Subscription Secrets: Trial Cancellations & Localized Pricing

  Рет қаралды 1,933

App Masters

App Masters

Күн бұрын

Today, we're diving deep into the world of subscriptions and unlocking the secrets to global growth with localized pricing strategies and insights on reducing trial cancellations.
Joining us is a retention rockstar, Jacob Rushfinn! He's been the driving force behind lifecycle marketing, product marketing, retention, and monetization for startups and established players like Elevate Labs, Automattic/WordPress.com, Amwell, and LevelUp/Grubhub.
He's also the brains behind Balance, the 2021 Google Play Award winner for Best App in Meditation.
In addition to his impressive track record, Jacob shares his expertise through his weekly newsletter, Retention.blog, focused on real, actionable insights for mobile app retention and monetization.
You will discover:
Proven tactics to supercharge your subscription retention
Expert guidance on crafting localized pricing models to win international markets
Insights to reduce trial cancellations
Learn more:
www.retention.blog/
/ jacob-rushfinn
App Audits:
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play.google.com/store/apps/de...
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www.appmasters.com/
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CONNECT WITH US:
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Facebook: / appmastersco
Blog: www.appmasters.com/blog

Пікірлер: 3
@ursusss
@ursusss 16 күн бұрын
Regarding tools to use for app improvement, UXcam or Smartlook ar important as well cause they show you recordings and heatmaps of the users and you can notice recorded events and journeys in the app. Is like watching the user over the shoulder while using it. Tools like Amplitude are important, but they show you data and flows without the visual context. Great episode btw.
@soulfate2
@soulfate2 21 күн бұрын
Excellent work guys .. so interesting to learn and clarify things
@AppMasters
@AppMasters 8 күн бұрын
Glad you enjoyed it!
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