We would like to thank all of those commenting on this video, we greatly appreciate the interest in our multi-award winning Firestay Geo LED Sustainable Modular Downlight, and it has been a real privilege working with eFIXX on this content. 𝙊𝙪𝙧 𝙎𝙪𝙨𝙩𝙖𝙞𝙣𝙖𝙗𝙞𝙡𝙞𝙩𝙮 𝙅𝙤𝙪𝙧𝙣𝙚𝙮: We thought it would be helpful to respond to some of the questions raised in certain comments, and to point those with queries to relevant information to further inform the conversation surrounding circular economy more generally. We would firstly like to address the issue of sustainability, particular in the industry which we are all a part of, as we are acutely aware that circular economy, long-term thinking, and future-proofing is not always at the forefront of decision making. As a business, whilst we appreciate that we need to make real strides in the coming years to be where we would like to be, we are moving towards a more sustainable approach, becoming certified as Carbon Neutral in 2023, enforcing eco-friendly practices within our own National Distribution Centre, bringing electric vehicles into our fleet, and employing staff members who have a focus on our push towards becoming Net Zero in the near future; one of those staff members is our Head of Sustainable Product Innovation. This role has been created with the sole focus of ensuring that we bring circular economy focussed products (and further to this, efficient and commercially viable products) into our range in a way which allows for long-term investment in those items. 𝙇𝙤𝙣𝙜-𝙏𝙚𝙧𝙢 𝙎𝙪𝙥𝙥𝙤𝙧𝙩: One question which has been raised on more than one occasion within the comment section here is the proprietary element of the product, and the existence of the product in 5-10 years time. We would firstly like to state that this is without question an issue which is rightly discussed due to the fast-paced and ever changing industry which we are involved in. As a company, we introduce a number of products to the market each year, and we are constantly testing and updating our portfolio to stay ahead of the curve, and we discussed this issue at length during the development phase of the Firestay Geo. To ensure that our customers were confident in the long-term support which would be given to the product, we went through the Lighting Industry Association's (LIA) TM66 Verification Scheme, which dictates that manufacturers are expected to support the verified product for an extended period of time to ensure that they are sustainably viable in the market, this period is generally accepted as around 10 years - the scheme can be found below: www.thelia.org.uk/page/TM66_Circularity#:~:text=The%20TM66%20Assured%20Product%20Verification%20Scheme%20is%20an,advance%20circular%20economy%20practices%20within%20the%20lighting%20industry. In addition to this, our commitment to circular economy goes beyond this individual product, as we are currently working on further products which can be introduced into the market with a similar commitment to pushing the electrical industry in a more environmentally friendly direction, and the Firestay Geo is the product which we anticipate as being our flagship item with this in mind. We have committed to the product through marketing, developing supply chains which are viable long-term, with return channels created to ensure that genuine reuse and remanufacture is possible, and we have protected the end user through a 7-year warranty offer which is transparent and genuinely supported from our side. 7-𝙔𝙚𝙖𝙧 𝙒𝙖𝙧𝙧𝙖𝙣𝙩𝙮: With our warranty in mind, we would like to stress that this product, and our integrated Downlight products more generally, are very different to GU10 products in the market, and indeed different from our own GU10 products which we are very proud of and we continue to support and aim to make more efficient. There are of course, reasons to use integrated products in some circumstances, and reasons to stick with GU10 products in others, which is why our GU10 products are also extremely successful and can be found here: www.belllighting.co.uk/products/lamps/led/commercial-led/gu10-lamps/ Our Firestay Geo (and indeed many of our other integrated Downlight products which can be found here: www.belllighting.co.uk/products/fittings/downlights/) is protected under a 7-year warranty, and has a 50,000 hour (>10 years in most usage cases) lifetime, with our onsite testing facilities allowing us to put our products under the necessary scrutiny to provide a genuine basis for the figures which we state. This alone makes a comparison between the two product types on a general basis unnecessary, and rather, each individual case should be taken on that merit, as GU10 products may be more suitable for certain projects where cost is paramount, but integrated Downlights of the quality which we introduce are likely more appropriate in other instances. Certainly, where the environment is concerned, we would like to see the Firestay Geo being used as often as possible, as we hope to see improvements within the industry with regards to our impact on the planet, but we are in no way naïve to the reality that there are many occasions where other products are installed and seen as more viable, and we are also appreciative of this in the products which we offer. What is definite is that this is not a product which will require a paid replacement after 1 or 2 years, as in the unlikely event that a fitting does fail in spite of the LM80 B10 credentials of the lighting module, a replacement will be made available under the terms of our warranty, and should the fitting require a paid replacement after 50,000 hours of usage, this is an outcome which all parties will surely be happy to resolve. 𝙊𝙩𝙝𝙚𝙧 𝙇𝙞𝙣𝙠𝙨: For those interested in finding out more about the product, we have a full product launch video which can be found here: kzfaq.info/get/bejne/oNR0rLCK3N_Oqo0.html We also recently won both a Build Back Better Green Award and two Electrical Contracting News Awards for the Firestay Geo (Lighting Product of the Year and Smart Buildings/Sustainability Product of the Year), more on this can be found here: www.belllighting.co.uk/news/ecn-win/

I installed good GU10 sockets with halogen 20 years ago. Today I have GU10 LEDs in the spots. The GU10 LEDs cost less than €5 and can be changed quickly.

Thats a really innovative solution, but for it to work I would like to see them give away the patent and create a standard so that these could potentially replace normal bulbs... I think my only worry would be are they going to be available in 5 or 10yrs time...

It's a great idea, if it is or becomes a standard. If it's a proprietary design it is not an improvement: what happens if Bell Lighting doesn't sell enough to maintain the refurb service? Or go out of business?

Just fit JCC fireguards... gu10. Cheap, are Ip rated. Easy to change the bulbs..

So that's simply a proprietary lamp fitting then? So when it comes time to replace the lamp I''ll have a single supplier who will charge a small fortune for a replacement. Perhaps they'll continue their "innovation" and refuse to sell me a replacement, when they could instead lease me one for a monthly fee? Hell no.

As a customer, definitely use standard lamps (GU10?) not complete units. Manufucturers and suppliers change quickly. In 5 yrs you wont get the same fitting as by then products will have changed. I have already come across this and had to change a complete room. Standards have already increased the output requirement per watt so new lamps are brighter than those I fitted a few years ago. I thought a law was coming out for repairability so lamps must be separate. In addition if I want to use Smart lamps I can choose without being tied to one supplier yet have matching installations cosmetically.

Jcc did this before them you replaced the lamp and bezel combined together with either white bezel ,chrome bezel or brushed nickle bezel each lamp had bezel incorporated and you choose bezel colour and lamp light colour .Now they have discontinued them and I have 16 in kitchen I'm having to change whole fittings as bezel and lamp for them are no longer manufactured by jcc lighting .

I've got over 100 down lighters in my house, and yes, even when I thought I'd bought the same ones they turned out to be different outputs The real technical breakthrough will be when they invest they without those pesky clips that bruise your fingers for weeks or break the plasterboard they are fitted to Surely there's a dragons den type out there to solve all our problems?

Here is another idea: dissipate the heat while maintaining the GU10 connection.

I always find it a bit of a red flag when the pricing is hidden behind a "please log in" button. Does anyone know how much these will cost when ordering 10 or so no. of them?

Great video Gordon 👍

It’s a great idea and about time 👍🏻

Will they be doing the same type of idea for striplights? as I find keeping the old units and getting replacement LED tubes is better than the sealed LED units which seem to fail too often.

Good idea right there. How people come up with this stuff I don't know. Imagination right there...

A new bulb / lamp format with a promise of recycling. Where is the driver? In the module? I always choose gu10 fittings. Having had the experience of trying to to find a matching integrated one once, I'd rather not do it again.

I might like that. I certainly like the re-use aspect minimising waste. The strongest objection that I have to integrated units is having to call an electrician to change them. Even after 50,000 hours that would be a PITA but you can still bet that in any installation at least one is going to fail long, long before its rated time is up.

Although this is a positive step in the right direction in terms of circular economy, it does somewhat miss the point, I would imagine in the average domestic dwelling the cost of purchasing a new ‘lamp’ module would be far outweighed by the cost of purchasing a couple of extra GU10 lamps as replacements. Potentially a very good idea in commercial settings, especially in commercial downlights, and if a similar system could be designed for Battens and panels it would really put Bell ahead of other manufacturers in the sector.

Finally we're getting somewhere. The ubiquitous standard of the the Edison screw base has been I think integral in the adoption of lighting. Everything uses it then there's the other standard the bayonet fitting fitting and a handful of others the bulb comes out of the fixture the fixture stays put. Unfortunately GU10 type stuff and LEDs you end up with the LED circuit board and the driver circuit both needing to be accessed and no standards at all other than bare wires. What's the chance that that fixture is going to be the same in 10 years? What's the chance that you're going to get an exact replacement? Having the fixture stay the same and only the bulb change makes so much sense, but the LED technology needs to integrate this better and it needs to be excepted between all manufacturers. I have two outdoor lights that look almost identical somehow but we're purchase at different times. thay almost look the same but one takes a screw in bulbs and the other one has a Led panel, the bulb I can replace then I don't have to replace the entire fixture. the panel goes on the other one I'm not sure what I'm gonna do Maybe PCB way? or I'll probably be buying two new light fixtures. When we switched from gaslighting a lot of effort went into reusing the existing fixtures and in some cases pipe. Thus we have what's called a "lamp" which takes a "bulb" and conduit.

Does not allow user to swap to smart bulbs in future and ties user into one manufacturer. I could not afford smart bulbs initially but have since upgraded - This would not have been as easy with this solution.

So it is a downlight that you can replace the lamp, just like gu10 fittings 😂😂. These lamps are £12 each though 😂. I'll stick to my gu10's thanks 👍

looks proprietary, my concern would be availability many years down the line

I like that idea but I want to know where I can get them

Will the parts be available in say 6 years time? Unlucky

Learn more about the Bell Lighting Geo-Mod hub.efixx.co.uk/bell-geo-mod

Optimistic longevity projections while manufactures use the cheapest components possible. GU10 is an established standard (Not including a certain manufacturers GU10L1 designed to capture the new build market and over charge for replacement lamps). I'd still rather fit a standard luminaire and a lamp than a bespoke option that the manufacturer may redesign and make obsolete in 18 months time requiring replacement.

Started fitting intergrated as soon as they came out ( fig and forget they said 😂) back to cans now as client can change a lamp as lets say you fit 10 lights on a job 70 miles away and one packs up 14 moths later you have to go back at your cost and you hope the manufacturer has not changed the design or your hunting on eBay old stock

I’d expect modern lighting to automatically change its colour temperature throughout the day and not be fixed, even if it is manually selectable.

If i am honest, i don't know if this is the future, time will tell, but this industry is price driven, and although i have seen there's in cities, they have not told me how much they are, they just said they are expensive

nice concepr, but color rendering of 85 is low for today's use customers want colors not dull light

Nice idea but ain’t gonna fly (yet)- tradesfolk dump brand new materials in skips as it is, let alone take the effort to send stuff like this back to the OEM 😢 Now if they did this with GU10 fittings it may be more of a stepping stone rather than a proprietary format and monopoly on the design…fwiw my £1 poundland GU10s are going strong unlike many filament style BC and ES type lamps I have elsewhere 😮

It used to be possible to repair gu10 LED bulbs, before they started putting resin over all the components. If you were handy with a soldering iron, the driver PSUs and the LED beads, were available on ebay, for peanuts. I use the repair all my failed gu10 bulbs. I even modified them to have a longer lifespan, by reducing the LED driver current a bit. This ran them much cooler, but the brightness was very similar. No body repairs things anymore 🤨😮‍💨😩, its terrible. Just because it's cheap its doesn't need to go in the bin.

I like this idea a LOT

Congratulations on inventing a light bulb.

Like anything proof is only obtained when installed and see how it goes, and how easy it is to get a replacement lamp. Hands up who wants to be the alpha tester….. anyone?

By the same argument, GU10 fittiings last forever? This won't catch on because it's non standard.

£20 each at cef. 10 for lamp on its own.

GU10 lamps are pretty rubbish, they have poor power factor and can't attain the lumens per watt of a fixed unit. This is very reminiscent of GE Infusion modules from a few years ago. I am assuming that like a GU10, this Bell system integrates the electronics in the removable module. Going by the data, it appears that this lamp module has a greater output than most GU10 lamps. Like others have said, this would be ideal if the design is licensed to other manufacturers, otherwise it's probably not going to gain much momentum.

Great until they stop producing the specialist bulb. GU10s FTW

Sorry, but just because electricians, manufacturers or whoever want to install integrated LEDs or this new type of proprietary system that locks you into buying their replacements forever, does not mean that consumers want it. It does my nut in that we are all being forced away from changeable lamps that give the consumer choice about what they want to put in it. There is nothing in this change that is good for anyone other than the manufacturer.

I have NEVER had a LED lamp last as long as advertised. Most of them are chines junk. I have also noticed a relabeling of the same lamp from a category A to category F which is probably based on its life expectancy as well as the fact that those individuals whose digital watt hour meters provided by their electric companies have not seen a difference in cost of operation sine most lamps have a very poor power factor rating and most digital meters can read power factor differences and report it to the power companies who will charge you for the difference in power consumed by poor lamp design utilizing capacitive dropper circuits to powe the lamps.

Seems like they're just reinventing the light bulb.

A waist of a time. You can only get it at one place. Why woupd you.. will last the same time as a gu10.. gu10 all the way

Downlights suck, crap light, huge glare, and integrated are dumb from maintenance point of view. If you've ever worked in a maintenance environment, you'd realise how crap modern stuff is too, with virtually no repair parts available, throw away society once more, except bigger and more expensive parts being thrown away. At least for a spotlight, anyone can fit a GU10 type, and they're cheap. No need to send it away to a manufacturer to repair. And dumb restricting yourself to one manufacturer...oh yes, need your light fixed, Oh I have to send it away to Bell and you'll have no light for 2 weeks while they maybe repair it. How much energy wasted in that expensive process shipping things back and forward ? This is no solution to anything. As for any awards....just proves they're awards for the sake of awards, patting each other on the back for not actually doing anything. It's what politicians do, pretend to fix a problem that was never a problem, then give themselves all pay rises or bonus' for it, despite not actually doing anything productive