"Premier League promotion was Luton's Everest. Now they're looking up to the stars" - What a profound and beautiful line ❤

I've gone from watching this guy's videos every once in a while, to watching every one as they come out, and then to going back and watching all the ones I've missed before. What im saying is, this channel's content only gets better and better

HITC aren’t paying you enough. Another banger.

Thanks dear Alfie. As a Hatter for all my now 64 years, I much appreciated this and the previous video on Luton. Premier quality production and analysis indeed from you. Such a rollercoaster it's been. This rise is mostly due as you mentioned to the astuteness and shrewdness of the current ownership personified by Gary Sweet, the MD. The whole club is so well run from top to bottom by some wonderful people. The manager himself Rob Edwards is such tremendous guy, a perfect fit for us. Well done again.

This is honestly the coolest thing that has happened in the PL since Leicester won the league. Absolutely amazing that this team made it all the way, I hope they won't go down again immediately. That being said, still hoping for that Austrian Wunderteam video 😇✌️.

These are strange days! I grew up in Dunstable, in a Hatters household, though I was lured away by Gazza's exploits in N17 around the middle of 1988. This did not go over well lol... Each term, me Dad would take me and get me my LT kit bag for school. However, in the Summer prior to my first year of middle school, I dropped the bombshell in the shop that "I don't want that one anymore, I want this one..." clutching a Spurs bag. My Dad didn't say a word, but just looked at me, then the bag, then off into space. He bought it me in total silence, we drove home in silence. In fact he didn't speak to me for about a month after that...If only he was still around, we could bury the hatchet and watch Luton in the Prem together.

My club has the first away game at Luton this season… have to say I’m very excited to walk through someone’s garden to get to my seat 😂

I remember going to Plough Lane at the height of the crazy gang (Wimbledon), and that stadium had a really unique atmosphere despite being so small. The beauty of English football are stories like the Dons and Luton and, If Luton can make teams uncomfortable and make their home ground a nightmare for visiting team, they might be a surprise package this season! Either way, lovely to have the football season back!!

Would love a video on Barnsley's sole top flight effort in 1997-98.

Couldn't have been more proud of what my hometown club has 4:44 achieved getting into the premier league! 🧡🧡🧡

watching from seattle washington at 1:17 AM because we love HITC Sevens. i met a bartender on an alaskan cruise from luton town who i recommended this channel, i hope he sees this!

I remember the first Crystal Palace game I went to as a season ticket holder and we played Luton just after we were relegated from the premier league and they beat us 2-1. Really impressed by them that day and always kind of rooted for them since. I really hope they stay up this season

West Ham should never have let Danny Potts and Reece Burke go. So glad to see them in the EPL. Potts has done the whole journey.

This is a hard video for me to watch. I'm a York fan (old rivals), but I've not nothing but respect for Luton in how they've got where they are. If only our fortunes were as good as theirs, but they've done it the proper way. As much as I want to, I can't hate on Luton. We're completely eclipsed by them now, which is insane considering we were in the same division a few years ago. Respect for the way Luton have gone about raising through the divisions, to the point where we can't really be rivals anymore

Villa fan and huge admirer of Marvelous Nakamba, we made several flashy signings that overshadowed him but his last few appearances for villa suggested he was just about done adjusting to the premier league, I don’t normally root for players outside of villa but I wish nothing but the greatest success for Marv

The ultimate underdogs was Wimbledon from non league in the late 70s and in the top flight within a decade where they remained for 14 seasons before finally suffering relegation during the 1999/2000 season all while being homeless season not to mention their famous victory over red hot favourites Liverpool in the 1988 FA Cup final of that's a true underdog story imo

Fantastic video again Alfie, you absolutely hit the nail on the head, this season is a free hit, the money is in the bank, we are expected to be relegated, the promotion has secured our future. However, I have a suspicion we will surprise people, that’s what we have been doing since we left League 2.🤞🧡🧡🎩🎩

Right technically even though we do have the smallest stadium in terms of capacity it has been rumoured our changes this summer will give us just enough seats to be ahead of Bournemouth

I already got excited when I saw the playoff final fixture last season, Luton vs Coventry, two great underdog stories, knowing one of them will make it to the EPL. So refreshing to see a new face rather than all the old parachute clubs and other big spenders bouncing back and forth. Would be so boring otherwise

As my club, Leicester got relegated, Luton has become the premier league club that I’ll root for this year until LCFC get back hopefully next year. Would love to see Luton stay up.

I must have watched all of your videos and loved them all. The depth, ingenious wording and humor that grace them all is really extraordinary: 👌👍👏! Please keep up this good work and thank you for looking at parts of football that no-one seems to bother.

Shows how messed up it is, when a team from the championship, gets roughly the same revenue as lower PL sides, but has next to zero chance of winning many games, let alone stay up. We are off to non-league for some proper footy and no plastic clubs and no corrupt VAR, I wish Luton well

Thank you for another excellent video telling our story! It is much appreciated. Interestingly when Luton were literally condemned to relegation before a ball was kicked as you said was the same season that we won the EFL Trophy and took over 40,000 fans to the final at Wembley, having had to ask for more ticket allocation because of demand (in League 2 before being relegated).

mate these videos are class, the narration is amazing

Love your videos, top class each and every one. Luton shows all other clubs how to run a football club!

As a Brighton fan, I'm expecting a Luton 1-0 today, bound to happen

I hope they dont actually leave Kenilworth road. It really gives Luton personality and uniqueness

I remember watching a 0-0 draw between the now defunct Staines Town and Luton in the FA Trophy in 2013. I also went to Kenilworth Road with Brentford in 2008. Great to see us playing each other again after so long apart!

Outstanding journalistic research. You are to return the emotion of football to the PL. Sincere congratulations

Luton is 100% getting relegated, absolutely no chance they stay in the league. I do hope they prove us wrong though

Everyone's forgetting the absolute shambles behind the scenes at Wolves and Sheffield. Luton will need a few scalps at home but staying up isn't out of the question.

I remember coming to my local team Peacehaven play Luton in a friendly back in 2014

Hi Alfie, can we get a video on the top 7 players from the 5th tier of Under 8s amputee league in Kazakhstan that would start over Martial at Manchester United. I've made my own shortlist if you need and I reckon you could fit a few Bob Dylan references in the video. Maybe a few lines from the "Idiot Wind" chorus to describe Martial.

When I was a kid going to the Kenny, I had no idea that other grounds didn't have entrances under peoples bedrooms. Even now, more than 40 years later, I still think of that as completely normal.

I appreciate all the work that you put into this, mate. If we do go back down after all, in any postuon other than bottom of the PL, we will jave bettered all the pundits' opinions.

Alfie you inspire me brother, well done

premier league needs teams like luton, a club where supporters are the most important thing and not foreign investment

That ground will do a lot for them - the tight picth & close crowds at the Dell kept us up many a season back in the '90s as much as Le Tiss. It could be a fortress at times & lot's of teams bogey ground.

Interesting & informative as always. Can we please have a video about Maltese Football? ⚽ 🇲🇹 Thank you

Absolutely mad that you mention that southport vs luton game I was there it was weird seeing a team who took Liverpool all the way in the FA cup a couple of years earlier to being beaten by Southport

Hey Alfie, just curious if we could get a real look into Everton and their financial woes in addition to all the rotating pieces over the years. Not sure if it’s a good enough story or something you find intriguing but if it does, that would be wonderful. Thanks again for all of the content you produce.

Excellent video mate youre the footy 🐐

your videos are great!

Kenilworth road will be bigger than Bournemouth’s ground once the renovations are done

What is the significance of the picture of Santa Fe NM at the beginning of the video. It happens to be where I’m watching from and my hometown. Que viva la fiestas! Love the channel despite the fact that it seems my Toffees are the butt of at least one joke per video. Not that it’s undeserved.

Love it. I really want them to stay up. It would show people that money isn’t everything! And they’re a scrappy lovable pup. Love to see it.

So excited for this season. COYH!!

Stockport county has also had an interesting last 15 years. Would be a good video idea imo

I'm in love with Luton town already. I hope they survive the season. the idea of a huge game being played at their ground is romantic

Going to anfield this year (pool fan obviously) to watch us play Luton. Whilst I hope it’s a rout and I get to see Salah bag a hattrick or something, I really hope Luton stay up!

such good content

Arsenal fan but I am rooting for them. My best FIFA 10 created player was a striker that brought Luton Town up to the premier league and ive had a soft spot for them since.

Luton Town have spent the last fifteen years learning how to do more with less and have gotten very skilled at that. This could give them a further unexpected advantage the rest of the Premier League won't anticipate, particularly as the go-to solution for the clubs in the top-flite these days is simply to throw yachtloads of money at whatever problem comes up, regardless of whether it actually accomplishes anything or not.

The prima Donna's are going to hate playing at Kenilworth Road Luton should make it very intimidating place

Immediately after they were promoted I remember seeing someone say that there are two types of Premier League fan: those who assume their team will beat Luton 5-0 each time they play them and those who know they'll get beaten 1-0 at Kenilworth Road. I am the second type of fan.

I always used to call up Steve McNulty for England in FM2014. Good times

'Still HASN'T been completed.' Renovation is singular.

I hope they will exceed expectations 🙏🏾

Thank you for finally acknowledging are amazing rise

I can now rest safe in the knowledge that Southport have appeared in an HITC7s vid

Hopefully Luton give it a good go and won't be completely humiliated every week time will tell I guess but they're definitely up against it in terms of remaining in the league

Another banger from Alfie

Imo Luton should stay at Kennilworth Road and use that as an advantage. Reason being that even having a new stadium at Power Court (if it ever happens), they're still going to be financial underdogs in PL terms - so not a massive advantage relative to investment while losing what makes them unique.

The works and Kenilworth Road are set to expand the capacity to just exceed that of Dean Court, so we don't quite get the honour of the 'smallest' ever ground.

Such a great story.

Excellent video. Learned a lot. Great to see some proper credit to Ogbene too. A fine footballer with a great attitude. Top bloke.

This is one of the interesting clubs when it comes to EPL money and (sorry I’m writing them off) subsequent relegation parachute payments. Would it be financially a very good idea longer term to not spend on staying in the Prem and just spend nothing much, say, just enough to get you in the top 2 of the Championship or even the playoffs (maybe hold off until 2025/26 for ambitious spending) so they’ll have made a load of money from just being in the Prem and the said parachute payments putting them in a better position in 2 seasons time to actually plan for staying in the Prem long term by spending some of the money to get out of the championship and using the new Prem income + the old prem income to get players in that will keep them there. Or, as I suspect, would too much of that be lost to tax? Any accountants that know about how football income works, I’d love to hear what your thoughts are. Although I suspect making the announcement of “dear fans, there’s a likelihood we are going to get thrashed every week, but it’s all for the greater good because we have a long term plan” might not be acceptable to the fans, although it’s pretty much the reality. Even if I would love to see them stay up.

I sincerely hope that Luton manage to survive relegation this season so that the club has more money pouring in ahead of the next season. Stories like these make football beautiful

23:10 Why I love this channel.

Out of the three promoted teams this season Luton town is the only exciting team to watch. I'd love to see them beat out Forrest for that 17th spot

This man is a poet

wait they have a player named MARVELOUS Nakamba? what a marvelous name!

Like playing FIFA 2007 career mode, with Rochdale. Then winning PL with them like 10 years in a row 💀❤️☺️

Earlier today I started a new save on FM23 as Luton as they are one of the few league clubs without a manager at the start of the game, so this is the perfect video to have on in the background =]

Imo if Luton can get a 40+ million player sale from one of their youngsters in January (if they can prove themselves) they could use that money to strengthen their squad in order to make a second half push to avoid relegation. Thought their game today was unfortunate as it was much closer than the score dictated.

I was at Southport. I was also at Brighton 😍

Fingers crossed for you Luton 🤞

The renovations are expected to make Kenilworth Road bigger than Bournemouth. We're also not a small club. Luton FC is a medium-sized club held back by its own infrastructure and, until the current custodians took over in 2008, nightmare owners

My only hope is that Derby's record remains untouched.

Surreal opening being from Southport

Honestly at this point I would lean into the height advantage and just sign Lacina Traore on a free just so they can use him for corners. Love to see someone mark a 6ft 8 striker lol

2:31 our CEO gary sweet said that after the renovation we'll have around 11,381 compared to Bournemouth's 11,379 making it the second smallest in the PL This is the level of shithousery we're bringing this season

Hopefully I’m alive long enough to see Harltlepool back in the EFL

This is whats the elf so cool. Luton in the Prem. I would never in my life guessed. Who's next Shrewsbury ?

As good as the recent videos on the channel might be, given their topics there's no way Alfie's bosses haven't been on him about their "mainstream videos" BS again. Hopefully things will get normal as the excitement over the new season wears off.

Let's go Hatters!🧡

I don't think they are 'Ultimate Underdogs'. IMO they start in a stronger position than Wolves or Sheff Utd because they are a well organised and happy club. This counts for far more than how many people watched them 9 years ago in Southport, for example or the size of their stadium. Most importantly, they don't need to stay up to continue to progress.

If they do get relegated this year they will earn way more money than it cost them to get promoted

Luton should be a fun save in football manager 24.

To think that Chelsea are paying £4m for academy players (Ishe Samuels-Smith) and Luton's record transfer is £1.8m is insane.

Put in their place today. Going to be a long old season without a few more additions.

Breaking News: Mbappe signs for Luton

As a Wigan fan, I hope Luton can get some famous wins, especially against Man City.

Arsenal didn't pay 40 mil for Raya. I think it is a £2 mil loan, with an option to buy.

I think it would be a good idea to 7 of the greatest footballers, who were never managers

Do you pay a fee for the getty images? how does it work?

Can’t believe that I’ve seen go from losing to Braintree to premier league football it’s just unreal. I also saw the guy who punched Diallo lmao he sat in front of us

I think every neutral fan should root for Luton this season. Personally, it's only gonna be two games all season that I won't cheer if they score a goal. In this day and age, with blood and oil money and superleagues right 'round the corner, Luton represents the very essence of the beautiful game in my humble opinion

You used to make outrageously useless videos like "what if san marino's players had wings to make up for their lack of talent?" and now you're easily the best script writer in sports KZfaq. Absolutely mad underdog story here.

Luton Town are one of my favourites ever in this world and they are easily one of the biggest underdogs as a real smaller team in their history,good friends!!!I do hope to see them doing well despite I have permanently boycotted myself from even watching the Premier League till ever but please forgive me for my late comment since I was too busy with some activities,good friends!!!🙏🏻