What you said about 3c hair girls being on the box AND being the face of the natural hair movement is golden

you can not risk damaging the models hair, but you can sell lies to your client and damage their hair? girl that's a LAWSUIT.

There are so many myths against kinky natural hair... A perm is easier to maintain, a wig is easier to maintain... When I look at the "healthy perm girls" routines, it seems pretty complicated, same thing when I look at wig tutorials... They often use as much products and time to style the wigs than what we do with natural hair.... Nothing against the perm and wigs girlies but I wish we stopped spreading the "it's easier to maintain than kinky hair" myth

I don’t miss getting my hair relaxed. I was so used to getting chemical burns around the kitchen cause I was wanting that bone straight. I got so tired of the neutralizing tiny shampoos and had to keep washing until the pink shampoo turned white!!!! 😂😂

Sometimes these women on the ads aren't even black. My friend who's half Hawaiian/Puerto Rican is the face of the Optimum Relaxer with natural hair...plus they darken her skin in ads to appear more black.

Unpopular opinions: 4c hair is NOT difficult to manage and it's actually the loud whining and complaining about 4c hair that is part of what makes 4c girls hate their hair. I'm 34 but I've been natural since I was 10 and I never knew there was a problem with my 4C hair until the natural hair movement happened and I saw people all over social media whining non-stop about how awful it is to have. Women would go natural only with the hope that they were type 2 or 3 and if they found out they didn't have it, they would just live vicariously through type 2 and type 3 women online. Absolutely sickening. I'm honestly not mad people are going back to relaxers. If it means it'll silence the chronic screaming about 4c hair that we've had to listen to for the past 10 years or so then so be it. 🤷🏿‍♀️🤷🏿‍♀️🤷🏿‍♀️🤷🏿‍♀️🤷🏿‍♀️🤷🏿‍♀️

For many of us, getting a relaxer wasn’t a choice. It then became engrained that it was a necessity for various reasons. I started growing out my relaxer in 2007 when I worked in the West End, ATL. I saw a lot of BW with natural hair and they inspired me to let go of my relaxer. I have no desire to straighten my hair with heat, let alone go back to a relaxer.

The amount of money Black girls and women paid to have relaxed/ permed smooth hair …. All lies to get our hard earned cash . Thanks Mayowa for highlighting this😱

I joined the natural hair movement in 2016 convinced by social media that underneath my permed hair was 3C curls. I’m 4C and now have microlocs that I adore 🥰

Mayowa, Mayowa listen to me love. You are a gem and a gift to this world. Thank you. "If the natural hair movement had flipped it's formula to where we celebrated kinky hair in it's shrunken state which is its HEALTHIEST state" GURL I have been saying this to my friends for the longest time and felt like I never got heard. SHRINKAGE IS NOT THE ENEMY. It's a sign your hair is healthy. It's just how our hair is. But we were taught to hair shrinkage cuz the natural hair movement used 3c hair as its symbol and end goal when that's not the reality for type 4 hair. Our hair is beautiful, strong, tenacious, and versatile. Type 4 hair will never look or present itself like type 3 hair and that's OKAY. It's beautiful. As a teacher, I have learned so much from your channel and you are one of the reasons I stopped killing myself to use a bunch of products to manipulate my hair to look defined and look like type 3 hair. Now, I literally just use water, and raw shea butter and maybe some coconut oil. And my hair is so healthy omg. I still shampoo and condition here and there but I haven't touched my gel in months because my hair is beautiful the way it is. And some of my students wear their hair natural, in puffs, in braids, or fro and I make sure to CELEBRATE their natural hair and tell them everyday how beautiful it is. I even quote you Mayowa to my kids. I tell them, "Our class is like our hair. We have type 4 hair that is strongest when coiled together. Our hair is stronger together and so are we. We need to be kind and build a strong community in our classroom because, like our hair, we are stronger together". Thank you Mayowa for teaching me to love my natural hair because I am now teaching this new generation of black boys and girls to also love their natural hair and girl its working. These kids are confident, bold and happy

Oh girl, that last bit about the force and manipulation, the softness and tenderness. I've been pulling and dragging my 4C hair all my youth. Now in my late 20s and my hair is beautiful (but sparse, with breakage). I'm slowly but surely learning to love my 4C hair and show it extra care and attention with gentleness and tenderness. I don't use a comb anymore to detangle just my fingers. I braid my hair, but very loosely and usually just do 2 strand twist. I'm hoping and praying it will grow back to its fullness that I once had.

As someone with 4C hair who eventually locd and never looked back, the only time I felt free with my loose natural hair was when it was in its shrunken state/afro. My hair never did well with wash and go's, twists outs and I felt so MUCH self hate watching the whitneys and other girls with loose hair textures looking the way I wanted my hair to look but could not achieve. And the gag is, people even lied about their hair being 4c because they make money off of our self hate. I'm still learning to love my hair but its been a long road. I have medium density and fine strands. Thank you for pointing out the audacity. Its important to point out the ideals that we could have never reached. Like the BBL girls doing fitness videos and content.

I honestly think that a lot of the colourism and texturism in the US is contributed by the normalisation of the One Drop Rule, which means that mixed people are also considered black. Due to that, because they're more diluted, palatable forms of "blackness", mixed people especially mixed women, ended up being the representation of black women and because of that, became the beauty standard in the black community, so even the idea of what is light skinned is even lighter than what it should be, because mixed people are involved. Same with texturism- all the black girls with hair insecurity because looser curls of women women are deemed the standard. I feel really bad for black girls growing up in the US with those kind of comparisons and unfortunately many, even black women, have adopted the One Drop Rule, not realising that they are ruining their own representation. At least nowadays, some are waking up to the disadvantages of it.

Awww “a 4c baddie in the making.” I like that

I never got a perm, bit when I saw that Twitter thread, I was thoroughly pissed and annoyed. Them "boxes" caused arguments in my house. My two older sisters were permed. When it came my time, my dad started fighting with my mom because he was convinced perms caused hair loss, cancer, etc etc. I never wanted one either cause I liked looking like Erykah Badu when my hair got wet 😂. Anyways, mama wasn't happy lol

As soon as I stopped the million and one steps, my hair became healthier.

I've been waiting years for the texturism conversation to finally take off. I hope this video goes viral!

12:35 The rough combing. You wouldn't wash cashmere or silk in harsh soaps, dry in high heat, stretch, wrench, or iron. Your own hair is the most valuable, most rare, most precious fiber in the world. 3C, 4C,4Z, however or whatever your hair is the only source is your own beautiful head. Treat it like that.

I got tired of doing those hair routines so I just washed my hair and used Shea butter and left my hair alone after and it started growing😭😭

I love working remotely now instead of being forced into these "professional environments" where I have to make my hair suitable to the yt gaze to be respected. I do almost absolutely nothing to hair now and it is so healthy

Yes queen. Talk about it! The image was false advertisement🤦🏾‍♀️

I too used to hate combing or getting my hair combed... Often times even our parents didn't have super kinky-coily hair, so man having my hair man handle created a disdain for getting my hair comb. I loved having my grandma do my hair. I don't know how many of you remember the routine of your grandma telling you it was time to get your hair combed or washed (I'm almost 60) and each cousin would sit and take their braids or plats a loose on wash day, use the spray bottle of warm water and vinegar mixture to pre-poo to loosen the dirt before our turn for washing. Our grandma used a chair up to the kitchen sink. If we were small, she propped her foot in the chair, sit the child on her knee facing away from the sink, and fold the child back so the hair was under the water. For the older child, we were on our knees, on the chair with our hair under the running water. After she was done, she would wrap our wet hair in a towel, assist us to our feet, send us on our way in order to make room for the next child. We mostly wore plats as very small children, box braids as older children, and no ponytails unless it was a special occasion. Cornrows were only for pre-teens and older who were learning to do their own hair or someone else's for pay. On braid day we would again take our own hair a loose, get the comb, brush, hair grease (to grease our own scalp prior to getting it comb (regreased, brushed, and styled)), and we each had to get a mason jar of warm water to dip the soft brush in to tame our edges as my grandmother used to call it. Then when our turn was up, we would put everything on the table, as my grandmother would wipe her hands on her apron from the last head she did. She would take a squig of her Diet Rite Cola, tap her lap, and that was the signal for us to find our place on floor between her legs to get our hair combed. When she needed to get to the back or side of or heads, to keep us from suiting in one place for so long, she have us turn left or right, and on our knees facing her with our forehead on her knees to do the top back. Just typing this, reminds me of the natural no product days... Wow! Thank you for this topic which allowed me to really reflect on my childhood. Great and yet simple times I forgot.... Today, I wear sister/ micro locs... I love my kinky-coily hair and would never trade it for anything. I don't sleep with anything on it... simply a satin pillowcase and prop it all to the top of my head before going to sleep. Like your hair ( which I totally adore), my hair is big on top... Looking more like a mane because I don't tie it down... Not at all... So... If you can, imagine this 6' tall woman walking around with what looks like a mid back length lion's mane...😉😉😉😂😂😂 I love my 4c😂😂😂😂😂v

Your video made me remember Malcolm X's great words about the psychological violence of the process of hair perming on Black Americans in his autobiography. Thanks for another great video !

Your commentary is brilliant and your dreads are beautiful

Type 4 hair is only high maintenance if we are trying to make it look like a well defined type 3. Any hair is high maintenance if you are trying to change the texture tbh. In the beginning I'd also use 20+ products and a year-round hair care routine until I realized my hair wouldn't expontaneously change because of products. The alternative was either focus on making it healthy or spend 4+ hours styling it after every shower. Now my routine consists in a gentle shampoo, a paraben-free conditioner, 3-day fermented rice water, a bit of leave-in to keep the shape, and an oil blend at night. It's still a lot comparing to more natural approaches, but it's been working for me for 3 years now and I have no plans to change.

I agree with you....natural hair in its shrunken state is healthy but I have yet to see anyone wearing it. When I do that with my hair, people frown as if it is unkept but I don't care. It's either that of plain ole fashioned plaits for me. I grew up in the 70s and never heard of "defining your curls" or 50,000 products to achieve a certain look. It was shampoo and grease for us.

Growing up, my mama always permed my hair (I think she permed my hair for the first time when I was like 4 or 5 years old) and I used to wish my hair came out like the girls that was on those boxes (and also my best friend at the time was a light skinned girl who had really long 3 type black hair that was down her back and I wished my hair was long like hers ,but my hair never came past my lower neck) but instead it made my hair dry, and by time I was 11 years old my hair was slowly breaking off due to the amount of perms I was getting (it was getting so short my mama couldn't even put my hair in a ponytail), so when I was 11 my mama had cut my hair into a TWA and added a texturizer to my very short hair. So from 11 until I was 17 I was getting texturizers put in my hair (I couldn't believe I thought I was natural back then lol) but then the texturizers started breaking off the hair on the side of my edges, so at 17 I stop putting texturizers in my hair and just went fully natural. But even then I was still straightening my hair (which always came out terrible), so for like 4 years I was wearing afros, plaited twists/braids, and straighten my hair, it's even been a few times I shaved all my hair off and rocked the baldie look. But as of a few months ago, I decided to let my plaited braids loc up and now I have beginner stage Freeforms after growing my hair out for almost a year (my hair is a little bit longer than my profile pic now). Now all I put in my locs is H20, and 100% organic coconut oil and wash my locs with real African black soap because those products make my hair and scalp always feel so moisturized I feel like this is the best hair growth journey I ever had. I give thanks to my big bro (he's been having freeforms for like 7 years now) and you Mayowa for inspiring me to get Freeforms ❤️

I believe most advertising is set up to lie. Hair industries have been doing the same thing, e.g. KZfaqrs who play the natural style thing and act like their hair is 4c when the hair, in front of our eyes, is 4a, 3b, 3a, etc. I literally watched one KZfaqrs say with an attitude "I know my hair isn't 4c but yall know how it is". NOOOOOO WE FREAKIE DO NOT. When natural hair KZfaqrs went crazy and the twist styles were hot, so many 3b, and 4a KZfaqrs lied through their teeth, they knew that the product they used worked differently on 4c hair, and they didn't care. Shoot, even using edge control, so many had slick edges already but made it seem like the product made their edges look a certain way, no your edges aren't kinky so of course, it's going to lay down a certain way. I struggle to support the black hair business because their advertisements bothered me the most by lying right in my face, nothing manners to them but duking people for their dollars.

The amount of women who purchased that olive oil creamy crack relaxer box to get the flowing hair on the picture when it was a silk press of 3a all along!!! Mind blown. 4c hair isn’t difficult. Trying to make 4c hair do what 3a hair does is difficult. 4c hair thrives with a gentle hand. So many folks in Hollywood who have their hair don’t relax their hair. Folks don’t talk enough about this.

I would pay for your fashion look book if you created one. You just serve every single time with these outfits, makeup and hairstyles 😍

We were fooled!!!! I always wondered why my permed hair (back in the day) never looked like the girls hair on the box smh 🤦🏾‍♀️😆🫣 #youliveandlearn

I have been natural since 2002 and I will never go back to relaxers. EVER!!!

you know those commercials that be like “if you’ve ever suffered from xyz back in xyz then you’re entitled to compensation!” i feel like that’s all of us right now. it was all a lie! we need compensation 😭 no but seriously, i like the correlation to how the looser curl pattern girls were on the boxes and also the face of the natural hair movement (when they’ve always embraced their natural hair) they know damn well it didn’t start with them. I love my 4c hair now and anyone else that has 4c hair your hair is beautiful 🫶🏾🫶🏾🫶🏾

Not gonna lie this pissed me off too, all the literal scabs in my scalp and tears i cried from the burning and allllllllllllll the hair lost, over LIES!!! Where's the classes actions for this cause i need in lol

Havent even finished the video and I absolutely love it! I went through the exact same thing when I first went natural and was using like 10 products when I styled my hair. Now, you guys are going to get whatever my hair gives. AND I LOOOOVE IT!

That's so fascinating! It's definitely super sad that these companies bold face lied to everyone. Perms hurt, my scalp was really burned by the one done on me as a kid. I hope people can learn to love their hair, although I understand wanting to fit in.

I'm not black but I'm glad you're talking about relaxers. They are not good. They're ruining people's hair and scalp. Little girls get subjected to perm their hair. That's not okay. I'm glad you're talking about this and even better you're exposing the truth of the girls on the boxes of these relaxers.

I'm so glad you put this video up. I was shocked that the perm girlies are all natural haired adults. My KZfaq algorithm has been showing me girls getting perms again and I was starting to get weak and started considering that maybe I should try the creamy crack again,knowing that it destroys my hair. I'm nappy and proud and don't care if people are not used to seeing a 43 year old with plaits or shrinkage some days. We here get used to it.

0:21 This box always pissed me off because I knew good and well that it was the natural hair texture of the little girls and that they didn’t achieve hair like that through a damn texturized!

As someone who makes hair products for myself I notice that a leave in conditioner,a deep conditioner and a normal one ingredients are basically the same the difference is the amount of water

another things : I wanted to give this it's own comment. Doing Black hair has always been a COMMUNAL thing. I feel like folks r struggling because we r now doing everything by ourselves instead together like we've done in the past.

Another brilliant segment 💐. Glad you covered this topic. It's important to mention/health the medical side effects of these chemical products. They include but not limited to: alopecia, fibroid, cancer etc. It's really disturbing that parents were exposing their children to these toxins, at such a young age (I was also a victim). As a collective, we need to continue loving on our beautiful features. We're perfectly created and adorned with so many beautiful attributes. These anti-Blk industries and beauty standards have been eating away at our collective self-esteem, for centuries. Enough is enough. We must continue to resist and stand in our power and magnificent natural beauty. 💕

Honestly not surprised since my cousin was on the male box for waves. He never used any creams and bullshit to get his waves. But thats what the boxes make you think that what the models did, but in reality its just a idealistic result. "Results may vary" as many companies like to say.

I wish I was surprised by this, but considering what we saw with representation during peak movement, it makes sense. The day we don’t compare and judge ourselves by a fake standard will be different for everyone.

I felt betrayed when they reveal they were natural the whole time. Not mad at the models just marketing

I'm 4c and tenderheaded. My mom permed my hair since kindergarten because she didn't know how to care for natural. Now I've been natural for 10 years. I'm never relaxing again

Them not being permed is wild to me. Like the people selling this KNEW that perms were not useful or necessary to anyone!!

I remember keeping relaxers on as long as possible, just so I could get that straight hair, then my scalp would be weeping, and finally my hair would break off! And then chasing that 3c look even AFTER going natural! Now, it seems so ridiculous to me . I'm so so glad I've got locs now. You talk the truth Mayowa THANKYOU !!

And Eva flat out lied about them locs in general. She really tried to convince the girls that she grew them things out of her scalp like???

I have 4a natural hair and my mom forced me to get a relaxer when I was only 4 years old because my hair was “too thick”. Even though both my mom and I had 4a natural hair, her hair was seen as “ better “ because she had silkier finer hair while mines is kinkier and thicker. Unfortunately, it was normal back then to perm your child’s hair. I use to have damaged thin shoulder length hair when I had a relaxer until I finally did the big chop. It took years but I did my research and found out what products and what routine worked for me and now my hair is long. I had to unlearn the misconception that my hair is only pretty when it’s straight. I still wish that my mom never put a relaxer in my hair.

True truth I remember using the “kiddies” box relaxer and wondering why my hair didn’t look the girl on the box it’s truly something that affected my self esteem as a child going into my teens. Side note: MAYOWA!!! Why the heck do you look so fricgen cute??? Da fuk!

I can't stand it when people say 4c hair is hard! It's really not. When my hair transitioned out of a relaxer after not going to the hair salon anymore (my mom was laid off during the '08 recession and had to take a cheaper job), I was fortunate to read 'Curly Like Me' by Terri LaFlesh. We have very different hair textures, but because she focused on technique, I could use what she was saying. At the time, I didn't know there was a natural hair movement going on. I think if I had been watching KZfaqrs who were just promoting products, my hair would not be in good condition and I wouldn't know how to care for it. That being said, I think for a lot of these women, the natural hair movement was a trend to be followed. There was nothing spiritual behind wanting to take care of their hair like wanting to love yourself, there wasn't even just a desire to maintain healthy hair. I think they were hoping it would be a fun, cute trend, but because they were following women who didn't have hair like theirs, but was telling them they could have hair like theirs if they used certain products, and it didn't work, they stopped wanting to follow the trend.

Saw someone else talk about these girls a few days back. The takeway is that you can't assume anything regarding another black person's hair based on looks alone! I might have already said something to that effect in a previous comment on some other video of yours but this even proves it further. No one can tell if what we're looking at is that person's natural hair, permed hair, the result of a texturizer, a twist out, blow-drying... The folks who have things to sell will use our tendancy to make assumptions based on phenotype, colorism and what texture we expect someone to have based on the above to peddle their needless products. I was not surprised regarding some of these girls. Even a pro hairdresser confused my friend's virgin hair/natural hair for permed hair because it looked so slick and her phenotype made it believable to them. They almost ruined her hair that day, assuming she had permed hair when she didn't. We were 14. When I was perming my hair it was mostly to cut down on the painful untangling process, not for the silky straight look. After a shampoo, I would let my hair dry freely so it would go back to something close to my natural curl pattern when dry in spite of being permed...

You’re so right about the abundance of products that they said we needed. Now all I use is a moisturizer and blue magic grease.

Yes with 4c hair, if you don’t wear it people say you don’t love yourself. If you wear it, then they want to criticize your hair. You can’t win. Especially the fact that men and society don’t accept 4c hair on black women but that’s another conversation.

From reading the comments, I think I have a unique experience: My parents were extremely opposed to me getting a relaxer. I got "You should be proud of your hair! It is what makes you unique! There is no need to do anything to it." But I didn't want to be unique. At least not in the way where I stood out to where I would get bullied. And I did. All through school. I had relaxer thrown in my hair, my edges shaved off, wigs thrown on me and pictures taken... it was awful. When I went to college I got a relaxer so I could blend in and mind my business. My parents were disappointed. I did go back natural due to finances. I found out a few years after college I had a condition where I needed to take medication. One of the side effects was it made my hair softer. It didn't change my texture--I was still 4c--but this was the only time in my life where I could do just water and butter. I actually felt okay combing it and I could actually wear it like out like some other ladies. Once I timed out on that medication, it reverted back to its original state, where it responded to nothing and it felt super dehydrated no matter how much LCO/LOC I did or products I applied. I noticed later that when I tried to wear natural hairstyles, the people who complimented my hair were non black. I realized that throughout my life, the vitriol I got about my hair came from the black community. I was either the self hater when I had relaxers/weaves/wigs, the poser when I wore twists/braids/locs, or the busted one when I wore my own natural hair.

Running back to a relaxer is not going to fix one's low hair-esteem.

Maybe I'm the only one, but I LOVED Just For Me kiddie relaxer. I was a grown woman using it and it did the JOB. I rememer bringing the box perm to my beautician, and she gave me the side eye and told me it wouldn't take. Needless to say, she was amazed at the results.

Oh my days, from your name I know you’re Yoruba, Nigerian,super proud , big up you ❤🇳🇬

"Don't laugh at me, if you do, you are anti-black" 😂😂 Girl, you made me laugh so damn hard!! You are 💯 about the false advertisement on the perm box I have 3C hair from a family of 2B-3A women 😳. Everyone used a fine tooth comb in the house until I showed up😂😂😂. I tried to have a relaxer like all of my friends. It was not happening!! My hair would crumble like Charlie Brown's ratchet Christmas 🎄. I choose color and natural hair!! I have AMAZING, GLORIOUS sister locks. I am happily nappy!! I feel you sister. I'm the aunt of several nieces with darker skin & 4C hair. The ones who embrace their hair and what is does have the best hair!! The ones who fight their hair texture don't look nearly as nice.

Powerful video! Thank you for a true video about Natural hair ❤YAYYY!! 😅

I dream of the day we stop dictating what black women should do with their hair and just let them be. No one is bashing white women for dying their hair, because it's just as equally damaging. They just live and do what they want...what a dream.

One thing I think needs to be addressed is that the women In our community needs to see their own natural hair as enough I’m so tired of wearing a less manipulated hairstyles and being told my hair not done or it’s nappy looking you do not have to always stretch and slick down or add hair in order to be done I’m pretty sure our African ancestors wasn’t slicking their hair down I loved in the 70s every one wore their fro and loved their fro I also do not compare my hair to others comparison is the stealer of joy my hair is my hair ❤✌🏽

That montage of the company owners was honestly terrifying!

I was never chasing anyone! I did what I wanted with my hair. I had a perm for over 30 years! After I thought that going to the Salon became too expensive; I went natural! I have been natural for almost 9 years now. I have had my hair flat ironed 3 times in 9 years. Know who you are; do what you want with your hair! I am getting old, I am dark-skinned and I have never called what anyone else was doing to their hair.Live and let live; it is not that deep!

Those Debbie Allen Copa perms were taking people's hair out left and right.

I was so mad when I recently found out the perm box girls never had the product in their hair. I have 4b,c hair and all the chemical burns & nights of getting hit in the head with comb by my mama!

I just discovered this channel, and let me tell you....this video NEEDS to go viral! It's insane that, for decades, so many women have been (and are continuing to be) misled into thinking that something is "wrong" with their hair, all because of false advertising. Having studied Communications, I know a bit about marketing, but this right here is just shameful and people NEED to know the truth.

Girl this is a full circle moment with the blk hair community. The same thing happened with the natural hair movement

I understand your point totally. Thank you for shedding light on this subject

YESSSS THEESUDANI IS MY BBY!! i encourage everyone to follow them, such beautiful hair videos, so much care! great video mayowa x

Love your channel 💕💕💕💕💕💕💕💕💕💕💕💕💕💕💕💕💕💕💕💕💕💕💕💃🏿💃🏿💃🏿💃🏿💃🏿💃🏿💕💃🏿💕💕💕Keep educating us Young Lady! If an older woman like me is learning 😁🥰

I have 3b hair and even I wanted my hair to look like those girls on the boxes and was confused to why my hair didn’t look like that. 😂

My friend freshman year of HS told me that she was in a box of just for me or commercial (I can't remember) but she said they just did everyone's hair up pretty and nev r permed their hair. That was tea for me in the 2000s

I love your whole vibe, I would love to see content like what types of foods you eat/cooking tutorials and skin care etc

I absolutely agree with everything you say 100%. It is all so true. Keep up the good work!

Omg. I'm like AT LEAST 20 years older than you and I had that exact same striped shirt when I was a kid! 🤣🤣. You were a beautiful child as you are a beautiful woman now.

I love how you always say we should embrace our 4c natural hair, especiallyour shinkage. My hair didn't start growing until I started wearing my hair in a fro and moisturizing every couple of days. Like you said, shrinkage is the sign of healthy natural hair. Plus, 4c hair is easy to take care of. People don't like it and just try to rip through it so they can get finished with it quickly.

It's unfortunate, the art of marketing is designed for people to continuously chase the unattainable. I remember when Fotki was the natural hair community platform and it was truly about meaningful engagement, encouraging one another, and sharing products that actually worked versus influencer culture.

Relaxers are directly linked to cancer. We need to talk about THAT as well. Love your video. It’s my first one and I’m about to fall down the rabbit hole.

Thank you for sharing this truth and knowledge 😊❤

Thank you for this video. Im enjoying the few conversations coming around the perm box girls not having perms. And you brought up smth I haven’t seen yet talked about (in the videos I’ve seen this far) that all these girls had looser silky textures. We were fcked from the beginning. And you’re right against that these silky loose textures also became faces of natural hair. And again kinky haired girls were shamed for something we can’t fix and told to buy a billion products and become product junkies. I dont mind the idea of perms “coming back”, cause you can’t stop ppl, and i can only hope they’re doing it safer than when i was a child (my hair actually looked good permed and had that silky texture, but i guess cause my mom never based my scalp with vaseline or smth it hurt more than it should’ve and I believe my edges are still weak because of this today). I just feel bad for people all around, cause i know that some people aren’t going back just because they like the look (tho I believe there are some that are and they’re cool) but some of them are going back cause they were sold lies about products and were told false narratives about the effort kinky hair needed. And its sad how we’re put in this endless circle of struggle.

thank you so much for your voice- the tenderness and care for our own version of natural hair, allowing us to love and discover the way our hair wants to express itself in its multiple forms…. I relate so much to your experience, and your analysis helps me continue to deconstruct so much texturism ingrained in some of my ways of thinking. Even though I’m not black nor from north america, as a latina my curly hair was also very much fetishized and simultaneously erased from the beauty canons…. not much of a culture of how to take care of it, but the violence my own aunties would inflict on themselves to “tame” their “unruly” hair, and that was then passed on to me. Watching your channel and other BIPOC who speak up about the racism of the beauty industry has helped me A LOT in these past years- so THANKS!!! gracias!! chaltu may 🌺❣️keep on shining your beautiful world gurl 🌟

Very intelligent and observational video 👍🏾 Plenty of truths in this video! 🙌🏾 I really enjoyed watching this, thank you 🙂

I was told that in order for certain types of doctors to get rid of human bones is to put relaxer on them and let them sit. PUT RELAXER ON BONES, BONES!!! I am still shocked. Do you know how hard bones are? Someone could be dead for years and years and you can still recover their bones. The Dr. said that relaxers are the only thing that dissolves them. HORRIFIC!😈

I don't know if we're actually going backwards. I know, personally, I'm sick and tired of companies selling us shit instead of educating us on natural hair care. If they sellin somethin, they don't give a $&%! about us.

I am so happy you made this video.

Yes, advertisements are an illusion.

I love your hair. This stuff is not a surprise at all. It's sad, but no surprise

The way perms is popular in Africa!!

I'm honestly so glad my mom stopped perming our hair early on because it allowed our hair to recover by the time we were teenagers. Whereas my mother still had very damaged hair after decades of not perming. Thank you, love the video!!

None of the girls on the boxes hair was actually permed?🤔 Lawd I'm clutching my invisible damn pearl's 😲😅

Relaxers made my hair VERY thin and break off real bad. Silk pressing my natural hair looks like the relaxer boxes ! I think they need to answer for their lies smh. Telling you your hairs not good enough then offering the “fix” smh. All lies. I feel like there’s a “healthy” way to relax your hair but it’s definitely not by the directions on the box lol this is why I always say no one should have anything to say about how black women wear their hair. Get made fun of for wearing wigs then get made fun of and ridiculed for how their natural hair looks. We can’t win in that system! So we must create our own.

relaxers aren not perms, perms are pretty rare especially on black hair. I actually have a perm a jheri curl, ammonium thio. The relax your hair then apply a second lotion and rod it up with the perm rods of your choice and then it comes out curly at the end

GIIIIIRL 100%!!! I swear, I thought I had thin hair, always had short edges until I went natural and after that got locs… MY HAIR IS SO THICK OMG.

SPOT ON. I’m 4c and could not figure out for the longest time why my hair wouldn’t look like 3c hair when I went natural years ago.

I love your hair 😍 I'm also doing my freeform locs as well an I've come so far in learning to love my hair an seeing your hair just makes me love locs even more an respect other locs as well.

Thanks for your commentary!! 💕 💞

🤣🤣🤣 she said dont laugh at me, you laugh at me you antiblack...subscribeddd

My mother started straightening my hair at a very young age my hair has been damage for years an wasn't growing past my shoulder it's not till I started educating myself about my hair type an learning history is when I started rocking my natural hair one of the best decision I've ever made.