Consulting mock case interview: market entry (part III)

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Consulting mock case interview: market entry (part III)

Рет қаралды 77,881

Күн бұрын

Here's part 3 of our consulting mock case interview video focused on answering market sizing case interview questions.
🎥 In this RocketBlocks video, our ex-BCG Founder, Kenton Kivestu, role plays the candidate, and then also takes a step back to talk about what went well and poorly in each of the candidate's responses.
🎬 Video Sections:
00:00 Intro
02:44 Weak answer
05:36 OK answer
08:31 Great answer
14:12 Critique
18:32 Concluding thoughts
🚀 Prepping for case interviews? RocketBlocks has the best concepts, drills, and coaching to get you more consulting offers: www.rocketblocks.me/consultin...
💡 Looking to become familiar with the consulting industry, the career opportunities, and the recruiting process? Our free consulting guide covers it all: www.rocketblocks.me/guide/con...
➡️ Check out part 1 of this series: • Consulting mock case i...
➡️ Here's part 2: • Consulting mock case i...
#caseinterview #consultinginterviews #marketsizing #marketentry #interviewprep #RocketBlocks

Пікірлер: 27

@TheKurotsu 5 жыл бұрын

Thank you Kenton for an excellent case interview example! Watching the three parts made me get the gist of providing a great answer. It is also very helpful that you contrast an "ok" answer with a "good" answer, as there are small details that truly stands out. Keep doing what you do!

@kemohuang1400 4 жыл бұрын

You should have a career in acting 😂 the weak-scenario character is great

@user-hu7ni3sj6t 4 жыл бұрын

Thank you so much. It is quite inspired. I am wondering that Why does 25% of Americans eating breakfast need to change to 20%? Although there may be some young people who can't buy breakfasts, their parents will pay for it. Therefore, I think changing 25% to 20% is unnecessary because if someone eats breakfasts, someone will pay.

@lcarn500 3 жыл бұрын

a valid piont

@joaopaulo9629 4 жыл бұрын

Thank you so much, Kanton! You helped me a lot in a interview that I was participating. I'd never did this type of interview before. Greetings from Brasil!

@rocketblocks 4 жыл бұрын

That's great to hear! Everything gets better with practice - good luck!

@nickbyrd1027 5 жыл бұрын

Once again, great video! Being able to compare the qualitative differences between the answers gives an awesome insight. Question: When doing your final calculation for market valuation, could it be a smart idea to do a range to arrive at your final answer? For example, could you say: "In my experience, quick service breakfast is usually between $4-$7." Then give that range and find the median or low-median to be conservative? Or is it best to just go with a straight answer?

@KabirSingh-nk6fs 2 жыл бұрын

Kanton that's great. It's juat that you make the first answer/bad answer unable to bare. Thanks a lot for this series.

@AY-ln1mk 3 жыл бұрын

so helpful, thank you very much!

@jasssizzle 4 жыл бұрын

Thank you for this! I love your analogies.

@rocketblocks 4 жыл бұрын

Glad you like them! More great videos coming soon :)

@anilbala1937 5 жыл бұрын

Thanks Kenton for this great video, I was wondering how would you approach the sanity check if you didn't know the overall size of the quick service market? Is there an alternate check to see if $32b is a reasonable number?

@ethanluc8908 5 жыл бұрын

Hello buddy, I'm not Kenton but I would say know the GDP of the country before your interview and compare your answer to this. Moreover, you might want to know the revenue of certain big companies e.g Amazon, Walmart and if you're lucky you may have researched McDonald's revenue before hand, which would help.

@aishwaryavpkadam 2 жыл бұрын

How do you determine the market share for the client of the 32B

@GotniMoz 2 жыл бұрын

Where is Part IV??

@aleixmp95 3 жыл бұрын

Thank you so much Kenton ! Great video. However, I wonder why you decided to change 25% of people taking breakfast daily to 20%. In the case that a certain segment couldn't afford it, given that the percentages are always presented in a MECE framework, shouldn't it be already considered within other groups?. For instance, if a teenager cannot afford to have breakfast at our client's company - or similar - shouldn't he be considered either within 75% of people not having breakfast daily or within 30% of people having breakfast at home ? Because in that case, the correct percentage of daily people taking breakfast - no matter how many people can afford it or not - should be 25 anyways. Really helpful. Thanks so much.

@jean-baptistebailleux4526 3 жыл бұрын

I agree. On top of that, I would argue that we actually currently underestimating the market size, since we ignore people not buying breakfast everyday. So I would tend to increase the 25% rather than decreasing it.

@jean-baptistebailleux4526 3 жыл бұрын

It would have been easier for the maths to use 320M people instead of 300M

@manshagadi613 3 жыл бұрын

Shouldn't you take few seconds to organize your thoughts before diving into stating your structure?

@sabrinakhan8227 3 жыл бұрын

Do you mean 5% don't get to vote with their wallet? You said 20% both times.

@mikhailpotapov4086 5 жыл бұрын

It’s not the best idea to present 3 similar videos first and only then tell your thoughts on them. By the time you watch a third one you can’t say how it is different from the first one. Just a suggestion

@peseweng1 3 жыл бұрын

WHY DO YOU ALWAYS SAY 400 DAYS A YEAR ????

@rocketblocks 3 жыл бұрын

because rounding messier numbers (like 365) is key to doing the math quickly. AND because the goal is directionally accurate NOT precision. The interviewers want to see your logic and basic math... on the job everyone knows you'll have Excel for precision

@jazzyj2899 3 жыл бұрын

@@rocketblocks hi Kenton. Can you provide a little detail on the basic maths needed for these types of off cuff estimations? I see that it's basic add/sub/mult/div, but I actually would have trouble doing some live, without writing it out

@pushkar000 Жыл бұрын

If you want to stay true to 365, you can also just 0.9x the final answer to bring it back down.

@gankala8 4 жыл бұрын

First off how can you just "assume certain things"... I think the proper way would be to do primary market research and ask a sample set of 1000 candidates and figure out from there....

@andrewzhu6155 4 жыл бұрын

But that's not how consulting works, you have to work within practical constraints to make business decisions