge marketing and sales team but it can be hard to find and convince the other companies to trust you with their customers. In this Go-To-Market case study, we have Rick of Channext to dig into exactly when and how to use direct, and when and how to leverage partnerships so that you can accelerate the growth of your SaaS business.
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-- channext.com/
Get connected with Channext's Founder 👇
-- / rickvandenbosch
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Share this video with a friend: • Partnership Marketing ...
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PLAYLISTS TO WATCH NEXT
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#tkkader #saaspartnershipmarketing #gotomarketstrategycasestudy

Пікірлер: 23
2 жыл бұрын
Man, perfect 5 min intro and mind blowing interview. Couldn't have been a better format for this video, keep it up Tk!
@TKKader
@TKKader 2 жыл бұрын
So glad you enjoyed it, man!
@slycer10
@slycer10 2 жыл бұрын
Just when I start looking into something...TK drops a video!! Channext looks interesting. Thanks again!! 🙂👍
@TKKader
@TKKader 2 жыл бұрын
So great to hear that!🙏🏼
@ayushii5942
@ayushii5942 4 ай бұрын
Ive just gotten into this thing and for the first time a YT video is so insightful even for the beginners. Thank you sm!!!!!
@TKKader
@TKKader 4 ай бұрын
Glad it was helpful!
@Hosamo7
@Hosamo7 5 ай бұрын
Please explain the shorts you're using, im still at minute 1 and I have to quit and google ICP.
@TKKader
@TKKader 5 ай бұрын
I've got a whole playlist on GTM Fundamentals, I'd start there so you know the basics.
@petergreco7831
@petergreco7831 Жыл бұрын
Another great video TK.
@TKKader
@TKKader Жыл бұрын
🙏🏼
@wavygoods877
@wavygoods877 Жыл бұрын
You should make a video on the tax benefits of being a saas partner. I have 7 years of cybersecurity experience and want this as a side hustle
@WeAreOneDerLand
@WeAreOneDerLand 2 жыл бұрын
I learned so much from you! lovin the info!
@TKKader
@TKKader 2 жыл бұрын
Glad you’re getting value!
@WeAreOneDerLand
@WeAreOneDerLand 2 жыл бұрын
@@TKKader absolutely!🙂
@MarkAlex
@MarkAlex Жыл бұрын
Hey TK, can you share list of all SaaS marketplaces and websites similar to G2 and Capterra.. thanks 🙏
@TKKader
@TKKader Жыл бұрын
Google it?
@saylishardul1610
@saylishardul1610 Жыл бұрын
I want to be part of your Go-to-market coaching program. Guide me for it.
@TKKader
@TKKader Жыл бұрын
Details are here: getunstoppable.com
@WisdomMindset868
@WisdomMindset868 17 күн бұрын
I cannot agree to this strategy. As a channel business consultant I wouldn’t recommend to leave the responsibility to the channel to do the marketing of my product, there is no guarantee they would do it effectively but also partners tend to expect to receive the material as part of the enabling program in order to help them market the product easily. Resellers would simply not do this heavy task. We have to let them do what they do best which is selling to their customers.
@akshatabhosale818
@akshatabhosale818 4 ай бұрын
Hey please try to keep intros short. The videos are too long
@TKKader
@TKKader 4 ай бұрын
Thank you for your feedback.
@purenordicwater
@purenordicwater 3 ай бұрын
Good topic @delionnicon
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