Let's be honest, the only reason the first Captain Marvel movie got any traction at all was because it had the privilege of being in between Infinity War and Endgame.

It's almost like combining a character nobody likes, with a character nobody cares about and a character nobody knows about is NOT a recipe for success...

When studios look at a giant successful movie, they go “We want one of those”, they don’t look at the ten years of smaller movies that built the audience for those characters. You cant skip that part.

I haven't liked a Marvel movie or series in a long time, but Loki is a pleasant surprise, one of the very rare shows I genuinely enjoy

I hope Brie Larson doesn't take the movie's failure as some kind of personal attack

They don't even realize it ; but they literally condemned themselves to a great loss of millions in bringing together the three most boring characters of the MCU .

The thing about Secret Invasion though was that its trailer was really good and garnered a lot of hype because of it. I think the main problem with it was the fact that Disney ruins whatever they put their greedy hands on. It clearly had so much potential but fell apart due to poorer and poorer writing as the show went on.

The kicker in all of this is that women who were fans of the MCU still liked male characters the most. Literally every female I know in my life who has watched one or more marvel movies has told me their favorite marvel character was one of the male ones (mostly captain America). Women don’t want to be pandered to, they just want well written characters.

Disney has managed to destroy both Marvel and Star Wars. It’s an amazing feat for sure. At this point, the best thing Disney can do is sell both of them.

The fact we live in an era where 500 MILLION at the box office is seen as a flop, shows there's a MAJOR issue in how films are being made these days.

I completely agree. And this is coming from a woman. I’m completely tired of women empowerment and woke and won’t go to the movies anymore screaming that theme. I WAS a huge marvel fan along with the rest of my family and we have lost most of our interest in going to any of the marvel movies. It’s sad really. Not for Disney. They made their bed, let the lie in it. But I sure miss going to see an actual GOOD movie in the theater!

I took my 4 year old girl to see this. Only 5 people were in the theater, and I brought a family of 4. Wife-hated it; 16 year old son - hated it; myself - hated it. 4 year old girl, LOVED IT

The MCU ended with Endgame. Change my mind.

The only reason Captain Marvel surpassed the billion was because we were led to believe that it was going to be key to see before Endgame

It’s absolutely about combining a character nobody likes, with a character nobody cares and a character nobody knows about is not a recipe of success..

Saw Barbie in theaters with a female friend. The funny thing was that, by the end, many of the women in the audience were disappointed b’c Margot Robbie’s Barbie was not relatable… us dudes in the audience (of which there were a lot) could empathize and relate to Ken’s struggle (😅) and we were rooting for him and laughing hard. World keeps spinning I guess.

I will never understand how Disney came to the conclusion that the only way to improve the most disliked character in MCU history was to create an ensemble cast by adding the other two least liked/most boring MCU characters. The math just ain't mathing.

A wise man once said: "Know your audience." Endgame was the last Marvel related thing I watched, and I'm perfectly fine with it.

I'm from India and we also hate politics & messages in Entertainment.

For the better part of a decade, most films struggle mightily to write strong female characters. They almost always come off as masculine, ornery, know-it-alls whose only character arch/development involves finalizing their own self-actualization into the full throttle bad ass they suspected they could always be. They are unrelatable, unlikeable, and unrealistic. Audiences are hardly given a reason to care about or cheer for them. Additionally, they tend to be coupled with multiple highly flawed and/or hapless male characters who often have little in the way of character development either.

Im still trying to figure out how corporations and Hollywood figured that prioritizing a minority of consumers and ignoring or insulting the majority of consumers was a profitable strategy.

You hit the nail on the head: the girl power message hits in a girl focused movie, but when the message targeting 75% of your audience is "You suck, we can do everything better" you're probably going to have problems.

The worst thing about captain marvel is how she is portrayed. Thor is also probably the strongest avenger but He didn't act mighty and arrogant but Captain Marvel barged in Endgame,didn't really matter to the story(except saving Tony which I am grateful for) and acted mighty,arrogant and still got her ass kicked during the final fight. She is just a lazy written character with goldy super-powers. I could care less about her.

What ruined captain marvel wasn’t her girl power attitude, it was the shitty attempt AT girl power. Cpt Marvel is very arrogant, acts on emotion, and desperately wants to prove she’s the strongest in any fight. The male superheroes have discipline, like Thor, who will rarely go full power on his enemies because he doesn’t really wish anyone harm unless absolutely nececcary. Cpt Marvel goes all-out, and it would’ve been acceptable if she had been more humble like the rest of the avengers.

I talked to my female co-worker about the 1st Captain Marvel, and I said I didn’t like it. She said, “Well, the movie wasn’t made for you, so it doesn't matter.” Now that this movie is coming out I was talking to her again and I said, “Well, this movie is going to flop, big time.” She said, “Why?” And I said, “Because this movie, like the first, wasn’t made for us dudes, so we aren’t going to see it. And that’s half of the people who see movies. So, its going to flop.” She got angry at that. LOL.

*The only popular movie with Captain Marvel would be Rogue from X-Men stealing her powers which permanently turns Captain Marvel into a vegetable which happens in the comics.*

The first Captain Marvel movie crossing a billion is still a unsolved mystery for me

Disney can fire all the people they want. THEY decided to hire directors who aren't fans of the comics or are deeply familiar with the lore. THEY decided that inclusion was going to involve poor casting choices by way of unnecessary race/gender swaps, instead of actually using Marvel characters' of color that actually match the actors playing them. There are a PLETHORA OF characters of VARYING races in the comics that are just on the back burner. Seriously, Marvel, why ? Moreover, if its not that THEY also decided to stop making compelling story lines showcasing real character developments and struggle. THEY decided that comedy is more important to them than gritty story arcs that push characters to darkest corners, forcing them to adapt and change their outlook. I will reference Thor love and Thunder as a damning representative of this blunder. On top of that they also decided to push an EXCESSIVE AMOUNT of poorly written female lead characters forward with little to no star power along with clique moments that do nothing to help them be more likable or at the least relatable. There is no real build-up behind these female leads nor an attempt to better implement their comic origins or explain their powers. Sadly, it does not end there because as to make these female heroes appear more competent, they can use their abilities right off the bat with little to no training or strife to push them further. I guess girl power is all you need, and yet they can't throw a proper punch. However, the real icing on the cake is how they thought by making male characters take a step back by making them more incompetent or, at times damn near obsolete that people would actually find it amusing. In the end, Disney can do whatever they want, but if these tenants remain, there is absolutely NOTHING they can do to stop their continuous downfall with these once beloved movies. Poor adaptions, weak stories, incorrect casting, failure to better implement comic lore, incompetent male characters, purposely shitty attempts at inclusion, and failure to give us what we actually want is the only thing the MCU seems intent at accomplishing.

Keep in mind, Carol Danvers was a fighter pilot back in the late 1980s, which puts her at about 65 years old in this film. A fact nobody (especially Disney) seems to have noticed. She was also only on Earth as Captain Marvel for about 5 minutes, and only other super heroes ever saw her, and all she did was get punched by Thanos, yet for some reason she has enough of a fanbase to have annual conventions about her.

In my mind, the MCU ended with Endgame. That was it: a satisfying end to a story that Marvel spent a decade telling. Now, it’s reached the point that many franchises reach where the suits refuse to let it die because they see a cash cow. Although, continued flops will put an end to that.

In recent MCU most of the new superheroes have somehow magically got their powers or abilities without any struggle or purpose ( kate bishop, riri williams, ms marvel, she hulk ). Also there are no stakes involved and all they do is say cringe corny dialogues in serious situations. Thanks to Disney for ruining everything.

We all’ve to first understand the fact that we live in an era where even 500 million box office collection is seen as a flop, which clearly stands as an evident to statement tat …there’s a really big issue in how films are being made these days…

The fact 'The Creator' only cost 80m and this cost 270m is mind boggling to me

I can't help but wonder how much money they would have saved if they'd only written the movie before they started filming it.

This video is three weeks old and aged like fine wine.

How have i never heard of “The Marvels” until today?

Its also they way in which Disney Marvel treat their female characters as opposed to the male ones. In the recent movies and TV shows the females are infallible 'girl bosses' with no flaws, whereas the male characters are evil, stupid, selfish, corrupt, manipulative and an intellectual and physical 'lesser' to any female character. Could you imagine the backlash if they reversed the treatment of characters?

making a superhero movie is not difficult. A. do not disrespect your source material (including older characters) B. do not make mary sues (which includes nearly every female character modern cinema puts out) C. do not attempt to push a political message it really is amazing how movie makers (especially disney) regularly fail all three steps

I didn't even knew this movie was coming until I saw ur video in recommended

Deadpool 3 is my last hope.

Marvel wasn't trying to make money. Marvel was trying to send a message.

I’m a woman (😱 shock) and loved the marvel films of ‘old’. I loved them cos of the strong male characters, but also the strong female characters who were just part of the story. Not shoe horned in, not better. Black widow, Pepper, Sith, Peggy Carter, Maria Hill etc. They complimented each other. Now it’s the boring ‘women are better we need no man’ bullsh*t being forced down our throats. The 7 seconds in End Game turned me inside out, was so cringe. So that, plus forced political wokery, plus super hero fatigue, plus this nonsense of you have to have watched every Disney + show to even know what’s going on, has led me to go “I’m out”. Which is a shame cos I loved those films

The MCU ended with Endgame, and they ended it pretty well. Everything after is just the modern version of the straight-to-VHS sequels and spin offs we got in the 90’s that pretty much no one watched.

Barbie’s success was also largely due to it piggybacking onto Oppenheimer as some sort of social media meme was spread around pushing people to see both movies together.

Throwing a 280+ million budget at a movie and getting someone with no experience to direct, characters no one cares about with actors with zero charisma or star power sounds like a winning strategy! What could possibly go wrong, ow wait ....

Remember when Brie Larson was being hyped by Marvel as the future face of the MCU?😂

Your analogies are phenomenal

The only way I have ever felt a character was somewhat like me is if their journey or story is similar to something I’ve gone through. It doesn’t matter if they’re black, asian, indian or whatever. Marvel just needs better storytelling at this point

Wait a minute. She's actually smart. She obviously doesn't care about the movie, she makes millions of dollars off doing them, and they keep hiring her for more movies. She's got that minimal effort, maximum profit mentality.

Honestly, Spider Verse makes me think that standalone animated passion projects may be the best route for superhero movies these days. Just a movie or trilogy focused around one character or group of characters. No more “cinematic universes”.

Right on with your final summation. That’s what they did with Star Wars (arguably the most lucrative IP any film studio could have at their disposal) - made a new trilogy that was aimed at attracting a ‘new fan base’. All they ended up doing was successfully alienating the very loyal SW fans who were just amping for a great new trilogy entry into the Skywalker universe, and modern audiences couldn’t give a toss anyway. It’s a fail/fail on both fronts.

Bro I was not expecting the images of toilets full of sh it 😂😂😂

My daughter was a huge Marvel fan. She use to go nuts before every release. Last night a Cpt Marvel commercial came on, so I watched her for a reaction… She couldn’t have been bothered less. Didn’t look up from her phone… didn’t make a comment about it… didn’t acknowledge the movie’s existence. Great job Disney!

I have NEVER ever felt that I can relate to a character only if they are same gender, height, weigh or colour as me. I enjoyed Marvel movies for the amazing characters and their journey. Those studios are failing to understand this altogether.

I didn’t even know it came out until I was watching the fnaf movie yesterday and saw the poster for the marvels😭 I had to come see if you posted a video abt it

didnt even know there was a marvel movie coming out lmfao

You will never convince me that Captain Marvel made as much money as Disney claimed... especially since Disney was subsequently caught lying to its stockholders about its profits. UPDATE: I say, "You will never convince me..." Cue the internet trying to convince me. So far, the most prominent argument presented as a defense of Disney's claims about the success of Captain Marvel has been, "It made money because it was released between Infinity War and Endgame." I concede that the timing is probably responsible for substantially boosting its box office take, maybe even doubling it, but I don't see that one factor alone pushing it over the $1B line. It takes time to reach a billion, and the negative word of mouth would have crippled its progress early-- especially since that word of mouth included "No, it has nothing to do with Endgame." But Disney had a lot riding on this character. She was going to be the face of the M-She-U. They couldn't admit that new flagship franchise was a failure... but they've treated it like a failure ever since. If the film really was so successful, why did Disney to everything in their power NOT to capitalize on that success?

We used to be upset when they pandered to the woke audience, now Disney is freaking out that we are just apathetic toward their "content".

Loki s2 saved MCU this year I swear, and moon knight before him

I'm not even going to pirate this movie.

I personally am rooting for Disney to hit a billion... In losses in a calendar year.

You almost gotta admire Disney's grim determination to lose money.

First Disney takes a massive dump on Nick Fury's character, making him the clown of the first Captain Marvel movie... then tries to sell him as a badass again in Secret Invasion. They have NO idea where they're going with anything, do they. Edit: and as others have said, the first film only made a billion because it aired between Infinity War and Endgame, the absolute peak of the MCU.

Love the content and the sound effects but why are they exploding my speakers, please please adjust the volume so they match the relative volume of your voice :(

Has the sludge finally hit critical mass for the normies?

I don't know if this happened in other theaters but something strange was going on at the theater we went to see Captain Marvel. I went with a big group of friends, when we got there to purchase our tickets we had to sit separately because it was close to being "sold-out". So everybody purchased whatever seats where available and we went in, found our assigned seats sat down and waited for the movie to start. As the movie started we noticed that some of the seats that were supposedly already sold were still empty which was strange, eventually about 30 minutes into the movie those seats "purchased" were still unoccupied. Eventually after 15 more minutes we all ended up moving to those empty seats and nobody came to move us. So for a screening that was supposedly "sold out" was only about 60% capacity.

The show is not even out and everyone is calling it a flop .....

And now we know the box office didn't even reach their lowest expectations.

You tackled a really interesting stuff there Drinker. Majority of the comic book readers were "nerds" and majority were boys. Now they take those stories and make them for "modern audiences" so now when they destroy their childhood heroes who are they appealing to? Feminists who have no idea who read the comics but feel the need to alter them? for whom? the people who never read the comics in the first place? That's the toxicity which sould've never been created. Such a shame..

This just reminds me of the irony of why Disney bought Marvel (and also Star Wars) in the first place: to shore up their toy sales with boys, as the Disney Princess brand was already strong with girls. Then proceeded to hand both franchises to people who said "These brands are too boy centric, they need to be aimed more toward girls!" But the laughable part of all of this is that manga and anime (which both are dominating media sales, especially compared to western comic sales) understand their core audiences very well, and even though a guy can enjoy shoujo and josei (and viceversa with shounen and seinen), they don't try and bend the products out of shape, or try to demean their core audience. More often than not, boys will like Dragon Ball, Bleach, Naruto and MHA, and girls will like Sailor Moon and about every flavor of shoujo "Timid girl falls for rough and possessive but handsome guy" love story, and there is nothing wrong with that. It is all about, as the Drinker said, "Giving the fans what they want, not what you THINK they need".

I remember an article I read that the Marvel's will lose against the FNAF movie. 😂

I quit on Marvel after watching She-Hulk so at this point I’m just watching Drinker reviews of whatever they released. And boy, am i having a good time

Run from it, hide from it, but reality is inevitable. Take a hint, Disney!

The saddest part is that it is not that difficult at all to create a *good* female action heroine, and if done properly, they are very interesting and appealing to men and women alike. Think Sarah Connor or Ripley. Both strong, compelling female bad asses, but still feminine and relatable. We need more of that. Not this saccharin BS they are trying to shove down our throats today.

Stan Lee would be sad at whats become of his work.

Uh, hasn't it not opened yet? Virtually EVERY movie of this year has tanked.

Bre Larson having a moment of self awareness at that expo might be the most relatable human thing shes done in years. Would be nice if she reflected on that and changed her ways realizing she does not have to be this cold and off putting.

A couple years ago I saw a video where a guy breaks down movie audiences and with the exception of Hunger Games, all action movies have a 60/40 male/female split. It's true across no matter the genre or who's starring in it. Even with female leads, the majority of the audience is male. Men and women simply have different tastes. Look how much the Twilight and 50 Shades movies made. There is a big marker for films aimed at women, but Hollywood seems afraid to make them due to fear of being accused of sexism. However, it ignores what the people actually want and goes with what they're TOLD to want.

They're probably deluding themselves thinking "We can make it up in merchandise and streaming..."

I do not have "superhero fatigue" I have "woke trash fatigue"

I can imagine the execs of Disney desperately debating how to get women interested in this movie and then they settled on adding a horde of kittens to the trailer. Like, imagine a movie with a male target demographic adding flaming dumbbells or some shit to the trailer. That's what The Marvels feels like.

Carol Danvers and Rogue's relationship in X-Men and Avengers comics is amazingly complex and interesting. But I really doubt the MCU would want that type of characterization. They wouldn't want Rogue to be a villain and do something heinous but then also have Carol want a child executed. Instead, they want simple powerful female characters without realizing that it was when Storm lost her powers (protecting Rogue despite what Rogue did to Carol), that Storm became one of the strongest female characters ever to appear in a Marvel comic. But based on the idiots the MCU is hiring to write and direct these projects, none of them even know any of this.

That fart got me in tears 😭😭😂😂

I really feel bad for Iman Vellani, it was really her breakout role with Ms Marvel, and the Disney+ series wasn’t that bad, it had some genuinely passionate creative direction from what I can tell. It’s too bad marvel decided to go the route that they have over the last few years. She’s a good actress and I hope she does go on to get some better roles

$800,000,000 just to break even? Who the hell even makes movies this expensive? Even if it crossed the billion dollar mark (which it won’t, not even close) the amount of profit this movie would make is still absolutely minimal.

That bit at the end about the studios "giving audiences what they think they need instead of what they want" is pretty accurate. They forgot the first rule of sales: "The customer is always right in matters of taste." (people tend to forget about the second part)

I wasn't even aware of this movie being out until just yesterday

I didn't even know about the marvels or that nick furry thing. Not because I'm ignoring Marvel on purpose, but because they have nothing to sell me, I'm simply not interested in what they are creating now a days.

It’s ok to give the audience something they didn’t know they needed as long as you know how to create a cohesive and entertaining story. Disney, unfortunately, forgot how to do that some time ago.

As a female who loves super hero movies, I've never felt that I needed the hero to be/look like me for me to feel inspired by their courage and adventurous spirit. I love a compelling hero story that fires up my motivation to embark on my own journey and face my own challenges with courage and hope.

Barbie was self aware. Disney is not

Bro that opening was so criminal but so good at the same time🤣🤣🤣🤣

Somewhere there is an alternate reality where Brie Larson used her performance in Scott Pilgrim to cultivate a successful career as an Indie singer and we never had to endure any of these films. I think everyone (Brie included) is happier in that reality...

perhaps my greatest curiosity in life is wondering what captain marvel would look like if they didn’t smash it in between the two biggest movies in the franchise on purpose

Disney are like the King Midas touch in reverse. All the gold they touch turns to rubbish.

Im so happy they didnt have time to ruin Tony and Steve Rogers.

The only time Brie Larson has ever made me laugh was when Thanos overpowered her and she made the O_O face right before he yeeted her across the battlefield. Really funny skit.

And we all know how its's going to go: - The actors strike really put a damper on our profits, we never really stood a chance - Men have ruined this movie, it's their fault - It's a great movie, we know this, audiences just weren't ready

District 9 (2009) was made with $30m ($43m in 2023 money). It made $210m ($301m). Maybe Disney should ask Neil Blomkamp how to make good sfx laden movies on a budget.

Love your commentary bro😂