The Problem With Gymshark

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Күн бұрын

Gymshark were one of the first companies to use influencer marketing effectively, however while being my favourite business growth story, the rise of Gymshark helped incubate problems which would go on to haunt the brand if left unaddressed....
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The growth of Gymshark has been nothing short of incredible.
Without a doubt, they have inspired millions to go to the Gym.
This seems weird when talking about a clothing brand, but Gymsharks use of influencer marketing and conscious focus on their ‘culture’ has in fact earnt them a cult following.
While getting people into the gym is a positive thing, many have criticised Gymshark for promoting and sponsoring disingenuous influencers secretly take PED’s all the while claiming natural to sell their programs and supplements to naïve teenagers who hero-worship influencers.
One of the biggest things which puts people off going to the gym is unrealistic expectations and fake naturals are only making this problem worse.
Amongst this advice being given out by Gymshark athletes are glaring pieces of misinformation which could have very negative effects on their audience’s health.
While most of these instances are just honest mistakes and the influencer truly does want the best for their audience because effective advice is often boring, many of these influencer’s resort to party tricks and the invention of their own ridiculous exercises to stand out from the crowd.
Misinformation and dishonesty are one of the main things which the Gymshark founder’s initial fitness inspirations (Scott Herman and Scooby1961) fought against, and Gymsharks association with those who spread misinformation has resulted in the company losing one of their best most transparent science-based influencers; Natacha Oceane.
So, I believe that this is something that Gymshark are going to start taking more seriously.
Moreover, now that Gymshark are a global billion-dollar brand for them to expand they cannot focus purely on sponsoring those with often unnaturally achievable physiques, after all aesthetics is one of many reasons to go to the gym. If Gymshark do start posting photos of people who aren’t diced to the socks, I really don’t think this is a bad thing. If the person is actively trying to improve, many people are likely to find this more relatable which may as a result encourage them to get to the gym.
After watching every single video of Ben Francis, I can say that one of his main philosophies is to not fear failure/mistakes, he views them as a good thing as they cannot be avoided (especially when running an innovative company), after all it is from responding to and addressing mistakes and failure that the business has been able to scale so fast.
Ben remains the major shareholder and from the companies’ recent actions, it does seem like they are making changes for the better.
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►𝘾𝙧𝙚𝙙𝙞𝙩𝙨
Ben Francis
Lewis Morgan
Swolenormous
Omarisuf
Greg Doucette
Scott Herman
Shredded Sports Science
Natacha Oceane
True Geordie
Philion
Ryan Casey
James English
Sean Nalewanyj
Natural Hypertrophy
Fitlabb
The Bioneer
The Last Natural
Dr Swole
Ben Carpenter
Geoffrey Verity Schofield
Mario Tomic
Alpha Destiny
Bostin Loyd
Virtruvian Physique
Ross Smith
Will Tennyson
Ryan Garcia
Hellah Sidibe
Obese to Beast
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►𝙍𝙚𝙛𝙚𝙧𝙚𝙣𝙘𝙚𝙨
The Times, 2020 www.thetimes.co.uk/article/gy...
Birmingham Mail, 2018 www.birminghammail.co.uk/news...
The Telegraph, 2020 www.telegraph.co.uk/health-fi...
The Times, 2018 www.thetimes.co.uk/article/gy...
BBC News, 2018 www.bbc.co.uk/news/business-4...
Financial Times, 2020 www.ft.com/content/6122628d-a...
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►𝙎𝙪𝙥𝙥𝙤𝙧𝙩 𝙩𝙝𝙚 𝘾𝙝𝙖𝙣𝙣𝙚𝙡
💪Transform your body in months: transform.brettjosh.com/offer
paypal.me/brettjosh
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►𝙈𝙪𝙨𝙞𝙘 𝙐𝙨𝙚𝙙
Barely Musical: The SOS Theme
Epidemic Sound: bit.ly/3iGO04s
SoundStripe: www.soundstripe.com/join?id=4...
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All materials in these videos are used for educational purposes only, within the guidelines of fair use. No copyright infringement is intended. If you are/represent the copyright owner of materials used in this video and have a problem with the use of material, please contact me via my email in the "about" page on my channel. Copyright © Joshua Brett 2021
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►𝙋𝙖𝙧𝙩𝙨
Introduction 00:00
Influencer Marketing 02:53
Fake Naturals 06:11
The Next Nike? 11:16

Пікірлер: 2 300

@GVS 3 жыл бұрын

"There should be no excuse for being a fake natural in this next generation of fitness" 100% agree. It's shameful for a brand to use lying scumbags to push product, and they deserve the pushback they're getting.

@FitLabb 3 жыл бұрын

Amen brother! Hopefully we’re turning the corner on this issue soon as it’s actually harming people with false marketing, & setting people up for failure or causing kids to take PEDs when they don’t achieve their unreasonable desired results naturally.

@steelmongoose4956 3 жыл бұрын

The problem is that it works. If you can find a target demographic that's long on disposable income and short on smarts, you can make a lot of money if ethics don't trouble you.

@TheTenCentStory 3 жыл бұрын

I agree. Time to shut down professional sports for hiring lying scumbags that cheat the system.

@petermaguire4825 3 жыл бұрын

Aye the only good fitness poster on Quora

@Th3ALeXx 3 жыл бұрын

hey, i keep seeing you on quora, u are a cool dude!

@gregdoucette 3 жыл бұрын

Great video as always. I made it in the video with a head shake. Cool seeing Scobby in the video. Saw will tennison as one of the rare Natty gym shark athletes. Obese to beast making an appearance and so many more. If we keep calling out the bullshit it makes it harder for the people get by on their looks alone as eventually people will be too smart to fall for the none sense. It’s a tough battle as we have to unlearn what people think is currently true when it’s in fact not.

@parsa5290 3 жыл бұрын

les go g-shred :D

@marcelinefae6903 3 жыл бұрын

Nice to see someone with a large following agreeing with the need for change. Hopefully more people gain more and more awareness from this.

@SukiInDubai 3 жыл бұрын

Dr Greg make a video in this topic its so important. I stopped bodybuilding because of all the fake natties because I thought I had bad genes 🧬 and couldn’t build muscle

@dreitill 3 жыл бұрын

Chef Rush spotted @11:57 and @Greg Doucette calling him out ofc :)

@gregdoucette 3 жыл бұрын

@@SukiInDubai Why on earth would you stop bodybuilding just because you don’t have good genetics. That would be like stopping bike riding just because you’re not fast and bike riding it makes no sense

@EnJeiBee 2 жыл бұрын

I was with you until the end. They've spent the last 9 years promoting their brand on the backs of way too many influencers who pushed unhealthy, unrealistic broscience. They chased the dollars even though they knew it was morally wrong to align their brand with those people and now we're supposed to give them another chance? They aren't promoting inclusivity in fitness out of the goodness of their hearts, they're doing it because they're being pressured to. Let's be clear about that.

@Ailieorz 2 жыл бұрын

This. When I first looked at their stuff a few years ago I didn't even fit into the largest size. I'm a powerlifter, I train 5 days a week, based on the guys they used to promote them I should have been their key demo, but no, I'm female therefore I must be the size of a toothpick. I have noticed they have some slightly larger sizes now (I would just BARELY fit!), but you still don't really see any big thick muscle women or anyone obese.

@essji9302 2 жыл бұрын

Agreed!

@ashleykettle343 2 жыл бұрын

Completely agree! It's a business. Like films now days, they are all inclusive not because they actually care, it's because it's the market, the current trend. They are just appealing to peoples sensibilities to sell their product.

@jakedragon8753 2 жыл бұрын

To be honest that inclusivity thing is how most companies do it. If a bigger company promotes is doing anything beneficial to the normal person it's just cuz the money.

@patrickmcpartland1398 Жыл бұрын

@@jakedragon8753 I mean why almost any company does anything is for the money. If they are a publicly traded company they legally HAVE TO. If you ever have thought or think other wise their marketing/branding/advertising is working just like they want it on you. Saying large businesses like this work solely on profit motive is like saying water is wet. The problem is their "were sorry and inclusiveness" bullshit is basically that "were sorry" bp commercial from South Park.

@clkb8277 Жыл бұрын

What they forgot to mention is that Ben’s grandad owned a clothes factory and his dad lent him £100,000 to start 😂

@freespeechisneverwrong9351 9 ай бұрын

All these “great” entrepreneurs always have a rags to riches story which can be easily debunked. Richard Branson was given £25k in 1973 by his parents to start his business. In 1973 the average house price was £8k.

@holzcartoonz9962 8 ай бұрын

@@mikel8850 Fair Point, non the less the conditions the bank gives you, are different from the ones your family give you. Also you're excluding Background, that plays a part in getting a loan and the conditions. And more importantly, i would rate the fact, that his granddad had a factory way higher.

@clkb8277 6 ай бұрын

@@nicholashatton3628 not all wealthy people choose private schools.

@ladytee4269 6 ай бұрын

No way!!!😮😮😮

@neilbrowne-ty9zl 6 ай бұрын

we didnt.@@clkb8277

@JohnGalt916 3 жыл бұрын

I was a personal trainer and powerlifter for years. I wish kids knew most of their fitness heroes are on gear. That's not Walmart protein and Flintstone gummies.

@tigreytigrey8537 3 жыл бұрын

Lol. Who cares? I never knew. It only pushed me to work extra hard not knowing I would never attain that naturally. You want people to just reach the goal and stop? Lol

@Edgar... 3 жыл бұрын

@@tigreytigrey8537 Somehow you not only completely missed the point of his comment, but the video as well. Congrats!

@tigreytigrey8537 3 жыл бұрын

@@Edgar... lol not agreeing with a person's perspective doesn't equate to missing their point doofus. 🤣

@Edgar... 3 жыл бұрын

@@tigreytigrey8537 "You want people to just reach the goal and stop?" That last sentence proves you missed the point and inserted a strawman argument. doofus.

@tigreytigrey8537 3 жыл бұрын

@@Edgar... lol. That actually means that I understood the argument and took a counter position doofus. Jesus. You said it yourself. I inserted a strawman argument. If I didn't understand I wouldn't have been able to insert a strawman argument. lol

@BackGuy 3 жыл бұрын

Super informative, objective and great video as always. Though I did like the old version of gymshark, the fact that they're trying to involve the average person more is promoting health and fitness at every level, is great. Some would say it promotes being average and unhealthy though I don't think this is the case. Most of the athletes seem kind and down to earth. Promoting health and fitness can't be done in just one way, so branching out like they do will certainly reach more poeple, though parts of the fitness industry still sit on their high horse.

@brettjosh 3 жыл бұрын

Thanks! And I completely agree, as great as gymshark was back when aesthetics was their primary focus, their goal is to be a worldwide gym brand so it's pretty important for them to be more relatable to others and include other sports/ niches. Completely respect Ben for that, would be nice if they brought out a line for smol back having individuals though

@timmian85 3 жыл бұрын

Look at this doode trying to compensate for his small back with a big comment.

@theydontmakeemliketheyused9995 3 жыл бұрын

I mean Matt does fitness is still one of their biggest “athletes” who claims natural so I wouldn’t celebrate their new found ethics just yet

@inaam1371 3 жыл бұрын

@@brettjosh 😂😂😂😂

@kevinhsu3102 3 жыл бұрын

@Rozrywka Po Pracy my only issue is that the only obese people that gymshark are women right? I mean correct me if I’m wrong but I’ve never seen them promote an thick or obese man. Might as well be called woke shark at this point

@MaticJ29 2 жыл бұрын

I honestly don’t mind unnatural bodybuilders as long as they’re honest. I do have a problem with the ones that claim natural when they’re not.

@Scopeshunter69 2 жыл бұрын

This is why I support small brands, they don’t reach out to the biggest dudes in the gym, they look for people who can grow themselves as a person, and help grow the brand over time

@user-bs6os7dn5v 2 жыл бұрын

Gymshark once started out as a small business.

@thedogs3467 2 жыл бұрын

@@user-bs6os7dn5v yah lmao

@Grace-fu1yc Жыл бұрын

Any small brands you recommend? Been looking for high quality alternatives

@Bunny11344 Жыл бұрын

I’ll reach for gymshark cause it’s affordable on sale lol

@rommelangus Жыл бұрын

Lol ES collections, addicted, Cellblock 13, Barcode Berlin, TOF Paris, Nasty Pig, n2n body wear 😅😅😅

@gerardford9706 3 жыл бұрын

This man makes BBC Documentary level content

@v_eh 3 жыл бұрын

Not the kind of bbc content I want 😔🥴😈

@captain593 3 жыл бұрын

Actually it's better than that

@Michaeeelv 3 жыл бұрын

I too make BBC quality content 👀

@carlmurphy2416 3 жыл бұрын

This is a better documentary on the fitness industry than anything the BBC could make.

@chirpymoonyo 3 жыл бұрын

Martin Bashir would disagree

@TheBioneer 3 жыл бұрын

Hey, thanks for including me in the graphic there! Glad you like the content :-D Also, your editing, research, and storytelling are absolutely top notch. Keep up the incredible work!

@morepenusmorevenus5954 3 жыл бұрын

Never expected to find you here adam :D

@enzoconstantinoromo364 3 жыл бұрын

You deserve more recognition man! The most unique in the fitness indutry

@carlmurphy2416 3 жыл бұрын

Bioneer, aka the UK Batman

@amartya9034 3 жыл бұрын

Always happy to see martial artists in the fitness community Saw Jtvanv the other day

@timothyharrison8177 3 жыл бұрын

Adam, my favourite person, your book Super functional training is absolutely life changing!

@emmairwin581 2 жыл бұрын

Can we take a second to appreciate the integrity and morals of natacha? Big respect.

@Kyery73 2 жыл бұрын

I got wrapped up in this toxic influencer gym culture. I was not eating enough, and I was working out like a mad man. The “never miss a gym day” mentality ruined my life. I am always careful now.

@lunam7249 Жыл бұрын

oooohhh so close....anorexia is lifelong if not fatal.....😢

@brandonross8200 Жыл бұрын

How did it ruin your life? You have long term damage to your body?

@Ed0Carnby Жыл бұрын

@@brandonross8200 Psyche

@daimonsaiko Жыл бұрын

Think u forgot the steroids

@corail53 Жыл бұрын

You know never miss a gym day was not got to the gym everyday right.

@steelmongoose4956 3 жыл бұрын

When I was younger, the focus on the weight room was tilted much more toward strength. Now, it's almost entirely about appearance. Chasing an aesthetic instead of performance can lead to some dark places.

@papaspaulding 3 жыл бұрын

I think it depends more on the weight room/crowd in general. as what you've pointed out is basically powerlifting = strength or bodybuilding= aesthetics which have always been the case. Bodybuilding IS about chasing an aesthetic. And in that you are right, bodybuilding (and powerlifting) in general can often be far from healthy, both physically and mentally (as much as we love it)

@tacticalchunder1207 3 жыл бұрын

Yeah, it’s really weird. Working out should first and foremost be about physical and mental health, but it’s just become pure vanity.

@jordanbowey4175 3 жыл бұрын

I dunno mate. It's not everyone. I like having a nice body (and so does my wife). But my focus while working out is how strong I can get.

@Merino33 2 жыл бұрын

Depends on the sport

@TititoDeBologay 2 жыл бұрын

Young boys are having more and more body dysmorphia issues and earlier.

@ariaz7071 3 жыл бұрын

Even though he only posts evrey now and then, the quality is worth it

@GVS 3 жыл бұрын

I can guarantee a truly absurd amount of time and effort goes into each one of these videos.

@TiberiusCreates 3 жыл бұрын

@@GVS Seriously. It's not the same as ranting in front of a camera with only a few edits. This man is scouring the internet for the right clips and making animations to help illustrate his well written script. It's gotta take a while

@GVS 3 жыл бұрын

@@TiberiusCreates yup. I take a middle of the road approach where I can get 3-5 videos out a week (doing all my own editing/scripting/thumbnails/etc)...once you start creating content you realize how much more it takes, for me a 10min video might take 5-10 hours but I wouldn't be at all surprised if it was 10x that for his, or more. Mad respect.

@jdmsubie4500 3 жыл бұрын

Quality over quantity

@TheSteelerFan58 3 жыл бұрын

Wish way more channels were like this, but KZfaq just won’t allow it

@armandothebigchile3326 2 жыл бұрын

My son is 17 and was getting into the whole fitness thing like all his buddies and I showed him this video and it opened his eyes he didn't realize a lot of things.. I told him to be himself to be his own individual person don't follow trends and things that are fake or not real it was a big eye opener for him better than I could have explained it.. thanks for the great video.

@stuff4232 2 жыл бұрын

This won’t change. It won’t change because people want to see people who look unrealistic to obtain and chase after them. Most people don’t really want to put the effort to be actually fit. If they did, they wouldn’t have put 100% of trust in influencers and researched a little deeper into the field. Most people want to give responsibility to another entity

@myricn 2 жыл бұрын

Really good point

@mickeyari2628 2 жыл бұрын

laziness is a lifestyle for the average human.

@femmeNikita27 2 жыл бұрын

"Most people don’t really want to put the effort to be actually fit". Nope. Most working adults simply don't have enough free time during the day to do so. As simple as that. Plus cotton gym or sport gear really makes little sense to those adults left who for some reason need sport gear for gym or other sports.

@stuff4232 2 жыл бұрын

@@femmeNikita27 that's a big lie. That time spent watching netflix and just staring endlessly at a screen can be replaced with better habits. But let's say you are right. How about the increasing number of kids who are fat and not doing exercise? Do those bad habits not translate to adulthood? Get real and stop making excuses.

@NGU1 2 жыл бұрын

@@stuff4232 True

@RenoMay 3 жыл бұрын

Uploaded 10hours ago but only now making it into my subscription feed? Interesting KZfaq.

@skateata1 3 жыл бұрын

I know right? I hit the bell button so I would know right away next time.

@hodor6994 3 жыл бұрын

I didnt get it until 23 hours later, and i have the bell on... Hmmm

@logicftw7700 3 жыл бұрын

Sameeeeee

@83gt17 3 жыл бұрын

Same same

@anasbanibaker 3 жыл бұрын

Thought I was the only one

@Benjoi 3 жыл бұрын

Tbh I love their clothing, but never wanted to buy anything bc of the issues you raise here. Assume I am not the only one, and once again, great videos! Very impressed 👌

@saxonjohnson6075 3 жыл бұрын

Honest question what makes you love their clothing, if you can just get it for like pennies on the dollar off of Ali Express or Ali Baba? Is the gymshark logo worth a 1000% upcharge?

@Benjoi 3 жыл бұрын

@@saxonjohnson6075 please link I am interested!

@Moghster 3 жыл бұрын

Ben Francis cares about what gym shark becomes, not for monetary reasons, watch his videos on youtube, they are soooo genuine and I trust that they'll actually change. So I guess you can buy it now

@saxonjohnson6075 3 жыл бұрын

@@Moghster Lol nah. Gym shark is so genuine they helped spark the current fake natty crazy? All the dumb performative workout videos. Yeah every successful con-man, snake oil salesman, and grifter seem genuine and that they actually care about you. Thats how they con you and rake in the cash. Spare me the soap box for the crappy apparel company

@dingleberries3158 3 жыл бұрын

@@saxonjohnson6075 i like ur idea but then.. sweatshops though lmao i'd rather not buy directly from gymshark or any of those two websites

@OllieDunt 3 жыл бұрын

Love these kind of videos. I did my uni dissertations on fitness branding, a few years ago I had nothing but praise for Gymshark, but did my final year diss around January time and my perspective was completely different. Covered many similar topics as you have in this video, love it.

@ianmiddleton8199 5 ай бұрын

Been a while since I've done one of these and great to see the quality is still up there, subs have grown and you're still smiling. Awesome stuff

@Silveradofitness 3 жыл бұрын

I’m already looking forward to Josh Bret getting that One million subscribers.

@likemysnopp 2 жыл бұрын

why?

@vishnudas00 3 жыл бұрын

That Chef Rush diss at 12:04 was on point 😂

@medul10alpha31 3 жыл бұрын

Lol

@gear6733 3 жыл бұрын

i noticed it just now lol

@Berlinbower 2 жыл бұрын

yeah, saw that and i was like "my man"

@aviii89 2 жыл бұрын

I love your videos, you are highlighting all the issues that have always annoyed me in fitness industry, this channel is going to be huge. Keep up the great work!

@sarntg Жыл бұрын

I just found your channel and love it. I’m huge in to fitness but still new. Thanks for your channel so I know what to look what not to follow/do.

@grahammarkhorn 3 жыл бұрын

Missed my chicken broccoli and rice and my protein window for this and it was totally worth it.

@CouldUseARide 3 жыл бұрын

lmao nice meta comment

@martyn93ify 3 жыл бұрын

🤣🤣🤣

@westcoastfrank 2 жыл бұрын

Lmfao

@ironmine 3 жыл бұрын

I love the gymshark clothing itself the material feels great to me but in terms of marketing 100% agree most of them are all fake nattys

@thecensoredmuscle563 3 жыл бұрын

At least they don't have child slave labor making their clothes like Nike.

@maenad1231 3 жыл бұрын

@@thecensoredmuscle563 Good point bro

@snuffcore9686 3 жыл бұрын

@@thecensoredmuscle563 Where are their clothes manufactured?

@thecensoredmuscle563 3 жыл бұрын

@@snuffcore9686 china is their biggest manufacturer.

@MM-MLT 3 жыл бұрын

@@thecensoredmuscle563 not defending it but sometimes those are their only job and if you take that away.....well.

@josemateo940 2 жыл бұрын

I have to say it man, you make the best science-based fitness related documentaries there are, for real. I really appreciate your work and hope more people flow into this channel and get awareness of these issues.

@Chaosxt1 2 жыл бұрын

Hello mate ,start watch your videos today at first time,and u make a very good work about it.I go to gym about 6 years,in my second year at age of 21 i was ripped without protein powder ,creatines etc,just everything that my body gets was from my food,i dont eat so much cause studying but the result was amazing,for guy that hit the gym for 2 only years

@magusxxx 3 жыл бұрын

I'm overweight and was looking around the health food section of my grocery store. Someone with a gym shark sleeveless shirt came into the isle and started looking around. He kept glancing over as I was reading various ingredient labels. I finally chose something and he asked, "Just curious what you were looking for. Because buying that won't matter if you don't lose a bunch of weight first." --- Really? Me buying a bag of Wilde Chips instead of Ruffles is a pointless move? Oh, and what did he buy? Some Keto Oreo knockoffs. Because, of course, he's earned it.

@fb03d52 3 жыл бұрын

He’s a dick. Sorry you even had that unnecessary experience

@skyym2522 3 жыл бұрын

Fuck him. Choosing something different to eat which takes you out of your comfort zone is a lot of progress.

@lljw7151 3 жыл бұрын

wilde chips instead of ruffles isnt gonna do anything

@mailirose8119 3 жыл бұрын

man i’m sorry :( he seemed awful & that he was just projecting his insecurities on to u :(. keto is for epileptic children anyways but of course diet industry got a hold of it

@brittanyalej 3 жыл бұрын

@@lljw7151 I just compared their nutrition labels. Definitely a difference and I’ll point them out too ;D 20 Wilde chips are 160 calories compared to roughly 267 calories from 20 Ruffle chips. Wilde chips also offer more protein, less fat, and way less carbs compared to the same amount of Ruffle chips. Granted, you can get a bit more Iron and Vitamin C from Ruffles but you can *definitely* get those from other healthier sources.

@unholydiver1095 3 жыл бұрын

"Potatoes aren't very good for you" Greg: *DEATH STARE*

@DishRag1 2 жыл бұрын

I already know your channel is going to BOOM if you keep posting amazing content like this!!

@ZaneConnor 3 ай бұрын

Epic style of your docos mate. Well done. New fan. Keep up with the quality as it shows... Smiles from Australia

@zacadams8263 3 жыл бұрын

These feel more like Netflix documentary series.... Bravo, Brett... straight up... Bravo

@likemysnopp 2 жыл бұрын

damn thats an insult to netflix lol

@Kaledrone 2 жыл бұрын

@@likemysnopp No, it's an insult to Josh, get off Netflix's nuts.

@shreddedsportsscience 3 жыл бұрын

Good video again Josh, your channel is growing very fast, congrats 👍

@brettjosh 3 жыл бұрын

Thanks James!

@BLACKHAWKDOWN21 3 жыл бұрын

Thats what she said ....

@filipemilipe52 2 жыл бұрын

I have just discovered this youtube channel yesterday and wow. Your videos are awesome!

@LeortisBooks 2 жыл бұрын

It's strange what kind of odd places my depression and need for distractions take me. I have never even heard of Gymshark before. I have never been in a gym before lol and yet I continue to see so many fitness related things recently.

@jacobhoover4393 Жыл бұрын

It’s a sign, look into joining a gym. Helps with the distraction part at the very least

@yourfavoriteindian. 3 жыл бұрын

I honestly never knew about these Gymshark controversies. I think Gymshark needs to stop promoting people on the gear because it's causing ED's and body dysmorphia to both men and women. Gymshark needs to step up their game.

@timlamb1156 2 жыл бұрын

The workout industry is basically filled with gear heads, never going to stop

@sixtus9559 2 жыл бұрын

Erectile disfunction?

@AxeWaffle 2 жыл бұрын

@@sixtus9559 In this case, ED stands for Eating Disorder. A widespread summary: “Eating disorders are serious mental and physical illnesses that involve complex and damaging relationships with food, eating, exercise, and body image.”

@Manusia.satu1 Жыл бұрын

Body dysmosphia is not a problem. We all should take care of our body

@anakinlowground5515 6 ай бұрын

@@Manusia.satu1 it’s a problem when you’re absolutely shredded and big, and you think you’re too small, so you chase PED’s to “improve your health” when you’re already incredibly healthy

@NvrDieNvrSurrender 3 жыл бұрын

Scooby was the first fitness KZfaqr that I ever heard of. My vegan brother followed his advice to vastly improve his health & fitness, he still incorporates what he learned more than 10 years later. Thanks for the fantastic breakdown as always!

@kpjlflsknflksnflknsa 3 жыл бұрын

He's look like crap.

@AdamOwenBrowning 2 жыл бұрын

@@kpjlflsknflksnflknsa You're going to absolutely hate yourself and the way you look over the age of 50 if you think Scooby isn't a big dude.

@alexgear959 2 жыл бұрын

And Scooby is a heavy steroid user so what the fuck is the point?

@ah2522 2 жыл бұрын

@@alexgear959 you need testosterone after age 30 regardless of if you want to be on steroids or not. You can get serious health issues with low test, which most men over 30 have.

@PoptartParasol Жыл бұрын

@@ah2522 -_- no you don't. If you need T after 30 you have some serious problems with your body and did damage to it beforehand

@marymotch 3 жыл бұрын

I actually think beauty influencers were most likely the first (possibly other clothing brands as well), but gymshark was the first in the fitness world

@beaucox3641 2 жыл бұрын

The editing was incredible, great work! it's nice to see people bringing out the hypocrisy of the fitness industry

@FitLabb 3 жыл бұрын

Influencer marketing definitely has its glaring issues as you highlight so well. While Gymshark basically created that marketing method in the fitness space & went down the wrong path for several years, I’m glad to see them starting to take measures to right the ship now & start using more “real” & attainable models in their campaigns. Like any trailblazing company, they’re bound to make mistakes, but the important thing as you said is to admit when you’ve done something wrong and work to improve and fix those issues.

@mrah2423 3 жыл бұрын

Your ability to edit and the way you deliver using a journalistic approach is top notch

@ShoSeeNow 2 жыл бұрын

First time stumbling across your channel, this video is super informative and I'm only halfway through. Had to pause to provide some positive feedback 👍

@hassanabdulkadir8099 3 жыл бұрын

Honestly love your videos please keep up the hard work but all enjoy live too ❤😁

@LittleBahamutGTR 3 жыл бұрын

Great Documentary! This video just reminded me of a time when out of nowhere I felt like somehow the fitness industry EXPLODED shortly after social media became mainstream. When I first started seeing these Gymshark logos at the gym more frequently, I felt like it was one of those "in the right place at the right time" stories. I was impressed by how quickly Gymshark got popular and just capitalizing on the social media trend of influencers and social media marketing. I was seriously thinking that your typical marketing firm was going to start panicking!

@michaelzeng77 3 жыл бұрын

Damn bro, found this on my recommended. You are literally amazing at making these types of videos. You're basically like the Vox of fitness. Love your docu-cinematic style. Hope you'll expand like crazy

@darren_mcgarvey 2 жыл бұрын

Quality content. BBC need to give you your own series. You carry a powerful message.

@edwinmahlo427 2 жыл бұрын

Not much of a youtube commenter normally. But shoutouts to Natacha Oceane for not selling herself that's a rare trait in today's society. Also your videos are great, keep up the great work!

@1917yee 3 жыл бұрын

Seeing people with my body type getting gym shark sponsorships makes me feel more motivated to continue my own fitness journey. I hate this idiot mentality that seeing a fat person work out promotes obesity. We're just trying to get in shape like anyone else.

@MalakhiW 2 жыл бұрын

miss

@ishitrealbad3039 2 жыл бұрын

Literally nobody is claiming that fat people working out promotes obesity, i think you people completely missed the point. And that is that obese people want to be seen as people who are on the same level as Chris Bumstead for example, and they want their bodies to be seen as beautifull. That by definition is bodydysmorphia, and they're trying to label everyone who criticises them as being guilty of "fatshaming". The body positive movement is a cancerous movement.

@luisyamamoto1884 2 жыл бұрын

L comment, work out

@themarathoncontinues4211 2 жыл бұрын

@@ishitrealbad3039 it’s not body positivity, you are confusing the movements. It’s saying that fat people can and SHOULD work out too

@jackal1 2 жыл бұрын

@@ishitrealbad3039 I hate it so much. If anything, it keeps people from being their best because they think its okay Edit: it also pisses me off when they say "plus sized" instead of fat. It is FAT. It's not supposed to be sugarcoated. You are not just larger than other people. You are fat.

@twitch911jamie 3 жыл бұрын

The white house chef animation killed me 🤣!!!!

@gamekash 2 жыл бұрын

Great stuff with these videos Josh. Keep up the great work. Looking forward to learn more truths about the industry.

@dang1099 Жыл бұрын

I just started getting back into working out purely for my mental health and I gotta at least say a couple of the videos I have stumbled on are pretty good. Thanks for all the new info and helping me remember stuff I've learned from the past.

@ObesetoBeast 3 жыл бұрын

Fantastic video

@obamasinladen947 2 жыл бұрын

Was just about to comment that u should be a gymshark athlete 100%. A guy who used to be fat but now is at an attainable but healthy body fat percentage with a great but not roided out build. Feels like you would be the type of guy they should wanna reach out to

@F0XRunner 2 жыл бұрын

I love that all of Brett's videos are showing me the same shitty snake oil commercials that he is talking about, literally in the middle of him talking about them.

@patio4043 3 жыл бұрын

These videos are so well done. Watching these documentary type videos are always informative and well done. Keep up the great work!

@NarwanAmini 3 жыл бұрын

10:36 this!!! I think too many haters in comment sections don’t understand that the majority of gymshark customers have very “normal” bodies. Most of the people I see out and about in gymshark aren’t ripped to shreds and don’t have to be to wear gymshark, so I don’t see why it’s not okay for gymshark to showcase people with “normal” bodies. People leaving hateful comments on pictures of people without shredded bodies on gymshark‘s IG just further pushes society’s unrealistic body standards and causes people with body image issues to potentially dislike themselves and feel unwelcome to “become fit”

@thabothubane6607 2 жыл бұрын

Josh I hope someday someone will make a video detailing your rise to greatness. You're amazing at what you do, bruv🤯. Much respect all the way from South Africa👌🏿🇿🇦

@trebm 3 жыл бұрын

This is an amazing video and seriously underrated. I can imagine being a pioneer company they are going to make mistakes, lets hope they learn and improve. Also just wanted to say I'm thankful for Greg Doucette and ObesetoBeast for helping me understand what it takes to be healthy both physically and mentally.

@joehernandez3231 3 жыл бұрын

The quality and content of this video is off the charts, on par with other videos from Josh. Just amazing stuff all around. Also, your objective approach shines through in that it wasn't only calling out the BS. You highlighted well that the rate of growth likely contributed to the current problems and also that they are beginning to acknowledge that there are problems. Hopefully this video is part of the solution to the problems.

@hiitsme__-_-3760 2 жыл бұрын

"The better someone looks, the more they know" that's true the conditioning is there to make that click. Obvi this person looks so good because they know what they are doing, and therefore their fitness plan will help me... Fallen for that too many times

@davidchu2001 2 жыл бұрын

they know what’s best for them, that’s the best way i could put it

@yourcalpal 3 жыл бұрын

This editing and video is really phenomenal

@rere439 3 жыл бұрын

I love your documentary even though take more time to upload because a lot of research and other activities you must do, not to mention video editing. Good job and thank you for keeping us informed!!!

@crenshawshank 3 жыл бұрын

These video essays are outstanding. You hit every nail on the head and do a great job clarifying your points and acknowledging countering views. Love the references to Natasha, Will, and Hellah as examples of the right direction.

@JulioRodriguez-jk6st 2 жыл бұрын

I really loved this video. Not only did it address things that I first thought of when I watched some of these gymshark athletes youtube pages, it was also very informative and well written. This video captured my attention from beginning to end.

@kj2 2 жыл бұрын

great video. totally informative and great display of the problems occurring around the gymshark brand. keep it up!!

@vdb4916 3 жыл бұрын

Your videos are always top notch in research, writing and editing. Please keep making them. Thank you.

@Awesome360x 3 жыл бұрын

Quickly becoming my new favorite channel. Keep up the content man. Educational, unbiased, critical and with amazing quality.

@GuillaumeLeValiant 2 жыл бұрын

Really good insights. I agree on most of the stuff you're talking about!

@dannytorres3039 3 жыл бұрын

*You have a knack for making videos Josh. Keep up the good work bro*

@sugar_21 3 жыл бұрын

I don't skip the ads to appreciate this epic level editing video

@mora-mora5655 3 жыл бұрын

Same 👊🏾😁

@likemysnopp 2 жыл бұрын

funny how two women have commented this.. yet no males have. So odds are its not about his editing.... but about his look.

@myricn 2 жыл бұрын

@@likemysnopp not everything is about looks. Women can appreciate good content you know

@likemysnopp 2 жыл бұрын

@@myricn and they dont comment about it if thats the case.

@StaRStuNinHD 3 жыл бұрын

Josh Brett acknowledged that Greg Doucette and other big influencers called out Chef Rush’s video on Men’s Health at the end there…that’s awesome!

@jacksongoodman5281 3 жыл бұрын

The quality of this is... OFF THE CHARTS!! Keep up the good work 🔥

@joshdouglas1911 2 жыл бұрын

Your video editing and content delivery is incredible mate! Very cool!

@seanmidgett2568 3 жыл бұрын

You definitely need more recognition for your work, quality info, editing and narrating

@xolilemthembu2756 3 жыл бұрын

These are such good quality, I watched all the ads coz I felt guilty watching this for free. Keep up the good work and very informative content...

@likemysnopp 2 жыл бұрын

Cool, now give me and who ever else that replies to this comment 10 000 usd each. Cuz otherwise you will feel so "guilty" that you didnt help a fellow human.

@philipgrassy5498 2 жыл бұрын

Dude, your documentary and work is absolutely amazing

@Forcefield101 2 жыл бұрын

Great video! Excellent editing and great presentation. Nice work

@RoadSickSick 3 жыл бұрын

Haven't even watched a minute and I already agree

@davidp204 3 жыл бұрын

This guy is wayyyy talented! great content, narration, b reel, everything TOP TIER. Youve got a bright future bro!!!

@atlanticsquib7232 2 жыл бұрын

Love how this channel has every single fitness channel gravitate to it 🤣👌🏾 Awesome content

@taylorcampbell6652 2 жыл бұрын

very informative video that hits the good and the bad of the company - great job!

@tomlazoriksuccessfitness 3 жыл бұрын

I’m really proud to know that there are people like you on this platform. Keep up the great work, as this is exactly the kind of content the fitness industry needs 💪🤓

@ecomwarriors3892 3 жыл бұрын

Love your vids so much that i can bare the ads!

@joshuamorales1095 2 жыл бұрын

What I took away: the majority wants a “get fit quick” solution so these influencers preaching it with the backing of good genetics and steroids as their credibility are rising to the top. Potentially ruining or severely harming their audience with false information. And this company is fueling it with their name and reputations.

@ronaldmccutcheon1329 Жыл бұрын

That's pretty much it.

@l.e1847 2 жыл бұрын

One of the best vidéo on KZfaq ! Mad props ! Keep Going Josh !

@Dashyrre 3 жыл бұрын

I love how Josh manages to bring all sorts of Fitness KZfaqrs together in the comment section for the greater good, once again with Super High Quality Videos!

@paulofernandes1375 3 жыл бұрын

Great video as always, can't wait for the next one! Just one small advice, when you personally show up to talk, the sound changes a bit and somewhat breaks continuity, if you only use one audio output even when you show up, that shouldn't happen :p Keep them coming!

@brettjosh 3 жыл бұрын

Thanks! And Yeah, I forgot to swap the mic audio🙁 I'll remember next time!

@shobin05 2 жыл бұрын

Watching this video and KZfaq decided to pause and show me 3 different supplements adverts smh 🤦‍♂️ Great video by the uploader

@abdulhananhusein6459 Жыл бұрын

like your videos man.,. great effort

@AntEloftheHouseofEl 3 жыл бұрын

I really liked watching Matt Ogus back in the day. Yes, I was clued up enough to know he was juicing to achieve his physique, but what set him apart for me was the fact that he actually had knowledge aswell. He understood good nutritional construction and different training methods and regimes. He never came across as bro science. It was a shame to see him fade off of KZfaq.

@TradesByBrandon 3 жыл бұрын

I feel like this will always be an issue within the fitness and supplement industries. Even if you look at companies like BSN and mhp. When I would go to GNC to pick up a supplement, shredded guys who were clearly on steroids were on the packing (brochures) of the products.

@juuuu0 3 жыл бұрын

Always pumping out great videos !!

@neonk2222 2 жыл бұрын

Loved hearing about the rise of the company. Very inspiring story.

@JuliusCaesar103 3 жыл бұрын

Your videos are going to shape the future of the fitness industry, mark my words

@mariarosarioest 3 жыл бұрын

I've never clicked on a video notification so fast. Amazing work as always!

@xamurai00 2 жыл бұрын

The guys right.. i have a number of t shirts where just one or 2 actually makes me look better .. i will only wear those t shirts to the gym as it improves my perception of myself. its not a vain thing. its just a boost in confidence. if a t shirt is fitting me just right and making me look good as opposed to a t shirt that only hugs my love handles then im in the gym feeling a bit more motivated if i think i ''look'' better.

@yp7083 2 жыл бұрын

Super high production videp. I love, and I mean LOVE, the little shark swimming in the background. You're genius Josh.

@rrrfffeeemcmann 3 жыл бұрын

Suuuupperrr under appreciated channel, love all this content man, keep it up

@krymore 3 жыл бұрын

Jesus Christ the production value of your videos is absolutely amazing and the organization if the content is beyond anything around. Well done again Josh!