I think you should make another 'The era of copycats' series for Rihanna cause Im 100% sure that it wasn't just Rita Ora at that time who was marketed as another Rihanna

It’s hard to to mimic a artist unique as Rihanna. She’s has a very unique fashion, voice, aura, and presence that a lot of superstars try to imitate but fail at succeeding.

“I will never let you down” is definitely my favorite Rita Ora song. She just never took off like she should have. If she would’ve done something to separate herself from the Rihanna comparisons, she probably would’ve had a better music career

I used to say Rita Ora looked like a whitewashed Rihanna as a joke 💀 I didn’t know it was intentional

I think this video mostly references her fame in America cos her music still remains relatively well received in UK and Ireland

I never knew their was a comparison between Riri and Rita Ora

I think her management team (Jay Z etc) were pushing her as the British Rih. You have to remember that not many people thought Rih would have the career that she did

Gosh I miss the clapback Rihanna era 😂 what a time, when celebrities used twitter like normal people lmao. Also, Honest saying he understands why Rihanna rejected the song... I do too but that song sounds soooo much better when Drake did it [alone] under the title 'I'm ready for you'. Idk why the heck Rita changed it because it was perfect. THAT version, I would have liked to hear Rihanna do

I would like to see a video about Missy Elliott & her career & impact on hip hop/rap. I would also like to see a video of Brandy & her career & her impact on r&b music & her Full Moon / Afrodisiac Era & why Brandy is an important figure in r&b

Rita Ora is truly talented. Her voice is so powerful. She could be a star if she could find her own lane

Rita had potential but her label never let her try something new.

Never got the comparisons between the two, besides them looking similar at one point their music did not sound the same. Rita had a more dance/electropop with a bit of Rnb whilst Rihanna had the Caribbean influence in the beginning of her career. Although that time edm sound was popular that's about it, Rita is just another British artist that never broke into the US which isn't anything new. Had she released a second album around 2014-2015 when she was releasing a bunch of hit singles, also she could've broke into the US with I will never let you down had her ex Calvin Harris not blocked it the collab with Iggy would've catapulted the song.

The fact they put move over Beyoncé stickers on Rihanna’s albums 😬 That was news to me lol

I remember when She burst on the scene in the U.K.. racked up 3 no.1s in 2012, seemed like she was gonna be here to stay. She was in the same position Dua was just before she cracked the States. It’s sad Rita stopped making music because she actually has a great voice. Life seems to have worked out for her. But it’s interesting to speculate about the music she would have made if she continued releasing albums between 2012-2018. A 6 year gap in todays music climate isn’t wise. Not mention music trends toward the end of the decade were COMPLETELY different. Her debut album sounded fresh in 2012. By the time ‘Phoenix’ dropped in 2018, her brand of music seemed dated and utterly pedestrian. Shame industry politics and ligation got in art’s way.

Ever notice that when someone is dubbed as the next__. Most of those peoples career are left in the dust. Not saying Rita is a bad Artist but if people would have let her do her own thing and not compare her, she could have made it bigger. Kind of like how Austin Mahone was expected to be the next Justin Bieber.

Rita ora is a whole white woman.

Calling someone “the next” anybody is like placing a jinx on their career because the fans of the person they’re being compared to will go out of their way to sabotage and tear down that new artist. As well as immediately casting a shadow over them. They called Beyonce “the next Tina Turner” until she went “white-girl pop” with I Am Sasha Fierce and got out from under that shadow. She still had to deal with the older crowd disrespecting her and trying to discredit her talent in defense of Tina Turner just because she was called “the next”.

I think the whole Rihanna thing for Rita was mainly pushed onto her than her wanting to take that route. Like they do most artists.

There will never be another Rihanna!!

I remember Back in 2011/2012 when I would see Rita's pics all over Tumblr and We Heart It and people thought she was part black and sometimes confused her with the model Jasmine Sanders 😂😂

I never understood why she didn’t go further ! Rita really can sing though and has a star quality.

There is always a “next Rihanna” that never makes it lol

I personally love Rita ❤️ she has an amazing vocal range she just needs better songs and production to match that beautiful voice of hers.

Rita is a crazy business woman. Y'all have no idea how rich this girl made herself

That time when Azealia Banks called her Rihanna’s understudy, I will never forget. 😂

She would have taken her place too if she got those 1,000,000 retweets 👿

Her album pheneox is ICONIC. one of my favorite albums

Rita Ora is one of the most underrated artists out there, she has a perfect voice, now if you wanna be honest forreal you should just let everyone know how roc nation used her, and did so much damage to her, she was baned to make new music at the worst time any artist could be, right when she was taking over. Anyways she’s doing great and never let herself vanish but worked so hard and still is, and I love the fact that she’s doing what she loves.

loving all the one-hit wonders you're doing lately.

i really wish people would stop associating rihanna with jay z. he did not believe in her at first or really claim her as apart of the “family” he put all his attention into terraria marie. terraria marie was supposed to be the “it girl” on roc nation. it wasn’t until rihanna’s good girl gone bad era that jay z started to believe in her. she was funding her own music videos because roc nation wouldn’t. she made herself an icon jay z didn’t do shit for her 🧏🏾‍♀️

I used to think Rita Ora was mixed. I was shocked when I found out both her parents were white. I definitely think Rita ora messed up when she stuck with generic pop music. Her voice is way too soulful for pop she should have went full R&B.

She's has always been big in europe & Asia but not North America

rita oras bang EP was on repeat for months, I love it and her vocals and visuals

I remember first hearing Drake's version of "RIP'. It was floating around in 2010 as a leak called "Im Ready For Ya" and it sounds so much better than the version he gave Rita Ora. You can still find the full track on KZfaq now.

The way Jay Z tried to make this girl happen back in the early 2010s was so annoying and borderline harassment, she was everywhere but her personality, identity or good music were no where to be found. When will they learn that if an industry plant has no charisma or good music they're gonna flop

The problem with Rita was people felt like she was being pushed on the Black community with a taste of Black fishing. Her career was already done before it started in the US. She was more known for fashion, showing up to any event and being way to comfortable next to Jayz. She should have cuddled up to a different group of people because the Rihanna, JayZ, Beyoncé circle may let people in but they never get far for long. They are trying to spread a Black excellence idea and Rita was just not going to work with all the extra stuff.

Americans really should look into what Mediterranean Europeans can look like, I’m afraid whole countries’ population would be labeled as trying to look ambiguous

ngl I can’t name one rita ora song to save my life

I will never understand why being successful in the US means you officially made it when internationally you are more recognized, loved, & appreciated ???? Like Rita Ora was doing amazing internationally but just stopped cuz she wasn’t doing well in the US? (Well that’s how it appeared to me)

She looks so different with her actual skintone.

Rita was a judge on the x-factor at one point and I remember really enjoying her personality... those saying she has no charisma are annoying like you could do so much better. Just want to add that she has an incredible voice and has absolutely made it in her own right cuz she gets sooo much unnecessary hate

Anywhere its a music of my life! I love her music.

7:32 I screamed at this part 😭

her album “phoenix” has actually some really great songs, if you have the time, please do check it out. with the right team, this woman can be huge. it baffles me how dumb songs reach number one so easily but some beautiful ones never even make it anywhere…

I think the reason she never became as big as many expected, is because at first most ppl thought she is a mixed POC, and later ppl found out she is europian white woman, who look and acts like she is at least mixed. I'm sorry to her fellow Albanians who support her, but most ppl when she started making music, thought she was black, and to be honest she did use the racially ambiguous card to her advantage

Yea in the US we wasn’t going to allow Rita to be the next Rihanna. The thing about Rihanna is that she’s is RIHANNA and she had something that these girls will never have and could accomplish. Sorry! There’s just no way of replicating that. I did like Rita when she came out but she wasn’t relatable.

I literally just learned TODAY that Rita Ora isn't mixed...

This topic is so irrelevant now. What you should be talking about is how hard Rita has worked in the industry for ten years. During roc days she was treated so badly and they blocked her albums in both 2014 and 2015. (They can be found on KZfaq) Even after all that drama she reinvented herself with pheonix in 2018 and it literally has 3 BILLION streams. Everything she does, she does to the best quality and her vocals are getting even better. She has so many hits, she’s internationally successful everywhere apart from the US. She’s been on a break but her third album is coming to outserve all your faves, watch out for the lead single in October! 😌

You are shady for including the picture of Rita Ora and ASAP Rocky together in it, lol!🤣

I feel like Phoenix is SO underrated!

"Hanging out with other celebrities," - shows a picture of Rihanna's current boyfriend. Lol

I can see why people compared the two in the beginning of Rita’s career… but not now years later. They are both very different in their own individual ways.

Rita Ora is a better singer than Rihanna, and I love Rihanna.

America didn’t need a great value version of Rihanna.

Entering the industry as the “next” *insert name of megacelebrity* is NEVER a good move. You won’t get the respect to last. Rihanna wasn’t going anywhere at least try to copy someone who’s on their way out/no longer relevant/on their way out the way Adele filled in the hole Amy winehouse left or the way Ariana did Mariah.

Honestly I don't care what these Rihanna fans think Rita Ora literally has the voice that is beyond this world I love her music and honestly she should be on like on her fourth or fifth album by now I just think she's a good example of what people that are greedy and label executives can do to an artist to keep them from expressing themselves through their music

I didn't know Rita Ora and Drake were so close. 🤔

So a video on why Mindless behavior broke up

The shade in this title 😭😩.

I never heard of them being compared until now tbh? I did however know about how Rita, Bebe and Dua were constantly compared at one point. You should do a video about that. Especially about how Dua has moved into the general mainstream plateforme being given recognition etc when Rita and Bebe who (probably, I’m not sure) have been around longer were never pushed to that level.

Ora is irrelevant. She never really had a big moment thb. One of those solid singers who are there trying but no one really cares except her hard fan base,

Anywhere is probably her best song imo

Everyone wants to be Rihanna but don’t want to put in the work.

It pissed me off that Calvin Harris put a ban on "I will never let you down" That's my favorite song of hers

This video was so informative and well constructed. Didn’t want it to come to an end . Great Job 👏🏾

Rhianna didn't "create her own lane and style". She stole Fefe Dobson's look and style and with a major label backing her, she did it quite successfully.

Rita is a prime example of a music artist who just simply never took off (at least in the States). I remember back when “How We Do” and “RIP” were out, they both did better in the clubs and she had me excited for the “Ora” album. However, it never was released here and the interest wore off. After that for the most part she got more attention for other things besides her music. Yeah, there was “Black Widow”, but otherwise her singles fly under the radar here. Her constant image reinventions also are a factor why she hasn’t hit that star status here because she keeps being unrecognizable before establishing herself.

They do look a like!😭

Can you do a video on Jesse McCartney?

I saw the title and I just knew this would be messy…then I saw you put that photo of Rita and A$AP Rocky and I knew I was right. Lol

R.i.p is one of my favorite songs and the production was spot on

If I think of Rita I think of “I’ll never let you down”. It’s a song that I still hold close and it’s for sure her best song. Periodt. But also when I see her in TV my first association is “who invited you?” for this one I blame Haute LeMode completely

I like Rita Ora, shes talented and sweet But I think that this is an example of the influence of an artist's team on the artists career, I feel like they might have been using the same teams

My favorite song from her is Poison.

I would have to disagree i believe she is still holding her own weight she just isn't in the lime light and this happens to many UK artist after a while like Ellie Goulding. Rita ora most successful song was released 3 years ago " let you love me" .

Rihannas influence on pop, r&,b and dance vocals are criminally sidestepped.

I didn't think Rihanna really had a down faze. It felt like she was being her real self

2 different flows and different styles I love both their styles , they were sighed to the same label and management , it isn’t new for labels to push or pit 2 women together ! There both beautiful and successful in there own . They looked alike as well ! Ppl always be reaching

Rita’s new music is so good yall should stream her new ep and singles

Tinashe and her career was also kinda set up in a way similar to this, when that one article came out with the infamous “Watch out Beyonce, Here comes Tinashe” headline

We all start from somewhere. Rihanna also started singing Britney Spears leftovers. People need to give people a chance to become great, why pick and choose.

Rita Ora has such an amazing voice! I want her to come back🥺

i always thought rita ora looked an awful lot like pixie lott back in the day. like it was scary how much they looked alike

Massive fan both of Riri and Rita, but I never understood Rita's trajectory. Idk where the border is with her. Where she lacks something, where the industry doesn't give her what she deserves, where she goes to take what you couldn't expect from her. Riri has an obvious far superior superstar status and will forever have a far superior legacy even in case she won't release anything new in her life, but Rita with her chaotic nature and no sense trajectory full of what ifs to me is more vocally gifted, is a better performer and on paper always had a superior ceiling. The problem with Rita for multiple reasons that potential lost the once-in life chance to translate into superstar status.

We don't need a rita ora musically.

their voices r 'different'. I never mistaked rita's song 'for 1 another ie. riri'

It's a similar situation as Britney vs. Jessica Simpson. Ora lacked the IT factor and crazy ambition Rihanna had. I don't think Rita was that passionate about music... Once her name was on the map, she's been happy just being a celebrity.

People never get rihannas name right

I feel like Rita is a classic case of looks getting you very far.

Honestly Rita did have that it factor and I love the fact that she had style but once she became more main stream it kinda went more weird with a fashion sense and her music kind of fell off

Okay but, not discussing the fact that Rita Ora is a white woman who was brought in to replace a black woman’s career is an egregious omission from this analysis…

RIP sampled 'Heartbeat' by a not well known and super underrated Nigerian-German singer called Nneka, go check her out, seriously she's amazing.

I liked Rita Ora and Alexis Jordan during the roc nation era!

Thought the title was gonna say: Former lightskinned dopleganger/body double.

Rita Ora is so boring, no artistry image, she goes where the wind blow, she collab with who's the most popular

Rita ora is such a queen

I love Rita ora Shes unproblematic and makes innocent fun pop music and its ok

I like Rita Ora’s song body on me with Chris brown I think that’s her best song

I enjoyed Rita’s earlier music

Anywhere and IWNLYD her best songs, glad she left Jay’s label.🙏