In this presentation, Bruce Schroder (President of REEF Kitchens) explores how we navigate the wave of urbanization and the on-demand economy that is rapidly transforming the restaurant industry.
Food delivery is a key part of this new landscape, with the industry growing 300% faster than dining-in at traditional brick-and-mortar restaurants. Consumer demand for meal delivery services continue to climb, as 60% of Americans order delivery at least once a week, and 59% of all restaurant orders by Millennials are deliveries. Uber Eats alone is delivering about a billion meals a year.
REEF Kitchens is addressing this challenge by reimagining and redesigning the use of 5,000 static parking lots and parking garages across North America which are being transformed into dynamic logistic and mobility hubs that are uniquely equipped to house delivery-only kitchens.
With delivery-only kitchens, food entrepreneurs are able to capitalize on proximity-as-a-service and quickly scale their businesses - all while minimizing operational costs and delivery times, and maintaining high standards of customer service, operational excellence, and delicious cuisine.
This presentation was recorded in Pasadena at RestaurantSpaces 2020. Produced by influence group, RestaurantSpaces is an annual one-of-a-kind retreat bringing together executives in design, development, and tech, to explore the future of the restaurant.
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