The strategy to presell your course ($60k in 6 weeks).
Рет қаралды 17,353
Күн бұрынIf you’re ready to build a scalable online business (and not just make money online) then this video is for you.
Over the years of helping thousands of entrepreneurs build their online course businesses, I have identified some simple strategies that work every time in every niche.
Consider this video a blueprint that gives the exact steps and details you need to start an online course business that will grow year after year without ads and without you hustling your face off.
Once you’ve watched the video let’s meet in the comments to discuss!
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• The strategy to presel...
#OnlineBusiness #Entrepreneurship #SunnyLenarduzzi
00:00 Intro
00:50 The steps
01:58 The three Cs
03:16 Make your program sellable
05:50 Become magnetic to your ideal clients
13:12 Create a curriculum outline
14:14 Offer them what they want
14:53 Deliver it
@SunnyLenarduzzi Жыл бұрын
If you want to see if we’re a fit to work together inside of The Authority Accelerator and learn how to take what you're good at to make an impact all over the world, then apply at sunnylenarduzzi.com/apply
@JenJame Жыл бұрын
Soooooooo good as always!!!!! I’m in the program in phase 1 and I still watch your KZfaq videos every morning for inspiration. Thank you 🙏
@SunnyLenarduzzi Жыл бұрын
You got this!
@successexplained Жыл бұрын
Another great video Sunny. The video was very informative and I appreciated you explaining in simple terms that we can all understand. I especially liked the "The three Cs" . 1. Cashflow in your business and generating revenue in business for proof of concept. 2. Having client results and getting social proof for scaling business. 3. Confidence in what you have to offer. You inspired me to start my own channel and I hope to help others just like you do 😀
@jacentwamala6742 Жыл бұрын
Amazing per usual!! Great reminders as I get back into the swing of things. Thank you for sharing so generously.
@btf_program Жыл бұрын
This is an incredible video Sunny! You are putting us on game. 💯
@IswaAili Жыл бұрын
Loved the confirmation of this video. I created my outline for the course and that’s it and wasn’t sure why I stopped there. Now I know that was my intuition saying wait until you deliver the content before you start recording videos. I’ve been struggling to record the videos for weeks and didn’t know why after all the research and content I have. Thanks so much. 🥳😊💙
@SunnyLenarduzzi Жыл бұрын
You're so welcome!
@AmandavanderGulik Жыл бұрын
Sunny you are such an amazing role model and teacher. You give so generously from your heart and your head. Your tactics are simple and highly effective. Pre-selling your online course is one of the best tips you can take from Sunny. It will save you so much time and investment. Trust me, I did it the hard way and literally spent over a decade creating and fine tuning a course that barely sold at all because I built what they needed but not what they wanted! That's a key point. After my coma and waking up as a severely disabled lung person who could no longer waste time, energy or investment, I can't recommend Sunny's message more strongly. Take that to heart. 💖 Big hugs 🤗
@AmandavanderGulik Жыл бұрын
@@danijelastrauss7069 yes oddly enough when I started out I sold my course or back then it was a book anyway I sold it before I created it. It was so cool I did my research about what people were searching for in my field which happened to be teaching children about money. I found out all the things that they wanted to know like whether or not to give their kids and allowance how their kids should manage their money ways for kids to make money and how to teach leverage and compound interest and so on. So I put that all together into a proposal of a book and I pre sold it and then I gave them a better month for me to write the book and send it out so they knew they were buying it before it was created. Then I created it and sent it out to them and it worked so well. And then I decided to go ahead and create an online course version of the book and I didn't do my research I didn't figure out what other things do they need what deeper things do they need to know and I spent years building this course and selling it and I got lots of credibility I was on Radio Disney and other Publications like that and I sold a couple but I didn't see her cell nearly the same way I had with my book. You see what I've done is I started putting together a course of what they need to teach their kids about money rather than what they want to teach their kids about money.
@AmandavanderGulik Жыл бұрын
So when people saw what was in the course it just seems like a lot of work to them. So instead it's time to go back to what Sonny teaches which is the first cellular online product, create an outline of the things that they will need to do but focus on what they want to achieve and pre-sell that and then the real cool part is they can actually help you build your online course by doing those live weekly sessions where you cover each topic and then you get feedback and then you can add what they are still missing and what they still want to the next lesson.
@AmandavanderGulik Жыл бұрын
@@danijelastrauss7069 anyway I hope it really helps don't waste time building a course build out your outline pre-sell the course let them know it does not yet exist and they are going to be helping you create the beta version of your course. Do live sessions with q and A's. And then use the feedback to improve your course and then sell the course knowing that there is a market for it. I hope that helps big hugs🤗
@AmandavanderGulik Жыл бұрын
@@danijelastrauss7069 no I did not take Sunny's program I have learned other things from Sonny and I highly recommend her I actually had already learned this stuff from Jeff Walker years before but Sony's take on it has shifted my perspective and made it even better so if you're just starting out I highly recommend having sunny as your coach she honestly is one of the most true coaches out there. I hope that helps
@AmandavanderGulik Жыл бұрын
@@danijelastrauss7069 makes sense. I totally understand. Hopefully someone here will let you know their experience with Sunny's program. What I can tell you is that she's the real deal. If I hadn't already started my own online course I would have definitely considered joining Sunny's course for sure. She's had incredible success rates. She has a separate channel where she shares all of her clients case studies. Maybe that will help?
@DEFACTO9 10 ай бұрын
Excellent. That's the motivation I need. With the direction I was looking for.
@SunnyLenarduzzi 10 ай бұрын
Glad it was helpful! Stevie #TeamSunny
@titanapproach Жыл бұрын
Super impactful video. This really opened up my eyes on what I need to be focusing on. Thank you for sharing this!!
@SunnyLenarduzzi Жыл бұрын
You are so welcome!
@RocketScienceMusic-vk7ne 6 ай бұрын
Great video as always, liked and subscribed! Thank you for sharing your insights and experience, so much food for thought!
@SunnyLenarduzzi 6 ай бұрын
Awesome, thank you!
@TheMoneyDecisionsShow Жыл бұрын
This is so inspiring! I’m working through this myself and looking forward to sharing results like this eventually.
@SunnyLenarduzzi Жыл бұрын
Send me the link when your video is up!
@KazzyOfficial Жыл бұрын
I love your content !!
@SunnyLenarduzzi Жыл бұрын
Thank you so much for saying that!
@dumisaniluthango1421 2 ай бұрын
So many great nuggets in this video. Thanks Sunny.🔥
@SunnyLenarduzzi 2 ай бұрын
My pleasure!!
@Soul_Light_Universal Жыл бұрын
Brilliant Sunny, TY, LY, Happy New Year always great to hear your guidance in building a legacy business. LOVE ~ ~ ~
@SunnyLenarduzzi Жыл бұрын
Same to you!
@markharold2732 Жыл бұрын
Hello pretty how are you
@pipecleanercraftsb 4 ай бұрын
a brilliant video ❤
@SunnyLenarduzzi 4 ай бұрын
💛
@LolaAileenVanslette 8 ай бұрын
Wow, I've been wasting money with the big gurus, and I've learned more from three of your videos than I have in 25 years. I'm pivoting into courses, so doing something new is a bit confusing. You've clarified so much for me. Thank you.
@SunnyLenarduzzi 7 ай бұрын
Glad to help!
@iamtolucraig Жыл бұрын
Thank you Sunny
@SunnyLenarduzzi Жыл бұрын
You're so welcome!
@filipbelciug 10 ай бұрын
YOUR VIDEO IS A GOLDMINE. YOU LITERALLY CHANGED THE GAME FOR ME WITH YOUR ADVICE TO DM MY AUDIENCE!! THE FEEDBACK WAS AMAZING AND THE CASE STUDY AT THE END WERE REALLY FUCKING HELPFUL! THANK YOU I HOPE YOU WIN THE LOTTERY SERIOUSLY
@SunnyLenarduzzi 5 ай бұрын
Love this lightbulb moment and glad it was so helpful! Best of luck :).
@filipbelciug 5 ай бұрын
@@SunnyLenarduzzi i know you're already a successful businesswoman and you're good at it, (hell, many times your content gives me face-slap moments...) My question is, would you like to free up some of your time by outsourcing some of your work to me? My best strength is getting cheap leads (2x cheaper than industry's average), and I can share my screen to prove it if required.
@NewYorkNadia Жыл бұрын
What is offered in the POP? The Outline? How long should it be? Are viewers able to interact and ask questions or is it viewing only? Thanks, Sunny! 😊
@Nuverselive 4 ай бұрын
Do u teach how to make an evergreen webinar ? As a terminal illness mom running a business, the one on ones and live webinars are brutal. I’d love to learn this from u because u are my course creator spirit guide at this point. U are amazing and down to earth 🌍 that’s so rare these days. I really wanna help more women become financially free because many women are at the mercy of their husbands because motherhood can be taxing for us. Many women tell me they won’t to follow their passion but don’t have the funds to begin. Anyway not sure why I said all of this but I’d be grateful for an evergreen template ❤
@SunnyLenarduzzi 3 ай бұрын
Love this direction! We provide a process for creating an evergreen webinar inside The Authority Accelerator Program :). If this sounds like something you are interested in learning more about, you can book a call with a member of our team here: sunnylenarduzzi.lpages.co/authority-accelerator-2019-redesign/
@annemarielabreche Жыл бұрын
I've sold my program 2K plus to clients on FB groups using her tips even before hoping in her course. She's great!
@doneeshashanay230 Жыл бұрын
Do you have any suggestions on how to make what you offer known in the groups? I’m curious because most of the groups have soliciting rules. I’m apart of some great groups but I’ve been having a hard time of how to make what I offer known.
@ruthietherainbowroo7432 Жыл бұрын
Do you mean live on zoom as in you are actually in time live or prerecord each week? Answering qs during the live like a webinar
@MrLondoner07 Жыл бұрын
How can I get done for you coaching program?
@arpitkumartomar 10 ай бұрын
Can you share the pitch that your clients in this video used to close cleints?
@Courtney-Alice-Gargani Жыл бұрын
This is very helpful. Do you think if I were to start an online course I have to be on camera? Or can I do a voice over and put images on my video? I'm camera shy. I find it hard to watch myself on video.
@ranassabra Жыл бұрын
You start with that and as you build confidence you can start showing your face as people would always love to know who they are connecting with.
@SunnyLenarduzzi Жыл бұрын
We have several people in our program who have successful courses without being on camera!
@ruthietherainbowroo7432 Жыл бұрын
@@SunnyLenarduzzi how can they do the POP live without showing face/video?
@fahadsulehria Жыл бұрын
That elevator pitch at 5:10... It's gonna require the elevator reaching the moon. I feel like running out of air. It was too long to read in one sentence. The rest of the video is very helpful and transformative.
@MindsetWithMia 8 ай бұрын
LOL! It's true. I have tried to write mine using that formula, and had to shorten it and add punctuation! Otherwise very excellent info.
@thegenevasays 3 ай бұрын
For the initial live course, do you recommend charging what you’d like to charge for the on demand course? Or should it be a bit cheaper to ensure you can get the test audience in the door?
@SunnyLenarduzzi 3 ай бұрын
Hello! Your POP (beta) live course will be at a lower price point than your on demand course :).
@tinarubio6778 Жыл бұрын
Can I sell a course in floral design ? I always feel like there is so many out there and mine will not work. 😢
@m.ehtizan Жыл бұрын
Hey Sunny, I just watched your video and I must say that it was really informative and well-made. I was wondering if I could help you edit your videos and also make highly engaging shorts out of them.
@SunnyLenarduzzi Жыл бұрын
Thanks Muhammad! We have a video editor who we really like
@m.ehtizan Жыл бұрын
@@SunnyLenarduzzi I noticed that, you didn't uploading shorts, that's why I want to help you creating highly engaging shorts and grow your business faster.
@mmarco8787 Жыл бұрын
You're a KZfaq "expert." Why is your engagement so low? You have 545K subscribers, but every video of yours averages around 5K views. That's 1%. Please explain.
@ruthietherainbowroo7432 Жыл бұрын
If you watched her videos you'd know the answer. It's not vanity metrics. It's specific to the type of client she wants, that's what allows conversions
@SunnyLenarduzzi Жыл бұрын
Those 5k views are my ideal people who I know that I can help tremendously. I would rather have 5k viewers who are a perfect fit for my expertise than 10k viewers who could take or leave what I was saying
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