The Top 20 Swiss Watch Brands Based On Statistics

The Top 20 Swiss Watch Brands Based On Statistics - Watch Market 2024

Рет қаралды 155,422

Күн бұрын

In this video, we break down the Swiss watch retail report published by LuxeConsult & Morgan Stanley. In the video, we look at the top 20 brands in Swiss watchmaking based on sales as well as recap some other key findings from this year's report. Did any of the names on the list surprise you?
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Timestamps
0:00 Intro & Organization
1:12 Top 10 Brands
7:30 Rounding Out The Top 20

Пікірлер: 460

@wills8946 Ай бұрын

When I was 25 I got laid off from my first job and had to sell my collection to get by. That included my favorite piece, an Oris Big Crown. I worked whatever jobs I could find at the time, and by 29 I had paid off my student loans and debt. Then covid hit and set me back again. At 32 I started a new career in Sales and bought an Orient Bambino to celebrate. I needed a budget piece, and your channel helped me narrow the playing field. This year I turned 33 and my career has started to take off. After 8 years, I can proudly say that a new Oris entered my collection. It reminds me of the work I put in to get here, and the obstacles I had to overcome. For that reason it will always be one of my favorite brands. It’s cool to see the industry growth and a healthy enthusiast community. Watches can represent many things, mine tell a story and capture a moment in time. It’s been fun watching your channel grow over the years, and you deserve all the success you’ve earned!

@yosoypan77 Ай бұрын

This give me hope, thank you bro.

@edldb3 Ай бұрын

That’s dope, man. Keep grinding!

@pr0blem96 Ай бұрын

proud Oris owner here! (divers 65, the green Mr. Porter one) from the bottom of my enthusiast heart, congratulations and I hope you keep up the good work & never have to sell any of your hard-earned watches ever again! 😊

@wills8946 Ай бұрын

Thank you! The divers 65 is a great watch. The deep green on the Mr. Porter is class! No matter what happens next, my Artelier Skeleton is coming to the grave with me 😂 Next milestone I’ll get one of their in house movements. Oris is a great independent brand, and I think they’re moving in a good direction.

@thecajunvacationer3064 Ай бұрын

Great story. Keep chipping away brother, sometimes the grind is necessary, but it’s what makes it all worth it in the end

@AppalachianChaplin Ай бұрын

Teddy, i want to say thank you for changing my life indirectly! I transitioned from being a manual machinist to a watchmaker after seeing some of your videos! I had no interest in timepieces before, and never even considered it a potential career. Little did i know, Mr. Teddy here would peak my curiousity, and make me seek out options in the field. Reached out on indeed to a couple places, and then one i didnt even apply to reached out to me, said they loved my work experience and leadership skills (i had worked my way to lead machinist at my shop), and offered to send me to watchmaking school and become a certified watchmaker! I now make more money than i ever wouldve machining, and i genuinely love my job! Theres not a single day i struggle to want to be there. So, thank you Teddy, for inserting a new line of thinking into my brain, that led to a beautiful change in my life. Youre awesome, buddy!

@TeddyBaldassarre Ай бұрын

What an incredible story! I am honored to know you watch the channel. Keep at it and enjoy the weekend, my friend!

@AppalachianChaplin Ай бұрын

@@TeddyBaldassarre you as well, sir!

@Bhanuandrehana Ай бұрын

Oh wow, I love your story sir!!! I have picked serious interest in watches thanks to TEDDY, just started my watch collecting journey with my first Seiko 5. I know it’s not a big deal but to me it is and I love that watch… Thank you for making videos and sharing all the knowledge Teddy, what you do is incredible. People these days atleast most say watches have no use these days with mobile phones in hand, but I love watches all thanks to you❤…

@lexusenthusiast6414 Ай бұрын

Congrats man you're living the dream :)

@AppalachianChaplin Ай бұрын

@lexusenthusiast6414 thank you! I don't take it lightly or for granted. I'm very very very blessed to have the opportunity I have🙏😊

@nickmcfarland6822 Ай бұрын

I see Teddy, I click

@martinpansegrau Ай бұрын

Me too 😁

@markmendoza3121 Ай бұрын

Agree!

@domsdomsdomsdoms Ай бұрын

hear hear!

@Sniipez- Ай бұрын

We are simple men

@gmedina5678 Ай бұрын

Totally!!

@HaiCitizen89 Ай бұрын

I love Omega❤

@Blur517 Ай бұрын

The Richard Mille stat is insane. Who is buying these?! Also, I know it's not Swiss, but where do brands like Seiko stand in comparison in the global metric?

@obud3777 Ай бұрын

RM is bought by idiots! 😮😮

@daniellehotsky1776 Ай бұрын

Richard Mille is Invicta of luxury brands.

@alschmidt8963 Ай бұрын

Richard mille has celebrities endorse his watches.

@Jason_Quinn Ай бұрын

Well, they only have to sell five or six of them at those prices.

@MrLouislaf Ай бұрын

Rich people who like tacky and garish watches. Being rich doesn’t equate class, therefore Richard Mille finds many suckers. 😂

@miguelarguello7113 Ай бұрын

This yearly series is one of the most interesting watch-related videos I have seen in YT... please keep doing them!

@nichme910 Ай бұрын

Absolutely love the watch business videos! So interesting, gives useful context to the hobby, and just not a lot of people are making these videos

@ggndrums Ай бұрын

Teddy - I always look forward to your videos. So insightful and informative. I also want to say congratulations on hitting the 1m mark for KZfaq subs. An incredible feat for a channel I've been following for the last eight years. Very excited for you! Well done to you and your team!

@utsavrahut Ай бұрын

Always love the quality of content from you Teddy. Congratulations on 1 million subscribers.

@Yiha94 Ай бұрын

This was really interesting Teddy. Not too long but all the important info with great editing, images, graphs etc... THANK YOU! Perfect video.

@BenMwatches Ай бұрын

Love the diverse content you provide Teddy!!! I watch all your videos 😊

@erikc3057 Ай бұрын

Great stuff Teddy! Love it when you do videos like this interpreting the Morgan Stanley list and breaking down market trends!

@derekcaan7686 Ай бұрын

Loved the deep dive and analysis of the Swiss Watch industry especially the breakdown by brands. Great video

@nauyanelias Ай бұрын

Incredible stuff, much appreciated among the enthusiasts. Thank you for sharing!

@1vegasdood Ай бұрын

Love all the metrics and delivery. Great review!

@petros4456 Ай бұрын

Awesome presentation of your analysis! Hopefully we'll see more content like this!

@damianmitchell4226 Ай бұрын

Very informative. I can appreciate these. Great video!

@HAWAIIKY808 Ай бұрын

Mahalo, for another great video Teddy!!

@mohammadkhan1582 4 күн бұрын

Very informative video i am working since 45 years with swiss watch industry as horology engineer and technician mostly works with swatch group brand in Saudi Arabia this was my first job and continue till today. Several times visited swiss for job training etc.

@konradlorenz6411 Ай бұрын

Thank you Teddy for this much valuable overview. A comparison with the figures of the japanese and german brands could be quite interesting. All the best for you and continue your fine videos on watches.😊

@marcowens3223 Ай бұрын

Teddy, I love these videos! I am too very interested in the business side of watches as well and it’s nice to see how companies do year-over-year. Thank you!

@VC-zh5vq Ай бұрын

Thank you Teddy. I’m just getting into watches after only wearing g shocks all my life. I’m on your channel all day lol

@NCSheriff7 Ай бұрын

Rip your wallet.

@VC-zh5vq Ай бұрын

@@NCSheriff7 😂😂😂

@TeddyBaldassarre Ай бұрын

Thanks for the support my friend! Remember, it’s a marathon not a sprint.

@kishanagarwal637 Ай бұрын

@@TeddyBaldassarrewow, such a great way to put it, i recently got interested in the world of watchmaking and a couple weeks earlier i was making a list of 6-7 watches which i have to own before the age of 25 (i am 22 right now) and it was causing me a little trouble thinking about the financial discomfort which it might put me into but this comment just changed my perspective.

@speedracer2please Ай бұрын

I still have two G-Shocks, they're great! Now you'll just have something to look nice for other occasions.

@BigJeezie Ай бұрын

Patiently waiting on the CW Twelve X video. Newbie here watching a lot and learning. Thanks!

@luisbecerra8128 Ай бұрын

Keep these style of videos coming. Loved it!

@IOSARBX Ай бұрын

Teddy Baldassarre, This is fantastic! I subscribed because I love it!

@kymeshagibbs9981 Ай бұрын

Thank you this was very informative. I'm on my new journey in the watch industry and this was very helpful!

@sijomi2 Ай бұрын

Really happy to see Tissot in Top 10 ,as it comes in to an affordable Brand Band for Comman man ❤

@finansowyluzblues Ай бұрын

Fantastic work, Teddy! Personally, I'm a modest watch enthusiast, and professionally, I'm involved in finance, so the sales figures for the holdings were right up my alley! Thank you very much 🤝

@MiguelMartinez25 Ай бұрын

Love this video, great insides into the watch market.

@DrBob0910 Ай бұрын

Excellent presentation!!!

@chav44 Ай бұрын

I was actually expecting more growth from Tudor. They are still a long way from "overtaking" Omega, as some creators like to say. Love both brands!

@sivokasivokov Ай бұрын

This is what corrupt bloggers say

@TheBrah808 Ай бұрын

All these trash bloggers getting paid for tudor garbage. No one wants there junk. Hence the fall off.

@Sniipez- Ай бұрын

I expected Tudor to have more growth as well, but I highly doubt they will reach Omega's level.. 😅

@tpineiro9107 Ай бұрын

I don't think Tudor will reach Omega status. People forget that Tudor became relevant since the blackbay 58, before that he had always been in the shadow of Rolex. However, Omega is a brand with much more history, contributions, variety, among others.

@emphasis20 Ай бұрын

Usually it's people who pray at the Rolex altar that say that.

@victors5010 Ай бұрын

Great insight and analysis. Thank you!

@yoursureshotphotographypra8961 Ай бұрын

Thanks for your take!❤

@millersx9 Ай бұрын

Cool video and visuals. Thanks!

@Time4aWatch Ай бұрын

Great info! Very timely.

@shoesters6298 Ай бұрын

Your channel is the best, and it's not even close Teddy. Hope to visit you one day at your store~

@theONEwatches713 Ай бұрын

Such a great video Teddy. You’re the goat.

@2kn1 Ай бұрын

I’m a proud owner of few tissot watches , I’m so happy tissot getting the recognition

@philipghio8716 Ай бұрын

Thanks Teddy great video, Hello from Gibraltar

@jordanbarriaespinoza9626 Ай бұрын

Thanks for this video ❤

@bbeth38 Ай бұрын

Love this stuff. Keep it coming.

@brianj6701 Ай бұрын

Great video and informative.

@arielmatias7907 Ай бұрын

Very interesting and thanks for sharing!

@Jay-vt2so Ай бұрын

Love data and static heavy videos 📈 extremely informative 🔥😎

@abiggs Ай бұрын

Yup. Keep making these deep dive type videos. The data is really interesting.

@BobMarley-pm1xb Ай бұрын

Fine vid Teddy. Thanks

@donniesmith125 Ай бұрын

Really cool stuff!

@hugoavendano1930 Ай бұрын

As usual, excellent video. Thanks Teddy

@TeddyBaldassarre Ай бұрын

I am glad you enjoyed it! Thanks for the support.

@stephenfitt5633 Ай бұрын

Great video, would definitely like more on the industry.

@allestoll397 Ай бұрын

Keep doing stuff like this. Great video. And yes, 2023 was a crazy Swatch year with all the iterations of the MoonSwatch, talking about Moonshine Gold, which continued in 2024 with two Snoopy MoonSwatches... They keep the hype running. 🙂

@RSFWATER 19 күн бұрын

Thanks for your job!

@noneofus007 Ай бұрын

Reality is that there are lots of non-Swiss brands like Seiko, Citizen, and all the German brands too. Can you do a video that includes all brands from every country?

@daniellehotsky1776 Ай бұрын

Reality is that nobody deny that there are brands from other countries too. 😆

@Pouckie90 Ай бұрын

I was about to ask this ! It would be interesting to know how much of the overall market are those Swiss brands.

@anestishatzivasiliou3072 Ай бұрын

Nice idea

@thetruthhurts7500 Ай бұрын

There is only Rolex..Sorry

@pghj100 Ай бұрын

Casio has sold the most watches as far as I know. They've sold over 109m

@aarongemal4143 Ай бұрын

Great content!!

@sylvainbougie7269 Ай бұрын

Very good, much appreciated

@Sniipez- Ай бұрын

Im so obsessed with watches😂 Everytime I open youtube I see your videos and spend an hour on your channel.

@stellaharrison81 Ай бұрын

Wonderful video Teddy

@user-qh1kr6jt6s Ай бұрын

This was absolutely a video worth watching.

@wowlsj Ай бұрын

Great to see the 24 update from your last 2023 report. Very educational, thank you, since watches can be very expensive, so I think it's good stewardship to understand the markets. "Teddy", is there similar report for Asian markets, and/or world markets?

@primothioszaruon9151 Ай бұрын

Great video keep the good work

@TimG-- Ай бұрын

Great video & Content 🏌🏽‍♂️🇺🇸🥃

@ollienilson1644 Ай бұрын

Nice Teddy, well done.

@davebosworth9358 Ай бұрын

This is possibly one of the most interesting videos you’ve done so far. The Watch market is so entirely introspective compared to the rest of the world economy. While I personally feel that investing in watches is a fool’s errand, knowing the depth and breath of the Market is captivating. Another excellent video, sir! Very, well done 👍🏻

@user-jq4ve1vj1y Ай бұрын

Love the video and wondering where Zenith stands among top brands.

@mathieugoasguen Ай бұрын

Love this analysis, thanks Teddy! Would love to see similar figures at a global scale: would that be possible in a next video? Many thanks!

@user-rs8sy3if7o Ай бұрын

HEY #nkuwan I have been watching you for years and im so proud of where you have made it! I love you so much! Also thanks for making my day

@NunoxFerreira Ай бұрын

As a swiss guy working for one o those Top 10 brands i'm VERY HAPPY to see this figures. It's good news if everyone (almost😅) is growing year after year!! Btw i'm a Casio fanboy since a kid!!

@skyd8726 Ай бұрын

Fascinating to see the (rough) numbers being made/yr. I didn't think they would be so high, especially for such high-end product.

@DavidRon Ай бұрын

Loved this! Next time, do the top 20 by volume rather than sales!

@rodneytraylor9892 Ай бұрын

Love this channel for the hobby that I love

@jbthor03 Ай бұрын

Interesting video. Would definitely like to see more about the business side of watch sales.

@MyCenterMyEnergy Ай бұрын

Great Video, tks

@muhammadksalem5587 Ай бұрын

Informative and catchy video .. would be good to know which markets were buying ex. China vs Middle East vs last year

@acousticwalnut 25 күн бұрын

More and more amazed by how Rolex can be considered an exclusive brand. The Swiss watch market is dominated by Rolex with monstrous percentages. We must add an even bigger slice made by the fake ones that inflate the brand image even more. The vast majority of people who wear Rolex are not rich or wealthy, and retailers often sell by installment. I don’t wear my Rolex anymore because I’m ashamed to be mistaken for one of them.

@user-eo3bt7vf6n Ай бұрын

Keep it up Teddy we want more videos like this probably the world wide sales for 2023 if the numbers are available

@vladyakubets Ай бұрын

Good stuff. I wish they also made a report that took into account more than just the Swiss watch sales.

@lanthonymunoz4408 Ай бұрын

Your best video!

@garysalisbury8949 Ай бұрын

I Swiss brand i like is Titoni. It would be great to see you do a piece on them. Still family owned, after 100 years, they make some really nice stuff. The Seascoper is very well specced. Strangely, they dont really distribute much in the UK and US, so brand awareness is virtually zero, but theyve been popular in Eastern parts.

@funnyspence4252 Ай бұрын

Love the stats !!!

@zodathefrog8249 Ай бұрын

Hi Teddy, Great Video, interesting insight. One tiny mistake though, minute 11 you say and write 75% but your piechart shows 66ish %, however doesnt change the information.

@Dagomanity Ай бұрын

Amazing stats. I would love to see one of Japan/Asia brands aswell (probably a shorter list) but would be cool to see.

@tomeverett2212 Ай бұрын

I never realised that my Ball watch was so exclusive. I have several watches from the top five but it remains my favourite and most worn.

@BenNS1971 Ай бұрын

Great Video

@tangoadvance8393 Ай бұрын

I’m kind of amazed that Tissot is above Swatch.

@TeddyBaldassarre Ай бұрын

Last year it was an even larger point of separation between them.

@seotts9062 Ай бұрын

@@TeddyBaldassarre I'm curious how big Oris is?

@ImAlsoMerobiba Ай бұрын

@@seotts9062 You can find the reports online pretty easily. Oris is #43 on the list, 75m turnover, 52,000 units sold last year.

@stevens1041 Ай бұрын

@@seotts9062 I think its in the 40s or so, for top 50. Read a report once on it, top 50 swiss watch brands, Oris was further down the list than I expected. Shame, as they make great watches.

@ralphferrara5152 Ай бұрын

Very interesting video.

@magnushatzidimitriou9544 Ай бұрын

Great content! Is there anything similar for global market? Including for example Japanese, German, British, American watches?

@kennethmeyers5008 Ай бұрын

Loved it

@Jamal-gu5nw Ай бұрын

Nice to see that Tissot is in the Top 10 🎉

@repeatinfinite_ Ай бұрын

Hey teddy I would love to hear your opinion on a debate between the oris aquis caliber 400 and the bb58, I think it's a close one between the two.

@Matteo-lw8cl Ай бұрын

Thank you Teddy for the video, where can I find the full report?

@AbeKWest Ай бұрын

Would it be possible to one day make a video like this comparing these brands to those outside of Switzerland? I would be really curious to see how the likes of Seiko, Citizen, Nomos, A Lange & Sohne, etc stack up to the Swiss giants.

@tafatefemusic6013 Ай бұрын

Great video, thanks Teddy! Pie charts at 10:57 not quite right…

@ReadyAimFire_ Ай бұрын

Pretty cool analysis, as a fan of German and Japanese watches id like to see also this kind of data for whole watch market.

@thetruthhurts7500 Ай бұрын

Nah

@AlejandroDescarrega Ай бұрын

Great stuff mate! Please do the same for Japanese watches! 🙏🙏🙏

@yavortsvetanov1914 Ай бұрын

I want more of this.

@taysmith9321 Ай бұрын

I like this breakdown on the 20 Swiss watches list im telling im very happy that hermes is slowly creeping up to position they self as top tier of Swiss watches

@davidwarburton2915 Ай бұрын

I love these business videos. I’m not even sure why, but I find the luxury watch business fascinating. American brands are probably too new and too small to get this level of information, but I’d be curious to see similar statistics for American brands. Japanese and German brands, as well.

@sinuosalice-1434 Ай бұрын

If bulova didn't scew everything up they would be around tissot

@celias66 Ай бұрын

Thank you for your information. It would be interesting to comparative statistic on the market for Swiss watches versus Japanese watches.

@thetruthhurts7500 Ай бұрын

There is no comparison

@Bgpele Ай бұрын

Omega, Longines and Tissot.

@hussainalkhulaif2461 Ай бұрын

i really like this videos

@Africoz2 Ай бұрын

Very interesting presentation. For some reason, I am surprised that Oris didn't appear in the top 20 as they seem to be going from strength to strength with increasing profile amongst watch collectors/enthusiasts. Too much competition in their market sector perhaps?