Social Media Marketing vs Social Media Management

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Social Media Marketing vs Social Media Management - What’s the Difference?

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Grow Your Social Media Marketing: www.marketing3...
Watch this video to learn the difference between paid social media marketing and organic social media management.
Tips Covered in Video:
We get asked a lot, what is the difference between social media marketing or social targeting ads and social media management.
Simple answer: Social Media Marketing or Advertising is paid
Social Media Management is organic
Social Media Marketing is short term.
Social Media Management is long term.
Think of social media marketing as paid search
Think of social media management as SEO and/or Retargeting (grows over time)
#SocialMediaManagement #SocialMediaMarketing #SocialMedia
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Presented by: JB Kellogg
JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire's brands Marketing 360® and Top Rated Local® are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to nearly 1,000 people and over 100MM in annual revenue. JB & Co-CEO Joe Kellogg were recognized as Glassdoor's Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he's learned in life and while growing Madwire.
JB Kellogg on LinkedIn:
/ jb-kellogg-8567a029
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Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® - voted one of the Nation's Best Places to Work by Glassdoor in 2016 & 2017!
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Пікірлер: 47

@carlosedmundorojasbaltazar6556 3 жыл бұрын

Hi JB, the way you explain is awesome, very clear. you hit the spot..!!

@Marketing360 3 жыл бұрын

Hey, thanks! Glad this was helpful. :)

@brightigbokwe5596 2 жыл бұрын

You answered a long term question in just few minutes. Thank you !

@Marketing360 Жыл бұрын

Did my best. Thanks!

@jonb7052 2 жыл бұрын

1:38 - love how you explained social media management ^^

@Marketing360 2 жыл бұрын

Thanks, Jon!

@mishalekhuleni 5 жыл бұрын

That was a simple and precise way to explain the difference between the two. Thank you.

@Marketing360 5 жыл бұрын

You're very welcome! I'm glad you found the video informative :)

@theranasaini 5 жыл бұрын

Awesome post, JB! I love how you explain the difference between social media marketing and social media management.

@Marketing360 5 жыл бұрын

Thanks so much!

@ogundareoluwadamilola4609 Жыл бұрын

You explained it in a very simple way in a short time.. Thank you so much

@Marketing360 Жыл бұрын

You're welcome!

@Engel-ol5rm 6 жыл бұрын

I believe that management is a subcategory to marketing. I'm sure that what it is lol

@Marketing360 6 жыл бұрын

Hey Angel! Great thoughts. We like to look at social media management and social media marketing as two sides of the same coin. They're both powerful tools for your business, but often times they take very different talents and skill sets to do effectively.

@Engel-ol5rm 6 жыл бұрын

Marketing 360 oh I see makes sense

@petermburundungu8601 2 жыл бұрын

@@Marketing360 can you do a video explaining the skills of social media marketing and those of social media management?

@lornnyeng8617 4 жыл бұрын

Thanks for your video, now I know what my work now. Do you have Social Media Marketing strategies?

@Marketing360 4 жыл бұрын

We sure do! Social Media Strategy for Local Businesses - 7 Tips kzfaq.info/get/bejne/pKh3oZV1ucXafnU.html Social Media Content Strategy for Local Business - 5 Tips - kzfaq.info/get/bejne/Zshxmr2FmNSaYqc.html Social Media Management - Tips, Tricks and Strategies - kzfaq.info/get/bejne/a62TlaRjqreqoIk.html Social Media for Your eCommerce Business - 5 Steps to Success - kzfaq.info/get/bejne/ns6PdNh207_OY3k.html

@Judyssma 5 жыл бұрын

Thanks for the clarification !

@Marketing360 5 жыл бұрын

You're welcome

@HannahTran1 3 жыл бұрын

I’m deciding to either start freelance social media management focusing on Instagram or start a social media marketing agency and focus on facebook ads. Or maybe both but start with the management 😅🤔

@Marketing360 3 жыл бұрын

It's not easy but it is an amazing career. Good luck!

@dan.rickard 2 жыл бұрын

Great video, you answered the question quickly and clearly. Thank you. 😁👍

@Marketing360 2 жыл бұрын

My pleasure!

@onlyb6854 5 жыл бұрын

Is there a difference between these two and social media marketing agency or is the same as social media advertising?

@Marketing360 5 жыл бұрын

A "social media marketing agency" is just an agency that does social media advertising on behalf of their clients. Hope that helps!

@roshanmakhole1101 3 жыл бұрын

Very helpful...thank you!

@Marketing360 3 жыл бұрын

Glad it was helpful!

@clairjanecasinillo 3 жыл бұрын

Very concise!

@Marketing360 3 жыл бұрын

I try. Glad you found the video helpful!

@rattmann3170 5 жыл бұрын

What is organic presence?

@Marketing360 5 жыл бұрын

Great question! 'Organic presence' generally refers to placement or results that show up in a users feed or online experience without the assistance of paid campaign. Essentially, your content shows up "organically" based solely on it's own merit.

@hibashamim3979 4 жыл бұрын

Great video

@Marketing360 4 жыл бұрын

Thanks!

@AnitaStellium 5 жыл бұрын

Thank you for clarifying.

@Marketing360 5 жыл бұрын

You're welcome, Anita!

@mentaltherapyfitness3517 7 жыл бұрын

great

@Marketing360 7 жыл бұрын

Thanks!

@rdlg9852 5 жыл бұрын

What's with the cleaning lady in the background?

@Marketing360 5 жыл бұрын

Ha! She's not a cleaning lady - just a teammate putting away her pool cue after a game. :)

@moniniekmet6 2 жыл бұрын

Thanks

@Marketing360 2 жыл бұрын

You're welcome!

@areejsa6576 2 жыл бұрын

Thanxxxxxxx alot

@Marketing360 2 жыл бұрын

You're welcome!

@ozlemozz 2 жыл бұрын

Do you think management or marketing in terms of job opportunities?

@Marketing360 2 жыл бұрын

While there is some crossover between both roles (often at the beginning of a career path) they are two very different disciplines. Management focusing on building and creating community, whereas Marketing focuses on advertising, ROI, and sales.

@ozlemozz 2 жыл бұрын

Marketing 360 Thank you so so much for your answer⭐️💯🙏🏻