I am pleased to hear that ☺️ Stay tuned, I definitely plan to do that!

You are welcome, glad you like it! Trying my best to illustrate each term with examples, but sometimes the topic itself can be confusing by nature

@@StolbovaBrand They examples you use help a lot !

Thank you for such insightful comments! Of course, everything you do in terms of branding and marketing has the ultimate goal of increasing profits or brand value. Usually, campaigns have a more visible impact on short-term sales, whereas brand building (and rebranding) contributes to the long-term, more steady growth of brand equity and increases evaluation of the brand. As for exclusivity, I couldn't agree more. It is a very interesting question how luxury brands balance inaccessibility and inclusivity. Especially in today’s reality. I think luxury brands may adapt the outer layer (plus-size models in advertising) to appeal for broader audiences and stay relevant without too much of snobbery but must always stay true to their core values and nurture the ideal image that gives birth to a dream.

@@StolbovaBrand Allow me to quote you : "balance inaccessibility and inclusivity", "appeal for broader audiences and stay relevant without too much of snobbery [...] nurture the ideal image that gives birth to a dream.". Impactful sentences here ! I couldn't agree more and I believe it is the most challenging for luxury brands. If you had to pick 3 main qualities for a luxury brand to keep their sells hot while maintaining their luxury status, what would they be ?

@RenaldMusic Sorry, KZfaq keeps hiding some comments from me 🙈 I think the first would be innovation because it may be democratizing and avant-garde at the same time. The second - collaborations (I did a whole video about it recently), they often allow to temporarily broaden the audience of a brand without hurting its exclusivity. And finally, sponsorships that contribute to the brand’s desirable status and elevated image (the most recent examples is LVMH and the Olympics), it also may be art exhibitions, charity initiatives, everything with good publicity vibes. What do you think?

​@@StolbovaBrand KZfaq seems to be playing games lately, that's why I contacted you by email, I've your received it ? I totally agree with your list and arguments. Very well put and I can tell you've practiced your subject with tremendous passion and objectivity. When you talked about sponsorship I automatically thought of Rolex which only sponsors the top-line sports like golf, Tennis. It truly emphasizes the luxury aspect of the brand. They don't need to advertise on TV or social medias. The marketing aspect of a luxury brand is so appealing to me, I definitely can't wait to launch mine next year. Talk to you soon Elizaveta ! Maybe by email so I can tell you more about my project.